Safeline

What Safeline does

Safeline is a manufacturing company that focuses on safety accessories for lifts.

Name

Safeline

Legal name

SafeLine Sweden AB

Website

https://www.safeline-group.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Safeline is a manufacturing company that focuses on safety accessories for lifts.

Ownership category

akta.pro rank

Product category

Lift Safety Equipment

NAICS

Elevator and Moving Stairway Manufacturing (333921), Telephone Apparatus Manufacturing (33421), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD)

Keywords

• Lift safety equipment
• Emergency telephones
• Lift controllers
• Cloud IoT monitoring
• Fire communication systems

Headquarters

HQ city

Tyresö

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lift Safety Hardware Products: Sale of electronic lift safety equipment including emergency telephones (SL6+, MX3+, MX2, SL2, 3000), voice stations, GSM/4G gateways, floor displays (LEO, FD1600, FD4, VV3, OCTAN, VA4), CANopen-Lift controllers, fire communication systems, accessories, and replacement products.
2. Cloud IoT Services (ORION Platform): Cloud-based monitoring, remote configuration, and analytics services via the SafeLine ORION IoT platform, connecting LYRA, NOVA, and SL6 devices. Provides real-time insights, alarm notifications, historical trends, and sustainability reporting.
3. Technical Support and Consultation: Free professional consultation for assembling lift safety systems, product training programs, and technical support services offered to customers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Safeline designs, develops, and manufactures electronic lift safety accessories including emergency telephones, lift controllers, floor displays, fire communication systems, and IoT-connected monitoring platforms. All hardware is developed and manufactured in Tyresö, Sweden, and connected via the proprietary SafeLine ORION cloud platform for remote monitoring and predictive maintenance.

Product overview

SafeLine offers a comprehensive lift safety ecosystem centered on the Orion Cloud IoT platform, which unifies monitoring, configuration, and predictive maintenance across their product portfolio. The core product lineup includes the SL6+ emergency telephone system (available in PSTN, 4G VoLTE, and NIF IP+4G variants) supporting up to 6 voice stations per unit, the NOVA smart controller with CANopen-Lift architecture for vendor-independent integration, and the LYRA IoT monitoring unit using microsensor and vibration technology. Supporting products include the LEO, FD4, and OCTAN floor displays and voice announcers, the EVAC fire communication system (EN81-72 compliant), the SLCC configuration tool, and the LYNX smartphone app for wireless device setup. The company also offers 4G gateways (GL1, GL6, GL6 NIF) for emergency phone connectivity, replacement products, and accessories. All devices connect to Orion Cloud via encrypted channels, with recent additions including the AI-powered 2Sense multilingual translation system and SL6 VoIP for IP-based emergency communication.

Differentiator

Problem solved

Functional benefit

Brands

• SafeLine Orion: Cloud IoT platform for lift monitoring and management providing real-time insights, remote troubleshooting, and predictive diagnostics
• SafeLine LYRA
• SafeLine NOVA
• SafeLine LYNX
• 2Sense
• SafeLine EVAC
• SafeLine SL6+
• SafeLine GL6
• SafeLine GL1

Products and services

• SafeLine LYNX Smartphone app for wireless configuration of SafeLine devices. Available free on iOS and Android. Built into SL6 for quick setup without computer.
• SafeLine MX3+ Lift emergency telephone voice station. Part of the SL6+ voice station lineup supporting pictogram lenses, button options, and weather-protected variants.
• SafeLine ORION Cloud-based IoT platform for lift monitoring, remote configuration, and predictive maintenance analytics. Connects all SafeLine devices (NOVA, SL6, LYRA) via encrypted channels for centralized portfolio management. Targeted at lift companies and building owners managing lift fleets.
• SafeLine NOVA Smart lift controller with vendor-independent CANopen-Lift architecture suitable for new installations and modernization projects. Modular upgrade options and native connectivity to Orion Cloud platform.
• SafeLine LYRA IoT hardware unit with built-in micro-sensors and vibration technology that transforms ordinary lifts into smart connected lifts. Installs on lift car roof in approximately 30 minutes. Uses machine learning and advanced positioning algorithms to calculate lift status. Includes smart energy monitoring launched in 2025.
• SafeLine SL6+ EN81-28 compliant lift emergency telephone system supporting up to 6 voice stations per unit. Available in PSTN, 4G VoLTE, and NIF (IP+4G) variants. Includes fire intercom support (EN81-72) and wireless configuration via LYNX smartphone app.
• SL6 main unit PSTN & 4G/NIF Emergency phone main unit with dual connectivity via Ethernet and 4G through single SIM subscription. Built for engine room or shaft installation with PSTN and 4G fallback functionality. Built-in LYNX wireless configuration.
• SL6 mini main unit PSTN & 4G/NIF Compact version of SL6 main unit with PSTN and 4G/NIF dual connectivity. Same features as standard SL6 NIF in smaller form factor.
• Interface board SL6 NIF/4G (with antenna) 4G plug-in card for SL6 with antenna included. Prepares lift phone for future mobile services with 4G VoLTE support and ethernet connectivity for data traffic. Nano SIM card required.
• Interface board SL6 NIF/4G (without antenna) 4G plug-in card for SL6 without antenna. Provides internet connection via ethernet, enabling connection of control systems. Requires separate antenna purchase and data-enabled subscription.
• GL6 NIF 4G VoLTE gateway with NIF (Network Interface Function) supporting ethernet connectivity, enabling connection of control systems and dual communication paths via single SIM subscription.
• GL6 FC NIF Full casing variant of GL6 NIF gateway with integrated IP connectivity and backup mobile functionality.
• SafeLine LEO Floor display and voice announcer for lifts. Available in standard and CANopen-Lift versions for flexible installation options.
• SafeLine FD4 Floor display unit for lift cars. Also available in CANopen-Lift (FD4-CAN) variant for integration with CANopen systems.
• SafeLine OCTAN Floor display and voice announcer product. Part of floor display lineup alongside LEO, FD1600, FD4, and VV3 models.
• SafeLine EVAC Fire communication system for two-way voice-guided communication in elevators during fire emergencies. Compliant with EN81-72 standard. Features discreet entrance station, remote-controlled evacuation mode, and full system overview via display.
• SafeLine SLCC Configuration and monitoring tool for SafeLine products. Part of Configuration & Monitoring product category alongside programming tools and accessories.
• 2Sense AI-powered multilingual in-car solution with touchscreen interface. Enables trapped passengers to communicate in their own language and have dialogue translated in real-time using AI. Reduces passenger stress and improves emergency communication quality.
• SafeLine 3000 Legacy lift emergency telephone model. Part of lift emergency telephone product lineup alongside SL6+, MX3+, MX2, and SL2.
• SafeLine Plus Service Service offering within the lift emergency telephones category for ongoing support and extended services.

Quantifiable outcome

• 40% reduction in emergency incidents after deploying Orion across a large shopping center portfolio
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BoschcoreChannel Partner/ Reseller/ DistributorBosch serves as a regional distributor for SafeLine products covering Spain, Germany, and Austria markets. Bosch also co-exhibited with SafeLine at Interlift 2025 Booth A400, presenting their AI-powered multilingual emergency call service featuring live translation for passengers.
• IGF LinkcoreChannel Partner/ Reseller/ DistributorIGF Link is SafeLine's authorized distributor for Australia and New Zealand, providing THOR/NOVA control system and complete lift packages including LOP-COP components.
• Masora AGminorChannel Partner/ Reseller/ DistributorAuthorized SafeLine distributor for Switzerland, offering THOR/NOVA controller cabinets, LOP-LIP, and complete lift packages.
• Butz-Lift-Parts-GmbHminorChannel Partner/ Reseller/ DistributorAuthorized SafeLine distributor for Germany (Münster), offering THOR/NOVA cabinets, LOP+COP, modernization packages, and customized solutions in English and German.
• Borel lift d.o.ominorChannel Partner/ Reseller/ DistributorAuthorized SafeLine distributor for Croatia, offering THOR/NOVA controller cabinets, LOP-LIP, and complete lift packages in English, Croatian, and German.
• ZREMB SP. Z O.O.minorChannel Partner/ Reseller/ DistributorAuthorized SafeLine distributor for Poland (Katowice), offering THOR/NOVA cabinets, LOP-COP, modernization packages, and customized solutions.
• VIGOR GR / VIGOR NLminorChannel Partner/ Reseller/ DistributorVIGOR serves as SafeLine distributor for both Greece and Netherlands, offering THOR/NOVA control cabinets, complete elevator installations, and on-site training. Languages: English/Dutch/Greek.
• WurteccoreChannel Partner/ Reseller/ DistributorAuthorized SafeLine distributor for North America and Latin America, offering THOR/NOVA control system and complete packages. Supports multiple languages including English, French, German, Spanish, and Mandarin.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avire (Halma plc): Avire, part of Halma plc, manufactures elevator safety, communication, and display products including emergency phones, LCD/position indicators, and monitoring solutions. It is the closest direct competitor to SafeLine across emergency telephones, displays, and IoT-enabled lift accessories.
• Telefonbau & Schneider (T&S): Telefonbau & Schneider is a German manufacturer of emergency communication systems, lift telephones, and intercom solutions directly competing with SafeLine's SL6/SL6+ emergency telephone range across European markets.
• Rath Communications: Rath Communications specializes in elevator emergency phones and lift communication systems serving the German and broader European market, overlapping directly with SafeLine's core emergency telephone product line.
• 2N Telekomunikace (Axis Communications): 2N, owned by Axis Communications, produces IP-based intercoms and emergency communication devices. Its IP intercom and emergency call products overlap with SafeLine's SL6 VoIP and Orion IP-based offerings, particularly in building/lift communication.
• EHC Global: EHC Global manufactures elevator displays, communication, and accessibility products including floor indicators and emergency communication systems that compete with SafeLine's LEO, OCTAN, and voice announcer portfolio.

Broad incumbents

• KONE Corporation: KONE, one of the world's largest elevator OEMs, offers proprietary safety accessories, controllers, and 24/7 connected services that compete with SafeLine's NOVA controller, Orion cloud, and emergency phone products as part of its broader elevator portfolio.
• Schindler Group: Schindler is a major global elevator OEM with its own safety accessories, monitoring platforms (e.g., Schindler Ahead), and service offerings, representing a broad incumbent alternative to SafeLine's independent safety stack.
• Otis Worldwide: Otis, the world's largest elevator OEM, integrates safety communication devices and connected service platforms into its installed base, serving as a broad incumbent competitor across emergency telephones and remote monitoring.
• ThyssenKrupp Elevator (TK Elevator): TK Elevator is a major elevator OEM with proprietary controllers, destination dispatch, and maintenance platforms that overlap with SafeLine's NOVA controller and Orion cloud offering as part of a broader portfolio.

Others

• Bosch (Building Technologies): Bosch serves as a SafeLine distribution partner in Spain, Germany, and Austria and co-developed an AI-powered multilingual emergency call service integrated with SafeLine at Interlift 2025. While primarily an adjacent enabling technology partner rather than a direct competitor in lift safety hardware, the Bosch AI integration directly competes with SafeLine's own 2Sense offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SafeLineGroup
• LinkedInlinkedin.com/company/safeline-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safeline