Honor Construction
Honor Construction is a privately held, veteran-owned commercial construction firm based in Grand Rapids, Michigan, providing Construction Management, Development Services, Owners' Representative, and General Contracting services to healthcare, hospitality, multi-family, retail, and institutional clients across West Michigan and nationwide.
- Company typePrivate
- Founded2009
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Honor Construction does
Honor Construction is a privately held, veteran-owned commercial construction firm headquartered at 385 Leonard St. NE in Grand Rapids, Michigan, founded in 2009 by CEO Brad Laackman (also named as President). The company delivers four core service lines — Construction Management, Development Services, Owners' Representative, and General Contracting — applied across five verticals: Healthcare, Hospitality & Restaurants, Multi-Family Housing, Retail, and Commercial & Institutional. Its project mix spans small SMB tenant buildouts (e.g., Pennyroyal Café, K-Rok Korean BBQ, Jaku Sushi, Noodlepig, Toastn' Tea) up to large multi-million-dollar developments such as the 120-unit, 100,000-square-foot Victory on Leonard apartment complex completed in February 2024, plus a multi-location nationwide rollout with healthcare customer Vivo Infusion.
The business model is project-based professional services revenue: engagements are quote-based and project-specific, typically structured as multi-year contracts, acquired via direct relationship-driven sales, referrals, and industry reputation rather than digital funnels. Geographic focus has historically been West Michigan, but the company is actively expanding nationwide, anchored by the Vivo Infusion program. The firm maintains a related operating subsidiary, Victory Development Group, which extends into real estate development under Partner Jeff Royce. No external funding has been disclosed; ownership appears founder/management-controlled with no parent company and no institutional shareholders on record.
Distribution and marketing are primarily organic — a content-marketing website, an active blog covering construction-management topics, and brand presence on LinkedIn, Instagram, Facebook, and TikTok. The company deliberately brands itself around veteran ownership, integrity, and client advocacy, positioning "small-firm energy with big-firm capabilities" as its differentiator in a fragmented regional construction services market. Revenue and detailed headcount are not publicly disclosed.
Honor Construction firmographics
Firmographics- Name
- Honor Construction
- Legal name
- Honor Construction
- Website
- https://workwithhonor.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Honor Construction is a privately held, veteran-owned commercial construction firm based in Grand Rapids, Michigan, providing Construction Management, Development Services, Owners' Representative, and General Contracting services to healthcare, hospitality, multi-family, retail, and institutional clients across West Michigan and nationwide.
- Ownership category
- akta.pro rank
Honor Construction industry classification
Industry- Product category
- Commercial Construction Services
- NAICS
- Commercial and Institutional Building Construction (23622), Construction of Buildings (236), Nonresidential Building Construction (2362)
- SIC
- General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Construction Management (Agency/Owner’s Rep) (IMAFAAAC)
- akta.pro secondary industries
- Office & Corporate Building Construction (IMAFACAA), Hospitality & Entertainment Venue Construction (IMAFACAC), Religious & Cultural Building Construction (Places of Worship, Museums, Libraries) (IMAFACAH)
Keywords
Where Honor Construction is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honor Construction business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain
Revenue model
- Construction Management Services: Full-service construction management from preconstruction planning through project closeout, coordinating all aspects of the build to keep projects on schedule and within budget.
- Development Services: Assistance with site selection, planning, permits, and financing for development projects.
- Owners' Representative Services: Acting as client advocate overseeing planning, design, construction and completion phases.
- General Contracting: Managing all phases of construction with skilled trade partners to ensure timely completion within budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-specific construction services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Honor Construction product offering
Product offeringCore offering
Honor Construction is a veteran-owned commercial construction management firm that provides construction management, general contracting, owner's representative, and development services. The company manages commercial projects from preconstruction planning and permitting through on-site construction, subcontractor coordination, and project closeout, serving healthcare, hospitality, multi-family housing, retail, and commercial/institutional clients.
Product overview
Honor Construction offers a unified suite of commercial construction management services built around four core offerings: Construction Management (coordinating all project aspects from preconstruction to closeout), Development Services (site selection, planning, permits, and financing), Owners' Representative (advocating for clients throughout the build process), and General Contracting (managing all phases of construction). These core services are applied across five project categories: Retail, Hospitality (restaurants, cafes, breweries), Multi-Family Housing, Healthcare (medical offices, clinics), and Commercial (institutional, office, light industrial). The company is a veteran-owned construction firm based in Grand Rapids, Michigan, serving clients in West Michigan and nationwide, specializing in medium to large commercial developments.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Management Full-lifecycle construction management for commercial projects, including preconstruction planning, value engineering, permitting, subcontractor buyout, on-site coordination, schedule and budget control, and project closeout. Designed for commercial owners, developers, healthcare systems, hospitality operators, and institutional buyers seeking a single accountable construction partner.
- General Contracting General contracting delivery for commercial construction projects, managing trade contractors, schedule, safety, and quality on behalf of the owner. Suitable for ground-up builds, renovations, and tenant improvements across healthcare, hospitality, multi-family, retail, and commercial/institutional sectors.
- Owner's Representative Owner's representation services in which Honor Construction acts as the owner's advocate to plan, oversee, and manage third-party design and construction teams. Used by owners and developers needing independent oversight of project cost, schedule, and quality without taking on direct construction delivery.
- Development Services Pre-development and development support services including site selection, due diligence support, site planning, and design coordination to ready a project for construction. Targeted at developers, investors, and commercial property owners initiating new projects.
Quantifiable outcome
- 120-unit, 100,000-square-foot Victory on Leonard apartment complex completed February 2024
- +1 more outcomes
Companies that use Honor Construction
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles5 records
Honor Construction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Honor Construction partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Honor Construction competitors and assessment
Company assessmentDirect peers
- Wolverine Building Group: Michigan-based commercial construction management firm serving healthcare, education, hospitality, and multi-family markets. Directly comparable in scale, geography, and service offering to Honor Construction.
- Erhardt Construction: Michigan-based construction management and general contracting firm serving commercial clients across healthcare, hospitality, multi-family, and retail. Comparable scale, service mix, and regional footprint, positioning it as a direct competitor for Honor's core market.
- Rockford Construction: West Michigan-based commercial construction manager and general contractor with a comparable multi-vertical portfolio (healthcare, hospitality, multi-family, institutional) and similar relationship-driven delivery model. Operates in the same Grand Rapids market, competing head-to-head for regional project wins.
- AVB Inc. Michigan-based commercial general contractor and construction manager with experience in healthcare, multi-family, and hospitality builds. Similar scale and West Michigan operating base make it a close comparable.
- Owen-Ames-Kimball: Grand Rapids-headquartered commercial construction manager with a long history serving healthcare, education, and institutional clients in West Michigan. Overlaps directly with Honor's primary verticals and regional geography.
Broad incumbents
- Gilbane Building Company: Large national construction manager with strong healthcare and institutional practices. Competes for enterprise healthcare rollouts similar to Vivo Infusion, and represents the type of incumbent Honor must displace to scale nationally.
- Turner Construction: National construction manager and general contractor operating across all commercial verticals Honor serves. Not a direct competitor on small/regional work, but competes for larger enterprise and national programs as Honor expands geographically.
- Clark Construction: National commercial construction manager and general contractor active in hospitality, healthcare, and institutional sectors. Represents a competitive threat on larger project sizes as Honor pursues out-of-state enterprise clients.
Regional players
- The Christman Company: Michigan-based construction management and general contracting firm with a broader geographic reach across the Midwest and Mid-Atlantic. Comparable multi-vertical service offering and Owner's Representation capability, though larger in scale than Honor.
- Skender Construction: Chicago-based commercial construction manager and general contractor serving healthcare, hospitality, and multi-family clients across the Midwest. Comparable service mix and regional Midwest footprint, though larger in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Honor Construction social profiles
Digital presenceHonor Construction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honor Construction leadership team
Management profileNumber of profiles
Profiles9 records
Honor Construction subsidiaries and ownership
Company hierarchySubsidiaries1 record
Honor Construction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honor Construction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honor Construction
What does Honor Construction do?
Honor Construction is a veteran-owned commercial construction management firm that provides construction management, general contracting, owner's representative, and development services. The company manages commercial projects from preconstruction planning and permitting through on-site construction, subcontractor coordination, and project closeout, serving healthcare, hospitality, multi-family housing, retail, and commercial/institutional clients.
Is Honor Construction a public or private company?
Honor Construction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Honor Construction founded?
Honor Construction was founded in 2009. It employs 11 to 50 people.
Where is Honor Construction based?
Honor Construction is headquartered in Grand Rapids, United States, in the North America region.
How does Honor Construction make money?
Four revenue lines are on record. Construction Management Services are the primary driver. The others are development Services, owners' Representative Services and general Contracting.
Who are Honor Construction's main competitors?
Direct peers on record are Wolverine Building Group, Erhardt Construction, Rockford Construction, AVB Inc. and Owen-Ames-Kimball. Broad incumbents are Gilbane Building Company, Turner Construction and Clark Construction. Regional players are The Christman Company and Skender Construction.
Does Honor Construction have an API?
No public API is recorded for Honor Construction.
What industry is Honor Construction in?
Honor Construction's product category is Commercial Construction Services. Its primary akta.pro industry code is IMAFAAAC, Construction Management (Agency/Owner’s Rep), with a secondary code of IMAFACAA, Office & Corporate Building Construction. Its NAICS code is 23622 and its SIC code is 1540.