Supersieben

What Supersieben does

Supersieben GmbH & Co. KG is a Düsseldorf-based, privately-held business consulting firm (11-50 employees) that develops business models, brand strategies, and marketing strategies for enterprise clients, startups, NGOs, and public institutions. Its service portfolio spans strategic work — brand positioning, target-group segmentation, campaign planning — and selected operational execution including brand design, website/shop development, chatbot conception, and tracking/CRM implementation. The firm also runs educational online seminars through its Masterclass 'Marke & Emotionen' series.

The firm's central technical asset is a stack of internally-developed proprietary methodologies: the Emotional Territories quantitative algorithm (mapping up to 10³² emotion/value combinations across ~52,000 data points from 1,000 respondents), Consumer Connection (a Subjective Theory-based method for extracting shared brand-consumer mindset), the Zielgruppenmaschine / Target Group Machine (an AI- and Big Data-assisted segmentation algorithm operating across up to 400 properties), Supercharged (a morphological-box solution generator drawing on 200+ prior cases), the Brand Framework (a 7-element positioning tool), the Employer Brand Framework, and a Business Scenario Calculator for financial modeling. These tools are used internally in client engagements and are not sold as standalone software products.

Commercially, Supersieben runs a sales-led, relationship-driven consulting GTM with an introductory 'Kaffee' meeting concept before formal engagement. Revenue is primarily generated from custom-quote, project-based consulting engagements, supplemented by a small productized stream from paid Masterclass seminars (€77.77 per participant). The named client base is unusually broad for a boutique firm — spanning large enterprises such as Cisco, Dell, Vodafone, Pfizer, Burger King, Warsteiner, Colgate, Müller Milch, Unicredit, and Lieferando, alongside smaller ventures in e-mobility, fashion, and digital asset management — operating primarily in the DACH region.

Name

Supersieben

Legal name

Supersieben GmbH & Co. KG

Website

https://supersieben.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Supersieben is a Düsseldorf-based business consulting firm that develops brand strategies, marketing strategies, and business models for enterprise clients, startups, and public-sector organizations using proprietary quantitative tools. Revenue comes primarily from custom consulting projects, supplemented by paid online Masterclass seminars.

Ownership category

akta.pro rank

Product category

Brand and Marketing Strategy Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Brand consulting
• Marketing strategy
• Brand positioning
• Target group segmentation
• Business model consulting

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Core revenue from business consulting engagements including business model development, brand strategy, marketing strategy, and operational implementation services.
2. Masterclass Online Seminars: Revenue from paid educational seminars: Masterclass 'Marke & Emotionen' at €77.77 per participant, offered as 90-minute online sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Supersieben is a business consulting firm that develops business models, brand strategies, and marketing strategies for companies. Services span strategic consulting (business model development, brand positioning, target group analysis, marketing/channel planning) and operational implementation (brand design, website and e-commerce shop development, campaign planning and management, chatbot conception, tracking/CRM implementation). The firm delivers this methodology through a proprietary suite of scientifically grounded tools including Emotional Territories, Consumer Connection, Target Group Machine, Supercharged, Brand Framework, Employer Brand Framework, and Business Scenario Calculator.

Product overview

Supersieben is a business consulting firm offering strategic and operational services centered on brand and marketing strategy. Its core offering is Business-Beratung (business consulting), supported by a portfolio of proprietary methods and tools including Brand Framework (7-element positioning tool), Consumer Connection (mindset identification via subjective theory), Emotional Territories (quantitative emotion-measuring algorithm), Zielgruppenmaschine (AI-driven target group segmentation), Supercharged (morphological box-based marketing solution generator), Employer Brand Framework, and Business Scenario Calculator. Operational services span brand design, website/shop development, chatbot design, campaign planning and management, and tracking/CRM implementation. The firm also delivers online education via the Masterclass: Marke & Emotionen seminar series. All proprietary tools are internally developed by Supersieben and are not sold as standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Business-Beratung (Business Consulting) Core strategic consulting service: develops business models, brand strategies, and marketing strategies using scientifically grounded tools such as Brand Framework, Consumer Connection, Emotional Territories, Zielgruppenmaschine, Supercharged and Business Scenario Calculator. Targets enterprise companies, startups, and NGOs/public institutions.
• Brand Design Operational service extending the positioning work into visual brand identity, look & feel documentation, design manuals, corporate language guidelines, and concrete advertising deliverables for clients.
• Shop- und Website-Entwicklung (Shop and Website Development) Digital interface development service for websites and e-commerce shops, integrating the brand-strategy output into concrete digital touchpoints for clients.
• Kampagnen-Planung & Management (Campaign Planning and Management) Online campaign planning and management service across multiple platforms, with KPI-based strategy, ongoing optimization, and performance review for clients.
• Masterclass: Marke & Emotionen Paid online seminar series (90 minutes each) teaching professionals how to work with emotions in branding — definitions of emotions, how emotions drive purchases, brand-fit emotions, and emotional argumentation — delivered at €77.77 per participant.

Quantifiable outcome

• Emotional Territories measures up to 10³² different values and emotions
• +1 more outcomes

Named customers43 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• NetCologneminorOthersBrand architecture development for NetCologne and its different business areas

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Interbrand: Global brand consultancy offering brand strategy, positioning, naming, and design for enterprises. Closely comparable to Supersieben's brand-strategy and positioning practice, but at much larger scale and with global geographic reach.
• Prophet: Global brand and marketing consultancy advising enterprises on brand strategy, customer experience, and growth. Comparable to Supersieben's enterprise brand-and-marketing-strategy offerings, though at larger scale and with broader transformation capabilities.
• brandtrust: German/DACH brand strategy consultancy focused on positioning, brand architecture, and brand management. Comparable to Supersieben in size, DACH focus, and enterprise brand-strategy depth.
• Landor & Fitch: Global brand consulting and design firm focused on brand strategy, identity, and experience design. Comparable to Supersieben in combining brand strategy with downstream brand-design execution, but with substantially broader international presence.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, with strong brand-strategy, marketing-strategy, and digital capabilities. A direct German-market peer that competes for the same enterprise brand and marketing mandates Supersieben targets.
• MetaDesign: German-origin brand and design consultancy combining brand strategy with identity, digital, and communication design. Comparable to Supersieben in combining strategic brand positioning with design execution, primarily in DACH and selected global markets.
• FutureBrand: Global brand consultancy under the Interpublic Group, focused on brand strategy, identity, and experience design. Comparable to Supersieben in delivering enterprise positioning work, particularly for consumer-facing multinationals.

Emerging players

• Sinus Markt- und Sozialforschung: German market and social research institute specializing in social-milieu segmentation and value-based consumer targeting. Comparable to Supersieben's Target Group Machine and Emotional Territories approaches, but framed around social milieu research rather than algorithmic emotion measurement.

Broad incumbents

• GfK (NielsenIQ): Major consumer and market research group offering brand tracking, segmentation, and consumer insights at global scale. Comparable in target-group segmentation and brand analytics, but operating as a large incumbent with broad portfolios beyond pure brand consulting.
• Kantar (Insights Division): Global market research and insights giant with brand-strategy and brand-positioning offerings. Comparable in the brand-measurement and target-group analytics space, but as a much broader research and consulting portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/supersieben
• Facebookfacebook.com/supersieben

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supersieben