peclavus.ch

What peclavus.ch does

peclavus.ch is the official Swiss online shop of the peclavus brand, a NATRUE-certified natural cosmetics line specializing in professional and consumer foot care, with parallel shops for Germany (peclavus.de) and Austria (peclavus.at). The brand is owned and operated by HELLMUT RUCK GmbH, a privately held German company headquartered in Neuenbürg, and traces its heritage to 1962 when it launched with a single foot bath concentrate. peclavus.ch was established in 2017 and is based in Nebikon, Switzerland, with a reported headcount of 1–10 employees. The company serves three primary customer groups: professional practitioners such as podologists, podiatrists, and cosmetics studios (engaged via a B2B2C model through the Praxis- und Studiofinder locator); individual consumers seeking natural foot, hand, and body care; and specific use-case populations including diabetics, men, and children.

The product portfolio spans over 125 formulations across seven product lines: PODOcare (general foot care), PODOmed (therapeutic treatments for nail fungus, skin fungus, and warts), PODOdiabetic (sensitive diabetic skin care), wellness (body care and relaxation), hand (hand and nail care), gentleman (men's care), and kids (children's care). In 2025 the brand extended into a new sub-line called peclavus pure, a 100% vegan alkaline (pH 7.5–8.2) range covering facial care, body lotions, bath products, and dietary supplements including teas, muesli, and herbal supplements. Core technology is built on NATRUE-certified natural ingredients (plant oils including argan, jojoba, and avocado; lanolin; propolis; lactic acid) and clinically validated by Dermatest dermatological studies; the PODOmed AntiMYX series uses a proprietary carrier system to deliver active ingredients through both the nail plate and nail matrix. The portfolio has earned BEAUTY FORUM Stars Awards (1st place in Foot Care 2025; four nominations in 2026) and an ÖKO-TEST "Gut" rating for the cooling foot gel in 2024.

The business model is direct-to-consumer e-commerce with unit-pricing on one-time purchases (no subscriptions), denominated in Swiss Francs for the Swiss market and Euros for Germany and Austria, with free shipping thresholds varying by country (CHF 100 / €30 / €50). Customer acquisition is driven by a 10% newsletter welcome discount, SEO-optimized category pages targeting foot care queries, a regularly updated blogazin, and earned media through industry award campaigns. Distribution extends through the practitioner network, which functions as a B2B2C referral channel. All claims about products, certifications, and awards are grounded in first-party website content and independent testing body publications cited in the source material.

Name

peclavus.ch

Legal name

HELLMUT RUCK GmbH

Website

https://peclavus.ch

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

peclavus.ch is the Swiss online shop of peclavus, a NATRUE-certified natural cosmetics brand specializing in professional and consumer foot care, owned by German parent HELLMUT RUCK GmbH, serving DACH consumers and podology practitioners across over 125 formulations.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)

akta.pro secondary industries

Hand & Foot Care (CRABAAAE), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE)

Keywords

• Natural cosmetics
• Foot care products
• Professional skincare
• Dermatological foot care
• Body wellness products

Headquarters

HQ city

Nebikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): Revenue is generated through direct online retail sales of certified natural cosmetics. Products are sold as one-time purchases across multiple size variants (e.g., 30ml and 100ml for most creams). The product catalog spans foot care, hand care, wellness, and nutritional supplements. Prices are listed in Swiss Francs (CHF) for the Swiss market, with separate Euro pricing for Germany and Austria.
2. Professional/B2B Product Sales: Products are sold to and recommended by professional practitioners including podologists and cosmetics studios. The Praxis- und Studiofinder (practice and studio finder) on the website suggests a B2B2C model where professionals purchase and use/recommend peclavus products in their practice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

peclavus.ch is the Swiss online shop of the peclavus brand, which develops, manufactures, and sells NATRUE-certified natural cosmetics with a primary focus on foot care. The portfolio spans over 125 formulations across eight series (PODOcare, PODOmed, PODOdiabetic, hand, wellness, gentleman, kids, and peclavus pure), covering creams, tinctures, bath products, body care oils, alkaline nutrition supplements, and accessories. Products are sold directly to consumers via the online shop and through a network of podologists and cosmetics studios using the Praxis- und Studiofinder.

Product overview

peclavus is a Swiss NATRUE-certified natural cosmetics brand specializing in foot care, with over 125 carefully crafted formulations developed since 1962. The company operates as a multi-series brand portfolio organized by use case: PODOcare (general foot care for various skin types), PODOmed (therapeutic foot care for nail fungus, skin fungus, and warts), PODOdiabetic (specialized care for diabetic feet), hand (hand and nail care with 7 variants), wellness (body care and relaxation products), gentleman (men's natural care), kids (child-friendly products), and peclavus pure (alkaline natural cosmetics and nutrition with pH 7.5-8.2, 100% vegan). The core PODO foot care series addresses foot problems including very dry skin, cracked heels, calluses, foot odor, and nail fungus. The peclavus pure sub-line extends the portfolio into holistic alkaline body care and dietary supplements including facial care, body lotions, bath products, teas, muesli, and herbal supplements. Additionally, accessories like foot basins, manicure/pedicure sets, and gift packages complete the offering. The company ships to Switzerland, Germany, and Austria with free shipping thresholds, and offers a practitioner and studio finder for professional treatment locations.

Differentiator

Problem solved

Functional benefit

Brands

• PODOcare: Foot health series with natural ingredients for regular foot care and maintenance.
• PODOmed
• PODOdiabetic
• wellness
• hand
• gentleman
• kids
• peclavus pure

Products and services

• PODOcare Series
• PODOmed Series
• PODOdiabetic Series
• hand Series
• wellness Series
• gentleman Series
• kids Series
• peclavus pure (Alkaline Natural Cosmetics and Nutrition)
• Fußbadekonzentrat (Foot Bath Concentrate)
• Fußcreme fettend (Rich Foot Cream)
• AntiMYX Tinktur (Anti-Mycotic Tincture)
• Schrunden Stick (Cracked Skin Stick)
• Fußgel kühlend (Cooling Foot Gel)
• Kräuterfußbad Urea (Herbal Foot Bath Urea)
• AntiVERUX Creme (Wart Cream)
• Basische Körperlotion (Alkaline Body Lotion)
• BIO Basischer Tee Kräuterharmonie (BIO Alkaline Tea Herb Harmony)
• Maniküre und Pediküre Etui (Manicure and Pedicure Set)
• Geschenk-Sets (Gift Sets)

Quantifiable outcome

• Improvement of skin moisture by more than 190% with PODOcare Fußcreme fettend (Dermatest clinical study)
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HELLMUT RUCK GmbHcoreOtherspeclavus is a brand owned and operated by HELLMUT RUCK GmbH, a German company based in Neuenbürg. HELLMUT RUCK GmbH manages the brand's operations, e-commerce presence across Switzerland (peclavus.ch), Germany (peclavus.de), and Austria (peclavus.at), product development, and distribution. The parent company's infrastructure supports manufacturing, logistics, and professional practitioner relationships.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Bioderma (NAOS): Bioderma is a dermatological skincare brand with foot and body care lines distributed through pharmacies — comparable to peclavus on clinically framed personal care, but serving a broader dermatological category rather than specializing in foot care.
• Weleda: Weleda is a leading NATRUE-certified natural cosmetics brand with broad body, face, and baby care lines sold globally — overlapping with peclavus on natural certification positioning and DACH distribution but at much larger scale and category breadth.
• Lavera: Lavera is a large German natural cosmetics manufacturer with NATRUE-certified body, face, and wellness ranges sold via mass retail and D2C — comparable to peclavus on natural ingredient positioning and DACH retail footprint but operating at substantially larger scale.
• Eucerin (Beiersdorf): Eucerin is a dermatological skincare brand with a foot care range addressing cracked heels and diabetic skin, sold in pharmacies and D2C — directly comparable to peclavus's PODOdiabetic and Schrundensalbe lines, but as part of a much larger Beiersdorf portfolio.
• CeraVe (L'Oréal): CeraVe is a mass-market dermatologist-recommended skincare brand with hydrating foot creams and body lotions sold globally — overlapping with peclavus's general foot and body care positioning, but as part of L'Oréal's much larger portfolio and with no natural-only certification focus.
• Scholl: Scholl is an established global foot care brand offering creams, insoles, and treatment devices through mass retail and pharmacy — overlapping with peclavus on consumer foot care but operating as a broader incumbent without a natural-only positioning.
• Dr. Hauschka (WALA): Dr. Hauschka is a German natural cosmetics brand with NATRUE-aligned formulations across skin, body, and foot care, sold through pharmacies, practitioners, and D2C — a broader incumbent sharing peclavus's natural-certification and professional-channel playbook.

Direct peers

• Allpresan: Allpresan manufactures medical foot care foams and creams for conditions such as cracked heels and diabetic foot, distributed through podiatry professionals and pharmacies — directly comparable to peclavus's PODOcare and PODOdiabetic product lines.
• Gehwol: Gehwol is a German foot care specialist offering creams, deodorants, and therapeutic products for podologists and consumers — the closest direct competitor to peclavus's PODOcare and PODOmed series, with overlapping professional and D2C channels.

Others

• Salus Pharma: Salus is a German natural health company producing herbal teas, tonics, and dietary supplements — adjacent to peclavus's peclavus pure alkaline nutrition line (teas, muesli, mineral supplements) and overlapping on the natural wellness proposition, though not in topical cosmetics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about peclavus.ch