AT5
AT5 is Amsterdam's regional public broadcaster, delivering hyper-local news, traffic, weather, sports (including Ajax), and cultural coverage via TV, web, mobile app, and social channels as part of Publieke Omroep Amsterdam.
- Company typePublic
- Founded1986
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AT5 does
AT5 is the regional public broadcaster for Amsterdam, Netherlands, operating as a constituent part of Publieke Omroep Amsterdam (POA) within the Dutch public broadcasting system. Founded in 1986 and headquartered in Amsterdam, AT5 produces daily local news, sports (with dedicated Ajax coverage), traffic, weather, current affairs, and cultural programming for Amsterdam and its eight city districts. Its content output spans linear television broadcasts, the at5.nl website, a mobile application, RSS syndication, and five social media channels (Facebook, Instagram, X/Twitter, YouTube, Bluesky), with content additionally distributed through the SALTO public broadcasting platform.
AT5's product portfolio includes core news programming (AT5 Nieuws, AT5 onderzoekt for investigative journalism), vertical-specific formats (Het Verkeer for traffic in cooperation with Gemeente Amsterdam; Bouw Woon Leef for urban development and housing), and audience-engagement features (AT5-panel, Mijn Regio for personalized neighborhood content, and dedicated weather and traffic microsites). The organization maintains editorial independence under the Dutch Media Act framework while operating under POA's organizational oversight and public broadcasting mandate.
AT5 does not operate as a commercial software or subscription business. As a public broadcaster, its funding derives from the Dutch public broadcasting system (government allocation and viewer contributions under the publieke omroep model), with secondary revenue from local advertising sales managed through RegioImpact. Revenue, headcount trends, and pricing are not publicly disclosed. The company employs 101–250 staff and serves Amsterdam residents, expats, and the wider Amsterdam metropolitan audience as its core constituency.
AT5 firmographics
Firmographics- Name
- AT5
- Legal name
- AT5 (Publieke Omroep Amsterdam)
- Website
- https://at5.nl
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AT5 is Amsterdam's regional public broadcaster, delivering hyper-local news, traffic, weather, sports (including Ajax), and cultural coverage via TV, web, mobile app, and social channels as part of Publieke Omroep Amsterdam.
- Ownership category
- akta.pro rank
AT5 industry classification
Industry- Product category
- Regional Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- News & Politics Live Streaming Platforms (MPACACAG)
Keywords
Where AT5 is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
AT5 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Distribution channels7 records
Marketing channels8 records
AT5 product offering
Product offeringCore offering
AT5 is the regional public broadcaster for Amsterdam, producing and distributing hyper-local news, sports (notably Ajax football), weather, traffic, politics, crime reporting, and cultural programming. Content is delivered via live television broadcasts, the AT5.nl website, and a mobile application, covering Amsterdam's districts and the surrounding North Holland region.
Product overview
AT5 is a regional public broadcaster for Amsterdam, operating as part of Publieke Omroep Amsterdam. The core offering consists of AT5 News broadcasts and the AT5.nl website delivering local news, sports (including Ajax coverage), weather, and traffic information. Supporting products include a mobile app for content access, Het Verkeer (traffic program), and Bouw Woon Leef (urban development platform). Additional features include the AT5-panel community engagement tool, Mijn Regio personalized neighborhood content, and dedicated weather and traffic services. The organization primarily generates content for broadcast television and digital consumption rather than offering a software platform with technical integrations.
Differentiator
Problem solved
Functional benefit
Brands
- AT5 Nieuws: The main news service of AT5 covering Amsterdam local news
- AT5-panel
- AT5 onderzoekt
- Bouw Woon Leef
- Het Verkeer
- Wij Zijn Amsterdam
Products and services
- AT5 Nieuws (AT5 News) Daily regional television news broadcast covering Amsterdam local politics, crime, sports (including Ajax), weather, traffic, and community events for Amsterdam residents.
- AT5.nl Website Online news platform providing articles, live streaming, weather updates, traffic information, and video content related to Amsterdam and surrounding areas.
- AT5 Mobiele App Mobile application for accessing AT5 news articles, live streaming, and notifications on smartphones and tablets via Apple App Store and Google Play.
- Het Verkeer Standalone television program focused on traffic and mobility coverage in Amsterdam, reporting on road conditions, infrastructure projects, and transportation issues, co-produced with Gemeente Amsterdam.
- Bouw Woon Leef AT5 editorial platform and video series covering urban development, construction, housing, and lifestyle topics in the Amsterdam metropolitan region, including episodes, podcasts, and articles.
- AT5-panel Community engagement initiative inviting Amsterdam residents to participate in surveys and share opinions on local matters relevant to AT5's editorial coverage.
Companies that use AT5
Customer profileSegments3 records
Ideal customer profiles2 records
AT5 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AT5 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SALTOcoreSALTO is referenced as a linked partner on AT5's website. SALTO is the Amsterdam public broadcasting platform that distributes regional public broadcaster content. AT5 is linked from salto.nl/ indicating content distribution and platform integration through this partnership.
- Publieke Omroep Amsterdam (POA)coreAT5 is explicitly identified as 'onderdeel van Publieke Omroep Amsterdam' (part of Publieke Omroep Amsterdam) on its website. POA is the parent public broadcasting organization of which AT5 is a constituent part, providing organizational oversight, annual reports, and public broadcasting mandate.
- RegioImpactminorAT5 directs businesses interested in advertising to RegioImpact (regioimpact.nl/at5/), indicating a commercial advertising sales partnership for regional marketing clients.
- NH MediaminorAT5 vacancy listings are hosted on nhmedia.nl/vacatures-at5/, indicating NH Media handles AT5's recruitment and HR administration as a partner.
- Gemeente AmsterdamcoreAT5's program 'Het Verkeer' (traffic program) is co-produced with/informed by Gemeente Amsterdam (municipal government), with the municipality providing data and sponsorship for traffic-related coverage. Content such as Cruquiusweg roadworks coverage was described as 'mede mogelijk gemaakt door Gemeente Amsterdam' (made possible by Gemeente Amsterdam).
Recent moves6 records
Expansion highlights5 records
AT5 competitors and assessment
Company assessmentBroad incumbents
- SALTO: Amsterdam public broadcasting platform that distributes AT5 content and operates as part of the broader Publieke Omroep Amsterdam system. Functions both as distribution partner and as a broader Amsterdam public media incumbent that AT5 is integrated within.
- AT Nieuws / Het Parool Amsterdam: Het Parool is Amsterdam's regional newspaper (print and digital) and a more established media incumbent covering Amsterdam news. While not a public broadcaster, it competes for the same hyper-local Amsterdam news audience that AT5 targets.
Direct peers
- RTV Rijnmond: Regional public broadcaster for the Rotterdam-Rijnmond area. Operates the same Dutch regional public broadcasting model as AT5, producing local TV news, digital articles, and traffic programming for its region. Directly comparable in funding structure, editorial format, and distribution model.
- Omroep Gelderland: Regional public broadcaster for Gelderland. Matches AT5's regional public broadcaster profile with local news, investigative journalism, and multi-platform distribution.
- RTV Oost: Regional public broadcaster for Overijssel. Shares AT5's hybrid broadcast/digital model and operates under the same Dutch Media Act public broadcasting funding framework.
- RTV Utrecht: Regional public broadcaster for the Utrecht province. Operates the same Dutch public broadcasting model as AT5 with local TV news, digital articles, and traffic programming.
- L1 (Limburg): Regional public broadcaster for the province of Limburg. Comparable to AT5 in format, funding, and audience focus on local news, traffic, and regional sports/culture.
- Omroep Brabant: Regional public broadcaster for North Brabant province. Operates local TV news, digital platform, and traffic/infrastructure coverage under the same Dutch public broadcasting system as AT5.
- NH Nieuws / NH Media: Regional public broadcaster for the province of North Holland (which contains Amsterdam). NH Media is explicitly referenced as AT5's HR/recruitment partner, indicating close operational ties. NH Nieuws covers a broader geographic mandate but competes with AT5 for Amsterdam-area audiences and advertising.
- Omroep West: Regional public broadcaster for The Hague and surrounding area (Zuid-Holland). Closely mirrors AT5's structure: local TV news, digital articles, traffic coverage, and Amsterdam-region-style local journalism for its own metropolitan region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AT5 social profiles
Digital presenceAT5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
AT5 leadership team
Management profileNumber of profiles
AT5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AT5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AT5
What does AT5 do?
AT5 is the regional public broadcaster for Amsterdam, producing and distributing hyper-local news, sports (notably Ajax football), weather, traffic, politics, crime reporting, and cultural programming. Content is delivered via live television broadcasts, the AT5.nl website, and a mobile application, covering Amsterdam's districts and the surrounding North Holland region.
Is AT5 a public or private company?
AT5 is a public company. It is classified as state government owned and is currently operating.
When was AT5 founded?
AT5 was founded in 1986. It employs 101 to 250 people.
Where is AT5 based?
AT5 is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are AT5's main competitors?
Broad incumbents on record are SALTO and AT Nieuws / Het Parool Amsterdam. Direct peers are RTV Rijnmond, Omroep Gelderland, RTV Oost, RTV Utrecht, L1 (Limburg), Omroep Brabant, NH Nieuws / NH Media and Omroep West.
Does AT5 have an API?
No public API is recorded for AT5.
What industry is AT5 in?
AT5's product category is Regional Broadcasting. Its primary akta.pro industry code is MPACACAG, News & Politics Live Streaming Platforms. Its NAICS code is 516120 and its SIC code is 4833.