ABC Photosigns

What ABC Photosigns does

ABC Photosigns Pty. Ltd. is an Australian proprietary limited company founded in 1992 and headquartered in Sunshine West, Victoria, that provides an integrated suite of property marketing services to real estate agents and agencies. Its core product set spans signboards (stockboards, photo/textboards and the LED Lightboard — first developed for the Australian real estate industry), professional photography (standard through platinum tiers, plus drone and 3D virtual tours), digital printing, shopfront design and installation, vehicle wraps, and brand management / IT services including web design, hosting, domain registration and software development. The business also operates the ABC Real Estate property listing platform (abcrealestate.com.au) and the ABC Express self-serve ordering system (express.photosigns.com.au), providing a recurring-revenue software layer on top of the physical services.

The company serves real estate agents and agencies as its primary customer segment, with a secondary segment of general commercial customers requiring shopfront, vehicle and print branding. Go-to-market combines dedicated regional field sales managers in Victoria (National Sales Manager Melissa Carlyle), New South Wales (Kelli Serafin) and Queensland (Thomas Harun), an Auckland regional office for New Zealand, toll-free inside-sales lines (1800 633 998 and 1800 633 897), and a self-serve e-commerce ordering platform. Pricing is quote-based and not publicly disclosed; revenue is generated through one-off signage and print orders, professional services engagements, and subscription/recurring streams from the listing platform and IT/hosting services.

On 1 July 2024 ABC Photosigns was acquired by Excel (Australasia) Group, a diversified conglomerate, repositioning the company as the largest supplier to the Australian real estate marketing industry under the combined ABC Excel brand. Operating geographies span all of Australia and New Zealand, with regional offices in Sunshine West (VIC), Fairy Meadow/Wollongong (NSW) and Auckland (NZ). The company is privately held, with 51–100 employees and no disclosed revenue, funding or valuation data.

Name

ABC Photosigns

Legal name

ABC Photosigns Pty. Ltd.

Website

https://photosigns.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

ABC Photosigns is an Australia- and New Zealand-based provider of integrated real estate marketing services, supplying signage, professional photography, printing, vehicle wraps, shopfronts and listing-platform software primarily to real estate agents and agencies.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Commercial Photography (541922), Graphic Design Services (541430), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Graphic Design & Visual Content Production (BPAFAIAC), Real Estate, Architecture & Hospitality Marketing Video (MPADAEAO)

Keywords

• Real estate signage
• Property photography
• Vehicle wraps
• Shop fronts
• Marketing printing

Headquarters

HQ city

Sunshine

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Signage Products and Installation: Revenue from manufacturing, design, and installation of signboards including stockboards, photo/textboards, lightboards, 3D lettering, and large commercial boards for real estate properties.
2. Photography Services: Professional photography services including standard, premium, twilight, and platinum tiers, plus drone photography and virtual tours. Provides recurring revenue through property marketing campaigns.
3. Print Services: Digital printing services for banners, billboards, posters, brochures, corflute signage, frames, stickers and miscellaneous printed marketing materials for real estate and other industries.
4. Shop Front Design and Installation: Design and installation services for shopfronts including external signage, 3D lettering signage, illuminating facers, interior signage, and wall graphics.
5. Vehicle Wraps: Custom vehicle advertising through full wraps, partial wraps, vinyl cut lettering, magnets, one way vision window advertisements, and trailer signage.
6. Brand Management and IT Services: Web design, hosting, domain registration, software development and management services for real estate agencies.
7. Real Estate Search Engine Platform: Online platform for listing properties for sale and rent, providing access to wider pool of potential customers for real estate agents.
8. Floor Plans and Site Plans: Creation of floor plans, site plans, and drone photography site plans for property listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ABC Photosigns designs, manufactures, and installs marketing collateral for the Australian real estate industry, including signboards (LED lightboards, stockboards, and photo/textboards), property photography (standard, twilight, platinum, and drone aerial shoots), virtual tours and video slideshows, and printed marketing material. Beyond real estate, the company designs and installs shop fronts and wraps vehicles for general businesses, and operates a Real Estate Search Engine platform plus an in-house IT/web design arm.

Product overview

ABC Photosigns is a comprehensive real estate marketing services provider offering a unified suite of integrated products. The core offering combines Signboards (including Lightboards, Stockboards, and Photo/Textboards), Photography (spanning Standard to Platinum tiers plus Drone and Virtual Tours), Print services, Shop Fronts, and Car Wraps. Additional services include a Real Estate Search Engine platform for property listings and Brand Management/IT Services covering web design and software development. The company operates the ABC Ordering Platform for online order management. On July 1, 2024, ABC Photosigns was acquired by Excel (Australasia) Group, becoming the largest supplier in the industry. Services span across Australia and New Zealand with head office in Victoria.

Differentiator

Problem solved

Functional benefit

Brands

• ABC Real Estate: Real estate search engine platform for listing residential and commercial properties, accessible at abcrealestate.com.au

Products and services

• Signboards

Quantifiable outcome

• Property inspections increased through effective signboard advertising
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Excel (Australasia) GroupcoreOthers · 1 July 2024On 1st July 2024, ABC Photosigns was acquired by Excel (Australasia) Group. This acquisition positioned ABC Photosigns as the largest supplier to the real estate marketing industry, strengthening capabilities, expanding service offerings, and ensuring continued industry-leading solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/ABCPhotosignsAU
• Facebookfacebook.com/ABCPhotosigns
• LinkedInlinkedin.com/company/abcphotosigns

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Photosigns