Alliance CPA Group

What Alliance CPA Group does

Alliance CPA Group is a privately held, licensed certified public accounting firm headquartered in Decatur, Georgia, that was founded in 2013. Per its firmographic description, the firm offers a standard suite of small-business and individual accounting services, including accounting, bookkeeping, payroll processing, tax planning, audit support, and QuickBooks-adjacent services. The practice operates with 1-10 employees, positioning it as a micro-local CPA office rather than a regional or national firm.

The business model is service-based and fee-for-engagement, typical of the local CPA segment: clients are billed for recurring compliance work (tax returns, monthly bookkeeping, payroll runs) and project-based advisory (tax planning, audit support). QuickBooks services suggest the firm also functions in a software-adjacent reseller or setup capacity for small business clients using Intuit's ecosystem. The GTM motion is implicitly local, relying on referrals, professional networks, and proximity-based discovery within the Decatur/Atlanta metro, as no marketing channels, partnerships, or distribution assets are documented in the available data.

Publicly verifiable information about the company is very thin. The firm's own website (alliancecpagroup.com) did not yield substantive content beyond a security/verification interstitial, and no management team, customer logos, funding history, partnership disclosures, product launches, or financial filings are available. As a result, ownership structure, customer base composition, pricing, and any technology stack beyond the cited QuickBooks usage cannot be confirmed. The investment-relevant picture is of a long-tenured but very small accounting practice with no documented differentiation, scale signals, or growth catalysts.

Name

Alliance CPA Group

Website

https://alliancecpagroup.com

Company type

Private

Founded year

2013

Headcount range

1–10 employees

Short description

Alliance CPA Group is a privately held, 1-10 employee CPA firm in Decatur, Georgia, founded in 2013, providing accounting, bookkeeping, payroll, tax planning, audit support, and QuickBooks services to small businesses and individuals.

Ownership category

akta.pro rank

Product category

Accounting and Tax Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA)

Keywords

• Accounting services
• Tax planning services
• Bookkeeping services
• Payroll processing
• Audit support

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Core offering

Alliance CPA Group is a Certified Public Accountant (CPA) firm that provides accounting, bookkeeping, payroll, tax planning, audit support, and QuickBooks services. The firm serves clients requiring routine compliance, transaction recording, payroll administration, and tax preparation/advisory work, with QuickBooks support included as a value-added offering for small-business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services
• Bookkeeping
• Payroll
• Tax Planning
• Audit Support
• QuickBooks Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Botkeeper: AI-driven bookkeeping automation platform that partners with accounting firms to deliver bookkeeping services at lower cost. Emerging technology peer whose automation directly threatens the unit economics of the manual bookkeeping work Alliance CPA Group performs for SMB clients.

Direct peers

• Bench (by OSG): US SMB-focused bookkeeping and accounting service combining dedicated bookkeepers with software. Directly competes with Alliance CPA Group's bookkeeping and QuickBooks service line, with a national footprint that is the digital analog of the local CPA firm.
• 1-800Accountant: National virtual accounting firm serving small businesses with bookkeeping, tax, payroll, and advisory services. Directly competes with Alliance CPA Group for the same SMB customer with a tech-enabled, lower-cost delivery model that bypasses geographic limitations.
• Pilot.com: Tech-enabled bookkeeping, accounting, and CFO services company for small businesses and startups. Direct peer to Alliance CPA Group's bookkeeping and back-office services, with a software-led delivery model that is a direct competitive substitute for small CPA firms.
• Bookkeeper360: US-based accounting and bookkeeping firm providing outsourced bookkeeping, tax, payroll, and CFO services to small and mid-sized businesses, with a focus on Xero/QuickBooks platforms. Direct service-line peer to Alliance CPA Group at the SMB level.

Broad incumbents

• CLA (CliftonLarsonAllen): Major US accounting firm providing tax, audit, advisory, and outsourcing services to private businesses and individuals. Directly comparable service offering to Alliance CPA Group, particularly its outsourced accounting and small-business advisory practice.
• Marcum LLP: Top-15 US accounting and advisory firm with strong SMB and mid-market practice. Comparable to Alliance CPA Group in core compliance services (tax, audit, accounting) and as a frequent acquirer of small local CPA practices seeking to scale.
• Wipfli LLP: Top-20 US accounting and advisory firm serving mid-market and SMB clients with accounting, tax, audit, and advisory services. Comparable to Alliance CPA Group in service line breadth and SMB target market, but operates at significantly greater scale across multiple US regions.
• RSM US LLP: Leading US middle-market accounting and consulting firm providing audit, tax, and consulting services. Overlaps directly with Alliance CPA Group on the SMB tax, accounting, and outsourced finance back-office services it provides to local clients.

Regional players

• Anders CPAs + Advisors: Mid-size regional CPA and advisory firm headquartered in St. Louis with accounting, tax, audit, and advisory practices. Closely comparable business model to Alliance CPA Group but with broader geographic reach — representative of the type of regional firm Alliance could be acquired by or benchmarked against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/AllianceCPAGroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance CPA Group