Robbie Dean Counselling Centre

Name

Robbie Dean Counselling Centre

Legal name

Robbie Dean Family Counselling Centre

Website

https://robbiedeancentre.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Mental health counselling
• Community counselling services
• Individual therapy sessions
• Group support programs
• Rural mental health

Headquarters

HQ city

Pembroke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: As a community-funded charity, the Robbie Dean Centre relies on donations from individuals, community groups, and organizations. Donations can be made monthly or as one-time contributions through CanadaHelps. The organization also hosts community fundraisers and special events including Radio Bingo to generate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Robbie Dean Counselling Centre is a community-funded registered charity that provides free individual and group mental health counselling to individuals aged 17 and older in Renfrew County, Ontario. Core services include short-term individual counselling of 6-8 one-hour sessions and 8-week themed group counselling programs (Grief and Loss, Anxiety and Depression, Anger Management, Trauma Recovery, Link to Recovery), augmented by partnership-based virtual and rural outreach programs.

Product overview

Robbie Dean Counselling Centre operates as a single-site community counselling organization offering free mental health services to individuals aged 17 and older in Renfrew County. The core service portfolio consists of Individual Counselling (short-term 6-8 session model) and Group Counselling (8-week programs), supplemented by specialized partnership programs including the Parents of Suicidal Youth Virtual Support Group, A Link to Recovery addiction support, and a Satellite Church Counsellor Program for rural communities. All services are provided free of charge to eliminate financial barriers to care.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling Short-term individual counselling providing 6 to 8 one-hour sessions using established clinical methods to help clients aged 17+ in Renfrew County explore past experiences, develop coping strategies, and work toward lasting wellness. Offered free of charge.
• Group Counselling Eight-week group counselling sessions offering peer support and shared experiences across topics including Grief and Loss, Anxiety and Depression, Anger Management, Trauma Recovery, and Link to Recovery. Provided free to clients aged 17+ in Renfrew County.
• Parents of Suicidal Youth Virtual Support Group Virtual support group providing education, tools, and peer support to parents and caregivers navigating the challenges of supporting suicidal youth, delivered in partnership with Parents Lifeline Eastern Ontario.
• A Link to Recovery Eight-week walk-in support group for individuals dealing with addiction and trauma, offered in partnership with The Grind Pembroke. Supports those waiting for addiction treatment, thinking about quitting, or beginning to recognize they may have an issue.
• Satellite Church Counsellor Program Virtual counselling program utilizing satellite technology to connect a counsellor with peer-supported groups in multiple underserved rural areas across Renfrew County, delivered in partnership with local United Churches.

Quantifiable outcome

• 28% increase in clients served in 2024
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Ottawa Valley Ontario Health Team (OVOHT)coreStrategic or Co-development PartnerThe Robbie Dean Centre is a proud member of the Ottawa Valley Ontario Health Team, committed to integrating services into the existing healthcare landscape for comprehensive and accessible care for all residents.
• Parents Lifeline Eastern OntariocoreStrategic or Co-development PartnerPartnership to deliver a Parents of Suicidal Youth Virtual Support Group providing education, tools, and peer support to help parents and caregivers navigate the challenges of supporting suicidal youth.
• Local United ChurchescoreStrategic or Co-development PartnerPartnership utilizing satellite technology to connect a counsellor virtually with on-site trained peer-supported groups in multiple underserved areas across Renfrew County, making mental health services more accessible in rural communities.
• The Grind PembrokecoreStrategic or Co-development PartnerPartnership to deliver 'A Link to Recovery,' an 8-week support group for those dealing with addiction and trauma. The walk-in group supports individuals waiting for addiction treatment, thinking about quitting, or beginning to recognize they may have an issue.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kids Help Phone: National e-mental health service providing free, confidential counselling to young people in Canada, including via text and phone. Comparable as a free, donation-funded service addressing youth mental health; differs in being virtual-first and national rather than place-based and county-focused.
• Canadian Mental Health Association (CMHA) - Ontario Division: Largest community-based mental health charity in Ontario, offering counselling, peer support, and crisis services across the province. Comparable as a registered charity delivering free/low-cost mental health services in community settings; differs in scale (provincial vs. single county) and breadth of programming.

Emerging players

• Inkblot Therapy: Canadian virtual therapy platform matching clients with licensed therapists for online sessions, often covered by employer benefits. Comparable as a Canadian mental health service delivery model; differs by being a tech-enabled marketplace rather than a community non-profit, and serves urban/suburban clients primarily.
• MindBeacon (by LifeWorks): Canadian digital mental health platform offering therapist-guided cognitive behavioural therapy programs covered by insurers and employers. Comparable as a Canadian mental health service competing for the same client pool; differs in employer-insurer funding and standardized digital CBT rather than in-person community support.

Others

• ConnexOntario: Ontario government-funded helpline and referral service directing residents to mental health, addiction, and problem gambling services across the province. Comparable as a navigation/referral node in the Ontario mental health ecosystem that the Centre itself uses for client pathways; differs as a government-funded information service rather than a direct counselling provider.
• Talk Suicide Canada: National postvention, intervention, and suicide prevention resource operated by the Canadian Association for Suicide Prevention. Comparable given the Centre's origin story tied to youth suicide loss; differs as a national awareness/referral body rather than a local counselling operator.

Regional players

• Pathstone Mental Health: Ontario-based children's mental health centre providing free counselling and therapy to youth and families, primarily in the Niagara/Haldimand region. Comparable as a registered charity offering free counselling with public health system referrals; differs in paediatric focus and a different Ontario region.
• Family Services Perth-Huron: Ontario-based non-profit providing individual, family, and group counselling across rural Perth and Huron counties on a sliding-fee scale. Comparable as a rural Ontario community counselling non-profit serving similar populations; differs in fee-based model and broader family-services scope.
• Distress Centres of Greater Toronto: Non-profit providing 24/7 crisis lines, emotional support, and counselling in the Greater Toronto Area. Comparable as a community-funded mental health support service; differs in urban geography and crisis-line focus rather than scheduled counselling.

Direct peers

• Parents Lifeline Eastern Ontario: Eastern Ontario non-profit supporting parents of suicidal youth through education, tools, and peer support. Already an active partner of Robbie Dean Centre on the Parents of Suicidal Youth Virtual Support Group; directly comparable as a charity delivering free parent-focused mental health support in the same Ontario geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robbie Dean Counselling Centre