What Cross Point does

Cross Point S.r.l. is an Italian privately-held company founded in 1974 and headquartered in Desio (Monza-Brianza), operating two divisions: a Technologies Division focused on custom Human Machine Interface (HMI) solutions and a Lighting Division (sub-brand LegoLED, established 2001) focused on LED lighting products. The Technologies Division designs and manufactures rubber keypads, capacitive touch panels, FLX Touch Foils, Cover Lenses, capacitive liquid-level sensors, GUI displays (2.8"–7"), and IoT connectivity boards — built on proprietary Green Board printed-electronics technology developed in-house for over 30 years. The Lighting Division produces LED bars (including a +85°C-rated variant for ovens), COB LED strips, Flex Fiber light guides, micro spots, decorative lighting, and UVC sanitization products.

The company's core business model is custom B2B co-design: Cross Point engineers work alongside customer product teams from feasibility through production, delivering tailored HMI and lighting subsystems rather than off-the-shelf catalog items. Revenue streams include custom hardware sales, professional R&D/design services, and — more recently — recurring IoT connectivity revenue via the Riseberg cloud platform. Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise sales supported by dedicated customer service and technical sales teams, supplemented by trade show presence (electronicaFair Munich 2022 and 2024, HOST Milan 2023). The company sells into six verticals: Industrial, Lift/Elevator, Appliances, Automotive, Ho.Re.Ca. (hospitality equipment including coffee machines), and Home Automation, with certifications including ISO 9001 (since 2002), IATF 16949 automotive (2021), and ESG Score B from Synesgy (2025). It remains founder-led by President Maurizio Boccafogli, with no disclosed institutional investment, M&A, or external funding rounds.

Name

Cross Point

Legal name

Cross Point S.r.l.

Website

https://crosspoint.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Point is an Italian B2B manufacturer founded in 1974 that designs and produces custom Human Machine Interface solutions (rubber keypads, capacitive touch foils, GUI displays, sensors, IoT connectivity) and LED lighting products for industrial, automotive, appliance, Ho.Re.Ca., lift, and home automation OEMs.

Ownership category

akta.pro rank

Product category

Industrial HMI and LED Lighting Solutions

NAICS

Electric Lighting Equipment Manufacturing (33513), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

akta.pro secondary industries

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG), Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF), Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• Custom HMI solutions
• LED lighting products
• Capacitive touch sensors
• Printed electronics
• Human-machine interfaces

Headquarters

HQ city

Desio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Custom HMI Products: Design and manufacture of custom Human Machine Interfaces including rubber keypads, capacitive touch panels, touch foils, and cover lenses. Products are co-designed with clients and manufactured to specification.
2. Custom LED Lighting Products: Custom LED lighting solutions including LED bars, strips, COB strips, flex fiber, micro spots, decorative lighting, and UVC sanitization products. Both standard and full-custom products available.
3. R&D and Product Development Services: 360-degree research, development, and design services covering mechanical, electronic, lighting technical, firmware, and software design. Working in co-design partnership with customers from feasibility to production.
4. IoT Connectivity Solutions: IoT connectivity boards (WiFi and WiFi/NB IoT versions) with crypto-chip security, connected to Riseberg cloud platform for data storage, predictive maintenance, and device monitoring services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Cross Point designs, manufactures, and supplies custom Human-Machine Interface (HMI) solutions, LED lighting products, and capacitive sensors through its Lighting Division (LegoLED) and Technologies Division. Its offerings include rubber keypads, capacitive touch panels, touch foils, cover lenses, GUI displays, IoT connectivity boards paired with the Riseberg cloud platform, LED bars and strips, decorative lighting, micro spots, UVC sanitization products, and flex fiber light guides. The company provides 360-degree product development from R&D and co-design through feasibility, prototyping, and production, serving enterprise manufacturers in Industrial, Automotive, Appliances, Ho.Re.Ca., Lift, and Home Automation sectors.

Product overview

Cross Point is an Italian company (established 1974) offering custom hardware solutions across two main divisions: Lighting and Technologies. The Lighting Division (LegoLED sub-brand) provides LED products including bars, strips, decorative lighting, micro spots, UVC sanitization products, and flex fiber light guides. The Technologies Division focuses on Human Machine Interfaces including mechanical keypads (rubber/silicone), capacitive touch solutions (Touch Foil, Cover Lens, LTK), sensors, GUI displays, and IoT connectivity with the Riseberg cloud platform. The company emphasizes custom co-design development, 360° product development from idea to production, and serves markets including Industrial, Lift, Appliances, Automotive, Ho.Re.Ca., and Home Automation.

Differentiator

Problem solved

Functional benefit

Brands

• LegoLED: LED lighting products and solutions division established in 2001, characterized by versatility of applications and high technological content. All products are RoHS Compliant and meet energy efficiency requirements.

Products and services

• Human Machine Interface (HMI) Custom human-machine interfaces combining mechanical and capacitive touch technologies with slider and wheel controls that work through glass, plastic, wood, and marble materials. Co-designed with enterprise clients for industrial, automotive, appliance, and home automation products.
• Rubber Keypad Conductive silicone rubber keypads manufactured via molding technology with direct conductive parts molded into rubber, offering shape and design versatility for automotive, industrial, and appliance HMI applications.
• Green Board Technology (Printed Electronics) Proprietary printed electronics technology for creating sensors, switches, resistors, and potentiometers on FR4, CEM, plastic, and aluminum substrates using conductive/resistive polymer screen printing. Over 30 years of production experience at the Desio facility.
• Touch Foil & Cover Lens Flexible capacitive touch sensors (Touch Foil) on PET material assembled behind plastic, glass, or wood panels, creating robust, waterproof, vandal-proof user interfaces with optional backlight integration and custom graphics. Cover Lens combines Touch Foil with aesthetic front panels.
• Capacitive Liquid Level Sensors Capacitive sensors in MONO, DUAL, and MULTI versions for detecting liquid levels inside non-metallic tanks using differential measurement. No calibration required at switch-on and can manage air-gap up to 2-3mm. Used in self-dosing systems and smart appliances.
• GUI (Graphic User Interface) Family Display-based graphical user interfaces in 2.8", 3.5", 5", and 7" formats with capacitive touch panels, supporting video and audio playback with communication via RS485, CAN, I2C, WiFi, or BLE protocols for industrial, appliance, and home automation applications.
• IoT Connectivity Board Connectivity boards available in WiFi and WiFi/NB-IoT versions with crypto-chip for secure local data storage and cloud transmission, enabling digital transformation of customer products through the Riseberg IoT ecosystem.
• Riseberg IoT Cloud Platform Ready-to-use IoT cloud platform providing device connection, security, high reliability, and low latency. Enables predictive maintenance, geolocation, and functional parameter monitoring for connected devices, available as a recurring subscription service.
• LTK (Label Touch Keypad) Simplified touch keypad customization available in LTK 5 (horizontal/vertical) and LTK 5D (vertical with customizable OLED display) versions, designed for rapid deployment in appliance and home automation applications.
• LED Bar Standard and custom LED bar modules with IP67 protection, available in 5 lengths from 320mm to 1220mm with warm, neutral, or cold white light options for appliance, lift, and industrial applications.
• HOT LED BAR High-temperature LED bar capable of operating at +85°C, designed for professional ovens, coffee machines, and industrial systems with IP65 protection rating, available in 5 lengths from 320mm to 1220mm.
• Decorative Lighting Full-custom LED lighting devices integrating aesthetic and functional elements including lighting profiles, LED panels for logo backlighting, and signaling indicators for appliance, Ho.Re.Ca., and architectural design applications.
• Micro Spot Compact LED spotlights for difficult-to-access areas with primary protection, high-temperature resistance, and humidity/dust resistance. Includes a standard Cup-Lighting version for coffee machine and appliance applications.
• UVC LED Sanitization Products UV-C LED sanitization products including LED bars in 5 lengths and strip versions, with control/management devices featuring motion sensors and optional camera-based safety systems for surface disinfection in industrial and commercial applications.
• Flex Fiber Flexible light guide composed of PMMA optical fibers allowing 360° uniform light emission along its length or in specific zones. Operating temperature -20°C to +70°C, available in 3.8mm and 5mm diameters for automotive, appliance, and decorative applications.
• Strip LED LED strips in monochromatic and RGB versions with 12VDC or 24VDC power supply and IP protection ratings from IP20 to IP68, supplied in 5m rolls. COB Strip version provides dot-less lighting with 180° angle and 110 lm/W efficiency.
• R&D and Product Development Services 360-degree research, development, and design services covering mechanical, electronic, lighting technical, firmware, and software design, delivered in co-design partnership with customers from project feasibility through to production. Provided by a 14-person R&D and design team.

Quantifiable outcome

• 100% testing ensures Free Pass supply to customer production lines
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Partnerships

One partnership is on record.

• Kalpa SrlcoreStrategic or Co-development Partner · 1 January 2020Partnership agreement with Kalpa Srl enhanced Cross Point's capabilities in firmware, software, mobile/App and cloud development. The partnership enables Cross Point to offer complete 360-degree product development services to the market. Kalpa operates as a subsidiary, with joint presence at trade shows like electronicaFair.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Schneider Electric: Global industrial automation leader offering HMI panels, controllers, and IoT platforms. Comparable to Cross Point's GUI displays and Riseberg IoT cloud offering but at vastly larger scale.
• Molex: Global manufacturer of electronic interconnect, automotive electronics, and HMI solutions. Overlaps with Cross Point's automotive HMI and connectivity offerings but at far greater scale and breadth.
• TE Connectivity: Global leader in connectivity and sensors serving automotive, industrial, and appliance markets. Comparable in automotive HMI and sensor categories, though much larger and more diversified.
• Omron: Japanese automation specialist producing HMI panels, sensors, and control components for industrial applications. Overlaps with Cross Point's industrial HMI and capacitive sensor portfolio.

Direct peers

• Pepperl+Fuchs: German manufacturer of industrial sensors and HMI components. Directly comparable to Cross Point's industrial capacitive sensors, HMI panels, and factory automation focus.
• IFM Electronic: German manufacturer of industrial sensors, controllers, and HMI devices for factory automation. Comparable product portfolio to Cross Point's capacitive liquid level sensors and industrial HMI.
• Schurter: Swiss manufacturer of capacitive touch screens, membrane switches, and HMI solutions for industrial and medical markets. Direct overlap with Cross Point's touch foil and custom HMI offerings.
• Banner Engineering: U.S. manufacturer of industrial sensors, LED lighting, and machine vision illumination. Directly comparable to Cross Point's industrial sensor and LED lighting products.
• EAO Group: Swiss specialist in HMI components, switches, and custom control panels serving industrial, transportation, and heavy machinery markets. Closely overlaps with Cross Point's rubber keypad and HMI product lines.

Regional players

• Siegel Group (SIGANN/SIGMA): European HMI and input device specialist operating in DACH-region markets. Comparable product portfolio to Cross Point in custom HMI and silicone keypads for industrial and appliance customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cross-point-s-r-l-
• Facebookfacebook.com/crosspointsrl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Point