What EcoPoxy does

EcoPoxy Inc. is a privately held Canadian specialty chemical manufacturer founded in 2013 and headquartered in Manitoba, Canada, that produces premium bio-based epoxy resin systems for woodworking, artistic, and DIY applications. Its core technology is a proprietary family of high bio-content epoxy formulations derived from annually renewable plant-based feedstocks, replacing petrochemical inputs without sacrificing commercial-grade performance. The product portfolio is organized into four categories: casting epoxies (FlowCast, FlowCast SPR, SnowWhite), coating epoxies (UVPoxy), pigments (Liquid Color, Metallic, Polyester Color Glitters), and accessories (mixers, graduated mixing cups, pour pails, mold release tape, reusable molds, canvas aprons), with an EcoPoxy PRO sub-brand extending into commercial floor coatings.

The company operates a product-led go-to-market model combining direct-to-consumer e-commerce (Canada and lower 48 contiguous US, in CAD and USD respectively) with a growing global brick-and-mortar retailer network accessible through a public retailer locator. Pricing is unit-based with kits ranging from $29.96 to $471.96 USD, supported by free shipping above $100, professional volume incentive pricing for woodworking businesses, and an education discount program for universities and schools. Customer segments center on individual woodworkers and artists/DIY makers, supplemented by retail partners, professional shops, and educational institutions.

EcoPoxy monetizes through one-time product sales of consumable epoxy kits, pigments, and accessories, and invests in a content-and-community moat including an extensive tutorial library, a Featured Makers program, an Inspiration Gallery across five use-case categories, and an annual photo contest (2027 Calendar). The company describes itself as community-owned and rooted in agriculture, with in-house chemists and technical experts supporting product development and customer service.

Name

EcoPoxy

Legal name

EcoPoxy Inc.

Website

https://ecopoxy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoPoxy Inc. is a Manitoba, Canada-based manufacturer of high bio-content epoxy resin systems (FlowCast casting and UVPoxy coating epoxies, pigments, accessories) sold to woodworkers, artists, and DIY makers through direct e-commerce and a global retailer network.

Ownership category

akta.pro rank

Product category

Bio-Based Epoxy Resins

NAICS

Resin and Synthetic Rubber Manufacturing (32521), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Adhesives & Sealants (2891)

akta.pro primary industry

Bio-based & Biodegradable Polymer Resin Manufacturing (PLA, PHA, PBS, starch blends) (IMANAAAG)

akta.pro secondary industry

Bio-based Adhesives, Coatings & Sealants (lignin/tannin/soy-based) (IMAMALAG)

Keywords

• Bio-based epoxy resins
• Casting epoxy systems
• Woodworking coatings
• Resin pigments
• Woodworking supplies

Headquarters

HQ city

Morris

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Epoxy Resin Products: EcoPoxy generates revenue through the sale of premium bio-based epoxy resin systems including FlowCast casting epoxies, UVPoxy coating epoxies, and related accessory products (mixers, mixing cups, mold release tape, pour pails). Products are sold directly via e-commerce and through a network of global retailers.
2. Pigment Products: Revenue from specialized color products including Liquid Color Pigments, Metallic Color Pigments, and Polyester Color Glitters that complement the core epoxy product lines.
3. Accessories: Sale of workshop accessories including epoxy mixers, graduated mixing cups, canvas aprons, pour pails, and mold release tape.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

EcoPoxy manufactures premium bio-based epoxy resin systems for woodworking, artistic, and DIY applications, including casting epoxies (FlowCast, FlowCast SPR, SnowWhite), coating epoxies (UVPoxy), and a range of pigments and accessories. The company replaces petrochemicals with high bio-content ingredients derived from annually renewable, plant-based resources, producing products formulated without VOCs. Products are developed and manufactured in Manitoba, Canada, and sold via direct e-commerce and a global retailer network.

Product overview

EcoPoxy is a manufacturer of premium bio-based epoxy resin systems for woodworking and artistic applications. The product portfolio is organized into four main categories: Casting Epoxies (FlowCast®, FlowCast® SPR, SnowWhite), Coating Epoxies (UVPoxy®), Pigments (Liquid Color Pigments, Metallic Color Pigments, Polyester Color Glitters), and Accessories (Epoxy Mixers, Graduated Mixing Cups, Pour Pails, Canvas Aprons, Epoxy Mold Release Tape, Reusable Molds). The company positions itself around high bio-content formulas derived from plant-based resources, offering an alternative to petrochemical-based resins while maintaining commercial-grade performance. EcoPoxy PRO is a separate floor coatings division with its own product line (ecopoxypro.com).

Differentiator

Problem solved

Functional benefit

Brands

• EcoPoxy PRO: Floor coatings product line operated at ecopoxypro.com
• FlowCast
• UVPoxy

Products and services

• FlowCast Premium 2-part epoxy casting resin formulated with a 2:1 mix ratio for large woodworking projects such as deep pour river tables, designed for thick pours with commercial-grade results.
• FlowCast SPR High-quality fast curing casting epoxy with a 2:1 mix ratio designed for small-pour casting applications and quick-turnaround woodworking projects.
• UVPoxy Premium clear coating epoxy with a 1:1 mix ratio for tabletops, countertops, wood finishing, and artistic applications, providing a UV-resistant finish.
• SnowWhite Highly pigmented, pre-blended casting epoxy using a 2:1 mix ratio, formulated for opaque white finishes in large casting applications such as river tables.
• Liquid Color Pigments Specially formulated pigments that mix thoroughly and stay suspended in EcoPoxy casting and coating epoxies; one drop provides rich, vibrant colors.
• Metallic Color Pigments Fine mica nanoparticles coated with pigments that create iridescent and multi-dimensional effects for brilliant accents and reflections in epoxy work.
• Polyester Color Glitters Precisely cut vacuum-metalized polyester film glitters compatible with EcoPoxy resins; mix with UVPoxy topcoat for lustrous sparkle effects. Available in 12 colors.
• Epoxy Mixer Triple-blade mixer with hexagonal steel shaft for use with power drills, available in 45mm and 80mm sizes with a rugged reusable design.
• Graduated Mixing Cups Customized mixing cups with easy-to-read scales and labeled ratio guides in metric and U.S. customary units, available in 300mL, 750mL, 2L, and 4L sizes.
• Pour Pail Innovative mixing and pouring pail with revolutionary ergonomic bottom handle design for mess-free pouring, featuring measurement guides and chemical-resistant HDPE construction.
• Canvas Apron Professional-grade waxed canvas apron with cross-back shoulder straps, adjustable cushioned shoulder pads, and cinchable waist strap with quick-release buckle; fits adults from S to 3XL.
• Epoxy Mold Release Tape Translucent white mold release tape with 72mm width and 66m length providing up to 2x coverage of standard rolls, covering 4.3m² at 10% overlap.
• Reusable Molds Reusable silicone molds for epoxy casting projects, available in various sizes for different project requirements.

Quantifiable outcome

• Products trusted by woodworkers, artists, and DIY makers worldwide

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TotalBoat: TotalBoat sells epoxy resin systems (casting, coating, tabletop) directly to woodworkers, DIYers, and makers through DTC e-commerce — overlapping product categories, customer base, and distribution model with EcoPoxy.
• ArtResin: ArtResin is a leading epoxy brand serving artists and DIY makers with coating epoxies — directly comparable in target customer (artists/prosumers), product category (clear coating epoxy), and DTC-led distribution.
• System Three Resins: System Three manufactures wood-finishing and casting epoxies (e.g., MirrorCoat) used by woodworkers and artisans — overlapping in application space (river tables, bar tops, artistic castings) with EcoPoxy's casting and coating product lines.
• MAS Epoxies: MAS Epoxies manufactures table-top and deep-pour epoxy resins for woodworking and hobbyist applications — overlapping product chemistries, mix ratios, and customer use cases with EcoPoxy's FlowCast and UVPoxy lines.
• Entropy Resins: Entropy Resins produces bio-based epoxy systems (Super Sap) with plant-based content — directly comparable to EcoPoxy on bio-based ingredient sourcing, target markets (woodworking, composites), and sustainability positioning.
• ProMarine Supplies: ProMarine Supplies sells table-top and casting epoxy resins via DTC and Amazon — comparable product offering (deep-pour casting epoxies), target customer (woodworkers/artists), and price-point positioning.

Emerging players

• Counter Culture DIY: Counter Culture DIY offers epoxy countertop kits and DIY education content targeting the same prosumer/maker segment EcoPoxy serves, with comparable tutorial-led GTM and product mix (casting epoxies, pigments, supplies).
• Stone Coat Countertops: Stone Coat Countertops sells epoxy kits and supplies specifically for countertop and woodworking projects with heavy YouTube/content-driven GTM — comparable customer base and tutorial-led content marketing strategy.

Broad incumbents

• Smooth-On: Smooth-On is a large specialty chemicals manufacturer of rubbers, plastics, and epoxy casting systems — broader portfolio serving industrial, prototyping, and art customers with overlapping casting epoxy products.
• West System: West System is an established incumbent in marine and structural epoxy with broad product portfolios sold through industrial distribution — overlapping chemistry and downstream uses but serving larger professional/marine customers rather than EcoPoxy's maker niche.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQriWazD8cvBFehBc9Z783Q/videos
• Facebookfacebook.com/ecopoxy
• LinkedInlinkedin.com/company/ecopoxy
• Instagraminstagram.com/ecopoxy
• Xx.com/eco_poxy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoPoxy