Neo Derm

What Neo Derm does

Neo Derm Group Limited is a Hong Kong-headquartered medical aesthetics enterprise founded in 1997 by Mr. Lam Ming-sheng. It operates a multi-brand platform spanning medical aesthetic treatments, clinical-grade skincare distribution, and medical aesthetic equipment agency. The group operates nine owned treatment and platform brands — dermes (laser hair removal), reenex (collagen regeneration), elyze (body sculpting/CoolSculpting), Evvus (anti-aging), Vigene (functional medicine/IFM partnership), Geneoo (BBL gene-expression treatment), gratus (personalised medical aesthetic platform launched 2017), and 2021-launched AI Whitin (spot root analysis) and AI Blisse (new collagen network) — alongside an exclusive-distribution portfolio of international skincare and equipment brands including BIODERMA, NeoStrata, Alma Lasers, BBL, CoolSculpting, Ultherapy, Regenera Activa, ENDOCARE, Exuviance, HELIOCARE, INSTITUT ESTHEDERM, Bicelle, EnNAIN and BioRePeel.

The group's underlying technology stack is anchored on proprietary AI capabilities: computer-vision skin analysis (AI Skin Snap, trained on 100,000+ Asian women's skin data in collaboration with Europe's largest applied science research institute), predictive analytics for spot and wrinkle analysis (AI Whitin, AI Blisse), a doctor-matching knowledge system (DMS), and a recommendation engine (gratus). These sit on top of FDA- and CE-cleared third-party devices (HPD dual-wavelength laser, BBL, CoolSculpting cryolipolysis, Ultherapy MFU) and management systems including Balanced Scorecard, Six Sigma, KPI and a daily CSAT (Customer Satisfaction Assessment Tool) survey. The gratus platform and NEODERM Concierge mobile app integrate online consultation, AI price comparison and same-day delivery with the offline flagship footprint.

Revenue is generated through four channels: (1) quote-based medical aesthetic treatment packages sold direct-to-consumer through flagship centres (NEODERM THE CENTER at Causeway Bay Times Square ~68,000 sq ft and Mong Kok Langham Place; NOOS by NEODERM at Admiralty Pacific Place, Shanghai Plaza 66 and Shanghai ICC); (2) skincare product distribution through own concept stores, the gratus platform and 500+ Mannings/Watsons retail points plus 400+ partner clinics/salons/concept stores; (3) B2B medical aesthetic equipment agency to dermatologists and plastic surgeons (the original 1997 business); and (4) online platform commerce through gratus. Primary customer segments are Asian women seeking aesthetic treatments (primary), skincare retail consumers across HK and mainland China, and B2B dermatologists/plastic surgeons. The group is privately held, founder-controlled, with over 1,100 employees globally and no disclosed external funding.

Name

Neo Derm

Legal name

Neo Derm Group Limited

Website

https://neoderm.com.hk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Neo Derm Group is a Hong Kong-founded medical aesthetics enterprise operating a multi-brand platform of owned treatment brands (dermes, reenex, elyze, Evvus, Vigene, Geneoo, AI Whitin, AI Blisse, haaz), an AI-personalised medical aesthetic platform (gratus), and exclusive distribution of international skincare and medical aesthetic equipment brands across Hong Kong and Shanghai.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices) (CRABAAAJ), Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Medical aesthetic services
• Cosmetic treatment brands
• Skincare product distribution
• Aesthetic equipment supply
• Medical beauty clinics

Headquarters

HQ city

Quarry Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical aesthetic treatment services: Direct-to-consumer medical aesthetic treatment packages (laser hair removal at dermes, collagen-stimulating treatments at reenex, body sculpting at elyze, anti-aging at Evvus, body management at Vigene, gene-expression treatments at Geneoo, AI Whitin, AI Blisse, haaz) sold through own flagship medical aesthetic centres (NEODERM.THE CENTER and NOOS by NEODERM) in Hong Kong and Shanghai; clients typically purchase treatment packages.
2. Skincare product distribution (retail and concept stores): Distribution of international medical-grade skincare brands (BIODERMA, NeoStrata, Bicelle, ENDOCARE, Exuviance, HELIOCARE, INSTITUT ESTHEDERM, EnNAIN, BioRePeel) via NEODERM concept stores, the gratus online platform and a wide retail network (Mannings and Watsons with 500+ points of sale plus 400+ doctor clinics, beauty salons and concept stores for BIODERMA alone).
3. Medical aesthetic equipment agency / B2B distribution: Import, agency and B2B distribution of advanced medical aesthetic equipment and devices (Alma Lasers, BBL BroadBand Light, CoolSculpting, Ultherapy, Regenera Activa) to local medical institutions including dermatology and plastic surgery clinics. Provides technical training and consultancy services to medical partners.
4. Online platform commerce (gratus): Online marketplace revenue from the gratus personalised medical aesthetic platform including AI-driven product/treatment matching, e-commerce, AI price comparison, and same-day delivery services; integrated with the NEODERM Concierge mobile app.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Neo Derm is a Hong Kong-headquartered medical aesthetics enterprise that operates a portfolio of owned treatment brands (dermes, reenex, elyze, Evvus, Vigene, Geneoo, AI Whitin, AI Blisse, haaz) delivered through flagship medical aesthetic centres, distributes international medical-grade skincare brands (BIODERMA, NeoStrata, Bicelle, ENDOCARE, Exuviance, HELIOCARE, INSTITUT ESTHEDERM, EnNAIN, BioRePeel) and distributes advanced medical aesthetic equipment (Alma Lasers, BBL, CoolSculpting, Ultherapy, Regenera Activa) to local medical institutions. The group anchors these offerings on its proprietary gratus personalised medical aesthetic platform with AI Skin Snap technology, trained on 100,000+ Asian women's skin data points.

Product overview

Neo Derm Group Limited operates a platform-plus-modules architecture in the medical aesthetic industry. The portfolio is structured around Gratus — Hong Kong's first AI-powered personalised medical aesthetic platform (launched 2017) — which serves as the digital integration layer connecting Neo Derm's owned treatment brands (dermes, reenex, elyze, Evvus, Vigene, Geneoo, AI Whitin, AI Blisse, haaz) with its distributed product portfolio (BIODERMA, Bicelle, EnNAIN, ENDOCARE, Exuviance, HELIOCARE, INSTITUT ESTHEDERM, NeoStrata, BioRePeel) and distributed medical aesthetic technologies (Alma Lasers, BBL, CoolSculpting, Ultherapy, Regenera Activa). Services are delivered through physical flagship stores (NEODERM THE CENTER at Causeway Bay Times Square ~68,000 sq ft, Langham Place; NOOS by NEODERM at Pacific Place, Shanghai Plaza 66, and Shanghai ICC) and the NEODERM Concierge mobile application. Founded in 1997 by Mr. Lam Ming Shing as a distributor of medical aesthetic equipment with 3 employees, Neo Derm has grown to over 1,100 staff globally and was the first beauty institution to win the HKMA Gold Award of Quality in 2008.

Differentiator

Problem solved

Functional benefit

Brands

• gratus: Personalised medical aesthetic platform launched in 2017, integrating AI with medical aesthetics. Includes AI Skin Snap skin analysis and online consultation services.
• dermes
• reenex
• elyze
• Evvus
• Vigene
• Geneoo
• AI Whitin
• AI Blisse
• haaz
• EnNAIN
• NEODERM. THE CENTER
• NOOS by NEODERM

Products and services

• gratus Personalised Medical Aesthetic Platform Hong Kong's first AI-powered personalised medical aesthetic platform offering AI Skin Snap skin analysis (compared against 100,000+ Asian women's skin data), online doctor video consultation, AI price comparison, and same-day delivery. Connects the group's treatment, skincare and equipment brands. Targeted at individual consumers seeking personalised aesthetic solutions.
• dermes Laser Permanent Hair Removal Specialist laser hair removal treatment brand using FDA-cleared (K143519) and CE-cleared HPD dual-wavelength laser technology to permanently remove both coarse and fine hair from the root. Clinical efficacy supports permanent hair removal effect within 12 months after treatment. Targeted at individual consumers seeking permanent hair removal solutions.
• reenex Collagen Self-Generation Treatment Collagen self-generation specialist treatment using FDA- and CE-cleared 1540-nm Er:glass non-ablative laser technology to stimulate collagen regeneration in the deeper dermal layer. Targets enlarged pores, wrinkles, dehydration and sagging. Targeted at individual consumers seeking anti-aging skin rejuvenation.
• elyze Body Sculpting Treatment Body sculpting / localized shaping specialist treatment using FDA- and CE-cleared CoolSculpting cryolipolysis technology combined with fat-cell reduction, fat elimination and skin-tightening technologies. Targets stubborn areas including arms, waist, abdomen, thighs and knees. Targeted at individual consumers seeking non-invasive body contouring.
• Evvus Skin Anti-Aging Treatment Skin anti-aging specialist treatment offering internationally-approved non-invasive lifting, spot removal, pore shrinking and skin peeling treatments delivered from deep to surface skin layers. Targeted at individual consumers seeking non-invasive skin rejuvenation.
• Vigene Health Management Treatment Health management specialist brand offering systematic detoxification, premium medical food products (Metagenics) and nutrition consultations in partnership with the US-based Institute for Functional Medicine (IFM). Targeted at urban health-conscious consumers seeking internal wellness and beauty-from-within solutions.
• Geneoo Gene Expression Treatment Gene expression treatment using Sciton's BroadBand Light (BBL) technology, the most powerful IPL device on the market. FDA-approved; targets skin dullness, dehydration and fine lines with monthly treatments. Targeted at individual consumers seeking advanced gene-level skin rejuvenation.
• AI Whitin AI Spot Removal System AI-powered spot-removal medical aesthetic system using proprietary AI spot-analysis to precisely identify the cause, type and proliferation of spots in three steps (AI Root Analysis, Pigment Ecosystem Modification, Permanent Spot Removal). FDA- and CE-cleared; clinically proven to reduce melanin by 25% in 4 weeks. Targeted at individual consumers with pigmentation concerns.
• AI Blisse New Collagen Network System AI-powered anti-wrinkle medical aesthetic system combining proprietary AI wrinkle and laxity analysis with a newly developed P3 compound formula to drive collagen, elastin and natural moisturising factor regeneration. Clinically proven to reduce wrinkles by 35% in 4 weeks. Targeted at individual consumers with wrinkles and skin laxity concerns.
• haaz Medical Hair Restoration

Quantifiable outcome

• 25% melanin reduction in 4 weeks (AI Whitin, NEODERM 2020 study of 17 models measured by ANTERA 3D®)
• +8 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core — strategic ultherapy distribution partnership; smooth transition post merz's 2014 acquisition of ulthera, core — multi-year distribution and marketing partnership; neoderm won zeltiq's annual medical aesthetic group award in 2014, flagship / core — flagship distribution partnership and exclusive hong kong agency, 13+ years as of source publication, flagship / core — flagship distribution partnership and over 15 consecutive years of "best agent" recognition from hq, core — exclusive partnership for vigene body constitution management brand, core — long-standing equipment agency relationship since neoderm's founding era, core — exclusive distribution of bbl technology for the geneoo gene expression treatment, minor — research validation partner for geneoo bbl efficacy, minor — french luxury skincare sister brand of bioderma, both within naos group and minor — long-running csr partnership aligned with brand's "beautify lives" mission.

• Merz Asia Pacific (Ultherapy®, Singapore/Germany)core — strategic ultherapy distribution partnership; smooth transition post merz's 2014 acquisition of ultheraChannel Partner/ Reseller/ Distributor · 1 January 2014NEODERM has been Merz's Hong Kong partner for Ultherapy since 2014 (when Merz acquired Ulthera, Inc.). Per Merz APAC Marketing Director Valerie Lee's testimonial, NEODERM has helped Hong Kong become one of the highest Ultherapy® penetration markets in Asia.
• ZELTIQ Aesthetics (CoolSculpting, USA)core — multi-year distribution and marketing partnership; neoderm won zeltiq's annual medical aesthetic group award in 2014Technology or Integration · 1 January 2011NEODERM has been ZELTIQ's Hong Kong partner for CoolSculpting since around 2011. Per ZELTIQ SVP & Chief Commercial Officer Keith Sullivan's testimonial, ZELTIQ's Hong Kong business grew 91.67% in 2013 and Hong Kong CoolSculpting treatment count rose 435.71% over three years to 2015, validating the partnership.
• BIODERMA (NAOS Group, France)flagship / core — flagship distribution partnership and exclusive hong kong agency, 13+ years as of source publicationChannel Partner/ Reseller/ Distributor · 1 January 2003NEODERM has been BIODERMA's exclusive Hong Kong partner since 2003 (over 13 years of trusted cooperation per Asia-Pacific director Bruno Hostelet's testimonial). Distribution covers approximately 400 doctor clinics, beauty salons and concept stores plus over 500 Mannings and Watsons personal care chain points of sale. BIODERMA Sensibio H2O has become Hong Kong's No. 1 makeup-removal/cleansing brand (Nielsen 2015), with one bottle reportedly sold globally every 3 seconds.
• NeoStrata (USA)flagship / core — flagship distribution partnership and over 15 consecutive years of "best agent" recognition from hqChannel Partner/ Reseller/ Distributor · 1 January 2002NEODERM has been NeoStrata's exclusive Hong Kong partner since around 2002, a 16-year relationship as of source publication. NEODERM is recognised by NeoStrata HQ as Best Agent for 15 consecutive years. The 2014 launch combining Gel Plus with a self-applied home peel concept helped NeoStrata become one of Asia's top-5 products. NeoStrata is also the parent of Exuviance, which NEODERM distributes.
• Metagenics (USA) / Institute for Functional Medicine (IFM)core — exclusive partnership for vigene body constitution management brandStrategic or Co-development PartnerNEODERM's Vigene brand collaborates with the Institute for Functional Medicine (IFM), the US-based global authority on functional medicine research, and exclusively introduces Metagenics — the global pioneer in functional food development — to bring systematic detoxification and premium medical food products to Hong Kong.
• Alma Lasers (Israel)core — long-standing equipment agency relationship since neoderm's founding eraTechnology or IntegrationNEODERM distributes Alma Lasers' AccentXL/Tenor (medical microwave skin tightening), Accent Ultra (painless fat reduction) and HarmonyXL Laser360 systems in Hong Kong, supplying dermatologists and plastic surgeons. Alma Lasers awarded NEODERM a Certificate of Achievement as New Distributing Company in Asia in 2007.
• Sciton (USA) — BroadBand Light (BBL)core — exclusive distribution of bbl technology for the geneoo gene expression treatmentTechnology or IntegrationNEODERM distributes Sciton's BroadBand Light (BBL) technology, used as the platform for the Geneoo gene expression treatment. Per the Geneoo description, BBL is currently the most powerful IPL device on the market and is FDA-cleared for safety and efficacy, with Stanford University research confirming rejuvenation of nearly 60% of skin-aging related gene expressions.
• Stanford University (USA) — Research Validationminor — research validation partner for geneoo bbl efficacyOthersStanford University research (Anne Lynn S. Chang, Patrick H. Bitter Jr., Kun Qu, Meihong Lin, Nicole A. Rapicavoli, Howard Y. Chang; 2013) provides clinical evidence that NEODERM's Geneoo BBL treatment rejuvenates nearly 60% of skin-aging associated gene expressions — used to substantiate Geneoo's efficacy claims.
• INSTITUT ESTHEDERM (NAOS Group, France)minor — french luxury skincare sister brand of bioderma, both within naos groupChannel Partner/ Reseller/ DistributorNEODERM distributes INSTITUT ESTHEDERM, a prestigious French skincare brand founded in 1978 in Provence. Sits within NAOS Group alongside BIODERMA. ESTHEDERM is known for its patented 100% Cellular Water formulation and cellular skincare expertise.
• BEAM International Foundation (formerly Operation Smile China Foundation)minor — long-running csr partnership aligned with brand's "beautify lives" missionGTM or Marketing PartnerNEODERM partners with BEAM International Foundation (previously Operation Smile China Foundation Limited) to provide free cleft-lip and palate surgeries and treatment opportunities for underprivileged children, supporting the company's "Beautify Lives" mission. NEODERM received a Certificate of Appreciation from the foundation in 2016.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• InMode: Global medical aesthetic device maker with body contouring and skin-remodeling platforms. Comparable to NEODERM's CoolSculpting/Utherapy/BBL distributed equipment stack.
• Cynosure: Global aesthetic device manufacturer (laser, RF, body contouring). Overlaps with NEODERM's distributed equipment portfolio (BBL-style IPL, body sculpting devices) and competes for the same clinic customers.
• Alma Lasers: Global medical/aesthetic device maker and NEODERM's equipment partner. Comparable as a broad incumbent in the same category NEODERM distributes (laser, RF, ultrasound); relevant for competitive dynamics in the device space.
• Cutera: US-listed aesthetic device company (laser/IPL/RF) competing in the same category of clinic devices NEODERM distributes via Alma/Sciton/Merz.
• Lumenis: Global energy-based medical/aesthetic device company. Comparable to NEODERM's distributed equipment stack (laser hair removal, skin rejuvenation) and a potential competitor for clinic-channel partnerships in HK.

Others

• Clarins Group: Premium European skincare brand with treatment-spa ecosystem (Clarins Spa). Comparable as an adjacent brand/distributor that combines own-brand skincare with professional spa treatments, relevant to NEODERM's distributed skincare + owned-treatment model.

Direct peers

• Dr. Reborn (Medical Beauty Group): Leading Hong Kong medical aesthetics clinic chain offering injectable, skin and body treatments. Direct competitor in the HK medical aesthetics services market with similar treatment breadth and target consumer.
• Beauty Farm Medical and Health Industry (美麗田園): Mainland China-listed premium beauty and medical aesthetics chain. Comparable to NEODERM as a multi-brand beauty/health platform with flagship centre model and ongoing Shanghai/Beijing rollout.
• Sisram Medical: Hong Kong-listed medical aesthetics company distributing energy-based aesthetic devices (Alma Lasers, Accent, Soprano) globally. Closest direct comparable to NEODERM given shared Israel/Alma heritage and overlapping positioning across devices, treatments, and aesthetics platform play.

Emerging players

• Hugel (휴젤): Korean medical aesthetics company (botulinum toxin, fillers, skincare). Comparable as an emerging Asian aesthetics platform extending from injectables into skincare; relevant competitor in the Greater China aesthetic consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/neodermgroup
• YouTubeyoutube.com/user/NeoStrataHK
• Facebookfacebook.com/NeoDermOfficial
• LinkedInlinkedin.com/company/neodermgroup
• Instagraminstagram.com/neodermgroup

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neo Derm