Santa Rita Transporte Urbano E Rodoviario

Name

Santa Rita Transporte Urbano E Rodoviario

Legal name

SARITUR SANTA RITA TRANSPORTE URBANO E RODOVIÁRIO LTDA.

Website

https://saritur.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Intercity Bus Transportation

NAICS

Interurban and Rural Bus Transportation (48521), Bus and Other Motor Vehicle Transit Systems (485113), Charter Bus Industry (48551)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)

akta.pro secondary industries

Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms) (THAIADAH), Rail & Intercity Bus Booking Engines (THALADAD)

Keywords

• Intercity bus transportation
• Urban passenger transport
• Cargo delivery services
• Charter bus services
• Bus fleet operations

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Passageiro Rodoviaria: Sale of intercity bus tickets covering routes across Minas Gerais, including conventional, executive, and sleeper bus categories. Revenue generated from individual ticket purchases at agencies, website, app, and WhatsApp channels.
2. Transporte Urbano: Urban passenger transport services within cities and metropolitan regions of Minas Gerais
3. Cargas e Encomendas: Cargo and package delivery services with guaranteed 48-hour delivery, covering over 130 cities in Minas Gerais. Revenue based on weight, volume percentage, dimensions, and distance.
4. Midia Backbus: Advertising services on the exterior of buses including busdoor (2.00m x 1.00m) and backbus (2.90m x 2.40m) formats, targeting pedestrians and vehicle passengers in urban areas
5. Venda de Veiculos: Sale of used buses from fleet renewal program, offering vehicles in excellent condition with 90-day warranty covering engine, transmission, and differential
6. Fretamento Turismo: Charter and tourism bus services for groups, allowing customers to reserve buses for private travel or team transportation

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Saritur sells intercity and urban bus tickets across Minas Gerais, Brazil, with sales channels including physical agencies (60+ locations), website, mobile app, and WhatsApp. Beyond passenger transport, the company provides cargo and package delivery with guaranteed 48-hour delivery to 130+ cities, charter and tourism bus services, bus exterior advertising (Backbus/Busdoor), and resale of used buses from its fleet renewal program. The company also operates the Ecobonuz loyalty program offering virtual currency rewards and accessibility services for passengers with disabilities.

Product overview

Saritur is a comprehensive bus transportation company operating as part of Grupo Empresarial Saritur. The company offers a portfolio of interconnected services including intermunicipal bus ticket sales (Passagens de Ônibus) as its core product, supplemented by urban transport services, cargo delivery (Saritur Encomendas), and charter services (Fretamento). Additional offerings include the Ecobonuz loyalty program, accessibility features, advertising media (Backbus/Busdoor), vehicle sales from fleet renewal, and a mobile app. The company serves over 130 cities across Minas Gerais with a focus on no-fee ticket purchases and accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• Ecobonuz: Loyalty program offering EBZ virtual currency rewards, redeemable for benefits such as utility bill payments, mobile credit, and WiFi credit.

Products and services

• Passagens de Ônibus (Bus Tickets) Intermunicipal bus ticket sales for routes throughout Minas Gerais, covering routes such as Belo Horizonte to Itabira, Pouso Alegre, Guanhães, and Poços de Caldas. Available via website, mobile app, WhatsApp, and 60+ physical agencies. Conventional, executive, and sleeper (leito) bus categories offered.
• Transporte Urbano (Urban Transport) Urban passenger transport services operating since 1990, serving municipalities in the Belo Horizonte metropolitan area and other cities across Minas Gerais. Integrated with partner recharge platforms such as Transfacil, Fabrifacil, Otimo Online, and MeuBuse.
• Saritur Encomendas (Cargo and Package Delivery)

Quantifiable outcome

• 91% of cargo deliveries completed within 24 hours
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TransnorteminorChannel Partner/ Reseller/ DistributorPartnership for additional intercity routes in Minas Gerais including Montalvania, Montes Claros, Sao Joao do Paraiso, and Sao Francisco destinations not covered by Saritur's own network
• TransfacilminorChannel Partner/ Reseller/ DistributorPartner for urban transport card recharges in Belo Horizonte
• Otimo OnlineminorChannel Partner/ Reseller/ DistributorPartner for urban transport card recharges in the Metropolitan Region
• MeuBuseminorChannel Partner/ Reseller/ DistributorPartner for urban transport card recharges in Ipatinga and Timoteo
• FabrifacilminorChannel Partner/ Reseller/ DistributorPartner for urban transport card recharges in Coronel Fabriciano
• EcobonuzcoreGTM or Marketing PartnerLoyalty program partner offering virtual currency (EBZ) rewards to customers. Users earn points through challenges and can redeem for benefits including utility bill payments, mobile credit, and WiFi credit. Both intercity (Rodoviario) and urban transport customers can participate by linking their tickets or cards to the program

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• FlixBus (Brazil operations): European-origin intercity bus operator expanding in Brazil via partner carriers. Comparable on scheduled intercity coach category, online booking experience, and category-based pricing (standard/executive/sleeper).
• Buser: Brazilian intercity bus marketplace/aggregator that partners with carriers. Comparable to Saritur's partner-route model and competes for the same intercity passenger demand with dynamic pricing.

Direct peers

• Gontijo: One of Brazil's largest intercity bus operators, running scheduled long-distance routes across multiple states. Directly comparable to Saritur's scheduled intercity bus operations in scale, model, and customer base.
• Auto Viação 1001: Brazilian intercity bus operator with conventional and premium services. Comparable to Saritur in operating model, route categories, and physical-plus-digital ticketing approach.
• Grupo Águia Branca: Brazilian transportation holding owning multiple bus brands operating intercity and urban services. Comparable as a diversified bus group with similar revenue streams (passenger, cargo, charter).
• Viação Cometa: Major Brazilian intercity bus operator offering conventional, executive, and sleeper services. Closely comparable to Saritur's Passageiro Rodoviária service across route categories and ticketing model.
• Expresso Guanabara: Long-standing Brazilian scheduled intercity bus carrier serving regional corridors. Comparable on scheduled bus operations, route network breadth, and category mix (conventional/executive/sleeper).
• Itapemirim: Historic Brazilian intercity bus operator that has undergone restructuring. Comparable on scheduled intercity bus model, multiple service tiers, and national intercity passenger market overlap.

Regional players

• Expresso Nordeste: Regional intercity bus operator concentrated in Northeastern Brazil. Comparable business model (scheduled intercity routes with multiple tiers) but operates in a different geography than Saritur's Minas Gerais base.

Others

• Correios (ECT): Brazilian state postal service offering parcel delivery nationwide. Comparable as a cargo/parcel delivery operator; competes with Saritur Encomendas for intercity package volume in Minas Gerais.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/saritur
• YouTubeyoutube.com/gruposaritur
• Facebookfacebook.com/viacaosaritur
• Instagraminstagram.com/viacaosaritur
• LinkedInlinkedin.com/company/saritur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Rita Transporte Urbano E Rodoviario