Zeelandia Moerland

What Zeelandia Moerland does

Zeelandia Moerland is a German specialty fish and seafood retail business operating as a sole proprietorship (e.K.) under owner Andreas Moerland. Founded in August 2005 in Krefeld, the company operates two physical storefronts — the main branch on Königsstraße 52-54 in Krefeld and a second branch on Alte Schulstraße 20 in Kempen opened in March 2017 — with no e-commerce or marketplace distribution channel. The core product portfolio spans fresh fish sourced daily from Dutch, Belgian, and Danish auctions plus worldwide imports (30+ species), smoked fish using cold/warm/hot smoking methods, shellfish and crustaceans (French oysters, Zeeland mussels, lobsters, crabs), premium caviar sourced from De Kaviarist in the Netherlands, custom seafood platters, and a hot-food Imbiss counter serving Backfisch, Kibbeling, Calamares, fish sandwiches, fries, and beverages. A distinctive operational feature is hand fileting performed in front of customers, which the company cites as the basis for delivering premium quality at competitive prices.

The underlying technology stack is conventional small-business retail infrastructure: WordPress CMS for the company website, Google Maps and reCAPTCHA integrations, Active Campaign for email marketing automation, Piggy.nl for customer loyalty/rewards, and Complianz for GDPR cookie consent management. There are no proprietary software platforms, custom AI/ML systems, or significant technology IP. The quality management program is based on H.A.C.C.P. standards for food safety. The business makes money through unit-priced retail sales (with dual takeout/restaurant pricing on the Imbiss menu, e.g., Backfisch €6.90 takeout / €7.90 restaurant) and a smaller wholesale channel serving a select group of regional gastronomy businesses managed directly by Andreas Moerland, with 1–2 working-day fulfillment for special orders. Following a 2014 restructuring that separated retail and wholesale into two independent companies, the retail entity continues to serve a small gastronomy clientele alongside its primary consumer base.

The company was recognized multiple times by the German trade magazine Der Feinschmecker as one of Germany's best fish shops and has operated for nearly 20 years in the Lower Rhine region. Andreas Moerland has announced the permanent closure of the business on September 13, 2025, marking a definitive market exit after two decades of operation.

Name

Zeelandia Moerland

Legal name

Zeelandia Moerland e. K.

Website

https://zeelandia-moerland.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Zeelandia Moerland is a German specialty fish and seafood retailer operating two storefronts in Krefeld and Kempen, serving individual consumers and regional gastronomy customers with hand-filleted fresh fish, smoked fish, shellfish, caviar, and prepared Imbiss foods.

Ownership category

akta.pro rank

Product category

Specialty Fish & Seafood Retail

NAICS

Fish and Seafood Retailers (445250), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Fresh fish retail
• Seafood delicatessen
• Smoked fish products
• Fish wholesale distribution
• Caviar and shellfish

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh and Fine Fish Retail: Retail sales of fresh fish, shellfish, crustaceans, smoked fish, caviar, and prepared fish dishes to individual consumers at two physical storefronts. Customers can also order fish dishes to eat in-store or take away.
2. Gastronomy/Wholesale B2B: Wholesale supply of premium fish and seafood to local restaurants, caterers, and event businesses in the Krefeld area. Despite the 2014 split of retail and wholesale into separate companies, the retail business continues to serve a select group of gastronomy customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Zeelandia Moerland is a retail fish and seafood shop operating two physical storefronts in Krefeld and Kempen, Germany, selling fresh fish, shellfish, smoked fish, caviar, seasonal specialties (such as Dutch neue Matjes and French oysters), prepared fish platters, and snack counter items to walk-in consumers. It also operates a Gastroservice wholesale channel supplying fresh fish to a select group of regional gastronomy businesses.

Product overview

Zeelandia Moerland operates as a retail fish and delicatessen business with two locations in Krefeld and Kempen, Germany, founded in 2005. The core offering centers on fresh fish (Frischfisch) sourced daily from European auctions, complemented by smoked fish (Räucherfisch) across cold, warm, and hot smoking methods, and premium shellfish/crustaceans (Schalen & Krustentiere) including French oysters and Zeeland mussels. The product portfolio extends to specialty items like caviar (Kaviar) and exclusive custom seafood platters (Exklusive Fischplatten), while the snack counter (Imbiss) provides hot prepared foods for immediate consumption. The company also serves the gastronomy sector through wholesale delivery (Gastroservice) and maintains sustainability commitments through its Frischebox reusable container program. The seasonal Hollandse Nieuwe matjes represents a signature seasonal offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fish (Frischfisch) Daily fresh fish sourced from Dutch, Belgian, and Danish auctions and global suppliers, hand-filleted in front of customers at the Krefeld and Kempen storefronts. Sold by weight to retail consumers and via Gastroservice to restaurants.
• Smoked Fish (Räucherfisch) Assortment of smoked fish products sold at the retail counter to consumers and supplied to gastronomy customers through the Gastroservice channel.
• Shellfish & Crustaceans (Schalen- & Krustentiere) Shellfish and crustacean products offered at the retail counter and available to gastronomy customers, including seasonal and specialty items.
• Caviar (Kaviar) Premium caviar products sold at the retail counter for special occasions and gifting, and supplied to gastronomy businesses.
• Exclusive Fish Platters (Exklusive Fischplatten) Curated fish platters prepared by the shop for entertaining, events, and special occasions, sold to retail and event customers.
• Snack Counter (Imbiss) Prepared fish dishes, sandwiches, and snacks served at the in-store counter in Krefeld with takeaway pricing differentiated from eat-in pricing.
• Gastroservice (Wholesale for Gastronomy) Wholesale supply of fresh fish, shellfish, smoked fish, and caviar to a select group of regional gastronomy customers, with the ability to fulfill 1–2 day special orders. Handled personally by Andreas Moerland.
• Hollandse Nieuwe (Seasonal Dutch Matjes) Seasonal Dutch Matjes (Hollandse Nieuwe) sold in season and supplied to gastronomy customers as a seasonal specialty.
• French Oysters (Französische Austern) Premium French oysters sourced as part of the global supply and sold at the retail counter and to gastronomy customers.

Quantifiable outcome

• Special orders fulfilled within 1–2 working days through best-in-class supplier network across European fishing centres

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, secondary and minor.

• Fish auctions (Netherlands, Belgium, Denmark)coreOthersDaily purchasing of fresh fish from Dutch, Belgian, and Danish fish auctions. This forms the backbone of the retail freshness promise.
• Renowned European seafood traders (various countries)coreOthersLong-standing relationships with top seafood traders from Iceland, Norway, Scotland, France, Italy, Portugal, Greece, Sri Lanka, Seychelles, Alaska, Azores, Canada, New Caledonia, Tahiti, Japan, and Australia. These relationships enable sourcing of 30+ fish species and premium shellfish, including line-caught sustainable fish.
• De Kaviarist (Netherlands)coreOthersCaviar sourced directly from De Kaviarist in the Netherlands. Quality is overseen by Jacobus Toet, a caviar connoisseur, who ensures only the finest caviar is purchased. Brands include Prunier Caviar St. James, Caviar Oscietra, Caviar Baerii, Caviar Beluga, Caviar Imperial.
• French oyster and shellfish importerssecondaryOthersDirect imports of various oyster varieties (including Les Specialles Gillardeau from Marennes Oléron and David Hervé's Le Cabanon de l'Huitre), Breton lobster, tour crab, and other shellfish from France.
• Piggy.nl (Piggy Netherlands B.V.)minorOthersThird-party loyalty and rewards programme provider used on the Zeelandia website. Customers can earn rewards through the Piggy programme.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• EDEKA: Largest German supermarket cooperative with in-store fresh fish counters at most locations — overlaps with Zeelandia's retail fish counter business for everyday seafood, though EDEKA operates a broad-grocery model rather than a specialist fish shop.
• FrischeParadies: German premium specialty food retailer with locations in Frankfurt, Hamburg, Berlin and Munich offering fresh fish, seafood, meats, cheeses and gourmet groceries — overlaps with Zeelandia on premium fresh fish/seafood merchandising but at a broader assortment and multi-city scale.
• Rewe: Large German supermarket and convenience chain with dedicated fresh fish counters in many stores — partial overlap with Zeelandia's fresh fish retail proposition, again as a broad-line grocery operator rather than a specialist.
• METRO Cash & Carry: Major German foodservice wholesaler serving restaurants, caterers and hospitality businesses — comparable to Zeelandia's gastronomy/wholesale channel for restaurants and event planners, though as a much larger general-line operator.

Direct peers

• Deutsche See: Germany's largest seafood retailer and wholesaler, selling fresh fish, shellfish and smoked products to both consumers (via own shops and online) and B2B gastronomy customers — directly comparable product mix and dual-channel model to Zeelandia Moerland, but at materially larger scale.
• Nordsee: German fish-focused quick-service restaurant chain serving fish burgers, smoked fish and seafood snacks in a counter-service format — comparable fish-centric, counter-style offering to Zeelandia's snack counter and retail model, though operated as a national chain rather than an independent shop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zeelandia-moerland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeelandia Moerland