What Centerforce does

Centerforce, operating as the Centerforce Clutches Division of Midway Industries Inc., is a U.S. manufacturer of performance automotive clutch and pressure plate systems, founded in 1982 by Bill Hays and headquartered in Prescott, Arizona. The company's core technology is the patented Centerforce Weighted Clutch System, which uses centrifugal weights to increase clamping loads at higher RPMs without raising pedal effort, addressing diaphragm over-center problems in non-asbestos friction facings. The product portfolio spans single-disc systems (Centerforce I, II), dual-friction discs (Dual Friction, DFX), multi-disc configurations (Diesel Twin, SST, DYAD DS/XDS, TRIAD DS/XDS), competition-focused lightweight clutches (LMC), billet steel flywheels, complete clutch kits, and crate-engine swap packages covering Chevrolet, Dodge, Ford, and Triumph applications, totaling over 1,600 distinct fitments.

All manufacturing is conducted in a single 48,000 square foot facility in Prescott, Arizona, and products are sold exclusively through the company's direct e-commerce website and a network of authorized dealers; free shipping is offered on orders over $150 within the lower 48 states. Revenue is generated entirely from hardware sales at per-unit pricing with no subscription, licensing, or service components disclosed. Target customers are performance automotive enthusiasts, custom vehicle builders, and racing/competition users, reached through both direct-to-consumer channels and small-business resellers such as performance shops and engine-swap specialists. The company is a three-generation family-owned business with no institutional investment or public market participation and operates as a long-time member of SEMA and PWA.

Name

Centerforce

Legal name

Midway Industries Inc.

Website

https://centerforce.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Centerforce, the clutch division of Midway Industries Inc., manufactures performance automotive clutch and pressure plate systems in Prescott, Arizona. The three-generation family-owned company sells patented centrifugal-weight clutch systems via e-commerce and dealers to automotive enthusiasts, custom builders, and racers.

Ownership category

akta.pro rank

Product category

Performance Automotive Clutches

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)

akta.pro primary industry

Clutch, Torque Converter & Flywheel Manufacturing (IMACAHAI)

Keywords

• Performance clutch systems
• Automotive drivetrain components
• Manual transmission parts
• Flywheel manufacturing
• Engine swap components

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance Clutch Systems Sales: Direct sales of clutch kits, multi-disc clutch kits, flywheels, and clutch components to automotive enthusiasts and professionals through e-commerce and dealer network
2. Crate Engines & Swaps: Complete engine swap solutions for Chevrolet, Dodge, Ford, and Triumph vehicles including all related clutch and flywheel components
3. Garage Sale Products: Sale of factory seconds and cosmetic blemish products at discounted prices - fully functional but cannot be sold as new

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Centerforce manufactures and sells performance automotive clutch and pressure plate systems, performance flywheels, multi-disc clutch kits, and related installation components under multiple patented product lines. The company serves automotive enthusiasts, professional builders, and racers by providing direct bolt-in replacement clutch systems for over 1,600 vehicle applications, designed to deliver increased clamping loads at high RPM while maintaining easy pedal effort. All products are made exclusively at the company's 48,000 square foot manufacturing facility in Prescott, Arizona, and distributed through its own e-commerce site and a national authorized dealer network.

Product overview

Centerforce is a manufacturer of performance automotive clutch and pressure plate systems, offering over 1,600 non-asbestos applications for automotive enthusiasts. The product portfolio centers on patented centrifugal weight technology applied across multiple product tiers: single-disc systems (Centerforce I, Centerforce II), dual-friction discs (Dual Friction, DFX), multi-disc systems (Diesel Twin, SST, DYAD DS, DYAD XDS, TRIAD DS, TRIAD XDS), and lightweight competition clutches (LMC Series). Supporting products include performance flywheels, complete clutch kits, individual components, and crate engine swap packages for Chevrolet, Dodge, Ford, and Triumph applications. The company operates as a three-generation family-owned business headquartered in Prescott, Arizona, with products found worldwide on OEM and customized vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Centerforce I: Original single-disc performance clutch system
• Centerforce II
• Dual Friction
• DFX
• LMC Series
• Diesel Twin
• SST - Solid Street Twin
• DYAD DS - Twin Disc
• DYAD XDS - Xtreme Twin Disc
• TRIAD DS - Triple Disc
• TRIAD XDS - Xtreme Triple Disc
• Flywheels
• Accessories

Products and services

• Centerforce I Single-disc performance clutch system featuring the patented centrifugal weight system for increased clamping force at higher RPMs while maintaining easy pedal effort, targeted at automotive enthusiasts upgrading modified street and performance vehicles.
• Centerforce II Second-generation performance single-disc clutch system with enhanced weight design and improved clamping characteristics over the original Centerforce I, for higher-torque street and performance applications.
• Dual Friction Dual-surface clutch disc featuring both organic and ceramic friction materials on opposite sides, providing versatility for mixed street and performance driving applications.
• DFX Performance-oriented dual friction clutch system designed for higher torque capacity and aggressive driving applications, including street and light track use.
• LMC Series (Light Metal Clutch) Competition-focused lightweight clutch assembly designed to reduce rotating mass, intended for racing applications rather than street use.
• Diesel Twin Twin-disc clutch system specifically engineered for high-torque diesel engine applications.
• SST (Solid Street Twin) Street-oriented twin-disc clutch system combining performance capability with daily drivability.
• DYAD DS (Twin Disc) Multi-disc twin disc system designed for street and light track use, providing enhanced torque capacity and smoother engagement.
• DYAD XDS (Xtreme Twin Disc) Extreme-duty twin disc system for high-horsepower track applications requiring maximum torque capacity.
• TRIAD DS (Triple Disc) Triple-disc clutch system for extreme high-horsepower applications, providing maximum clamping force and heat dissipation.
• TRIAD XDS (Xtreme Triple Disc) Xtreme-duty triple disc system for competition-level vehicles with extreme power outputs.
• Flywheels Performance flywheels including billet steel options, designed for use with Centerforce clutch systems and meeting OEM specifications with S.F.I. approval.
• Clutch Kits Complete clutch replacement kits including pressure plate, disc assembly, and necessary hardware for specific vehicle applications.
• Multi-Disc Clutch Kits Kits featuring multiple disc configurations for higher torque capacity applications.
• Clutch Components and Accessories Individual replacement components including throwout bearings, pilot bearings/bushings, and alignment tools, along with supporting products and supplies for clutch installation and maintenance.
• Garage Sale Discounted products with cosmetic blemishes that are fully functional but cannot be sold as new; all sales final but standard one-year warranty applies.
• Crate Engines & Swaps Packages Engine-specific clutch and flywheel packages for popular crate engine swaps, covering Chevrolet, Dodge, Ford, and Triumph vehicle applications.

Quantifiable outcome

• Over 1,600 different non-asbestos clutch/pressure plate applications available

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered moderate and core.

• SEMA (Specialty Equipment Market Association)moderateOthersCenterforce is a long-time member and supporter of SEMA. Through this membership, Centerforce participates in industry events and has received recognition including the SEMA and Hot Rod Magazine Best New Performance Street Award.
• PWA (Professional Wrappers Association)moderateOthersCenterforce is a long-time member and supporter of PWA. The company won the prestigious PWA Manufacturer of the Year award in 1998 and was nominated several times prior.
• Car Builders and RacerscoreStrategic or Co-development PartnerPartnerships with car builders and racers provides a stable platform for growth and further development. The addition of the new DYAD Drive System (DS) multi-disc clutch line through these partnerships demonstrates commitment to continuous development.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Quartermaster: Specializes in high-performance clutches, flywheels, and hydraulic release bearings with a strong motorsport focus — competing for the same racing and high-horsepower application set as Centerforce's LMC and DYAD XDS lines.
• Tilton Engineering: Racing-focused clutch and bellhousing manufacturer widely used in professional motorsport — competes with Centerforce's extreme-duty LMC and TRIAD XDS competition product tiers.
• ACT (Advanced Clutch Technology): One of the most prominent US performance clutch manufacturers, offering single-disc, twin-disc, and triple-disc kits for sport, street, and racing applications — directly competing with Centerforce's Centerforce I/II, Dual Friction, DYAD, and TRIAD product lines.
• SPEC Clutches: Performance and racing clutch manufacturer offering stage kits, twin-disc, and triple-disc systems — direct overlap with Centerforce's tiered product portfolio targeting street, track, and competition enthusiasts.
• McLeod Racing: Manufacturer of performance clutches, bellhousings, and drivetrain components for street, strip, and circle-track applications — overlapping with Centerforce's performance, racing, and crate-engine swap use cases.
• Clutch Masters: US performance clutch specialist offering single, twin, and triple disc systems with proprietary friction materials — directly competing with Centerforce's DYAD and TRIAD multi-disc lines for the same enthusiast buyers.
• Competition Clutch: Performance clutch manufacturer offering stage kits and multi-disc systems for import and domestic performance applications — direct competitor across Centerforce's street and track product tiers.
• RAM Clutches (formerly Hays Clutches): Performance and racing clutch manufacturer with deep roots in drag racing — comparable product offering and customer base to Centerforce's competition-oriented SKUs.
• South Bend Clutch: Manufacturer of performance clutches, flywheels, and hydraulics for diesel and gasoline performance applications — directly competing in Centerforce's Diesel Twin, DYAD, and street performance categories.

Others

• Hays Clutches: Earlier venture of Centerforce's founder Bill Hays, Hays Clutches remains an adjacent brand in the performance clutch space — relevant as a corporate predecessor and adjacent competitor rather than a direct current rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Centerforce
• Facebookfacebook.com/CenterforceClutch
• LinkedInlinkedin.com/company/carey-electric

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centerforce