Naturaki

What Naturaki does

Naturaki is a privately held rural vacation-rental platform and property-management company founded in 2011 and based in Girona, Spain. The company manages rural houses across Catalonia, with 128 properties listed on its platform and regional concentration in Girona and the Costa Brava. Demand-side customers include families, groups, couples, pet owners, and retreat organizers, while the supply side consists of rural property owners who use Naturaki for exclusive management, marketing, reservations, guest administration, and operational support.

The core product is the Naturaki online booking platform, which supports direct search, real-time availability calendars, instant booking confirmation, direct payment processing, and online check-in. Supporting products include an owner extranet for property management, Gift Vouchers, Complementa additional services such as private chefs, wellness services, transport, and equipment rental, plus 2026 launches including a Premium Client Program and paid Early Check-in service. The technology stack described in the input is transaction and workflow infrastructure rather than a public API or AI-enabled platform.

Naturaki’s revenue model is commission-based: it manages properties exclusively and earns transaction fees from bookings completed through naturaki.com. Pricing is property-specific and seasonal, with disclosed mechanics including a 25% deposit to confirm booking and a €40 pet supplement per animal per stay; full rates are not publicly disclosed. Go-to-market is direct-to-consumer through its multilingual website, SEO and blog content, an email newsletter with 49,863 subscribers, social channels, and owner-facing recruitment and retention activity such as owner information days.

Name

Naturaki

Legal name

Naturaki Reserves SL

Website

https://naturaki.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturaki is a private Girona-based rural vacation rental platform and property manager, offering exclusively managed homes in Catalonia to families, groups, couples, pet owners, retreat organizers, and property owners through direct online booking.

Ownership category

akta.pro rank

Product category

Rural Vacation Rental Marketplace

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119), Other Travel Arrangement and Reservation Services (56159)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAMALAE

Direct Booking Platforms & Booking Engines for Hosts/Managers

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Platforms & Marketplaces (P2P, Aggregators)

SECONDARYTHALACAD

Booking Engines & Direct Web Booking

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTHAMAKAO

New-Listing Onboarding, Setup & Launch Services

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Property Management & Co-Hosting

SECONDARYTHALAFAB

Hotel & Accommodation Booking Platforms

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

Keywords

• Rural vacation rentals
• Online booking platform
• Vacation home management
• Catalonia tourism
• Pet-friendly accommodations

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management and Booking Commissions: Naturaki manages rural properties exclusively on behalf of property owners. The company handles marketing, reservations, guest management, and property administration. Revenue is generated through commissions on bookings completed through the naturaki.com platform. Properties are managed 'en exclusiva' meaning they can only be booked through Naturaki.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Naturaki operates an exclusive online marketplace for booking rural vacation homes ("cases rurals") across Catalonia, Spain, managing 128 properties on an "en exclusiva" basis that can only be booked through naturaki.com. The platform provides real-time availability calendars, instant booking confirmation, online check-in, secure payment processing, and an owner extranet portal, supported by ancillary services (Complementa), gift vouchers, and loyalty programs. Revenue is generated through commissions on bookings completed through the platform.

Product overview

Naturaki is a digital marketplace and property management platform for exclusive rural vacation homes across Catalonia, Spain. The core offering is the Naturaki Platform, a booking marketplace featuring 128 exclusively-managed rural properties across regions including Girona, Costa Brava, Barcelona, and Tarragona. The platform integrates real-time availability calendars, instant booking confirmation, and secure payment processing. Supporting modules include the Owner Extranet for property management, an Additional Services marketplace (Complementa) offering culinary experiences, wellness services, and transportation, plus Gift Vouchers, Online Check-in, Premium Client Program, and Early Check-in services. The company manages properties exclusively and only accepts bookings through its own platform, ensuring direct owner-guest relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Naturaki Platform Online marketplace and booking platform for exclusive rural vacation homes (cases rurals) across Catalonia, Spain, featuring 128 properties managed exclusively through the platform. Provides real-time availability calendars, instant booking confirmation, and direct payment processing for travelers.
• Complementa (Additional Services) Marketplace of supplementary services offered during stays, including private chef and cooking classes, gastronomic tastings, massages and holistic health programs, taxi and minibus transport, electric bike rentals, and astrology experiences.
• Gift Vouchers (Xec Regal) Gift voucher program that allows customers to purchase and gift rural house stays to others, redeemable for bookings through the Naturaki platform.
• Premium Client Program (Clients Premium) Loyalty recognition program launched in 2026 for repeat customers meeting certain criteria, offering rewards and special benefits to guests with high booking history on the platform.
• Early Check-in Service Add-on service launched in 2026 enabling guests to advance their check-in time at the rural house for a supplementary fee, providing flexibility for both travelers and property owners.

Quantifiable outcome

• 89.7% weekend occupancy rate in 2025
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naturaki
• Instagraminstagram.com/naturaki
• Xx.com/naturaki
• LinkedInlinkedin.com/company/naturaki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturaki