Case Medical Services

What Case Medical Services does

Case Medical Services is a privately held, Uganda-based multi-clinic healthcare operator headquartered on Plot 69-71 Buganda Road, Kampala, delivering primary, secondary, and specialty care through a network of six physical facilities (Buganda Road, Bweyogerere, Entebbe, Jinja, Kira, Naalya). Its core clinical footprint combines a full-service hospital at the Buganda Road HQ, equipped with eight self-contained private rooms, a two-bed High Dependency Unit, 24/7 outpatient and inpatient coverage, and ancillary units for laboratory, radiology (X-ray and ultrasound), dental (with dental X-ray), maternity, minor surgery, physiotherapy, HIV counselling and antiretroviral therapy, immunization, and occupational health, with a multi-specialist physician roster spanning surgeons, radiologists, dentists, physiotherapists, and various medical and surgical consultants. Satellite clinics offer a narrower but complementary mix of outpatient services, with select branches providing CT scan (Entebbe), pediatric, gynecological, and orthopedic specialty clinics, 24/7 ambulance dispatch, and direct billing for 12+ regional and international insurance providers including Cigna, Jubilee, Prudential, Sanlam, Britam, AAR, UAP, Minet, and Bank of Uganda. The company makes money through point-of-service healthcare fees, direct insurance billing, and pre-paid loyalty card deposits that earn a 5% bonus on cash top-ups and convert into redeemable points for laboratory, pharmacy, radiology, and consultation services across the network. Its sub-brand portfolio extends vertically into Case Pharmacy for pharmaceutical fulfillment, Case Diagnostic (forthcoming) for imaging and laboratory services, Case Med Insurance as an in-house health insurance product, and Case Med School for medical education and training, positioning the group as an integrated healthcare platform rather than a single-site provider. Customer acquisition is driven by walk-in traffic at clinic locations, word-of-mouth referrals, insurance network routing, and the loyalty card retention mechanism, with no disclosed digital or marketing-led demand generation infrastructure.

Name

Case Medical Services

Legal name

Case Medical Services

Website

https://casemedservices.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Case Medical Services is a privately held Ugandan multi-clinic healthcare operator running six facilities across Kampala, Entebbe, Jinja, and Kira, delivering outpatient, inpatient, maternity, dental, diagnostic, and emergency care to individual patients through direct billing and 12+ insurance partnerships, supported by an in-house pharmacy, insurance product, and loyalty card program.

Ownership category

akta.pro rank

Product category

Multi-Specialty Healthcare Clinics

NAICS

General Medical and Surgical Hospitals (6221), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

International/Medical Tourism Hospital Systems (HLAFAAAN)

Keywords

• Outpatient healthcare services
• Multi-specialty clinic network
• Diagnostic imaging services
• Health insurance coverage
• Loyalty card program

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Service Fees: Direct patient payments for medical consultations, diagnostic tests, radiology services, pharmacy purchases, dental services, and inpatient care. Services are billed at point of delivery with optional pre-payment through loyalty card program.
2. Insurance Billing: Direct billing to insurance providers including UCCA, CaseMedcare, Cigna, Jubilee, UAP, AAR, GA insurance, Prudential, Minet, Sanlam, Britam, and B.O.U for covered services rendered to insured patients.
3. Loyalty Card Pre-Payments: Pre-deposited funds from loyalty card holders that earn 5% bonus on cash top-ups and provide points redeemable within 24 hours for laboratory, pharmacy, radiology, and doctor consultation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels2 records

Core offering

Case Medical Services operates an integrated private healthcare delivery network in Uganda centered on Case Hospital on Buganda Road in Kampala and six Case Clinic satellite locations (Bweyogerere, Entebbe, Jinja, Kira, Naalya), providing 24/7 outpatient and inpatient care, laboratory and radiology diagnostics, maternity, dental, minor surgery, physiotherapy, HIV services, and immunization. The network is complemented by Case Pharmacy, Case Diagnostic, Case Med School, Case Med Insurance, and a Loyalty Card Program that enables prepaid deposits redeemable across laboratory, pharmacy, radiology, and consultation services.

Product overview

Case Medical Services operates as an integrated healthcare platform consisting of multiple brands and facilities. The core offerings include Case Hospital (main hospital on Buganda Road) and Case Clinic/Medcare network (satellite clinics in Bweyogerere, Entebbe, Jinja, Kira, and Naalya), providing 24/7 outpatient and inpatient services. Supporting services include Case Pharmacy for pharmaceutical needs, Case Diagnostic for imaging and laboratory services, and Case Med School for medical education. Case Med Insurance provides health coverage across the network. The Loyalty Card Program is an add-on offering financial convenience with bonus rewards redeemable across all services.

Differentiator

Problem solved

Functional benefit

Brands

• Case Hospital: Hospital services at Buganda Road location with loyalty card program offering 5% bonus on cash top-ups and redeemable points for laboratory, pharmacy, radiology, and doctor consultation services
• Case Clinic
• Case Pharmacy
• Case Med School
• Case Diagnostic

Products and services

• Case Hospital Main hospital facility on Plot 69-71 Buganda Road, Kampala, offering comprehensive 24/7 healthcare including OPD/IPD care, eight self-contained private rooms, a two-bed HDU, laboratory, radiology (X-ray and ultrasound), dental unit with dental X-ray, fully equipped minor surgery theatre, maternity labor suite, and emergency services.
• Case Clinic / Case Medcare Multi-location clinic network across Bweyogerere, Entebbe, Jinja, Kira, and Naalya offering 24/7 outpatient and inpatient care, OPD/IPD, laboratory, radiology, maternity, dental, minor surgery, physiotherapy, HIV services, immunization, occupational health, and ambulance services.
• Case Pharmacy Pharmacy services providing prescription medications and pharmaceutical products as part of the integrated healthcare offering across the Case Medical Services network.
• Case Diagnostic Diagnostic imaging and laboratory services for patient diagnosis and treatment support. Marked as 'Coming Soon' on the website.
• Case Med School Medical education institution providing training and education in healthcare fields, listed as a sub-brand of Case Medical Services.
• Case Med Insurance Health insurance product offered by Case Medical Services providing coverage for medical treatments across the Case Hospital and Clinic network.
• Loyalty Card Program Customer loyalty program offering 5% bonus on cash top-ups credited within 24 hours, redeemable points for laboratory, pharmacy, radiology services, and doctor's consultation fees, plus an exclusive 5% new-member bonus with no expiry on deposited funds.

Quantifiable outcome

• 5% bonus on cash top-ups and 5% new member discount for loyalty card holders

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• UCCAcoreOthersInsurance provider accepted for coverage at Case Clinic facilities. Patients with UCCA coverage can access healthcare services with direct billing between Case Medical Services and UCCA.
• CignacoreOthersInternational health insurance provider accepted at Case Clinic facilities, enabling coverage for international employees and policyholders.
• Jubilee InsurancecoreOthersMajor regional insurance provider whose policyholders can access healthcare services at Case Clinic locations with direct insurance billing.
• UAPcoreOthersInsurance provider accepted at Case Clinic facilities for covered healthcare services.
• AARcoreOthersInsurance provider whose coverage is accepted at Case Clinic locations for healthcare services.
• GA InsuranceminorOthersInsurance provider accepted for healthcare coverage at Case Clinic facilities.
• PrudentialcoreOthersInsurance provider accepted at Case Clinic facilities for direct billing of covered services.
• MinetminorOthersInsurance provider whose policyholders can access healthcare services at Case Clinic locations.
• SanlamcoreOthersMajor insurance provider accepted at Case Clinic facilities for healthcare coverage.
• BritamcoreOthersInsurance provider accepted for healthcare coverage at Case Clinic facilities.
• B.O.UminorOthersBank of Uganda insurance scheme provider whose beneficiaries can access healthcare at Case Clinic locations.
• APAminorOthersInsurance provider accepted at Case Clinic Naalya location for covered services.
• MyriadminorOthersInsurance provider accepted at Case Clinic Naalya location for covered services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Hospital Kampala (IHK): Established private hospital in Kampala offering multi-specialty care, diagnostics, and surgical services. Closely comparable to Case Hospital Buganda Road in scope, patient profile, and competing for the same insured and corporate healthcare spend in Kampala.
• Mengo Hospital: One of Uganda's oldest established hospitals offering multi-specialty services. Comparable in geographic market (Kampala) and broad service offering, though longer-established with a different ownership heritage.
• Norvik Hospital: Newer private hospital in Kampala offering multi-specialty inpatient, outpatient, and diagnostic services. Comparable to Case Hospital in target market and integrated service offering, and a recent entrant competing for the same premium patient segment.
• Paragon Hospital Kampala: Private hospital in Kampala offering multi-specialty and emergency services. Comparable in geographic catchment and service breadth to Case Hospital's main facility.
• Kampala Hospital: Private hospital in Kampala offering multi-specialty services and 24/7 emergency care. Comparable to Case Hospital in service model, geographic market, and customer segments (insured, corporate, and self-pay).
• Nakaseo Hospital: Private multi-specialty hospital based in Kampala serving a similar patient mix with comprehensive outpatient, inpatient, and emergency services. Directly comparable in service breadth, target market (Kampala-area insured and self-pay patients), and physical-clinic delivery model.
• AAR Healthcare Uganda: East African private healthcare provider operating clinics in Uganda with insurance integration through AAR Insurance. Comparable to Case Medical Services in combining healthcare delivery with insurance partnerships and a multi-clinic footprint.
• UMC Victoria Hospital: Private hospital in Kampala providing multi-specialty care. Comparable to Case Hospital in patient segments, service scope, and Kampala market positioning.

Broad incumbents

• Aga Khan Health Services: Larger East African healthcare network operating hospitals and clinics across the region. Comparable in geographic scope (East Africa), service breadth, and patient segments, though broader and more established than Case's Uganda-only network.

Emerging players

• Lancet Laboratories East Africa: Pan-African diagnostic laboratory network with presence in Uganda. Comparable to Case Diagnostic on the diagnostics vertical; partial overlap as Case's planned lab and imaging build overlaps with Lancet's established footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/casemedservices
• Facebookfacebook.com/CaseHospitalUg
• LinkedInlinkedin.com/company/case-hospital

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Case Medical Services