Forest Dunes Golf Club

What Forest Dunes Golf Club does

Forest Dunes Golf Club is a privately held destination golf resort located in Roscommon, Michigan, within the Huron National Forest, founded in 2002 and acquired in January 2021 by Rich Mack and Tom Sunnarborg, the former Streamsong Resort development team from The Mosaic Company. The property spans 1,300+ acres and operates three championship-level golf courses — the Forest Dunes course (Tom Weiskopf design, featuring a parkland front nine through forest and a sand-dune back nine), The Loop (Tom Doak's reversible course, the only such course in North America, played in alternating Black and Red routings), and the Bootlegger 10-hole short course (Keith Rhebb and Riley Johns) — plus the free-to-play 18-hole Hilltop putting course. A fourth course, SkyFall, has been announced for a 2028 opening as a Gil Hanse-designed private membership club on an adjacent 300-acre parcel.

Name

Forest Dunes Golf Club

Legal name

Forest Dunes Golf Club

Website

https://forestdunesgolf.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Forest Dunes Golf Club is a private destination golf resort in northern Michigan operating multiple championship courses (Weiskopf, Doak, Rhebb/Johns designs) with on-site lodging, dining, real estate, and the upcoming SkyFall private membership club, serving golf travelers and resort guests.

Ownership category

akta.pro rank

Product category

Destination Golf Resort

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Destination golf resort
• Championship golf courses
• Stay and play packages
• Reversible golf course
• Private golf membership

Headquarters

HQ city

Roscommon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Greens Fees: Core revenue from 18-hole rounds on Forest Dunes and The Loop courses, with pricing varying by season (April-October), day of week, and time of day (twilight rates). Electric cart fees charged separately.
2. Lodging/Stay & Play Packages: On-property accommodations including lodge rooms, villas, and cottages generate room revenue. Pricing per person per night varies by accommodation type, season, and day of week. Packages bundled with golf.
3. Food & Beverage: Multiple dining venues including Dining Room, Keeper's Pub, Bootlegger Bar, Pavilion & Patio, Chef's Table, Captain's Room, and Pizzeria. Revenue from meals, beverages, and private events.
4. Real Estate Sales: Sale of residential lots for building vacation homes at Forest Dunes. Property lots start at $100,000. Founding Members of SkyFall receive 10% discount on lots purchased from the Club.
5. SkyFall Membership Initiation Fees and Dues: Private golf club memberships (Founding Members and SkyFall Members) with initiation fees and annual dues. Founding Members receive annual financial distributions from guest play revenue until deposit is repaid.
6. Special Events/Tournaments: The Dual at The Loop - 36-hole two-person best ball tournament held May 31, July 31, August 31. $1,200 per team entry fee includes rounds, lunch, dinner, tee gifts, and prizes.
7. Bootlegger Short Course: 10-hole par-3 course with $55 greens fee. Walking-only, opens 11 am daily. Additional play based on availability.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Forest Dunes Golf Club operates a multi-course destination golf resort in northern Michigan, selling greens-fee rounds on three courses (Forest Dunes parkland, The Loop reversible course, and Bootlegger short course), on-property lodging (lodge rooms, villas, and cottages), dining across multiple venues, special-event tournaments like The Dual at The Loop, real estate lots, and the upcoming SkyFall private golf membership club.

Product overview

Forest Dunes Golf Club is a multi-course destination golf resort in northern Michigan featuring four golf courses: the championship Forest Dunes course (Tom Weiskopf design), The Loop reversible course (Tom Doak design), the Bootlegger short course (Keith Rhebb/Riley Johns design), and the upcoming SkyFall private club (Gil Hanse/Jim Wagner design). The resort offers comprehensive stay-and-play packages combining on-property accommodations including lodge rooms, villas, and cottages with golf access, along with multiple dining venues, event hosting, and real estate opportunities. Additional amenities include the Hilltop putting course and The Dual tournament event.

Differentiator

Problem solved

Functional benefit

Brands

• The Loop: North America's only truly reversible golf course, designed by Tom Doak, utilizing the same 18 greens and fairways with Black and Red routings played on alternate days.
• Bootlegger
• SkyFall
• The Dual at The Loop
• Hilltop

Products and services

• Forest Dunes Championship Course 18-hole parkland championship golf course designed by British Open champion Tom Weiskopf featuring a parkland front nine through the Huron National Forest and a dune-style back nine. Rated among America's Top 100 public golf courses.
• The Loop 18-hole reversible golf course designed by Tom Doak, the only truly reversible golf course in North America. Utilizes the same 18 greens and fairways played in two routings (Red and Black) on alternate days.
• The Bootlegger 10-hole par-3 short course spanning 1,100 yards designed by Keith Rhebb and Riley Johns with hole distances between 50-140 yards. Relaxed atmosphere with music, barefoot play allowed, and beverages available.
• SkyFall Golf Club Upcoming 18-hole private membership golf club designed by Gil Hanse and Jim Wagner on 300 acres of forest land adjacent to the existing public courses, with elevation changes up to 100 feet. Limited tee time access for resort guests; full private membership for members.
• Hilltop Putting Course 18-hole putting course located west of the practice facility covering nearly 2 acres with holes routed through undulating terrain. Free to play with no tee time required.
• Lake AuSable Lodge Two-story lodge with 11 standard rooms and 2 suites located 35 yards from the first tee. Adirondack-style architecture with hardwoods, cedar shake siding, and stone, offering king and double-queen room configurations.
• Villas Four-bedroom and two-bedroom villa accommodations located near The Loop course. 4-bedroom features three kings and one queen with full kitchen; 2-bedroom has two queens and two fulls; walkthrough configuration available.
• Cottages Luxury cottage rentals ranging from 3-6 bedrooms sleeping 4-12 guests, including cottages on Lake AuSable with private fire pits and cottages on the Forest Dunes course. Fully furnished with linens, towels, dishes, cookware, and gas grills.
• Dining Venues Multiple on-property dining options including the main Dining Room (Adirondack-style clubhouse), Keeper's Pub (Irish pub), Bootlegger Bar (outdoor patio), Pavilion & Patio (al fresco), Chef's Table (intimate second-floor terrace), Captain's Room (private meetings), and Pizzeria.
• Stay & Play Packages Resort packages combining lodging accommodations (lodge rooms, villas, cottages) with greens fees on Forest Dunes, The Loop, and Bootlegger courses. Custom quotes available for groups of 16+ golfers via dedicated group events team.
• The Dual at The Loop 36-hole tournament event held on May 31, July 31, and August 31. Two-person best ball format where teams play The Loop in one direction in the morning and the opposite direction in the afternoon. $1,200 per team including two rounds, lunch, dinner, tee gifts, and prizes.
• Real Estate Lots Residential lots available for building within the Forest Dunes property starting at $100,000, connectable to existing natural gas and electric lines. Founding Members of SkyFall receive 10% discount on lots purchased from the Club. Optional participation in rental pool program.
• SkyFall Memberships Private golf memberships at the upcoming SkyFall course, including Founding Member (refundable deposit with annual financial distributions; limited to 100-125 members) and SkyFall Member (non-refundable initiation fee; 150-200 members) tiers, each with annual dues.

Quantifiable outcome

• Forest Dunes ranked #32 on Golf Digest's America's 100 Greatest Public Courses
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Gil Hanse and Jim Wagner (Hanse Golf Course Design)coreStrategic or Co-development PartnerGil Hanse and Jim Wagner of Hanse Golf Course Design are designing SkyFall at Forest Dunes. This is the second time the ownership group has worked with Hanse/Wagner, having previously collaborated on Streamsong Black at Streamsong Resort. Hanse and Wagner are among the most influential golf course architects, responsible for designs including Castle Stuart, Ohoopee Match Club, Streamsong Black, and Olympic Golf Course in Rio. SkyFall will be their first original 18-hole design in Michigan.
• Tom Weiskopf (Course Designer)coreStrategic or Co-development PartnerTom Weiskopf, British Open champion and World Golf Hall of Fame member, designed the Forest Dunes championship course. The course features two unique nines - parkland front nine through Huron National Forest and sand dune back nine. Weiskopf called it 'one of the premier sites I've ever had the opportunity to work on and one of my top 10 courses I've ever built.' Tom Weiskopf is now deceased.
• Tom Doak (Course Designer)coreStrategic or Co-development PartnerWorld-renowned architect Tom Doak designed The Loop, North America's only reversible golf course. Doak has six courses in the Top 100 in the world including Pacific Dunes, Cape Kidnappers, and Barnbougle Dunes. The reversible design concept was one Doak mulled over for 30 years before Forest Dunes provided the right site.
• Keith Rhebb and Riley Johns (Course Designers)coreStrategic or Co-development PartnerKeith Rhebb and Riley Johns designed the Bootlegger short course. The designers met working on Cabot Cliffs (Bill Coore/Ben Crenshaw) and have partnered on projects including Winter Park (FL), Point Grey (BC), and Rolling Green (DE).
• Streamsong ResortcoreStrategic or Co-development PartnerStreamsong Resort is the ownership group's previous project that led to Forest Dunes. Rich Mack was the founder and visionary behind Streamsong, bringing Tom Sunnarborg onboard to develop the resort. Both Rich Mack and Tom Sunnarborg acquired Forest Dunes in January 2021 after their success with Streamsong.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pinehurst Resort: North Carolina destination golf resort with nine courses (including No. 2, host of multiple U.S. Opens), extensive lodging, spa, and dining. Comparable integrated golf-focused resort with championship pedigree and significant event hosting.
• Streamsong Resort: Florida destination golf resort built by the same Forest Dunes ownership team (Rich Mack and Tom Sunnarborg) during their Mosaic Company tenure. Streamsong offers multiple Top 100 courses (Streamsong Black, Red, Blue), lodging, and dining under a similar integrated resort model.
• Sand Valley Golf Resort: Multi-course destination golf resort in central Wisconsin featuring Sand Valley, Mammoth Dunes, and The Ledges courses with on-property lodging and dining. Closest direct competitor in the upper Midwest multi-course resort category.
• Erin Hills: Wisconsin destination golf course that hosted the 2017 U.S. Open. Public-access course with limited on-site lodging and a similar upper-Midwest positioning as a serious-golf destination.
• Bandon Dunes Golf Resort: Oregon coast destination golf resort with five courses (Bandon Dunes, Pacific Dunes, Bandon Trails, Old Macdonald, Sheep Ranch), on-site lodging, and dining. Sets the benchmark for pure-golf destination resorts in North America.
• Kiawah Island Golf Resort: South Carolina oceanfront destination golf resort featuring the Ocean Course (host of major championships) and multiple other courses, plus villas, dining, and real estate. Comparable integrated resort model with similar lodging-and-golf bundling.

Broad incumbents

• Pebble Beach Resorts: Iconic California destination golf resort with Pebble Beach Golf Links plus Spyglass Hill, The Links at Spanish Bay, and Del Monte. Operates as a broader luxury hospitality portfolio (Inn at Spanish Bay, Casa Palmero) within a much larger parent company.
• TPC Sawgrass: Florida golf destination featuring the PLAYERS Stadium Course and Dye's Valley, operated by the PGA Tour's TPC network. Offers resort lodging and serves as a comparable high-profile championship-golf destination.
• Whistling Straits (Destination Kohler): Wisconsin golf destination operated by Kohler Company, featuring the Straits and Irish courses (hosts of PGA Championships and 2021 Ryder Cup). Bundled with The American Club hotel and broader Kohler hospitality amenities.

Emerging players

• Cabot (Cabot Cape Breton / Cabot Cliffs): Canadian destination golf resort (Cabot Cliffs and Cabot Links) plus Florida property (Cabot Citrus Farms) with lodging and real estate. Comparable newer-build, pure-golf destination resort model with membership and real estate components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/forestdunesgolf
• Facebookfacebook.com/fdunes
• LinkedInlinkedin.com/company/forest-dunes-golf-club-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Dunes Golf Club