Santa Rita Transporte Urbano E Rodoviario
- Company typePrivate
- Founded1977
- HeadquartersBelo Horizonte, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Santa Rita Transporte Urbano E Rodoviario firmographics
Firmographics- Name
- Santa Rita Transporte Urbano E Rodoviario
- Legal name
- SARITUR SANTA RITA TRANSPORTE URBANO E RODOVIÁRIO LTDA.
- Website
- https://saritur.com.br
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Santa Rita Transporte Urbano E Rodoviario industry classification
Industry- Product category
- Intercity Bus Transportation
- NAICS
- Interurban and Rural Bus Transportation (48521), Bus and Other Motor Vehicle Transit Systems (485113), Charter Bus Industry (48551)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)
- akta.pro secondary industries
- Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms) (THAIADAH), Rail & Intercity Bus Booking Engines (THALADAD)
Keywords
Where Santa Rita Transporte Urbano E Rodoviario is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Santa Rita Transporte Urbano E Rodoviario business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Passageiro Rodoviaria: Sale of intercity bus tickets covering routes across Minas Gerais, including conventional, executive, and sleeper bus categories. Revenue generated from individual ticket purchases at agencies, website, app, and WhatsApp channels.
- Transporte Urbano: Urban passenger transport services within cities and metropolitan regions of Minas Gerais
- Cargas e Encomendas: Cargo and package delivery services with guaranteed 48-hour delivery, covering over 130 cities in Minas Gerais. Revenue based on weight, volume percentage, dimensions, and distance.
- Midia Backbus: Advertising services on the exterior of buses including busdoor (2.00m x 1.00m) and backbus (2.90m x 2.40m) formats, targeting pedestrians and vehicle passengers in urban areas
- Venda de Veiculos: Sale of used buses from fleet renewal program, offering vehicles in excellent condition with 90-day warranty covering engine, transmission, and differential
- Fretamento Turismo: Charter and tourism bus services for groups, allowing customers to reserve buses for private travel or team transportation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Conventional Bus - Short routes |
| Unit Pricing | Pay-as-you-go | Executivo Bus - Medium routes |
| Unit Pricing | Pay-as-you-go | Leito Bus - Long routes |
| Other | Pay-as-you-go | Advance booking discount |
| Usage-based | Pay-as-you-go | Cargo delivery pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Santa Rita Transporte Urbano E Rodoviario product offering
Product offeringCore offering
Saritur sells intercity and urban bus tickets across Minas Gerais, Brazil, with sales channels including physical agencies (60+ locations), website, mobile app, and WhatsApp. Beyond passenger transport, the company provides cargo and package delivery with guaranteed 48-hour delivery to 130+ cities, charter and tourism bus services, bus exterior advertising (Backbus/Busdoor), and resale of used buses from its fleet renewal program. The company also operates the Ecobonuz loyalty program offering virtual currency rewards and accessibility services for passengers with disabilities.
Product overview
Saritur is a comprehensive bus transportation company operating as part of Grupo Empresarial Saritur. The company offers a portfolio of interconnected services including intermunicipal bus ticket sales (Passagens de Ônibus) as its core product, supplemented by urban transport services, cargo delivery (Saritur Encomendas), and charter services (Fretamento). Additional offerings include the Ecobonuz loyalty program, accessibility features, advertising media (Backbus/Busdoor), vehicle sales from fleet renewal, and a mobile app. The company serves over 130 cities across Minas Gerais with a focus on no-fee ticket purchases and accessibility.
Differentiator
Problem solved
Functional benefit
Brands
- Ecobonuz: Loyalty program offering EBZ virtual currency rewards, redeemable for benefits such as utility bill payments, mobile credit, and WiFi credit.
Products and services
- Passagens de Ônibus (Bus Tickets) Intermunicipal bus ticket sales for routes throughout Minas Gerais, covering routes such as Belo Horizonte to Itabira, Pouso Alegre, Guanhães, and Poços de Caldas. Available via website, mobile app, WhatsApp, and 60+ physical agencies. Conventional, executive, and sleeper (leito) bus categories offered.
- Transporte Urbano (Urban Transport) Urban passenger transport services operating since 1990, serving municipalities in the Belo Horizonte metropolitan area and other cities across Minas Gerais. Integrated with partner recharge platforms such as Transfacil, Fabrifacil, Otimo Online, and MeuBuse.
- Saritur Encomendas (Cargo and Package Delivery)
Quantifiable outcome
- 91% of cargo deliveries completed within 24 hours
- +1 more outcomes
Companies that use Santa Rita Transporte Urbano E Rodoviario
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Santa Rita Transporte Urbano E Rodoviario technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature3 records
Santa Rita Transporte Urbano E Rodoviario partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- TransnorteminorPartnership for additional intercity routes in Minas Gerais including Montalvania, Montes Claros, Sao Joao do Paraiso, and Sao Francisco destinations not covered by Saritur's own network
- TransfacilminorPartner for urban transport card recharges in Belo Horizonte
- Otimo OnlineminorPartner for urban transport card recharges in the Metropolitan Region
- MeuBuseminorPartner for urban transport card recharges in Ipatinga and Timoteo
- FabrifacilminorPartner for urban transport card recharges in Coronel Fabriciano
- EcobonuzcoreLoyalty program partner offering virtual currency (EBZ) rewards to customers. Users earn points through challenges and can redeem for benefits including utility bill payments, mobile credit, and WiFi credit. Both intercity (Rodoviario) and urban transport customers can participate by linking their tickets or cards to the program
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Santa Rita Transporte Urbano E Rodoviario competitors and assessment
Company assessmentEmerging players
- FlixBus (Brazil operations): European-origin intercity bus operator expanding in Brazil via partner carriers. Comparable on scheduled intercity coach category, online booking experience, and category-based pricing (standard/executive/sleeper).
- Buser: Brazilian intercity bus marketplace/aggregator that partners with carriers. Comparable to Saritur's partner-route model and competes for the same intercity passenger demand with dynamic pricing.
Direct peers
- Gontijo: One of Brazil's largest intercity bus operators, running scheduled long-distance routes across multiple states. Directly comparable to Saritur's scheduled intercity bus operations in scale, model, and customer base.
- Auto Viação 1001: Brazilian intercity bus operator with conventional and premium services. Comparable to Saritur in operating model, route categories, and physical-plus-digital ticketing approach.
- Grupo Águia Branca: Brazilian transportation holding owning multiple bus brands operating intercity and urban services. Comparable as a diversified bus group with similar revenue streams (passenger, cargo, charter).
- Viação Cometa: Major Brazilian intercity bus operator offering conventional, executive, and sleeper services. Closely comparable to Saritur's Passageiro Rodoviária service across route categories and ticketing model.
- Expresso Guanabara: Long-standing Brazilian scheduled intercity bus carrier serving regional corridors. Comparable on scheduled bus operations, route network breadth, and category mix (conventional/executive/sleeper).
- Itapemirim: Historic Brazilian intercity bus operator that has undergone restructuring. Comparable on scheduled intercity bus model, multiple service tiers, and national intercity passenger market overlap.
Regional players
- Expresso Nordeste: Regional intercity bus operator concentrated in Northeastern Brazil. Comparable business model (scheduled intercity routes with multiple tiers) but operates in a different geography than Saritur's Minas Gerais base.
Others
- Correios (ECT): Brazilian state postal service offering parcel delivery nationwide. Comparable as a cargo/parcel delivery operator; competes with Saritur Encomendas for intercity package volume in Minas Gerais.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Santa Rita Transporte Urbano E Rodoviario social profiles
Digital presenceSanta Rita Transporte Urbano E Rodoviario compliance and trust
Trust signalCompliance1 record
Santa Rita Transporte Urbano E Rodoviario financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santa Rita Transporte Urbano E Rodoviario leadership team
Management profileNumber of profiles
Profiles1 record
Santa Rita Transporte Urbano E Rodoviario subsidiaries and ownership
Company hierarchySubsidiaries1 record
Santa Rita Transporte Urbano E Rodoviario funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santa Rita Transporte Urbano E Rodoviario M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santa Rita Transporte Urbano E Rodoviario
What does Santa Rita Transporte Urbano E Rodoviario do?
Saritur sells intercity and urban bus tickets across Minas Gerais, Brazil, with sales channels including physical agencies (60+ locations), website, mobile app, and WhatsApp. Beyond passenger transport, the company provides cargo and package delivery with guaranteed 48-hour delivery to 130+ cities, charter and tourism bus services, bus exterior advertising (Backbus/Busdoor), and resale of used buses from its fleet renewal program. The company also operates the Ecobonuz loyalty program offering virtual currency rewards and accessibility services for passengers with disabilities.
Is Santa Rita Transporte Urbano E Rodoviario a public or private company?
Santa Rita Transporte Urbano E Rodoviario is a private company. It is classified as family owned and is currently operating.
When was Santa Rita Transporte Urbano E Rodoviario founded?
Santa Rita Transporte Urbano E Rodoviario was founded in 1977. It employs 5,001 to 10,000 people.
Where is Santa Rita Transporte Urbano E Rodoviario based?
Santa Rita Transporte Urbano E Rodoviario is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Santa Rita Transporte Urbano E Rodoviario make money?
Six revenue lines are on record. Passageiro Rodoviaria is the primary driver. The others are transporte Urbano, cargas e Encomendas, midia Backbus, venda de Veiculos and fretamento Turismo.
Who are Santa Rita Transporte Urbano E Rodoviario's main competitors?
Emerging players on record are FlixBus (Brazil operations) and Buser. Direct peers are Gontijo, Auto Viação 1001, Grupo Águia Branca, Viação Cometa, Expresso Guanabara and Itapemirim. Expresso Nordeste is listed as a regional player. Correios (ECT) is listed as an others.
Does Santa Rita Transporte Urbano E Rodoviario have an API?
No public API is recorded for Santa Rita Transporte Urbano E Rodoviario.
What industry is Santa Rita Transporte Urbano E Rodoviario in?
Santa Rita Transporte Urbano E Rodoviario's product category is Intercity Bus Transportation. Its primary akta.pro industry code is THAIADAE, Economy/Conventional Scheduled Intercity Bus Services, with a secondary code of THAIADAH, Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms). Its NAICS code is 48521 and its SIC code is 4100.