What Hope for Tomorrow does

Hope for Tomorrow is a UK-registered charity (no. 1094677) and company limited by guarantee (no. 4538433), founded in 2006 and headquartered in Stonehouse, Gloucestershire. It pioneered mobile cancer care in the UK and operates a fleet of Mobile Cancer Care Units (MCCUs) — specially equipped vehicles that deliver chemotherapy and supportive cancer treatments directly to patients in community locations such as supermarket car parks, in partnership with NHS hospital trusts across England. The fleet has been extended with a Lung Health Assessment Unit and a CT scanner-equipped mobile unit operating within the NHS Lung Cancer Screening Programme in Greater Manchester, and in 2026 the charity launched the UK's first paediatric mobile cancer care pilot (Care Closer to Home) in the North West.

The business model is non-commercial: services are provided free of charge to NHS patients, and the charity is funded entirely through donations and fundraising. Revenue streams include individual donations (one-off, regular giving, tribute, Gift Aid), a weekly lottery with prizes up to £25,000, corporate partnerships (charity of the year, sponsorships, clothing bank hosting), fundraising events (Cuppa for Cancer Care, marathons, skydives, wing walks, golf days, the Veloce motorsport event), legacies and wills, trust and foundation grants, and clothing recycling. Operational cost economics are favourable at £212 per day per unit, and the model has scaled to 27,124 patient visits annually, with 15% of oncology department activity at partner trusts delivered on board the units.

The go-to-market motion is event-driven and community-led, anchored in emotional storytelling around cancer patients and families, amplified through national TV appearances and an active multi-channel digital presence. Strategic positioning is reinforced by inclusion in the UK Government's National Cancer Plan, membership in the One Cancer Voice coalition, regional business awards in 2025, and a Buckingham Palace royal invitation in April 2025.

Name

Hope for Tomorrow

Legal name

Hope for Tomorrow

Website

https://hopefortomorrow.org.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Hope for Tomorrow is a UK charity operating a fleet of Mobile Cancer Care Units that deliver chemotherapy and supportive cancer treatments to NHS patients in community locations, funded entirely through donations, lottery, corporate partnerships, and fundraising events.

Ownership category

akta.pro rank

Product category

Mobile Cancer Care Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Rare Disease & Special Needs Support Organizations (BPAGACAM), Public Health Communications, Risk Communication & Community Engagement (HLAJAMAH), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Mobile cancer care
• Community oncology services
• Cancer charity fundraising
• NHS healthcare partnership
• Mobile health units

Headquarters

HQ city

Tetbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: One-off and regular donations from individual supporters, including monthly giving programs and tribute pages in memory of loved ones.
2. Charity Lottery: Weekly lottery with prizes up to £25,000, providing an ongoing revenue stream while incentivizing participation.
3. Corporate Partnerships: Corporate sponsors, charity of the year partnerships, pro bono support, and clothing bank hosting by businesses.
4. Fundraising Events: Revenue from events including Cuppa for Cancer Care, marathons, skydives, wing walks, golf days, and Veloce motorsport event.
5. Legacies and Wills: Gifts left in supporters' wills, providing long-term legacy revenue.
6. Trust and Foundation Grants: Funding from charitable trusts, foundations, and major philanthropists including specific initiatives like the West Suffolk mobile unit rebuild.
7. Clothing Recycling: Clothing banks generate revenue through recycling clothes, with proceeds supporting the charity's work.
8. Gift Aid: UK tax relief on eligible donations, maximizing the value of donor contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Hope for Tomorrow is a UK charity that operates a fleet of Mobile Cancer Care Units (MCCUs) delivering chemotherapy and supportive cancer treatments directly to patients in local communities through partnerships with NHS hospital trusts. The charity also runs a Lung Health Assessment Unit with CT scanning capability as part of the NHS Lung Cancer Screening Programme and supports fundraising via an online shop, a weekly lottery, and clothing donation banks.

Product overview

Hope for Tomorrow operates a fleet of Mobile Cancer Care Units (MCCUs) that form the core of its service offering—bringing chemotherapy and supportive cancer treatments directly to patients in their communities across the UK in partnership with NHS hospital trusts. The organization has expanded its services to include a Lung Health Assessment Unit with CT scanning capabilities as part of the NHS Lung Cancer Screening Programme. Supporting fundraising activities include an online shop, a weekly lottery with prizes up to £25,000, and clothing donation banks. A landmark pilot project is also extending mobile cancer care services to children for the first time in the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Cancer Care Units (MCCUs) Specially designed vehicles that deliver chemotherapy and supportive cancer treatments to patients in local communities in partnership with NHS hospital trusts. Units are deployed at convenient community locations such as supermarket car parks to reduce patient travel and waiting time.
• Lung Health Assessment Unit A mobile lung health assessment unit that works alongside a CT scanner-equipped mobile unit to create a comprehensive community-based screening facility. The service supports the NHS Lung Cancer Screening Programme, bringing screening to deprived and underserved communities in Greater Manchester.
• Care Closer to Home (Children's Mobile Cancer Care Pilot)

Quantifiable outcome

• 396 miles of travel saved per patient treatment course
• +10 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• V-ManagementcoreGTM or Marketing Partner · 1 September 2026Organizers of the Veloce event at Goodwood Motor Circuit. Hope for Tomorrow has been named as a beneficiary charity for this prestigious motorsport event, with limited exclusive partnership packages available.
• North West Children's Cancer Operational Delivery Network (NWCCODN)coreStrategic or Co-development Partner · 1 March 2026Led the Care Closer to Home pilot project, the first in the UK to deliver cancer treatment to children on mobile units. This proof-of-concept project aims to reduce travel burdens for children with cancer and their families, improve equity of access, and address long waits at Paediatric Treatment Centre Daycase Units.
• Greater Manchester Cancer AlliancecoreStrategic or Co-development Partner · 1 March 2026One of three Cancer Alliances funding the Care Closer to Home pilot for children's mobile cancer care. Also partnered for lung health screening services in Greater Manchester.
• Cheshire and Merseyside Cancer AlliancecoreStrategic or Co-development Partner · 1 March 2026One of three Cancer Alliances funding the Care Closer to Home pilot for children's mobile cancer care in the North West.
• Lancashire & South Cumbria Cancer AlliancecoreStrategic or Co-development Partner · 1 March 2026One of three Cancer Alliances funding the Care Closer to Home pilot for children's mobile cancer care in the North West.
• Royal Manchester Children's HospitalcoreStrategic or Co-development Partner · 1 March 2026NHS hospital providing nurses who deliver selected chemotherapy and supportive treatments on the Hope for Tomorrow mobile cancer care unit for the children's pilot project.
• Alder Hey Children's NHS Foundation TrustcoreStrategic or Co-development Partner · 1 March 2026NHS hospital providing nurses who deliver selected chemotherapy and supportive treatments on the Hope for Tomorrow mobile cancer care unit for the children's pilot project.
• NHS Hospital TrustscoreStrategic or Co-development PartnerMultiple NHS hospital trusts partner with Hope for Tomorrow to deploy mobile cancer care units. 15% of all oncology department activity across trust partners takes place on mobile units.
• NHS England / NHS Lung Cancer Screening ProgrammecoreStrategic or Co-development PartnerHope for Tomorrow's lung health assessment unit and CT scanner unit are part of the NHS Lung Cancer Screening Programme, helping with earlier detection and faster diagnoses in Greater Manchester communities.
• One Cancer Voice CoalitionminorStrategic or Co-development PartnerHope for Tomorrow is a member of One Cancer Voice, a coalition of more than 60 cancer charities working together on policy and advocacy, including influencing the National Cancer Plan.
• The Players Golf ClubminorGTM or Marketing PartnerHost venue for the annual Hope for Tomorrow Charity Golf Day at their Codrington course in Chipping Sodbury, Bristol.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Cancer Focus Northern Ireland: Regional cancer charity in Northern Ireland offering patient support and care services. Comparable as a UK regional cancer charity with similar fundraising model, though serving a different jurisdiction than Hope for Tomorrow's England-only footprint.
• Royal Marsden Cancer Charity: Charity supporting The Royal Marsden, a leading UK cancer hospital. Comparable as a UK cancer nonprofit raising funds for cancer treatment infrastructure, though hospital-anchored rather than community-mobile.

Direct peers

• Pancreatic Cancer UK: UK disease-specific cancer charity focused on pancreatic cancer. Comparable as a smaller, single-disease-focused cancer nonprofit competing for the same donor and corporate partnership pool.
• Tenovus Cancer Care: Welsh cancer charity providing support, information, and a mobile chemotherapy unit (the 'Tenovus Mobile Chemotherapy Unit'). Direct peer as another UK charity operating mobile cancer treatment services in partnership with the NHS.
• Maggie's Centres: UK charity operating cancer support centres across the NHS. Comparable as a cancer-focused nonprofit delivering care infrastructure outside hospital walls, though Maggie's model is fixed-site rather than mobile.
• Marie Curie: UK charity providing care and support to people with terminal illness, including cancer. Comparable as a health-focused charity delivering community-based care in partnership with the NHS, with overlapping fundraising channels (donations, lottery, legacies).
• Young Lives vs Cancer (formerly CLIC Sargent): UK charity supporting children and young people with cancer and their families. Directly comparable as Hope for Tomorrow extends into paediatric cancer care via the Care Closer to Home pilot.

Broad incumbents

• NHS England: The public body that commissions NHS services including cancer screening programmes. Comparable as the strategic counterpart and de facto customer/funder for Hope for Tomorrow's mobile cancer care and lung screening operations.
• Cancer Research UK: The UK's leading cancer research and awareness charity. Comparable as a major UK cancer nonprofit competing for the same donor and corporate partnership pool, but focused on research rather than direct care delivery.
• Macmillan Cancer Support: The largest UK cancer charity, funding nurses, information services, and welfare support. Direct peer in UK cancer nonprofit fundraising, though much larger and with a broader service portfolio than Hope for Tomorrow's mobile care focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HfTcharity
• YouTubeyoutube.com/channel/UCzdw9jkgd3cXne76tYR372A
• Facebookfacebook.com/hopefortomorrowcharity
• LinkedInlinkedin.com/company/hopefortomorrow
• Instagraminstagram.com/hopefortomorrowcharity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hope for Tomorrow