Deva Nutrition

What Deva Nutrition does

Deva Nutrition a.s. is a Czech-headquartered manufacturer of organic baby food, fruit purées, smoothies, and high-protein fruit products, founded in 1950 in Nové Město nad Metují. The company operates a single advanced production facility employing 11-50 staff, with core technology centered on organic fruit-based manufacturing using gentle pasteurization under GHP and GMP standards. A distinguishing input is the company's 'Baby regime' orchard sourcing model, where fruit suppliers operate under growing practices specifically tailored to reduce pesticide and heavy-metal residues for infant nutrition. The facility holds six certifications — EU Organic, IFS Food, Halal, Kosher, FDA facility registration, and SEDEX membership — that collectively enable export to 22 countries across Europe, Asia, Africa, the Middle East, and North America. The company operates two owned sub-brands, DEVA (organic and conventional fruit purées and smoothies for babies and adults) and BIOnek (organic fruit purées with cereals for babies).

The business model is dual-track. The primary revenue engine is B2B contract manufacturing and private-label / OEM production, in which Deva Nutrition develops customized formulations and provides flexible packaging (pouches, glass jars, bottles) under client brands for retailers, supermarket chains, and emerging nutrition brands. The secondary revenue stream is direct sales of its own DEVA and BIOnek brands through retail partners and export distributors. All pricing is quote-based and individually negotiated; no public price list exists, and the company explicitly operates B2B with no e-commerce channel on its website. Go-to-market is relationship-driven and event-driven, anchored by a 2026 trade show calendar that includes PLMA Amsterdam, Food & Beverage West Africa, and Private Label Middle East, supplemented by organic social channels (LinkedIn, Facebook, Instagram). Distribution flows through private-label agreements with multinational retailers, regional export distributors, and retail partners in European and export markets.

Deva Nutrition is structured as a Czech joint-stock company (akciová společnost, VAT CZ60916788), is privately held with no disclosed institutional or VC ownership, and operates as an independent firm with no parent company or subsidiaries. The leadership team of nine named executives covers general management (Jiří Šimek), finance (Petr Souček), export sales and marketing (Josef Škoda), quality (Zuzana Řízková), regional key account management (Ondřej Hrabánek for CZ/SK/PL), procurement (Pavel Škoda), and HR (Lenka Hofmanová). Recent capital investments include the October 2023 installation of photovoltaic solar panels on factory rooftops, consistent with retailer ESG procurement expectations. No financial figures, funding events, or M&A activity are disclosed in available sources.

Name

Deva Nutrition

Legal name

Deva Nutrition a.s.

Website

https://deva.cz

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Deva Nutrition a.s. is a Czech organic baby food and fruit purée manufacturer founded in 1950, operating as a B2B private-label and contract producer serving retailers and brands across 22 countries, with two owned sub-brands (DEVA and BIOnek).

Ownership category

akta.pro rank

Product category

Infant & Baby Food Manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Organic & Clean-Label Baby Nutrition (CRADAEAK)

akta.pro secondary industries

Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE), Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG), Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled) (CRADAEAO)

Keywords

• Organic baby food
• Fruit purée manufacturing
• Private label manufacturing
• Contract food manufacturing
• Infant nutrition products

Headquarters

HQ city

Nove Mesto Nad Metuji

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Manufacturing: Custom formulation and manufacturing of organic baby food, fruit purées, smoothies, and high-protein products under client brands. Revenue is generated through production contracts with retailers, brands, and distributors seeking private label products.
2. Own Brand Sales (DEVA & BIOnek): Direct sales of company-owned brands DEVA (flagship brand with organic and conventional fruit purées and smoothies for babies and adults) and BIOnek (organic fruit purées with cereals for babies). Products are distributed through retail partners and export channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Deva Nutrition a.s. is a European manufacturer of organic fruit-based baby food purées, smoothies, and high-protein products founded in 1950. The company primarily operates as a B2B private label and contract manufacturer, producing customized formulations under client brands for retailers and distributors, while also selling its own consumer brands DEVA (fruit purées and smoothies) and BIOnek (organic fruit purées with cereals for babies). All products are made from fruits sourced from orchards under a specialized 'Baby regime' designed to reduce pesticide and heavy metal residues.

Product overview

Deva Nutrition is a premium organic baby food, smoothies, and high-protein product manufacturer offering both branded products and private label/OEM manufacturing services. The company's product portfolio centers on two main sub-brands: DEVA (offering organic and conventional fruit purées including 100% fruit recipes, and smoothies for babies and adults) and BIOnek (organic fruit purées with cereals designed for babies). Core product categories include organic baby food purées, fruit and vegetable smoothies, high-protein fruit purées for active lifestyles, and fruit sport and energy purées. The company operates as a B2B private label manufacturer, providing customized formulations, flexible packaging options (pouches, glass jars, bottles), and contract manufacturing services for brands seeking to create products aligned with their vision. Founded in 1950, the company has over 75 years of experience in baby food production.

Differentiator

Problem solved

Functional benefit

Brands

• DEVA: Flagship brand offering a wide range of organic and conventional fruit purées (including 100% fruit recipes) and smoothies for babies and adults. Crafted from carefully selected, premium ingredients produced under the highest quality and safety standards.
• BIOnek

Products and services

• Private Label Manufacturing Services Customized formulation, manufacturing, and packaging of organic baby food, fruit purées, smoothies, and high-protein products under client brands. Targeted at retailers, supermarket private label programs, and emerging consumer brands seeking to launch or expand organic baby food and nutrition product lines without investing in their own manufacturing capacity. Services are delivered under EU Organic, IFS Food, Halal, Kosher, and FDA-registered standards.
• DEVA Brand (Organic & Conventional Fruit Purées, Smoothies) Flagship own-brand range of organic and conventional fruit purées including 100% fruit recipes, and fruit smoothies crafted for babies and adults. Products are positioned as natural, vibrant-flavored everyday nutrition for the whole family, produced under EU Organic and other food safety certifications and distributed through retail partners.
• BIOnek Brand (Organic Fruit Purées with Cereals for Babies) Own-brand range of organic fruit purées with cereals (gentle rice flour), made from certified organic ingredients and designed for babies from the first spoonful. Distributed through retail partners and export channels alongside the DEVA brand.
• Organic Baby Food Purées Range of organic baby food purées crafted from carefully selected organic fruits and vegetables, designed to support healthy growth of infants. Produced under EU Organic and other food safety certifications and available under own brands and private label.
• Fruit Smoothies Fruit and vegetable smoothies in various flavors, designed as a quick and healthy snack option for consumers. Available under the DEVA brand and via private label.
• High-Protein Fruit Purées High-protein fruit purées formulated as a convenient, natural way to boost protein intake for active lifestyles and fitness-focused consumers. Available under own brand and private label.
• Fruit Sport & Energy Purées Fruit sport and energy purées formulated to provide sustained energy and essential nutrients for peak physical activity. Targeted at athletes and active consumers and available under own brand and private label.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• HiPP: Family-owned German organic baby food producer with a heritage comparable to Deva's, including private label services and a focus on organic infant nutrition. Directly comparable in product category, organic positioning, and European private label exposure.
• Ella's Kitchen: UK-based organic baby food brand offering pouches and meals for infants and toddlers. Comparable to Deva's DEVA brand in organic positioning, packaging innovation, and retail distribution model.
• Hero Group: Swiss-headquartered baby food and fruit purée producer operating both branded products (Hero, Beech-Nut) and private label manufacturing. Closely comparable to Deva as a multi-generational European baby food company with B2B and B2C channels.
• Holle Baby Food: Swiss organic baby food brand and manufacturer with a similar premium organic positioning and product range spanning purées, cereals, and porridges. Comparable in scale, organic certification focus, and reliance on European distribution.
• Perrigo: US-listed leader in store-brand infant formula and nutrition, supplying retailers with private label baby products. Directly comparable as a private label/baby nutrition manufacturer serving retail customers.
• Materne (GoGo squeeZ): French fruit purée specialist and pioneer of the squeezable pouch format used widely in baby and kids nutrition. Directly comparable on fruit purée manufacturing capability and pouch packaging expertise.

Emerging players

• Sprout Organic: Australian organic baby food brand expanding globally with a focus on clean-label purées and meals. An emerging peer intersecting Deva's organic baby purée category with a stronger consumer brand orientation.
• Once Upon a Farm: US-based organic baby and kids food brand with cold-pressed purées and snacks. An emerging player in the premium organic baby food segment, relevant for benchmarking Deva's own-brand strategy.

Broad incumbents

• Danone (Nutricia): Operates one of the world's broadest baby and medical nutrition portfolios through Nutricia. A broad incumbent competing across infant formula, baby food, and special nutrition categories globally.
• Nestlé (Gerber): Global baby food leader through the Gerber brand and infant nutrition portfolio. Represents the largest incumbent against whom Deva competes for shelf space and private label contracts in export markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/devanutrition
• LinkedInlinkedin.com/company/deva-nutrition
• Instagraminstagram.com/deva_nutrition
• Xx.com/deva_nutrition

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deva Nutrition