Blue Leaf

What Blue Leaf does

Blue Leaf Ltd. (also Blue Leaf Limited) is a private, founder-owned Canadian supplier of custom corporate apparel and promotional products, headquartered at Unit 22, 4380 S Service Rd, Burlington, Ontario. Founded in 1995 by former NHL player Tom Fergus (Toronto Maple Leafs, Vancouver Canucks, Boston Bruins), the company operates on a direct-to-consumer model, serving businesses and organizations through a single physical location in Burlington and a Weebly-hosted website (blueleaf19.ca). The offering covers custom-decorated clothing, headwear, sports apparel, workwear, and accessories (bags, bottles, promotional items) sourced from a curated set of third-party brands including Canada Sportswear, Alphabroder, SanMar Canada, Technosport, Stormtech, Trimark, AJM International, Fersten, Athletic Knit, Kobe Sportswear, Dickies, Big K Clothing, Powerstick, Starline, BusRel, and Debco Solutions.

The company's underlying production capability is in-house embroidery and screen printing, which it positions as its technical differentiation versus pure resellers. Creative designers assist customers with artwork and decoration choices before applying logos or designs internally. Pricing is not publicly disclosed, and the revenue model is best characterized as one-time transactional sales with no subscription, licensing, or recurring component. The target customer is corporate and organizational buyers needing branded apparel or promotional merchandise for team uniforms, events, or general brand representation; no named end-customer logos are disclosed.

Blue Leaf is a small, privately held Ontario-based operator with an 11-50 employee headcount, single-jurisdiction footprint (Ontario, Canada), and no external investors, parent company, subsidiaries, funding rounds, or M&A activity documented. Its public-facing activity is concentrated on the company website and founder Tom Fergus's participation in NHL alumni events, which double as community engagement and informal brand marketing. There is no disclosed revenue, formal sales pipeline, or e-commerce platform beyond the basic Weebly site, which carries content dated as recently as 2020.

Name

Blue Leaf

Legal name

Blue leaf Ltd.

Website

https://blueleaf19.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Leaf Ltd. is a Burlington, Ontario-based custom corporate apparel and promotional products supplier, founded in 1995 by former NHL player Tom Fergus. It serves Canadian business and organizational buyers with decorated clothing, headwear, sportswear, workwear, and accessories using in-house embroidery and screen printing.

Ownership category

akta.pro rank

Product category

Custom Corporate Apparel and Promotional Products

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industry

Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Custom corporate apparel
• Promotional products
• Embroidery services
• Screen printing
• Branded merchandise

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Corporate Apparel Sales: Blue Leaf Ltd. generates revenue through the sale of custom corporate apparel and promotional products, including clothing, headwear, sports apparel, workwear, bags, bottles, and accessories. The company provides in-house embroidery and screen printing services to customize products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Blue Leaf supplies custom corporate apparel and promotional products, including clothing, sports apparel, workwear, headwear, bags, bottles, and accessories, customized with company logos and artwork via in-house embroidery and screen printing services. Creative designers assist customers in creating custom looks for corporate branding, team uniforms, and promotional events. Products are sourced from multiple brand suppliers and decorated on-site in Burlington, Ontario.

Product overview

Blue Leaf is a custom corporate apparel and promotional products company offering a unified service model combining in-house embroidery and screen printing capabilities with a curated selection of branded merchandise. The company supports multiple clothing brands (Canadian Sportswear, alphabroder, Sanmar Canada, TechnoSport, Stormtech, Trimark Sportswear), sports apparel brands (Athletic Knit, Kobe Sportswear), workwear brands (Dickies, Big K Clothing), headwear brands (AJM International, Fersten), and bag/accessory brands (Powerstick, Justin Case Promo, Starline, Busrel, Debco Solutions). Founded in 1995 and owned by former NHL player Tom Fergus, the company specializes in creating customized corporate apparel and promotional products for businesses seeking branded merchandise.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor.

• Canada SportswearminorOthersProduct supplier for clothing items.
• AlphabroderminorOthersOnline clothing supplier referenced on products page.
• SanMar CanadaminorOthersClothing supplier partner.
• TechnosportminorOthersClothing brand supplier.
• StormtechminorOthersOutdoor apparel brand supplier.
• Trimark SportswearminorOthersSports apparel supplier.
• AJM InternationalminorOthersHeadwear supplier.
• FerstenminorOthersHeadwear/hats supplier.
• Athletic KnitminorOthersSports apparel supplier.
• Kobe SportswearminorOthersSports apparel supplier.
• DickiesminorOthersWorkwear and business clothing supplier.
• Big K ClothingminorOthersBusiness clothing supplier.
• PowerstickminorOthersBag and drink accessories supplier.
• Justin Case PromominorOthersBags and accessories promotional supplier.
• StarlineminorOthersPromotional products supplier.
• BusRelminorOthersPromotional products supplier.
• Debco SolutionsminorOthersBags, bottles, and accessories supplier.

Scale indicators1 record

Recent moves5 records

Emerging players

• Branders.com: Online promotional products retailer offering branded apparel and accessories with decoration services. Comparable product set and target buyer (corporate, SMB, event organizers), with a digital-native model contrasting Blue Leaf's Weebly-based storefront.

Direct peers

• Quality Logo Products: Online-focused promotional products and branded apparel distributor. Comparable product breadth (apparel, headwear, bags, accessories) and corporate buyer focus; demonstrates the digital-first model Blue Leaf lacks.
• ePromos Promotional Products: Full-service promotional products distributor offering custom apparel, headwear, and accessories with in-house decoration. Direct overlay with Blue Leaf's product mix and corporate B2B customer profile.
• Boundless Network: Mid-market promotional products and branded apparel distributor with in-house decoration. Comparable mix of apparel, headwear, and accessories plus distributed decoration services targeting SMB and mid-market corporate clients.
• Crestline Custom Promotional Products: Mid-size custom promotional products and corporate apparel distributor. Closely aligned service model: multi-brand sourcing plus in-house decoration, with a comparable mix of corporate clients and team/event programs. Relevant as a regional-to-mid-market comparator.
• Stitch It Custom Apparel & Embroidery: Canadian custom apparel and embroidery specialist with multiple retail/service locations. Most direct domestic comp: shared geography (Canada), shared embroidery-led service model, shared corporate/SMB target customer.
• EmbroidMe / fully incorporated: Franchise-based custom embroidery and apparel decoration network serving local businesses. Direct competitor on the in-house embroidery/screen-printing service and corporate-client engagement model, with multi-location reach Blue Leaf lacks.

Broad incumbents

• HALO Branded Solutions: One of North America's largest full-service promotional products and corporate apparel distributors. Highly comparable go-to-market (custom decoration, multi-brand portfolio, corporate B2B), but operating at national/international scale versus Blue Leaf's single-province footprint.
• Lands' End Business Outfitters: Corporate uniform and apparel program provider with custom decoration. Compares on the corporate wearable/apparel customization side of Blue Leaf's offering, but at much larger scale with dedicated account-management infrastructure.
• 4imprint: Public promotional products and branded apparel distributor serving North American B2B clients. Directly comparable product set (custom apparel, headwear, bags, accessories) and customer base, but with significantly larger scale, e-commerce infrastructure, and marketing investment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BlueLeafLtd
• LinkedInlinkedin.com/company/blue-leaf-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Leaf