WITELS-ALBERT

What WITELS-ALBERT does

WITELS-ALBERT GmbH is a Berlin-based, privately held German manufacturer specializing in roll straightening technology and complementary equipment for the wire, tube, rope, cable, and strip processing industries. Founded in 1898 and operating with 11-50 employees under managing directors Uta Koschack and Marcus Paech, the company designs and produces straighteners, straightening rolls, guiding rolls, roller guides, drive and feeding units, preformers for rope and cable armoring, and stripping systems. Its technology portfolio is anchored by the patented WICAS cassette straightening system, which delivers up to 30 times longer bearing life than conventional rolls through sealed labyrinth-bearing cassettes, alongside semi-automatic and automatic roll positioning systems and the How2Straight.com web service for virtual straightening process simulation.

The company's intellectual property position is unusually deep for its scale: nine patent families (XR, WICAS, VR, CT, HR, CS, DISCONTINUOUS DIAGNOSIS, KONTINUIERLICHE DIAGNOSE, and ASR/ASH/ASV/TR/TRV) are granted across Europe, the Americas, Asia, and Oceania, supported by 230+ technical publications in industry journals since 1994. WITELS-ALBERT's commercial model is primarily transactional B2B sales of capital equipment, supplemented by professional services (CAD data delivery in DXF/STP formats, technical training) and a subscription-based digital layer through How2Straight.com. Distribution is sales-led via direct contact, multilingual web presence (German, French, English), trade show participation including WIRE 2024, and a mobile exhibition truck for global on-site demonstrations. The company holds no external investment, has no parent entity, and does not disclose revenue figures or customer concentration.

Name

WITELS-ALBERT

Legal name

WITELS-ALBERT GmbH

Website

https://witels-albert.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

WITELS-ALBERT GmbH is a Berlin-based, privately held German manufacturer of patented roll straightening equipment, guides, drives, and preformers serving the global wire, tube, rope, cable, and strip processing industries, complemented by the How2Straight.com simulation service.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Straightening Equipment Sales: Sale of straighteners, straightening units, tube straighteners, rope straighteners, and related machinery for straightening wire, tube, rope, cable, and strip materials.
2. Components and Spare Parts: Sale of straightening rolls, guiding rolls, roller guides, calibrating units, edging roller units, transport rolls, and accessories.
3. Drive Units and Feeders: Sale of drive units, feeding units, preformers, preforming units, stripping systems, and length measuring units.
4. CAD Data Services: Provision of CAD data in DXF and STP formats for standard products for guiding, straightening and transporting materials.
5. Training Services: Technical training on straightening techniques, plans, semi-automatic straightening technology, residual curvature, yield limit, helix, roll adjustment, internal stresses and simulation. Analysis of manufacturing processes and optimization discussions.
6. How2Straight.com Web Service: Subscription-based web service providing virtual simulation of roll straightening processes to calculate roll positioning parameters for defined product quality.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WITELS-ALBERT manufactures industrial straightening machines and units (Richtapparate) together with rolls, guides, drive units, preformers, stripping systems, and accessories used to process wire, tube, rope, cable, and strip materials. Its offering is centered on roll straightening technology and includes complementary components (straightening rolls, guiding rolls, roller guides, feeder and preforming units) plus the How2Straight.com web service for virtual straightening simulation.

Product overview

WITELS-ALBERT GmbH manufactures industrial machinery and equipment for the wire, tube, rope, cable and strip industry. The product portfolio centers on straightening technology as the core offering, supported by complementary product lines including rolls (straightening rolls, guiding rolls, transport rolls), guides (roller guides, precision guiding systems), drive units (feeders, advancing mechanisms), preformers (preforming heads for cable armorations), stripping systems, and accessories. The products function as an integrated modular manufacturing system where straighteners work in combination with rolls, guides, and drive units for material guiding, straightening, and transport. The company also offers How2Straight.com, a web-based service for virtual straightening process simulation and roll positioning calculation.

Differentiator

Problem solved

Functional benefit

Brands

• WICAS: WITELS Cassette Straightening System - a patented cassette system for straightening rolls with extended bearing life up to 30 times longer than conventional rolls.

Products and services

• Richtapparate (Straighteners) Industrial straightening machines and units for wire, tube, rope, cable, and strip materials, including precision straighteners, double straighteners, cassette-style straighteners, semi-automatic straighteners, killing sets, helix straighteners, tube straighteners, rope straighteners, postformers, strip straighteners, rotor/spinner-type straighteners, and miniature straighteners. Sold to industrial manufacturers processing long materials.
• Rollen (Rolls) Straightening rolls, guiding rolls, roller guides, transport rolls, calibrating units, and edging roller units used as consumables and components in industrial material straightening, guiding, and transport applications.
• Führungen (Guides) Guiding systems including roller guides, roller boxes, concentric guide rolls, precision guiding units, and centering guides for wire, cable, and tube materials in production lines.
• Antriebe (Drive Units) Feeding units and drive mechanisms including feeders, drive stands, caterpillar pull-offs, and advancing mechanisms used to transport wire, tube, cable, and strip materials through production lines.
• Vorformer (Preformers) Preforming units and preforming heads (including the patented VR preforming heads) used for ropes and cable armorations to achieve defined rope and cable geometry.
• Entmanteler (Stripping Systems) Stripping systems and denuding units used to remove insulation or outer material from cable and wire during processing.
• Zubehör (Accessories) Accessories including length measuring units, prebending machines, straightening machines, brushes, and peripheral equipment used alongside straightening operations.
• How2Straight.com Web Service Subscription-based web service that calculates and visualizes roll adjustment data based on material properties (wire diameter, tensile strength, yield strength) and individual straightener type characteristics, allowing users to determine optimal roll positions for defined final product quality virtually before production.
• CAD Data Services Provision of standard product CAD data in DXF and STP formats for guiding, straightening, and transporting materials, supporting customer engineering integration.
• Technical Training Services Training on straightening techniques, residual curvature, yield limit, helix correction, roll adjustment, internal stresses, and simulation, including manufacturing process analysis and optimization discussions.

Quantifiable outcome

• Up to 30x longer roll service life with WICAS cassette system compared to conventional straightening rolls
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Numalliance: Numalliance is a French manufacturer of wire and tube forming, bending, and processing machinery. It directly competes with WITELS-ALBERT in the wire and tube straightening/processing equipment market, serving automotive, furniture, and industrial manufacturers.
• Schnell Group: Schnell Group is an Italian manufacturer of machinery for wire processing, straightening, and mesh production. It serves overlapping industrial customers and offers comparable equipment for wire and rebar straightening applications.
• Wafios AG: Wafios AG is a German manufacturer of wire forming and processing machinery, including straightening, bending, and spring-making equipment. It is the most direct comparable to WITELS-ALBERT in the wire processing machinery niche, serving the same industrial customer base with overlapping product categories.
• IDEAL-Werk: IDEAL-Werk is a German manufacturer specializing in wire straightening and cutting machines. It is a direct peer operating in the same niche of precision wire processing equipment, with comparable target customers in fastener, spring, and formed-wire manufacturing.

Broad incumbents

• Kocks Maschinenbau: Kocks is a German specialist in rolling mill equipment for long products and wire rod. It is a broader incumbent in metal processing machinery that supplies complementary forming and sizing equipment to the same wire manufacturing customers served by WITELS-ALBERT.
• SMS group: SMS group is a large German industrial machinery group serving metals processing, including rolling mill and finishing equipment. While broader in scope than WITELS-ALBERT, it is relevant as a large incumbent that supplies integrated equipment to the same wire, tube, and cable manufacturing customers.
• Danieli: Danieli is a major Italian manufacturer of metallurgical equipment for steel and non-ferrous metals, including processing lines for wire rod and tube. It represents a broad incumbent that supplies complementary upstream equipment to WITELS-ALBERT's customer base.

Emerging players

• Roteq Machinery: Roteq Machinery is an India-based manufacturer of wire straightening, cutting, and processing equipment. It is an emerging player in the same product category as WITELS-ALBERT, typically competing on price in Asian and emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/witelsalbert
• Facebookfacebook.com/witels.albert
• Instagraminstagram.com/witelsalbert
• LinkedInlinkedin.com/company/witels-albert-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WITELS-ALBERT