Wirtschaftsspiegel Thüringen

What Wirtschaftsspiegel Thüringen does

Wirtschaftsspiegel Thüringen is a privately held regional B2B media house operating under the legal entity FVT Fachverlag Thüringen UG (haftungsbeschränkt), headquartered at Erich-Kästner-Str. 1, 99094 Erfurt, Germany. Its core product is Wirtschaftsspiegel, a recurring print and digital (ePaper) magazine covering the Thuringian economy across verticals including entrepreneurship, production, sustainability, future technologies, mobility, and regional profiles. The publication is distributed via an annual subscription (Abo) with auto-renewing one-year contracts sold through its own online shop at fachverlag-thueringen.de.

The product portfolio extends beyond the magazine to a regional job board (Jobbörse), the WIYOU.de youth and Gen-Z/Gen-Alpha recruitment platform, the recurring Wirtschaftsspiegel Medienfrühstück event series (co-organized with Marketing-Club Erfurt and Hochschule Schmalkalden), an email newsletter, and bundled print, ePaper, newsletter, social, and website advertising packages (Werbeflächen). Customer-facing technology is a standard SMB publishing stack: WordPress CMS, Matomo analytics, Borlabs Cookie consent, and Wordfence security, with newsletter delivery handled by kingnetz.de and web hosting by Webamax.

The business operates on a sales-led GTM targeting Thuringian business decision-makers and regional advertisers; revenue is generated through recurring subscriptions, advertising across print and digital channels, and job-listing advertising. The company is led by two Geschäftsführer (Juliane Keith and Michael Tallai) with Chefredakteur Torsten Laudien, and shows no disclosed external investment, parent company, or funding rounds. No revenue, headcount, or ownership-stake figures are publicly disclosed.

Name

Wirtschaftsspiegel Thüringen

Legal name

FVT Fachverlag Thüringen UG (haftungsbeschränkt)

Website

https://wirtschaftsspiegel-thueringen.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Wirtschaftsspiegel Thüringen is a regional B2B media house in Erfurt publishing a print and digital business magazine on the Thuringian economy, complemented by subscriptions, advertising, a job board, the WIYOU youth recruitment platform, and recurring networking events for regional decision-makers.

Ownership category

akta.pro rank

Product category

Regional Business Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAG

Home, Garden & DIY Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Regional business journalism
• Trade publishing
• B2B media advertising
• Print magazine subscriptions
• Regional employer branding

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Magazine Subscriptions: Recurring annual subscription revenue from print and digital magazine editions (Wirtschaftsspiegel). Subscriptions run for one year and auto-renew.
2. Advertising: Revenue from publishing advertising messages (Anzeigen) for businesses and advertisers in print and digital media including magazines, ePaper, newsletters, social media channels, and websites.
3. Job Board: Job listings platform (Jobbörse) for Thuringia region featuring job advertisements from regional businesses.
4. WIYOU Platform: Cross-media platform targeting Gen-Z and Gen-Alpha for employer branding and youth recruitment advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Wirtschaftsspiegel Thüringen is a regional business media house operated by FVT Fachverlag Thüringen UG that publishes a business magazine focused on the Thuringian economy in print and digital (ePaper) formats. The company sells magazine subscriptions and advertising placements to businesses, operates the WIYOU.de youth recruitment platform, runs a regional job board (Jobbörse), and hosts networking events such as the Medienfrühstück series.

Product overview

Wirtschaftsspiegel Thüringen is a regional business media house operated by FVT Fachverlag Thüringen UG, offering a multi-channel portfolio centered on its core Wirtschaftsspiegel business magazine (available in print, ePaper digital, and subscription formats), supplemented by the WIYOU.de job portal targeting younger audiences, a regional job board, the Medienfrühstück event series, email newsletter, and advertising services across print and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• WIYOU.de: Job portal targeting Gen-Z and Gen Alpha for career matching
• Wirtschaftsspiegel Medienfrühstück
• WIRTSCHAFTSSPIEGEL

Products and services

• Wirtschaftsspiegel Magazin Regional business magazine covering Thuringia's economy, published in print and digital formats (ePaper), featuring industry news, company profiles, regional development, and themed issues on AI, sustainability, and production.
• Wirtschaftsspiegel Abo (Abonnement) Annual subscription service for the Wirtschaftsspiegel magazine in printed, digital, or combined formats, with auto-renewing one-year contracts sold via online shop and email.
• WIYOU.de Cross-media job portal targeting Gen-Z and Gen-Alpha audiences for employer branding and youth recruitment, operated as a separate brand under the Fachverlag media house.
• Jobbörse (Job Exchange) Regional job board integrated into the Wirtschaftsspiegel platform that connects employers in Thuringia with job seekers.
• Wirtschaftsspiegel Medienfrühstück Recurring paid/networking event series for business and marketing professionals in the Thuringia region, co-organized with Marketing-Club Erfurt, regularly attracting around 50 attendees per session.
• Werbeflächen (Advertising placements) Cross-channel advertising placement service selling ad space in the print magazine, ePaper, newsletter, social media channels, websites, and on the WIYOU.de platform for businesses targeting Thuringia's decision-makers.

Quantifiable outcome

• Events like Erwicon with approximately 700 attendees
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Marketing-Club Erfurt e.V.coreGTM or Marketing PartnerJoint organizer of the 'Medienfrühstück' event series. The Marketing-Club Erfurt, with around 60 member companies and part of a nationwide network of over 12,000 members, co-hosts these events with Wirtschaftsspiegel Thüringen to bring marketing topics to the region.
• Hochschule SchmalkaldenminorGTM or Marketing PartnerListed as co-organizer of Medienfrühstück events. The university collaborates with Wirtschaftsspiegel on bringing educational and business topics to the regional audience.
• WIYOU.decoreGTM or Marketing PartnerYouth recruitment platform (wiyou.de) operated by FVT Fachverlag Thüringen UG, cross-promoted on Wirtschaftsspiegel website targeting Gen-Z and Gen-Alpha for employer branding purposes.
• Crefo Factoring Fulda-Erfurt-Magdeburg GmbH & Co. KGminorOthersFactoring company handling debtor management for advertising invoices. Receives invoiced amounts from FVT, manages debtor bookkeeping, and monitors payment schedules.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• manager magazin: National German business magazine targeting senior executives. Comparable audience profile and subscription-led business model, with substantially larger editorial resources and brand reach.
• Capital: German business magazine covering finance, economics, and career topics for decision-makers. Targets a similar B2B reader profile with subscription and advertising revenue, operating at significantly larger national scale.
• WirtschaftsWoche: Major German weekly business magazine reaching executives and entrepreneurs nationwide. A broader incumbent competing for the same regional B2B advertising budgets and reader attention but at significantly larger national scale.
• Handelsblatt: Germany's leading business daily, with extensive regional and industry coverage including Thuringia-relevant sectors. Competes for both decision-maker readership and high-value B2B advertising in the same regional market.

Regional players

• Thüringer Allgemeine: Largest regional daily newspaper in Thuringia, with substantial business coverage and digital subscription product. Directly competes for Thuringia B2B readers and regional advertising spend, with greater scale and broader content scope.
• Mitteldeutsche Zeitung: Regional newspaper with coverage spanning Thuringia, Saxony-Anhalt, and Saxony. Overlaps with Wirtschaftsspiegel's geographic and audience focus in central Germany and competes for the same regional advertising budgets.

Direct peers

• impulse: Germany's leading B2B magazine for entrepreneurs and SME decision-makers. Closely comparable in audience (business founders and owners) and monetization model (subscriptions + advertising), though operating nationally rather than regionally.
• brand eins: Independent German business magazine focused on long-form journalism about business, economy, and society. Similar editorial philosophy and B2B advertiser base, with subscription-led revenue and a thematic issue approach analogous to Wirtschaftsspiegel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wirtschaftsspiegel
• LinkedInde.linkedin.com/company/fvt-fachverlag-th%C3%BCringen-ug
• Xx.com/with_replies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtschaftsspiegel Thüringen