GoGroopie

What GoGroopie does

GoGroopie Feel Good Deals is a UK-based online deal aggregation platform founded in 2011 and headquartered in London. The company serves UK consumers by aggregating discounted offers across 18+ product categories, with over 8,587 active deals spanning home accessories (1,977 deals), electronics and gadgets (1,850), garden (1,291), clothing and fashion (870), and additional lifestyle categories including health, jewellery, hair and beauty, footwear, pets, and cars. Beyond the generalist marketplace, the platform operates specialized sub-portals for Kids (189 deals), Travel (9 deals), Activities/Education (8 deals), and London-local offerings. Distribution is exclusively through the company's own e-commerce storefront at gogroopie.com, with category-based navigation, wish list functionality, and account-based engagement supporting the consumer experience.

The platform is delivered as a single web-based e-commerce site with no documented mobile application, no public API or SDK, no third-party integrations, and no disclosed proprietary technology stack. Source material contains no reference to AI/ML capabilities, recommendation engines, dynamic pricing, or data assets of any kind. The GoGroopie brand name and 'Feel Good Deals' tagline are registered as trademarked brand-identity assets. The technical footprint is consistent with a standard content-driven e-commerce site rather than a technology-led platform.

GoGroopie operates a transaction-based revenue model, earning commissions or fees on purchases routed from its marketplace to underlying merchants. The company is privately held with 11–50 employees and no publicly disclosed funding rounds, investors, ownership structure, or financial figures. Customer acquisition relies on its own website through SEO/organic search and promotional campaign landing pages. There are no documented partnerships, enterprise customers, B2B revenue streams, or off-platform distribution channels; all revenue is consumer-facing and confined to the UK market.

Name

GoGroopie

Website

https://gogroopie.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

GoGroopie is a UK-based online deal aggregation platform founded in 2011 that aggregates over 8,587 discounted offers across 18+ product categories for UK consumers, with specialized sub-portals for Kids, Travel, Activities, and London-local deals.

Ownership category

akta.pro rank

Product category

Online Deals Marketplace

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Deal aggregation platform
• Discount marketplace
• Online vouchers
• Group buying deals
• Consumer deals platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Deal Commission/Transaction Revenue: GoGroopie generates revenue by aggregating deals from various merchants and earning commissions or transaction fees on purchases made through their platform. The marketplace model connects consumers with discounted products across multiple categories including Home Accessories (1977 deals), Electronics and Gadgets (1850 deals), Clothing and Fashion (870 deals), and 14 other product categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GoGroopie operates an online deal aggregation platform that aggregates discounted offers from multiple merchants across 18+ product categories, including home accessories, electronics, fashion, garden, health, and travel. Customers browse category-based listings and purchase deals via the platform, while GoGroopie earns commissions or transaction fees on the sales it routes to merchant partners.

Product overview

GoGroopie Feel Good Deals is a deals aggregation platform offering discounted products across multiple categories including Home Accessories (1977 deals), Electronics and Gadgets (1850 deals), Garden (1291 deals), Clothing and Fashion (870 deals), and Health/Sport/Fitness (593 deals). The platform also features specialized sections for Kids deals (189 offers), Travel deals (9 offers), and Activities/Education (8 offers). The product architecture consists of a main deals marketplace with category-based navigation, complemented by dedicated sub-portals for Kids, Travel, Activities, and Local/London offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• GoGroopie Deals Marketplace

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Groupon: Global pioneer of the online local deals marketplace with a UK presence. Operates an almost identical category-aggregated deal voucher model with merchant commissions, directly competing for the same merchant supply and UK consumer demand as GoGroopie.
• Wowcher: UK-based daily deals and vouchers marketplace offering discounted deals across multiple consumer categories. Closely comparable in product model (commission-based deal aggregation), geography (UK), and target customer (value-seeking UK consumers).
• LivingSocial: Historic competitor to Groupon in the daily deals space, focused on local experiences and goods. Historically operated a near-identical model (commission-based voucher/deal aggregation) and is therefore a useful comparison point for unit economics and category mix.
• MyVoucherCodes: UK voucher codes and promotional deals site with category coverage similar to GoGroopie. Competes for the same price-sensitive UK shopper and earns affiliate commissions from retailer redemptions.
• Quidco: UK cashback and voucher codes platform. Comparable as a UK deal-discovery destination monetized through affiliate commissions on retail transactions; overlaps heavily on consumer use case (finding the lowest price) even if the mechanic (cashback) differs.
• HotUKDeals: UK community-driven deal sharing platform where users post and vote on deals across categories. Comparable in aggregation and discovery model and in targeting UK deal-seeking consumers; differentiates via community moderation rather than curated merchandising.
• TopCashback: UK cashback site offering rebates on retailer purchases. Comparable on affiliate/commission-driven UK deal aggregation and on target audience (value-conscious UK consumers), differing primarily in the cashback mechanic versus upfront discount voucher.
• VoucherCodes: Leading UK voucher codes and deals platform aggregating discounts from major retailers. Comparable in value proposition (curated discount discovery for UK consumers) and revenue model (affiliate/commission), though weighted more to voucher codes than deal-of-the-day vouchers.

Broad incumbents

• OnBuy: UK-based general online marketplace with a growing deals and promotions layer. Comparable in serving UK consumers across broad consumer-goods categories, and increasingly a competitor for deal-driven shopper attention, though its core model is marketplace rather than voucher.
• Amazon UK Deals: Dominant UK online retailer with a dedicated Deals outlet across virtually every product category GoGroopie covers. Not a pure aggregator but a structural threat that can disintermediate third-party deal platforms with first-party deal inventory and superior logistics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gogroopie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoGroopie