The Miss International

What The Miss International does

The Miss International is an annual beauty pageant owned and operated by International Pageants, Inc., a privately held Virginia corporation headquartered in Roanoke. The organization was founded in 1991 and runs a national competition for women ages 19 to 30, structured around four scoring categories: interview, fitness-wear, fun fashion, and evening gown. The most recent competition (crowning Madison Hicks) and the next scheduled event (July 28-29, 2026 in Chicago, Skokie, Illinois) anchor an annual event cycle that typically features more than 40 contestants from across the U.S. and international regions.

The organization operates through a network of approximately 64 independent state and country directors covering all 50 U.S. states plus Canada, India, South Africa, and the United Kingdom, who manage regional recruitment, local competitions, and contestant preparation. Sister pageants under the International Pageants Inc. umbrella (Mrs. International, Miss Teen International, Miss Pre Teen International) extend the system across age segments. Commercial activity is conducted through a website-based platform (miss-international.us) that supports contestant registration, merchandise sales, DVD and magazine purchases, Ticketmaster ticketing, a People's Choice voting system ($2/vote, minimum 5 votes), and an appearance request portal ($0-$3,000+ fees).

Revenue is generated through a diversified mix of contestant entry fees, event ticket sales, pageant DVD and magazine sales ($50-$100 and $20-$30 respectively), branded merchandise (visors $7, water bottles $10), titleholder appearance fees, and per-vote income. The company markets primarily through its website, Instagram, Facebook, YouTube, Twitter, a blog, and the state-director referral network, with formal sponsor partnerships covering wardrobe (Ashley Rene's Prom and Pageant), styling (Constantine James), photography (Magic Dreams Productions, Goodwin Photography), merchandise supply (ALTO Associates), and jewelry (Go Bling Yourself). Mary Richardson serves as Executive Director, and the organization is founderially controlled with no evidence of external investment.

Name

The Miss International

Legal name

International Pageants, Inc.

Website

https://miss-international.us

Company type

Private

Founded year

1991

Operating status

Operating

Short description

The Miss International is an annual beauty pageant operated by International Pageants, Inc., serving women ages 19-30 in the U.S. and four international regions through 64 state and country directors. Revenue derives from contestant fees, event tickets, merchandise, DVDs, and appearance fees.

Ownership category

akta.pro rank

Product category

Beauty Pageantry

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industry

Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Beauty pageant competition
• Titleholder appearance services
• Pageant merchandise sales
• Community service pageantry
• Online pageant voting

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Contestant Fees: Fees paid by contestants to compete in state/regional pageants and advance to the national Miss International competition
2. Ticket Sales: Tickets sold for preliminary night and finals night of the annual pageant through Ticketmaster
3. DVD Sales: Sale of pageant video recordings - both nights complete pageant ($100), preliminary events ($50), and finals night recordings ($50)
4. Magazine Sales: Annual Miss International Magazine featuring contestants and winners, priced at $20-30
5. Merchandise Sales: Pageant merchandise including visors ($7), aluminum water bottles ($10), and other branded items
6. Appearance Fees: Fees charged for Miss International titleholder appearances at events, ranging from $0 to $3,000+ based on budget ranges provided on the appearance request form
7. People's Choice Voting: Online voting for contestants at $2 per vote with minimum of 5 votes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Miss International is an annual beauty pageant competition for women ages 19–30, administered through a state and country director network covering all 50 U.S. states and select international regions. The competition is part of the broader International Pageants system (alongside Mrs., Miss Teen, and Miss Pre Teen International) and emphasizes a community-service/cause platform that is heavily weighted in judging. Beyond the live competition, the organization sells DVDs, magazines, branded merchandise, event tickets (via Ticketmaster), operates an online People's Choice voting system, and books titleholder appearances.

Product overview

The Miss International organization operates as a single unified pageant competition system rather than a software platform. The core offering is the annual Miss International pageant competition for women ages 19-30, which is supported by a portfolio of supplementary products and services including pageant DVDs and magazines (covering 2015-2024 competitions), branded merchandise (visors and water bottles), ticket sales for preliminary and finals nights, an online People's Choice voting system for contestants, an appearance request system for booking titleholders, a digital photo archive spanning 2004-2026, and annual trunk show events featuring wardrobe and photography services. The organization also maintains a network of state and country directors across the United States, Canada, United Kingdom, South Africa, and India who organize regional competitions feeding into the national pageant.

Differentiator

Problem solved

Functional benefit

Products and services

• Miss International Pageant Competition Annual national beauty pageant competition for women ages 19–30, organized through state and country directors across all 50 U.S. states and select international regions; contestants are scored with heavy weight on a chosen community-service/cause platform.
• International Pageants System (Mrs., Miss Teen, Miss Pre Teen International) Family of sister pageant systems operating under the same umbrella brand as Miss International, providing a multi-tier (married, teen, pre-teen) pathway for women within the organization.
• Pageant DVDs Recorded video/DVD media products of Miss International (and related pageant) events sold to fans and supporters.
• Pageant Magazine Magazine publication covering Miss International contestant features, events, and pageant content, sold to consumers and fans.
• Pageant Branded Merchandise Branded merchandise bearing the Miss International name/marks sold to fans, contestants, and supporters (apparel and souvenir items).
• Pageant Event Tickets Tickets to Miss International (and related) pageant events, distributed through Ticketmaster.
• People's Choice Online Voting Online paid-vote mechanism that lets fans and supporters vote for their favorite contestant during the pageant season.
• Titleholder Appearance Bookings Bookable personal- and event-appearance engagements by Miss International titleholders for clients (with stated budget-based fees).
• Trunk Show Events Sponsored Trunk Show events produced by the pageant system, used as consumer/recruitment engagement events tied to contestant appearances and merchandise.
• State/Country Director Program Licensed regional representative program where state and country directors run territorial Miss International competitions and feed delegates to nationals.

Quantifiable outcome

• Over 40 contestants from around the world compete annually in the national pageant
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ashley Rene's Prom and PageantcoreStrategic or Co-development PartnerOfficial Sponsor of the International Pageant System. Host of the annual Trunk Show event (April 28 - May 2, 2026 in Indiana) where contestants meet the team. Provides wardrobe appointments and services for contestants.
• Constantine JamescoreStrategic or Co-development PartnerOfficial Sponsor of the International Pageants. Official Stylist and makeup artist for the organization, attending Trunk Show and pageant events.
• Magic Dreams ProductionscoreStrategic or Co-development PartnerOfficial Sponsor of the International Pageants. Official Photographer Matty Jacobsen provides photography services for contestants and events.
• Goodwin PhotographyminorStrategic or Co-development PartnerOfficial Pageant Photo Packages provider for Miss International Pageant. Contact: Krisna Goodwin at [email protected]
• Go Bling YourselfminorStrategic or Co-development PartnerOfficial Sponsor of the International Pageant System providing jewelry and accessories merchandise.
• ALTO AssociatesminorStrategic or Co-development PartnerOfficial Supplier of International Pageants Merchandise, operating the online merchandise store at intlpageants.printify.me/
• WINGS Program, Inc.minorStrategic or Co-development PartnerOfficial Sponsor at 847-519-7820, PO Box 95615, Palatine, IL 60095. Organization supporting the pageant system.
• Water.orgminorStrategic or Co-development PartnerGlobal initiative partnered with World for Water (founded by Miss International 2021 Deepa Dhillon) to empower individuals by bringing clean water to vulnerable communities.
• Ronald McDonald House CharitiesminorStrategic or Co-development PartnerPartnered with Miss International 2022 Katie Stapleton's platform 'Keeping Families Close' to support families of pediatric patients.
• Mental Health AmericaminorStrategic or Co-development PartnerMiss International 2020 Megan Vladic serves on Mental Health America's Youth Advisory Board, assisting youth in building social media platforms for mental health awareness.
• Girls Inc.minorStrategic or Co-development PartnerNational platform partner of International Pageants. Miss International 2020 serves as a mentor through this partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• National American Miss (NAM): Privately held youth and pageant system with a comparable state-organizer structure and multi-age divisions, competing for the same contestant pipeline that Miss International and its sister brands target.
• Mrs. America: Pageant system for married women that parallels the Miss International brand family (whose parent also operates Mrs. International); competes for the same married-women demographic and uses a similar state-director model.
• Miss Teen USA: Teen-age pageant directly analogous to International Pageants' Miss Teen International brand—same age band, similar categories, similar titleholder appearance business model.
• Miss USA Organization: Operates the Miss USA pageant, a direct competitor targeting the same age band of adult women with similar competition categories and a comparable state-director-to-nationals structure.

Broad incumbents

• Miss World: Long-running international pageant; competes for the same global contestants that Miss International's international directors (Canada, UK, India, South Africa) recruit, though at a much larger broadcast scale.
• Miss America Organization: The largest and longest-running U.S. women's pageant system; competes directly for the same contestant demographic and sponsors but operates at significantly greater scale and national visibility.
• Miss Universe Organization: Global crown-holder (Miss Universe, Miss USA, Miss Teen USA) with deep international reach—directly comparable to Miss International in format and target demographic, but with vastly larger media and sponsor resources.

Emerging players

• Pageant Planet: Digital platform serving the pageant community with contestant tools, competitions, and directories—an emerging player providing tech infrastructure that Miss International currently lacks.

Others

• Crown & Glory Pageant Consulting: Pageant coaching and consulting firm that supports contestants across multiple pageant systems; adjacent ecosystem participant that influences contestant selection and preparation for systems like Miss International.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/IntlPageants
• YouTubeyoutube.com/c/TheOfficialMrsMissMissTeenInternationalPageants
• Facebookfacebook.com/IntlPageants
• Instagraminstagram.com/intlpageants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Miss International