What Datatax does

Datatax is a privately held, single-office professional services firm headquartered at 637 South Fairfax Avenue, Suite 102, in Los Angeles, California. Founded in 1995 by Enrolled Agent Samuel Krasnopolsky, the firm delivers tax preparation, tax planning, audit representation, accounting and bookkeeping, payroll, sales tax, and consulting services to individuals and business entities including corporations, partnerships, LLCs, LLPs, and not-for-profit organizations. All staff hold Registered Tax Preparer licenses, and bookkeeping personnel hold Accounting degrees; the firm's competitive position is anchored on the Enrolled Agent credential, which grants unrestricted representation authority before the IRS — a privilege shared only with attorneys and CPAs.

The firm generates revenue through professional services fees, with clients engaging on an annual tax-preparation cycle as well as on monthly, quarterly, or annual bookkeeping and advisory engagements. International tax, FBAR, foreign tax credit planning, and rental real estate clients are served as secondary segments. Payroll is delivered through a partnership with ADP, leveraging ADP's processing infrastructure rather than internal technology. Go-to-market is sales-led and referral-driven, with the firm's website (datatax.net) serving as the primary digital presence and word-of-mouth referrals supplementing direct client acquisition. No proprietary technology platform, AI capabilities, or publicly disclosed pricing are present; services are quoted on a per-engagement basis.

Datatax operates as a horizontal, generalist local tax and accounting practice rather than a technology-enabled firm, with no disclosed funding, no institutional investors, and no parent holding company. Ownership and leadership are concentrated in the founder, and the firm has remained a sub-10-employee, single-geography operation focused on the California market.

Name

Datatax

Legal name

Datatax

Website

https://datatax.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Datatax is a privately held Los Angeles-based tax, accounting, bookkeeping, payroll, and consulting services firm founded in 1995 by Enrolled Agent Samuel Krasnopolsky. It serves individuals and California-based business entities with year-round tax preparation, audit representation, and bookkeeping services.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Fees: DATATAX generates revenue through fees for professional tax, accounting, bookkeeping, payroll, and consulting services provided to individuals and businesses. Services are rendered on an ongoing basis (year-round) with clients engaging for annual tax preparation as well as continuous bookkeeping and advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Datatax is a Los Angeles-based financial services firm that provides tax preparation, accounting, bookkeeping, payroll processing, business incorporation, and consulting services to both individual taxpayers and business entities. The firm operates as a small professional services practice led by an Enrolled Agent, serving as a one-stop shop for personal and small-business financial compliance and advisory needs.

Product overview

DATATAX is a single, unified professional services firm offering a comprehensive suite of taxation, accounting, and business advisory services — not a technology product platform. The core offering centers on Enrolled Agent tax representation, supported by Accounting & Bookkeeping Services, Tax Services & Tax Preparation, Tax Planning, Audit Representation, Payroll Services, Sales Tax Services, Consulting Services, Business Entity Selection, and New Business Incorporation Set-Up. Two supplementary organizer tools — the Business Expense Organizer and the Rental Real Estate Organizer — serve as downloadable PDF aids for clients to structure their financial record-keeping. All services are delivered by licensed Enrolled Agents and staff with accounting degrees.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Preparation Services
• Accounting Services
• Bookkeeping Services
• Payroll Processing Services
• Business Incorporation Services
• Consulting Services

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ADP (Automatic Data Processing)coreTechnology or IntegrationDATATAX has established a partnership with ADP, the payroll processing company, for handling client payroll services. The firm works 'hand in hand' with a personal representative at ADP to ensure clients receive quality payroll processing with timely payments. This partnership enables DATATAX to offer comprehensive payroll services while leveraging ADP's processing infrastructure and expertise.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• H&R Block: National tax preparation chain with retail offices and DIY software. Comparable to Datatax in core individual and small-business tax preparation, but operates at vastly greater scale with proprietary technology and franchised delivery.
• Marcum LLP: Major US accounting firm offering tax, audit, and advisory services to middle-market businesses and high-net-worth individuals. Overlaps with Datatax on individual and small-business tax preparation, audit representation, and advisory services.
• KPMG US Tax Practice: Big Four accounting firm with one of the largest US tax practices serving individuals, SMBs, and large enterprises. Comparable to Datatax on tax preparation, planning, and IRS representation but operates globally with proprietary technology platforms.
• BDO USA: Top-tier US accounting firm with full-service tax, audit, and advisory practices including substantial small-business and individual tax segments. Comparable service breadth to Datatax but operates as a national platform rather than a single local office.

Emerging players

• Pilot.com: Tech-enabled bookkeeping, tax, and CFO services firm primarily serving venture-backed startups. Comparable in service categories (bookkeeping, tax, advisory) but competing for a different — higher-growth — customer segment and via a software-led model.
• Bench Accounting: Tech-enabled bookkeeping service paired with a dedicated accountant, targeting SMBs. Directly comparable to Datatax's bookkeeping offering and competes for the same small business client base, but differentiates through proprietary software and automated workflows.
• 1-800Accountant: Tech-enabled virtual accounting and tax services firm serving SMBs and individuals with on-demand professional advisors. Comparable to Datatax in service breadth (tax, bookkeeping, advisory) but competing via a centralized virtual delivery model rather than local office presence.

Direct peers

• Jackson Hewitt: National tax preparation franchise focused on individual taxpayers with similar seasonal preparation, audit support, and year-round services. Most directly comparable peer in business model and customer profile, though at significantly larger scale.
• Liberty Tax Service: National retail tax preparation franchise serving individuals and small businesses. Closely mirrors Datatax's individual-focused tax prep and seasonal service model, with overlapping customer segments.

Others

• Intuit (TurboTax / QuickBooks): Software provider whose TurboTax and QuickBooks products target the same individual and small-business tax and bookkeeping customers Datatax serves. Not a direct services competitor, but a primary technology substitute eroding the basic tax preparation market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/data-tax

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datatax