M.O.O.CON
M.O.O.CON is a Vienna-headquartered, Austria-founded management consultancy specializing in strategy, building development, workplace optimization, and transformation projects for enterprise corporates and public-sector clients across the DACH region.
- Company typePrivate
- Founded2002
- HeadquartersVienna, Austria
- Headcount101–250
- GTM typeB2B
- OfferingServices
What M.O.O.CON does
M.O.O.CON GmbH is an Austria-founded management consultancy headquartered in Waidhofen/Ybbs that provides strategy and project advisory for identity-forming buildings, workplace environments, and organizational transformation. Its services are organized around four integrated processes: corporate strategy development, building development, workplace optimization, and relocation or transformation projects, which the firm executes either as integrated end-to-end engagements, individual process modules, or fixed-scope starter packages. The firm serves enterprise corporates and public-sector clients, with named engagements spanning Land Salzburg, Pensionsversicherung, Wüstenrot & Württembergische, ZEISS, Wiener Netze, Vattenfall, ABB, and Axel Springer, typically on multi-year project contracts.
The underlying technical toolkit is built on industry-standard BIM (Building Information Modeling) and CAFM (Computer-Aided Facility Management) platforms used to support building development, space planning, and operational optimization. M.O.O.CON also maintains two internally branded digital tools, Öko:map (a building-level CO2 calculator) and Öko:check (an environmental assessment tool), which appear to function as project-deliverable calculators rather than standalone software products. There is no evidence of proprietary AI/ML, API, or SDK capabilities.
The business model is project-based professional services delivered through a four-partner management bench (Sabine Zinke, Christoph Müller-Thiede, Florian Danner, Bernhard Herzog) and an interdisciplinary team of approximately 100 consultants from 13 nationalities. Go-to-market is enterprise and public-sector field sales led by senior consultants and managing directors, with direct client engagement across six offices in Austria (Waidhofen/Ybbs, Vienna), Germany (Frankfurt, Hamburg, Munich), and Luxembourg via three legal entities. The firm is privately held with no identified external funding, and uses content marketing (blog, LinkedIn, Instagram, YouTube, Xing), industry-event participation (KGSt-FORUM 2026, BUILTWORLD), and direct referrals as demand-generation channels.
M.O.O.CON firmographics
Firmographics- Name
- M.O.O.CON
- Legal name
- M.O.O.CON GmbH
- Website
- https://moo-con.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- M.O.O.CON is a Vienna-headquartered, Austria-founded management consultancy specializing in strategy, building development, workplace optimization, and transformation projects for enterprise corporates and public-sector clients across the DACH region.
- Ownership category
- akta.pro rank
M.O.O.CON industry classification
Industry- Product category
- Corporate Real Estate & Workplace Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industry
- Energy & Sustainability Management (Energy Audits/Optimization/Carbon & ESG Programs) (IMAIAAAM)
Keywords
Where M.O.O.CON is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices6 records
Markets served
M.O.O.CON business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Strategy Consulting Services: Professional consulting services for corporate real estate management, facility management, building development, and organizational transformation. Revenue is generated through project-based consulting engagements with enterprise and public sector clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional consulting services - project-based billing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
M.O.O.CON product offering
Product offeringCore offering
M.O.O.CON is a management and strategy consultancy that advises enterprises and public sector organizations on the development, operation and transformation of buildings, workplaces and organizational processes. It delivers integrated consulting across four core processes — strategy development, building development, workplace optimization, and relocation/transformation — using BIM and CAFM digital tools to support corporate real estate, facility management and new-work projects in the DACH region.
Product overview
M.O.O.CON is a strategy consulting firm, not a software product company. They offer integrated consulting services across four core processes: strategy development, building development, workplace optimization, and relocation projects. Services are delivered as integrated consulting solutions, individual process components, or starter packages. The firm also provides online events and publications on topics related to sustainability, digitalization, and New Work in workplace and building management. The company has a digital sustainability tool called Öko:map (CO₂ calculator for buildings) and an environmental assessment tool called Öko:check, though these appear to be internal tools or calculators rather than standalone software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Consulting Solutions (Four-Process Approach) End-to-end consulting engagements covering strategy, building development, workplace optimization, and relocation/transformation in a single integrated mandate. Targeted at enterprises and public sector clients undertaking major building or organizational transformation projects.
- Building Development Consulting (Gebäude entwickeln) Consulting service for developing identity-forming, sustainable building concepts from initial vision through design and construction oversight. Used by corporate and government clients for new construction, campus and headquarters projects.
- Project Management & Steering (Projekte steuern) Owner-side project management and steering services for complex building, renovation and campus projects, including EU-wide procurement support. Targeted at owners of large real estate and infrastructure portfolios.
- Facility & Service Optimization (Services optimieren) Facility management and corporate real estate optimization consulting, including CAFM-supported operational improvements, service management and cost optimization. Used by occupiers and owners running building portfolios.
- Transformation & Relocation Consulting (Transformation begleiten) Change management, relocation management and new-work implementation consulting that accompanies organizations and people through workplace and cultural transformation. Delivered alongside building and workplace projects.
- Starter Packages (Starterpakete) Practical, quickly implementable consulting packages and workshop-based offerings that give clients an initial view of next milestones before committing to a full mandate. Targeted at organizations at the early stage of a transformation.
Quantifiable outcome
- Land Salzburg LDZ project completed on schedule and within budget
- +4 more outcomes
Companies that use M.O.O.CON
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
M.O.O.CON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
M.O.O.CON partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ATP architekten ingenieurecoreGeneral planning partnership for the Kassenärztliche Vereinigung Nordrhein building project. ATP architekten ingenieure served as general planners while M.O.O.CON provided project management and consulting services.
- Drees & SommercoreJoint project steering and management partnership for the major Pensionsversicherung Vienna renovation project (120,000 m²). Both firms won the EU-wide public tender for project management.
- ARGE Karl und Bremhorst Architekten ZT GmbH und Delta Podsedensek Architekten ZT GmbHcoreGeneral planner team selected through M.O.O.CON-led procurement process for the Pensionsversicherung Vienna project.
- ARGE STRABAG and Equans GebäudetechnikcoreGeneral contractor consortium for the Pensionsversicherung Vienna renovation, selected through EU-wide negotiated procedure.
- Zechner & Zechner and grabher-zt ArchitektenminorArchitecture firms that designed the BODNER Gruppe headquarters in Kufstein.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
M.O.O.CON competitors and assessment
Company assessmentDirect peers
- WSP: Global professional services firm with a Property and Buildings consultancy that includes workplace strategy and CRE advisory. Active across DACH on public-sector and corporate real estate mandates comparable to M.O.O.CON's project base.
- Arcadis: Global design, engineering, and consultancy firm with a significant buildings and corporate real estate advisory practice in DACH. Comparable in its integration of strategy, building development, and sustainability advisory for enterprise and public clients.
- Drees & Sommer: (Duplicate to keep ranking clean: Drees & Sommer is the single most directly comparable peer and an explicit joint venture partner, validating strong product/segment overlap.)
- Drees & Sommer: German-headquartered real estate and building consultancy with a comparable integrated offering across building development, workplace, and project management. M.O.O.CON and Drees & Sommer are explicitly joint venture partners on the Pensionsversicherung Vienna project, evidencing direct comparability in scope, scale, and client segment.
Broad incumbents
- Cushman & Wakefield: Global CRE services firm with a Workplace Strategy and Project & Development Services practice serving enterprise occupiers. Competes for the same workplace transformation and portfolio strategy mandates M.O.O.CON addresses in DACH.
- JLL (Jones Lang LaSalle): Global commercial real estate services firm with a Workplace Strategy and Corporate Real Estate Advisory practice that overlaps M.O.O.CON's strategy/building/workplace offering. Much larger and global, but competes for the same enterprise workplace transformation mandates in DACH.
- KPMG (Real Estate & Workplace Advisory): Big-Four advisory with a real estate, workplace, and location strategy practice. Engages on corporate real estate operating model and workplace strategy work that overlaps M.O.O.CON's offering, typically at larger enterprise scale.
- CBRE: Largest global CRE services firm, with dedicated Workplace and Building Consultancy practices. Targets the same enterprise and public-sector clients in DACH seeking integrated real estate and workplace advisory, with materially larger bench and global reach.
- Ernst & Young (EY-Parthenon Real Estate): Big-Four advisory with a real estate and workplace consulting practice. Targets enterprise and public-sector clients in DACH on corporate real estate strategy, digital workplace, and sustainability programs that intersect M.O.O.CON's scope.
Regional players
- Schüßler-Plan: German engineering and project management consultancy with DACH focus on infrastructure and building projects. Comparable in regional footprint and project-led delivery model to M.O.O.CON, though more engineering-heavy and less workplace-strategy oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
M.O.O.CON social profiles
Digital presenceM.O.O.CON financial estimates
Financial estimateRevenue estimate
Valuation estimate
M.O.O.CON leadership team
Management profileNumber of profiles
Profiles8 records
M.O.O.CON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M.O.O.CON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M.O.O.CON
What does M.O.O.CON do?
M.O.O.CON is a management and strategy consultancy that advises enterprises and public sector organizations on the development, operation and transformation of buildings, workplaces and organizational processes. It delivers integrated consulting across four core processes — strategy development, building development, workplace optimization, and relocation/transformation — using BIM and CAFM digital tools to support corporate real estate, facility management and new-work projects in the DACH region.
Is M.O.O.CON a public or private company?
M.O.O.CON is a private company. It is classified as management employee owned and is currently operating.
When was M.O.O.CON founded?
M.O.O.CON was founded in 2002. It employs 101 to 250 people.
Where is M.O.O.CON based?
M.O.O.CON is headquartered in Vienna, Austria, in the Europe region.
How does M.O.O.CON make money?
One revenue line is on record: strategy Consulting Services.
Who are M.O.O.CON's main competitors?
Direct peers on record are WSP, Arcadis, Drees & Sommer and Drees & Sommer. Broad incumbents are Cushman & Wakefield, JLL (Jones Lang LaSalle), KPMG (Real Estate & Workplace Advisory), CBRE and Ernst & Young (EY-Parthenon Real Estate). Schüßler-Plan is listed as a regional player.
Does M.O.O.CON have an API?
No public API is recorded for M.O.O.CON.
What industry is M.O.O.CON in?
M.O.O.CON's product category is Corporate Real Estate & Workplace Consulting. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of IMAIAAAM, Energy & Sustainability Management (Energy Audits/Optimization/Carbon & ESG Programs). Its NAICS code is 54161 and its SIC code is 8742.