Easyleasing
Easyleasing GmbH is an Austrian leasing provider offering vehicle, movable-property, and green-asset financing via eight branches and a ~1,000-partner broker/dealer network. Wholly owned by BAWAG P.S.K. Bank, it serves private and business customers across Austria.
- Company typePrivate
- Founded2016
- HeadquartersVienna, Austria
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Easyleasing does
Easyleasing GmbH is an Austrian financial services company that provides leasing and installment-financing solutions for vehicles, movable property, and sustainable assets. Founded in 2016 as a consolidation vehicle, the company began offering the product portfolio of VB Leasing in October 2016 and added the BAWAG P.S.K. Leasing portfolio in July 2017, transferring the long-standing leasing heritages of both predecessor entities into a single entity. Headquartered in Vienna (Wiedner Gürtel 11) with eight branch offices across Austria, easyleasing operates as a wholly-owned subsidiary of BAWAG P.S.K. Bank für Arbeit und Wirtschaft und Österreichische Postsparkasse Aktiengesellschaft (BAWAG Group), one of Austria's largest banking groups. Management is led by two Geschäftsführer (Managing Directors), Robert Hebenstreit and Marcus Kapun.
The product portfolio spans private vehicle leasing (Privatleasing, new and used vehicles up to 12 years old), business vehicle leasing (Firmenleasing-KFZ, including cars, trucks, and special vehicles), movable-property leasing (Mobilien-Leasing, covering machinery and IT equipment), an installment-purchase product (easyKauf/Ratenkauf), and a Green-Financing line for electric vehicles and photovoltaic systems. The technology stack is web-based and centered on customer and partner self-service: the Leasingrechner online calculator for rate estimation, the easylease dealer portal for offer calculation and financing submissions, the HBF Online Tool for dealer inventory financing, an Upload-Center for document submission, and a Pr\u00e4mienshop partner reward program. Easyleasing is manufacturer-independent, allowing financing across all vehicle brands.
Revenue is generated primarily through recurring monthly leasing and installment payments (subscription/recurring model) on a quote-based pricing structure with both fixed and Euribor-linked variable rate options, supplemented by transaction-fee revenue from dealer and broker commissions and vendor-program sales commissions. Distribution combines eight physical branch offices providing in-person advisory services with a multi-channel partner network of approximately 1,000 insurance brokers, asset advisors, and financial service providers, supported by an online self-service funnel. Customer segments include private individuals, business customers of all sizes, automobile dealerships, and manufacturers. Notable operational partners include OMV, which provides integrated fuel-card and e-charging benefits to business leasing customers.
Easyleasing firmographics
Firmographics- Name
- Easyleasing
- Legal name
- easyleasing GmbH
- Website
- https://easyleasing.at
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Easyleasing GmbH is an Austrian leasing provider offering vehicle, movable-property, and green-asset financing via eight branches and a ~1,000-partner broker/dealer network. Wholly owned by BAWAG P.S.K. Bank, it serves private and business customers across Austria.
- Ownership category
- akta.pro rank
Easyleasing industry classification
Industry- Product category
- Vehicle & Equipment Leasing
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- SME & Small Business Vehicle Leasing (TLABAAAB), Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)
Keywords
Where Easyleasing is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices8 records
Markets served
Easyleasing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- KFZ Leasing (Vehicle Leasing): Core revenue stream from financing vehicles for private and business customers. The leasing company retains ownership of the vehicle during the contract period. Customers make monthly payments (Leasingraten) and have options at contract end: return vehicle, purchase at residual value, or switch to new vehicle. Supports new and used vehicles including non-leasing-eligible used cars up to 12 years old.
- Ratenkauf (Installment Purchase): Installment purchase product where customers pay for a financed object in monthly installments with automatic ownership transfer at end of contract. Unlike leasing, the object is not capitalized by the leasing company but activated in the customer's balance sheet. Includes options for fully-financed contracts or contracts with increased final payment.
- Mobilien-Leasing (Equipment Leasing): Leasing of movable property including machinery, IT hardware, and equipment. Provides financing with or without down payment, flexible terms, and tax advantages as 100% of leasing payments are deductible as operating expenses.
- Händler-Partner Provisions (Dealer Partner Commissions): Revenue from dealer partnerships including additional earnings from referrals, vendor programs for manufacturers and sales dealers, and inventory financing services (Lagerfinanzierung).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Variable Interest Rate Option |
| Subscription | Monthly | Fixed Interest Rate Option |
| Subscription | Monthly | New Vehicle Leasing |
| Subscription | Monthly | Used Vehicle Financing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Easyleasing product offering
Product offeringCore offering
Easyleasing provides vehicle and equipment leasing and financing solutions for both private customers and businesses across Austria. Offerings span new and used vehicle leasing (Privatleasing), commercial vehicle and fleet leasing (Firmenleasing-KFZ), equipment leasing (Mobilien-Leasing), green/sustainable financing for electric vehicles and photovoltaic systems, installment purchase (easyKauf), and structured vendor financing programs. Distribution runs through 8 branch offices, the easyleasing.at website, and a partner network of car dealers, insurance brokers, financial advisors, and manufacturers.
Product overview
Easyleasing operates as a comprehensive leasing and financing platform offered by easyleasing GmbH (part of BAWAG Group). The product portfolio consists of vehicle leasing products for both private (Privatleasing) and business customers (Firmenleasing-KFZ), movable property leasing (Mobilien-Leasing) for machinery and IT equipment, and sustainable financing options (Green-Financing) covering electric vehicles and photovoltaic systems. Supporting these core offerings are the easyKauf installment purchase product, a Vendor Programm for dealer and manufacturer partnerships, and digital tools including the Leasingrechner online calculator, the easylease partner portal, and the HBF Online Tool for inventory financing. The platform serves customers across all of Austria through eight branch offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Privatleasing Vehicle leasing product for private Austrian customers covering both new and used cars, providing fixed monthly payments over a defined term with end-of-contract return or extension options.
- Firmenleasing-KFZ Commercial vehicle and fleet leasing for Austrian businesses, structured to provide tax and balance-sheet advantages while preserving working capital.
- Mobilien-Leasing Leasing of movable business assets/equipment (Maschinen und bewegliche Wirtschaftsgüter) for commercial customers that need financing outside of vehicles.
- Green-Financing Sustainable financing for electric vehicles and photovoltaic/solar installations, offered to private and commercial customers seeking environmentally oriented asset financing.
- easyKauf Installment purchase (Teilzahlungskauf) product that allows customers to acquire a vehicle or other asset through scheduled payments rather than full upfront payment, complementing the leasing offerings.
- Vendor Programm Structured vendor financing program through which manufacturers and industry partners can offer Easyleasing-financed purchase or leasing contracts tied to their products at the point of sale.
Quantifiable outcome
- 1st place in Price/Performance category for Auto Loans awarded by ÖGVS
- +2 more outcomes
Companies that use Easyleasing
Customer profileSegments5 records
Ideal customer profiles4 records
Easyleasing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Easyleasing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting and core.
- OMVsupportingPartnership providing OMV fuel cards to easyleasing business customers. Benefits include 4 cents/liter discount on base fuel and 5 cents/liter on MaxxMotion fuel at OMV stations in Austria, 20% discount on vehicle fluids, car washes, and accessories, free fuel card for easyleasing customers (normally €3/month plus VAT), and free charging with OMV E-Mobility Card at OMV eMotion network.
- Car Dealers (Autohäuser)corePartnership with automobile dealerships across Austria. Dealers benefit from direct sales contacts, top conditions, online submission tools, immediate financing decisions, additional revenue from referrals, and customized campaigns. easyleasing provides financing solutions for customer purchases including used vehicle financing.
- Insurance Brokers and Financial Advisors (Versicherungsmakler)corePartnership with approximately 1,000 insurance brokers, asset advisors, and financial service providers across Austria through 8 locations. Partners receive priority handling of inquiries, quick turnaround times, optimal financing solutions for customers, top conditions for own needs, commission revenue without cancellation on contract termination, and access to sales competitions.
- easylease Portal Userssupportingeasylease is an online tool for dealers to calculate offers, print documents, send financing requests, and manage operations. Provides interface for dealer inventory financing through HBF Online Tool.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Easyleasing competitors and assessment
Company assessmentOthers
- BAWAG Group: BAWAG Group is the 100% parent company of easyleasing GmbH. While not a direct peer, BAWAG (via easybank) offers consumer credit and auto financing that overlaps with easyleasing's customer base, and the parent's strategic direction directly governs easyleasing's growth path.
Regional players
- BMW Financial Services Austria: BMW Financial Services provides captive leasing and financing for BMW and MINI vehicles in Austria. While brand-restricted, it is a relevant peer for easyleasing's premium-segment private and business leasing products and competes for the same end-customer profile.
- HYPO NOE Leasing: HYPO NOE Leasing is a regional Austrian bank-affiliated leasing provider offering vehicle and equipment financing primarily in Lower Austria. It is a smaller-scale but direct competitor to easyleasing's Mobilien-Leasing and Firmenleasing-KFZ products.
Broad incumbents
- ALD Automotive Austria: ALD Automotive (Société Générale group) is a major European corporate fleet leasing and mobility provider with Austrian operations. It directly competes with easyleasing's Firmenleasing-KFZ and corporate fleet offerings, particularly for multinational and mid-market business customers.
- UniCredit Leasing Austria: UniCredit Leasing Austria is the captive leasing arm of UniCredit Bank Austria, offering vehicle and equipment leasing across Austria. It is a direct competitor to easyleasing in the Austrian vehicle and Mobilien leasing market, with similar multi-product scope and bank-affiliated funding model.
- Volkswagen Financial Services: Volkswagen Financial Services Austria is the captive finance arm of the Volkswagen Group, offering leasing and financing for VW, Audi, SEAT, ŠKODA, and other group brands. It competes with easyleasing in the Austrian auto-finance market, especially through dealer partners, leveraging OEM-linked subsidy programs.
- CA Auto Bank (Crédit Agricole): CA Auto Bank is a European captive auto-finance bank (formerly FGA Capital / FCA Bank), operating across multiple European markets including Austria. It is a direct competitor to easyleasing in dealer-channel vehicle financing and consumer auto credit.
- LeasePlan Austria: LeasePlan is one of Europe's largest fleet management and vehicle leasing companies with Austrian operations, competing with easyleasing in the corporate fleet and operational leasing segment for businesses of all sizes.
Direct peers
- Raiffeisen Leasing Austria: Raiffeisen Leasing is one of Austria's largest independent leasing providers, offering vehicle, equipment, and real-estate leasing with a nationwide branch network. It directly competes with easyleasing in KFZ and Mobilien leasing for both private and business customers in Austria.
- Santander Consumer Bank Austria: Santander Consumer Bank is a major auto-finance and consumer-credit provider in Austria, competing directly with easyleasing in vehicle financing and leasing for private and SME customers, with a heavy focus on dealer-channel originations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Easyleasing social profiles
Digital presenceEasyleasing compliance and trust
Trust signalCompliance2 records
Easyleasing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easyleasing leadership team
Management profileNumber of profiles
Profiles3 records
Easyleasing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easyleasing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easyleasing
What does Easyleasing do?
Easyleasing provides vehicle and equipment leasing and financing solutions for both private customers and businesses across Austria. Offerings span new and used vehicle leasing (Privatleasing), commercial vehicle and fleet leasing (Firmenleasing-KFZ), equipment leasing (Mobilien-Leasing), green/sustainable financing for electric vehicles and photovoltaic systems, installment purchase (easyKauf), and structured vendor financing programs. Distribution runs through 8 branch offices, the easyleasing.at website, and a partner network of car dealers, insurance brokers, financial advisors, and manufacturers.
Is Easyleasing a public or private company?
Easyleasing is a private company. It is classified as corporate owned and is currently operating.
When was Easyleasing founded?
Easyleasing was founded in 2016. It employs 101 to 250 people.
Where is Easyleasing based?
Easyleasing is headquartered in Vienna, Austria, in the Europe region.
How does Easyleasing make money?
Four revenue lines are on record. KFZ Leasing (Vehicle Leasing) is the primary driver. The others are ratenkauf (Installment Purchase), mobilien-Leasing (Equipment Leasing) and Händler-Partner Provisions (Dealer Partner Commissions).
Who are Easyleasing's main competitors?
BAWAG Group is listed as an others. Regional players are BMW Financial Services Austria and HYPO NOE Leasing. Broad incumbents are ALD Automotive Austria, UniCredit Leasing Austria, Volkswagen Financial Services, CA Auto Bank (Crédit Agricole) and LeasePlan Austria. Direct peers are Raiffeisen Leasing Austria and Santander Consumer Bank Austria.
Does Easyleasing have an API?
No public API is recorded for Easyleasing.
What industry is Easyleasing in?
Easyleasing's product category is Vehicle & Equipment Leasing. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of TLABAAAB, SME & Small Business Vehicle Leasing. Its NAICS code is 5321 and its SIC code is 7510.