Aditya Birla Sun Life Insurance

What Aditya Birla Sun Life Insurance does

Aditya Birla Sun Life Insurance Company Limited (ABSLI) is a Mumbai-headquartered life insurance company established in 2000 as a joint venture between the Aditya Birla Group (India) and Sun Life Financial Inc. (Canada). The company offers a comprehensive product portfolio spanning endowment plans, savings plans, term insurance, pension/retirement plans, ULIPs, critical illness insurance, group insurance, and riders across individual and group segments. Notable product innovations include the IRDAI-approved Index Guaranteed Annuity Plus, Vision Retirement Solution, and women-focused Her Assurance/Her Care/Her Nishchit lines with exclusive HER Benefits covering maternity, cancer, and health services.

The company operates a multi-channel distribution model combining the LEAP digital platform for online purchases, a network of trained insurance advisors, branch offices, corporate agent partnerships, and cross-selling through the broader Aditya Birla Capital ecosystem (mutual funds, wealth management, home loans, personal loans). Technology infrastructure includes online claim processing, customer servicing portals, and proprietary research via the Nishchit Index 2.0 study (3,583 respondents across 20 Indian towns). The company maintains strong operational metrics with a 98.40-100% claim settlement ratio and 4.5/5 customer rating from 1,280 reviews.

Revenue is generated through recurring insurance premiums across term, endowment, ULIP, savings, pension, and group insurance products, with premium payments accepted monthly, quarterly, semi-annually, or annually. FY26 (ended March 2026) revenue reached Rs 24,158.92 crore (20.54% YoY growth) with net profit of Rs 172.23 crore (95.29% growth), and AUM of Rs 1,59,916 crore. The company serves diverse customer segments including working professionals, parents, business owners, women, NRI customers, defense personnel, SMEs, and corporate employer groups. ABSLI operates as a subsidiary of Aditya Birla Capital Limited (within the Grasim Industries-promoted Aditya Birla Group with 68.51% parent stake) and is privately held.

Name

Aditya Birla Sun Life Insurance

Legal name

Aditya Birla Sun Life Insurance Company Limited

Website

https://lifeinsurance.adityabirlacapital.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Aditya Birla Sun Life Insurance (ABSLI) is a Mumbai-based life insurer, joint venture between Aditya Birla Group and Sun Life Financial, offering endowment, savings, term, pension, ULIP, and group insurance products to individual and corporate customers across India.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

akta.pro secondary industries

Supplemental/Voluntary Group Term Life (Employee-Paid) (FSAIADAB), Annuity + LTC / Long-Term Care Riders (FSAIAJAC), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

Keywords

• Life insurance products
• Term insurance plans
• Endowment savings plans
• ULIP investment plans
• Pension annuity plans

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Life Insurance Premiums: Core revenue from premium payments across diverse life insurance products including term, endowment, ULIP, savings, pension, and group insurance. Premiums can be paid monthly, quarterly, semi-annually, or annually.
2. Annuity Products: Revenue from retirement annuity products including ABSLI Vision Retirement Solution and Index Guaranteed Annuity Plus providing lifetime income streams.
3. ULIP Investment Management: Unit-linked insurance plans with market-linked investment components generating management fees from fund performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Aditya Birla Sun Life Insurance (ABSLI) is a private life insurance company that underwrites and distributes individual and group life insurance products, including term plans, endowment plans, savings plans, ULIPs, pension/annuity plans, critical illness coverage, and group insurance solutions. The company also offers optional riders and women-focused insurance products across protection, savings, and retirement categories.

Product overview

Aditya Birla Sun Life Insurance (ABSLI) offers a comprehensive life insurance portfolio structured as a platform of modular product categories. The core offerings span: (1) Endowment Plans including Anmol Akshaya, Akshaya Plan, Vision Endowment Plus, Vision LifeIncome, and Vision LifeIncome Plus with savings and guaranteed benefit features; (2) Savings Plans including Nishchit Aayush, Assured Income Plus, Assured Savings, and Guaranteed Milestone for goal-based wealth accumulation; (3) Term Insurance Plans including Super Term Plan, DigiShield, Salaried Term, and multiple variants offering pure protection; (4) Pension/Retirement Plans including Guaranteed Annuity Plus, Index Guaranteed Annuity Plus, and Vision Retirement Solution combining annuity with investment components; (5) ULIP Plans including Wealth Smart Plus, Wealth Aspire, Wealth Max, and women-focused Her Growth for market-linked returns; (6) Critical Illness Insurance including Cancer Shield covering specific diseases; (7) Group Insurance including employer-employee schemes, credit life, and micro insurance; (8) Riders including Accidental Death, Critical Illness, Surgical Care, Hospital Care, and Waiver of Premium for customizable protection enhancement. Several products (Her Assurance, Her Care, Her Nishchit, Her Retirement, Her Growth) are specifically designed for women with tailored benefits. The portfolio is distributed through digital platforms (LEAP portal), branches, agents, and bancassurance partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• ABSLI Anmol Akshaya: A non-linked participating individual savings life insurance plan combining wealth creation with family protection and women-centric benefits.
• ABSLI Vision Endowment Plus Plan
• ABSLI Vision LifeIncome Plus Plan
• ABSLI Vision LifeIncome Plan
• ABSLI Akshaya Plan
• Her Assurance
• ABSLI Super Term Plan
• ABSLI Guaranteed Annuity Plus
• ABSLI Index Guaranteed Annuity Plus
• ABSLI Nishchit Aayush Plan
• ABSLI Cancer Shield Plan
• Her Care
• Her Nishchit
• Her Retirement
• Her Growth

Products and services

• ABSLI Anmol Akshaya A non-linked participating individual savings life insurance plan offering dual benefit options (My Savings and My Child), milestone-based payouts, extended life cover up to age 85, and exclusive HER Benefits for women policyholders.
• Her Assurance Whole life endowment plan designed specifically for women, offering flexible bonus payouts, two benefit options (Long Term Income and Whole Life Income), and coverage up to age 85 or 100.
• ABSLI Akshaya Plan A non-linked participating individual savings life insurance plan providing whole life insurance with cash bonuses, two benefit options, flexible bonus payout frequencies, and life cover up to 100 years.
• ABSLI Vision Endowment Plus Plan Traditional participating endowment plan offering guaranteed benefits with flexible premium payment terms and multiple policy term options.
• ABSLI Vision LifeIncome Plan Traditional participating endowment plan providing lifetime regular income benefits with life cover.
• ABSLI Vision LifeIncome Plus Plan Non-linked participating individual life insurance savings plan offering comprehensive life insurance cover for a lifetime up to age 100 with guaranteed regular income benefits.
• ABSLI Nishchit Aayush Plan Non-linked non-participating individual savings life insurance plan offering guaranteed income for a fixed term post-maturity with life cover along with savings benefits.
• Her Nishchit - Savings Plan for Women Savings plan designed specifically for women offering guaranteed income benefits and financial protection.
• ABSLI Nishchit Laabh Plan Savings life insurance plan with guaranteed benefits and flexible premium payment options.
• ABSLI Assured Income Plus Savings plan providing life insurance cover during the policy term and guaranteed income for 20, 25 or 30 years with loyalty additions to boost maturity corpus.
• ABSLI SecurePlus Plan Savings life insurance plan offering guaranteed benefits and comprehensive life insurance cover.
• ABSLI Assured Savings Plan Savings plan providing life insurance cover and savings benefits to safeguard family members from financial crisis with option to cover spouse via Joint Life Protection.
• ABSLI Guaranteed Milestone Plan Savings plan designed for achieving specific financial milestones with guaranteed benefits.
• ABSLI Super Term Plan Non-linked non-participating individual pure risk premium life insurance plan offering high coverage at affordable premiums with multiple plan options.
• Her Care - Term Plan for Women Term insurance plan specifically designed for women with affordable premiums and comprehensive coverage.
• ABSLI Income Suraksha Plan Term insurance plan offering income protection benefits to secure family's financial future.
• ABSLI Salaried Term Plan Term insurance tailored for salaried individuals with affordable premiums, substantial life cover, and simple online application process.
• ABSLI DigiShield Plan Comprehensive term insurance with multiple plan options, flexible premium payment and policy term choices, and option to enhance coverage with riders.
• ABSLI Poorna Suraksha Kawach Term insurance plan offering comprehensive protection with multiple coverage options.
• ABSLI Insta Digi Term Plan Digitally-enabled term insurance plan for quick online purchase with instant coverage.
• ABSLI Saral Jeevan Bima Standard term insurance plan meeting IRDAI guidelines with simple terms and conditions.
• ABSLI Super Term Plan Plus Enhanced term insurance plan with additional features and coverage options beyond the base Super Term Plan.
• ABSLI Guaranteed Annuity Plus Annuity plan providing regular income post-retirement with multiple annuity options and option for life cover with return of purchase price.
• Her Retirement - Pension Plan for Women Pension plan specifically designed for women with retirement income benefits.
• ABSLI Index Guaranteed Annuity Plus Index-linked annuity product offering lifetime income through combination of guaranteed annuity and variable component linked to Nifty 50 performance.
• ABSLI Nishchit Pension Plan Pension plan helping build retirement corpus with regular annuity payments post-retirement.
• ABSLI Saral Pension Plan Standard pension plan meeting IRDAI guidelines for retirement planning.
• ABSLI Vision Retirement Solution Combined annuity and equity-linked product for retirees offering guaranteed payouts until age 100 with flexible allocation between annuity and market-linked components.
• ABSLI Cancer Shield Plan Critical illness insurance specifically covering cancer with lump sum benefit upon diagnosis.
• Her Growth - ULIP Plan for Women Unit-linked insurance plan designed for women combining life cover with market-linked investments for wealth creation.
• ABSLI Param Suraksha Unit-linked insurance plan offering life cover with investment options in equity and debt funds.
• ABSLI Wealth Smart Plus Unit-linked insurance plan with market-linked returns and life insurance cover offering multiple fund options.
• ABSLI Salaried Suraksha ULIP ULIP plan tailored for salaried individuals with flexible premium payment options and investment fund choices.
• ABSLI Fortune Wealth Plan Unit-linked insurance plan for wealth accumulation with multiple fund options and life cover.
• ABSLI Platinum Gain Plan Unit-linked insurance plan targeting long-term wealth creation with market-linked returns.
• ABSLI Wealth Infinia Unit-linked insurance plan offering comprehensive wealth creation opportunities with flexible fund switching options.
• ABSLI Wealth Max Plan Unit-linked insurance plan designed for maximizing wealth accumulation with life insurance cover.
• ABSLI Wealth Secure Plan Unit-linked insurance plan balancing security with growth through diversified fund options.
• ABSLI Wealth Aspire Plan Unit-linked insurance plan for aspiring investors seeking market-linked returns with life insurance cover and multiple investment funds.
• ABSLI Group Protection Solutions Group insurance solutions for employers providing employee protection including life cover, accidental death benefits, and health coverage.
• ABSLI Group Smart Supreme Plan Group credit life insurance solution protecting borrowers and their families.
• ABSLI Group Asset Assure Plan Group insurance plan providing asset protection coverage.
• ABSLI Group Bima Yojana Plan Micro insurance group plan providing affordable coverage for underserved segments.
• ABSLI Group Assured Shield Plan Group insurance plan offering assured protection benefits for group members.
• ABSLI Group Smart Select Plan Group insurance plan with flexible coverage options for group selection.
• ABSLI Pradhan Mantri Jeevan Jyoti Bima Yojana Government-backed micro insurance scheme providing life cover at affordable premiums.
• ABSLI Group Capital Growth Plan Group gratuity plan helping employers manage employee gratuity obligations with growth-oriented investments.
• ABSLI Group CapSecure Plan Group retirement plan providing secure investment options for gratuity and leave encashment management.
• ABSLI Capital Assured Traditional Plan Group traditional plan with capital assurance for retirement solutions.
• ABSLI Group Unit Linked Plan Unit-linked group retirement plan offering market-linked returns for gratuity management.
• ABSLI Group Value Plus Plan Group retirement plan with value addition features for employee benefit management.
• ABSLI Group Assured Pension Plan Group pension plan providing assured benefits for post-retirement needs.
• ABSLI Superannuation Plan Group superannuation plan for managing employee retirement benefits.
• Dividend Yield Fund ULIP fund option targeting long-term wealth creation through investment in high dividend-paying companies with up to 100% equity exposure and active management.

Quantifiable outcome

• 98.40% individual death claim settlement ratio
• +5 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aditya Birla CapitalcoreStrategic or Co-development PartnerABSLI operates as a subsidiary within the Aditya Birla Capital ecosystem, leveraging cross-selling opportunities across the group's financial services including mutual funds, wealth management, health insurance, home loans, personal loans, and other financial products through the ABC Solutions platform.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SBI Life Insurance: SBI Life leverages the SBI banking network for distribution and is a top private life insurer in India with a comparable product mix spanning protection, savings, ULIP, and pension. It is a key direct competitor in both individual and group segments and is a frequent comp in industry rankings alongside ABSLI.
• TATA AIA Life Insurance: TATA AIA Life is a Tata Group and AIA joint venture offering a comparable range of life, health, and retirement products. Its strong Tata brand, AIA global backing, and similar JV structure make it a near-clone of ABSLI in positioning and an active competitor in retail protection and ULIP.
• Bajaj Allianz Life Insurance: Bajaj Allianz Life is a private Indian life insurer offering a comparable mix of term, ULIP, savings, and group products with a strong digital push. It targets the same retail and corporate customer base as ABSLI and is a direct competitor in bancassurance and online channels.
• Max Life Insurance: Max Life is a leading private Indian life insurer with strong term, savings, and retirement offerings and an Axis Bank distribution partnership. It is directly comparable to ABSLI in product breadth, target segment, and digital strategy, and competes for the same mid-to-upper-middle-class customers.
• HDFC Life Insurance: HDFC Life is one of India's leading private life insurers offering a comparable mix of term, ULIP, savings, pension, and group products. It is the closest direct peer to ABSLI in scale, product breadth, and target customer segments, and is a direct competitor for top private-market share.
• ICICI Prudential Life Insurance: ICICI Prudential Life is a top-3 private Indian life insurer with a bancassurance-led distribution model and a similar diversified product portfolio (term, ULIP, endowment, pension). It competes head-on with ABSLI in retail and group segments, and is the standard benchmark for private peer performance.
• Kotak Mahindra Life Insurance: Kotak Mahindra Life is a private Indian life insurer with a strong bancassurance tie-up to Kotak Bank and a similar mix of protection and savings products. It is a direct competitor in urban, affluent segments and is a meaningful benchmark for digital acquisition efficiency.
• PNB MetLife: PNB MetLife is a PNB-MetLife JV offering term, savings, ULIP, and group life products with strong bancassurance via Punjab National Bank. It is comparable in JV structure, product portfolio, and India-focus, and was specifically named alongside ABSLI for 100% claim settlement in IRDAI FY25 data.
• Canara HSBC Life Insurance: Canara HSBC Life is a private Indian life insurer with a Canara Bank distribution partnership and a similar product mix in protection, savings, ULIP, and group lines. It is a mid-sized direct peer, comparable in JV structure (Indian bank + global insurer) and in product breadth to ABSLI.

Broad incumbents

• Life Insurance Corporation of India (LIC): LIC is the state-owned market-dominant Indian life insurer with the largest product portfolio, agency force, and group insurance franchise. While it is a much larger broad incumbent rather than a like-for-like peer, LIC's pricing, product, and distribution moves set the competitive context for ABSLI and the entire private industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/abslifein
• YouTubeyoutube.com/channel/UCSki2tX_5kadIdz3m8Q4Fvg
• Facebookfacebook.com/abslifeinsurance
• LinkedInin.linkedin.com/company/birla-sun-life-insurance
• Instagraminstagram.com/abclifein

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aditya Birla Sun Life Insurance