Apex Masonry

What Apex Masonry does

Apex Masonry (legal entity: Jarmen Pty Ltd) is a privately-held, multi-generational family-owned Australian manufacturer of concrete masonry products, founded in 1979 and headquartered at 17 Industrial Avenue, Maryborough, Queensland. The company designs and produces a broad portfolio of bricks, blocks, pavers, retaining walls, garden edging, architectural finishes, and erosion control systems across seven product categories — Retaining Walls, Paving, Garden Edging, Grey Blocks, the Apex Masonry Architectural Range, Brick Collection, and Erosion Control Systems. Manufacturing uses locally sourced raw materials from Queensland's Fraser Coast shoreline (including olivine basalt and fine sands) supplemented by recycled content (up to 50% recycled ash in grey blocks), with proprietary differentiation including the Tech-Dry admixture for waterproofing on coloured products and an H-block (20.48) design for structural integrity.

The company serves three primary customer segments — professional builders and developers, landscapers and blocklayers, and DIY homeowners — through a multi-channel go-to-market model that combines direct phone sales, an e-commerce storefront (shop.apexmasonry.com.au), a stockist network spanning Queensland and Sydney, and a physical display centre in Pialba (Hervey Bay). Revenue is generated through one-time product sales, with trade accounts offering 30-day payment terms to landscaping and building professionals, and credit card surcharges of up to 2.5%. An owned truck fleet enables 24-48 hour delivery to most South-East Queensland regions, supported by free delivery thresholds, free samples, quantity estimation services, and a free replacement guarantee.

Apex Masonry maintains core technology partnerships with Tech-Dry (admixture supply) and Erosion Control (Terrafix and Durahold retaining wall systems), and operates an active digital presence across Facebook, Instagram, LinkedIn, and YouTube. The business has remained continuously operating under family ownership for over 45 years, with no disclosed funding rounds, acquisitions, leadership transitions, or revenue figures in the available data. The headcount range of 11-50 employees and the single-site manufacturing footprint position it as a small-to-mid-sized regional industrial manufacturer serving the Australian east coast market.

Name

Apex Masonry

Legal name

Jarmen Pty Ltd

Website

https://apexmasonry.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Masonry is a privately-held, family-owned Australian concrete masonry manufacturer founded in 1979, producing bricks, blocks, pavers, retaining walls, garden edging, and architectural products from its Maryborough, Queensland facility. It serves builders, landscapers, blocklayers, and DIY homeowners across the Australian east coast through direct sales, e-commerce, a stockist network, and its own delivery fleet.

Ownership category

akta.pro rank

Product category

Concrete Masonry Manufacturing

NAICS

Concrete Block and Brick Manufacturing (327331), Concrete Pipe, Brick, and Block Manufacturing (32733), Cement and Concrete Product Manufacturing (3273), Building Material and Supplies Dealers (4441)

SIC

Concrete, Gypsum & Plaster Products (3270), Structural Clay Products (3250), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Masonry Prefabricated Elements (Panels, Lintels, Sills) (IMADABAM)

akta.pro secondary industries

Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI), Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Concrete masonry manufacturing
• Retaining wall blocks
• Concrete paving products
• Garden edging systems
• Erosion control products

Headquarters

HQ city

Maryborough

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Masonry Products Sales: One-time sale of masonry products including bricks, blocks, pavers, retaining walls, and garden edging to builders, landscapers, and consumers.
2. Trade Account Sales: Trade accounts offered to landscaping professionals and builders with flexible payment terms (including 30-day payment terms following end of month statement).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Apex Masonry manufactures and sells concrete masonry products including bricks, blocks, pavers, retaining walls, garden edging, architectural finish blocks, and erosion control systems. Products are produced at their Maryborough, Queensland manufacturing facility using locally sourced raw materials from Queensland's Fraser Coast shoreline and recycled sources. The company sells through an online shop, a Queensland-wide stockist network, a Hervey Bay display centre, and direct phone sales, serving builders, landscapers, blocklayers, trade account holders, and DIY homeowners.

Product overview

Apex Masonry is a Queensland-based manufacturer of quality bricks, blocks, and pavers since 1979. The company operates a multi-product portfolio organized into seven main categories: Retaining Walls (BoldStone, TrendStone, Classic, Durahold, Concrete Sleepers), Paving (AdraPAVE, SierraPAVE, CentroPAVE, LedaPAVE, LeMode Paving Range featuring bevelled-edge technology), Garden Edging (Easy Edge, Vivid Edge), Grey Blocks (Grey Blocks, Quickblock, RenderBrick Series), The Apex Masonry Architectural Range® (Bolstered, Honed, Polished, Split, Smooth, Breeze Blocks offering various finishes), Brick Collection (Premium Brick Concrete, Apex Heritage Brick Clay), and Erosion Control Systems (Terrafix). Products are manufactured using materials sourced from Queensland's Fraser Coast including olivine basalt, fine sands, and recycled content. The company offers both a dedicated online shop and distribution through stockists across Queensland, serving builders, landscapers, blocklayers, and DIY homeowners.

Differentiator

Problem solved

Functional benefit

Brands

• The Apex Masonry Architectural Range®: Architectural masonry range featuring honed, polished, split-face, hand-bolstered, and smooth textures for sophisticated design applications.
• LeMode Paving Range
• SierraPAVE®

Products and services

• BoldStone Garden Wall A mini boulder-style garden wall block delivering a natural stone look through tumble processing during manufacture, featuring a 2-sided profile for flexible straight or curved wall applications. Targeted at residential landscaping and garden wall construction.
• TrendStone Retaining Wall A segmental retaining wall block system engineered for seamless uniformity with design allowing for sweeping curves, vertical walls, and stairs. Targeted at landscapers and DIY homeowners building retaining walls.
• Classic Wall A retaining wall system with traditional styling for garden and landscape applications. Targeted at residential and commercial landscaping projects.
• Durahold Retaining Wall An engineered commercial retaining wall system designed for heavy-duty erosion control applications. Targeted at commercial and infrastructure projects.
• Concrete Sleepers Concrete sleeper retaining wall products for residential and commercial landscaping applications.
• AdraPAVE A paving product in the collection offering versatile outdoor surface solutions for courtyards, entertaining areas, pathways, and patios.
• SierraPAVE® A paving product offering versatility and durability for outdoor entertaining and pathway applications.
• CentroPAVE® A paving range product designed for various outdoor paving applications.
• LedaPAVE A large format paver (400x400x40mm) featuring bevelled edge design for enhanced durability, water drainage and grip, suitable for courtyards, entertaining areas, pathways, patios, and pool surrounds.
• LeMode Paving Range A French design-inspired paving range featuring the smart bevelled edge on all pavers, offering sophisticated outdoor aesthetics.
• Easy Edge Garden Edging A concrete garden edging product designed as a weed-free solution that closes gaps to obstruct weed growth between bricks.
• Vivid Edge A textured concrete garden edging product with faux joint creating a naturally irregular finish, allowing for straight or curved installation for garden edging, mowing strips, and pathway borders.
• Grey Blocks Lightweight yet full-strength concrete blocks made with 50% recycled ash content, featuring H-block design with greater structural integrity. The lightest weight blocks available in the Queensland market.
• Quickblock® A lightweight grey block product for faster laying in construction applications.
• RenderBrick Series A series of blocks specifically designed for rendering applications.
• Bolstered Architectural Block Hand-bolstered finish architectural block from The Apex Masonry Architectural Range® featuring natural stone aesthetics.
• Honed Architectural Block Honed finish architectural block from The Apex Masonry Architectural Range® offering a refined, smooth surface.
• Polished Architectural Block Polished finish architectural block from The Apex Masonry Architectural Range® providing a high-gloss aesthetic.
• Split Architectural Block Split-face finish architectural block from The Apex Masonry Architectural Range® featuring a textured, natural stone appearance.
• Smooth Architectural Block Smooth finish architectural block from The Apex Masonry Architectural Range® offering a clean, modern aesthetic.
• Breeze Blocks Decorative breeze blocks for architectural applications creating ventilated wall patterns.
• Premium Brick (Concrete) A contemporary and flexible concrete brick alternative to clay bricks in the Premium Brick Collection.
• Apex Heritage Brick (Clay) A heritage-style clay brick collection offering traditional aesthetics for period or contemporary projects.
• Terrafix Retaining Wall A retaining wall system from the erosion control product line designed for soil retention and slope stabilisation.

Quantifiable outcome

• Rapid delivery within 24-48 hours to most South-East Queensland regions
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tech-DrycoreTechnology or IntegrationTech-Dry is a supplier of admixture technology used in Apex Masonry's coloured products (BayRidge, TrendStone, LeMode ranges) to provide waterproofing, reduce efflorescence, and prevent mould growth.
• Ausmar HomesminorOthersHome builder customer featured in partner logos section, using Apex Masonry products in residential construction projects.
• FCRC (Fraser Coast Regional Council)minorOthersRegional council featured as a customer partner, likely using masonry products in council projects and developments.
• HB (Home Building Brand)minorOthersHome building company featured as a customer partner in the builder network.
• McNabminorOthersBuilding/construction company featured as a customer partner.
• Stroud HomesminorOthersHome building franchise featured as a customer partner using masonry products in residential construction.
• NuwayminorOthersMasonry/landscaping products distributor or related business featured as a partner.
• Erosion ControlcoreTechnology or IntegrationRelated company providing Terrafix and Durahold retaining wall systems marketed through Apex Masonry's website as part of their erosion control product range.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Adbri Limited: Adbri is one of Australia's largest integrated masonry and cement manufacturers, producing concrete bricks, blocks, and pavers across the eastern seaboard. It is the most direct large-scale competitor to Apex Masonry in the same product categories and end markets.
• National Masonry: National Masonry manufactures concrete blocks, pavers, and retaining wall systems across Queensland, NSW, and Victoria. Highly comparable on product mix (blocks, pavers, retaining walls) and target trade customers in the same regional footprint.
• Brickworks Limited: Brickworks (owner of Austral Bricks and Austral Masonry) is a leading Australian brick and masonry manufacturer with national distribution. Directly comparable on concrete and clay bricks, blocks, and architectural masonry products serving similar builder and landscaper customers.
• GB Masonry (GB Group): GB Masonry manufactures concrete blocks, bricks, and pavers across eastern Australia, serving similar builder and landscaper trade customers. A relevant peer in concrete masonry manufacturing with overlapping product portfolio and east-coast distribution.
• Hy-Tec Industries: Hy-Tec is an Australian concrete products manufacturer producing concrete masonry, pavers, and retaining wall blocks serving builders and landscapers. Comparable product range and target customer base, particularly in Queensland and NSW.

Broad incumbents

• Boral Limited: Boral is a major Australian building materials and construction products company with concrete, masonry, and quarrying operations. Overlaps with Apex in concrete masonry products but operates at a much broader scale across cement, aggregates, and concrete.
• Holcim Australia: Holcim (formerly LafargeHolcim) is a global building materials group with Australian concrete, aggregate, and masonry operations. Comparable as a broad incumbent in concrete products and aggregates, though its Australian masonry focus is narrower than its global footprint.
• Hanson Australia: Hanson Australia produces concrete, aggregates, and masonry products including blocks and pavers nationwide. Comparable on concrete block and paver manufacturing with similar construction-industry customers, but operates at a substantially larger scale.

Regional players

• Toowoomba Sandstone & Concrete Products: TSCP is a regional Queensland concrete products manufacturer producing masonry, retaining walls, and landscaping products. Comparable as a regional masonry peer in Queensland, though smaller and more geographically concentrated than Apex.

Others

• Erosion Control Technology Council (ErosionControl.com.au partner): Erosion Control is a partner that supplies Terrafix and Durahold retaining wall systems marketed through Apex's website. Not a competitor but a complementary technology/alliance partner in the erosion control and engineered retaining wall segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@apexmasonry8976
• Facebookfacebook.com/apexmasonryqld
• LinkedInlinkedin.com/company/apex-masonry.
• Instagraminstagram.com/apexmasonryqld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Masonry