Hotel Vera Cruz

What Hotel Vera Cruz does

Hotel Vera Cruz is a privately held, family-operated hotel founded on July 13, 1975 in Ijuí, Rio Grande do Sul, Brazil. It operates a single property of 111 apartments across four categories (Econômico Plus, Standard, Executivo, and Conjugado) at a central location on Rua 15 de Novembro, two blocks from Praça da República. The hotel serves both leisure travelers visiting the "capital nacional das etnias" region and the Rota das Missões tourism corridor, as well as business travelers needing meeting and event facilities. Two on-site meeting rooms (80 and 20 seats) support corporate events, trainings, seminars, and conferences; an on-site restaurant offers buffet lunch by kilogram and à la carte dinner featuring Gaúcha gastronomy, with a breakfast buffet of over 30 items included with all room rates.

The underlying technology stack is conventional hospitality infrastructure: fiber optic wireless network coverage across the entire property, a digital reservation system integrated with the Desbravador booking platform (reservas.desbravador.com.br) for real-time availability and rates, and a WordPress-based website with direct booking links. Distribution is primarily direct via the hotel's own website, phone (55 3332-3103 / 3332-8055), WhatsApp (55 99134 4812), and walk-in guests, supplemented by the Desbravador platform and earned media on TripAdvisor and Facebook/Instagram. Pricing is per-night unit pricing in Brazilian Real, with rates ranging from R$140 (Econômico Plus, single occupancy) to R$600 (Conjugado, four persons), plus ancillary fees for children aged 7-10 (R$50) and pets (R$35). The hotel is registered with Embratur (Brazilian Tourist Board) under nº 022910021/0, has secured indoor parking for 50 vehicles plus 3 bus spots, and reports 1-10 employees with no disclosed external funding, parent company, or institutional ownership.

Name

Hotel Vera Cruz

Legal name

Hotel Vera Cruz

Website

https://hotelveracruz.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Vera Cruz is a privately held, 49-year-old hotel in central Ijuí, Brazil, operating 111 apartments across four categories, an on-site restaurant, and two meeting rooms, serving leisure tourists and business travelers in the Rota das Missões region.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation
• Hospitality services
• Hotel room reservations
• Event venue rental
• Business travel lodging

Headquarters

HQ city

Ijuí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation Services: Overnight stay accommodations across 111 apartments in four categories: Econômico Plus, Standard, Executivo, and Conjugado. Revenue generated from per-night room rates with pricing varying by room type and number of guests. Additional charges for extra persons beyond base occupancy.
2. Restaurant Services: On-site restaurant serving buffet by kilogram at lunch and à la carte dining in the evening, featuring Gaúcha gastronomy. Breakfast included with accommodation.
3. Event and Meeting Space Rental: Two meeting rooms (80 and 20 places) available for trainings, seminars, conferences, and business meetings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Vera Cruz operates a traditional hotel in central Ijuí, Brazil, offering 111 furnished apartments across four room categories (Econômico Plus, Standard, Executivo, Conjugado), each with private bathroom, TV, climate control, minibar, complimentary breakfast, and free fiber-optic Wi-Fi. The property also runs an on-site restaurant serving Gaúcha regional cuisine (buffet lunch by kilogram and à la carte dinner) and two meeting/event rooms (80 and 20 seats) for trainings, seminars, and conferences.

Product overview

Hotel Vera Cruz is a traditional hotel established on July 13, 1975, operating as a single-property hospitality business with four distinct room category products: Conjugado Executivo (family suites with separate living areas, 40m²), Executivo (premium rooms with LCD TVs), Standard (comfortable rooms with standard amenities), and Econômico Plus (budget option with twin beds). All room types include breakfast and Wi-Fi, with variations in size, bed configuration, and pricing. The hotel also provides ancillary services including free parking, room service, meeting facilities, and an on-site restaurant serving regional Gaúcha cuisine.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 30 breakfast items served daily
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• EmbraturminorOthersBrazilian Tourist Board registration (nº 022910021/0) establishing official recognition as a legitimate tourism accommodation provider in Brazil.
• DesbravadorcoreTechnology or IntegrationReservation system provider powering the online booking platform (reservas.desbravador.com.br/hotel-app/hotel-vera-cruz) for real-time availability, rates, and guest reservations.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Atlantica Hotels: Largest independent hotel operator in Brazil, managing a multi-brand portfolio across economy, midscale, and upscale segments. Comparable to Hotel Vera Cruz as a broader market participant setting competitive benchmarks on distribution, technology, and brand positioning in regional Brazil.
• Accor (Ibis, Ibis Budget, Ibis Styles): Global hospitality giant with extensive Brazilian presence across economy and midscale brands. Sets the competitive ceiling for pricing, distribution, and standardized amenities that Hotel Vera Cruz must match in its regional market.

Direct peers

• Intercity Hoteis: Brazilian chain positioned around urban business hotels with structured event and meeting infrastructure. Compares to Hotel Vera Cruz on full-service amenity offering, business-traveler focus, and presence in mid-sized Brazilian cities.
• Hotel Dan Inn: Brazilian midscale chain with a focus on business travelers and event facilities. Comparable to Hotel Vera Cruz on bundled amenities (breakfast, WiFi), meeting/event spaces, and the corporate-traveler value proposition.
• Slaviero Hoteis: Brazilian regional hotel chain focused on midscale business-and-leisure stays, with multiple properties in southern Brazil. Closely comparable to Hotel Vera Cruz given overlapping geographic footprint in Rio Grande do Sul and similar target customer mix.
• Nacional Inn: Brazilian regional hotel chain operating economy and midscale hotels across secondary cities. Directly comparable to Hotel Vera Cruz as a similar-tier competitor targeting business and leisure travelers in mid-sized Brazilian markets with comparable room-and-breakfast offerings.
• Bristol Hoteis: Brazilian mid-scale hotel chain with strong presence in regional and business-tier cities. Compares to Hotel Vera Cruz on price point, midscale full-service positioning, and reliance on corporate demand in non-gateway markets.
• Tulip Inn: Brazilian-operated midscale hotel brand focused on business and leisure travelers in secondary cities. Comparable to Hotel Vera Cruz on price tier, room-and-breakfast bundling, and target customer segments.

Regional players

• Hotel Caiuá: Traditional independent hotel in Londrina, Paraná, with a similar profile to Hotel Vera Cruz: full-service property, multiple room categories, on-site restaurant, and event facilities serving a mid-sized inland Brazilian city.
• Hotel Imperatriz: Independent traditional hotel in a regional Brazilian city, offering full-service accommodation, on-site dining, and event space. Comparable to Hotel Vera Cruz as a similarly sized independent property competing for the same leisure and corporate travel segments in non-gateway markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelveracruzijui
• Instagraminstagram.com/hotelveracruzijui

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Vera Cruz