What Mister Jones does

Mister Jones (legal entity: Mister Jones Pty Ltd) is an Australian, female-owned and operated health and wellness brand headquartered in Southport/Burleigh BC, Queensland, with order fulfilment from a Melbourne warehouse. Founded in 2017, the company sells a 47-SKU catalog of vegan-friendly, gluten-free supplements, powders (e.g., Daily Beauty Protein+, Daily Beauty Berry, Daily Beauty Greens), organic teas, topicals (e.g., Organic Castor Oil) and accessories (gua sha, silk eye mask, cotton headband) targeting women across life stages including menopause, perimenopause, stress and sleep, beauty-from-within, gut health and pregnancy/post-partum. A subset of core supplements (Rise + Shine, Sleep Tight, Hormone Helper, Joint Helper) is TGA-listed with valid AUST L numbers on the Australian Register of Therapeutic Goods and all products are manufactured in a cGMP-certified Australian laboratory.

The commercial model is exclusively direct-to-consumer via a Shopify-hosted storefront, with revenue earned through one-time purchases, goal-themed bundles (Stress, Strength, Sleep, Gut, Menopause, Skin, Energy, Sugar Balance), and the MJ Membership subscription programme offering 10–20% recurring savings, free shipping, and skip-or-cancel-anytime flexibility, supplemented by Afterpay instalments for Australian customers. Distribution is supported by Australia Post shipping to Australia, New Zealand, USA, UK, Europe, Asia and the rest of world with region-specific free-shipping thresholds, and no physical retail or third-party marketplace presence is indicated.

Go-to-market is multi-channel digital: organic social (Facebook, Instagram, TikTok, Pinterest), email and SMS marketing, content/blog, influencer and UGC partnerships, SEO, and earned media placements across ELLE, Marie Claire, Woman's Day, 7NEWS and New Idea. Reported operational scale is 1–10 employees against a claimed customer base of 350,000+ women; revenue, funding history and management team composition are not disclosed in the source data.

Name

Mister Jones

Legal name

Mister Jones Pty Ltd

Website

https://misterjoneshealth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mister Jones is an Australian, female-owned direct-to-consumer health and wellness brand selling vegan-friendly, gluten-free supplements, powders, organic teas, and topicals designed for women across life stages, via a Shopify e-commerce storefront with subscription bundles and international shipping to seven regions.

Ownership category

akta.pro rank

Product category

Women's Health Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Women's health supplements
• Naturopathic supplements
• Vegan collagen boosters
• Menopause support supplements
• Organic wellness teas

Headquarters

HQ city

Southport

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (One-time): Direct purchase of individual products including supplements, powders, teas, topicals, and accessories. One-time purchase model with variable pricing by product category.
2. Subscription/Membership (MJ Membership): Recurring monthly subscription service offering 10-20% savings with free shipping. Customers receive monthly deliveries with ability to skip or cancel anytime. No subscription fee - customers only pay for products.
3. Bundle and Save Products: Pre-configured product bundles offering discounted pricing compared to individual purchases. Includes themed bundles like Stress Bundle, Strength Bundle, Skin Bundle targeting specific wellness goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Mister Jones sells a range of naturopath-formulated, vegan-friendly, gluten-free women's health supplements, plant-based protein powders, organic teas, topicals, and accessories through its own Shopify-powered direct-to-consumer e-commerce store. The catalog of 47 products includes TGA-listed therapeutic supplements (Hormone Helper, Rise + Shine, Sleep Tight, Joint Helper), targeted beauty-from-within powders, and themed wellness bundles, sold via one-time purchase, pre-configured bundles, and an MJ Membership monthly subscription offering 10–20% savings.

Product overview

Mister Jones is an Australian-owned, female-operated health and wellness brand offering a comprehensive range of supplements, powders, organic teas, topicals, and accessories designed to support women through every stage of life. The portfolio includes TGA-listed supplements (Hormone Helper, Rise + Shine, Sleep Tight, Joint Helper), daily beauty powders (Daily Beauty Protein+, Daily Beauty Berry, Daily Beauty Greens), bovine and vegan collagen products, superfood and antioxidant supplements (Organic Shilajit, Carbon C-60 oils), and a complete organic tea collection with six distinct blends. Products are organized into targeted bundles addressing specific health goals including stress, sleep, strength, gut health, menopause, skin, and energy. All supplements are manufactured in Australia in cGMP-certified laboratories.

Differentiator

Problem solved

Functional benefit

Products and services

• Hormone Helper Menopause Supplement TGA-listed natural daily supplement supporting menopause, bone, and mood health for women.
• Creatine Monohydrate Clean daily supplement supporting body and mind performance, energy, and recovery.
• Organic Shilajit Natural cellular vitality and energy supplement sourced from Organic Himalayan Shilajit.
• Sleep Tight TGA-listed daily longevity wind-down ritual supplement for sleep support.
• Rise + Shine TGA-listed daily longevity morning ritual supplement for energy and focus.
• Joint Helper TGA-listed natural joint and pain support supplement.
• Bovine Collagen Daily glow hair and nail support supplement sourced from grass-fed, hormone-free Argentine cattle.
• Carbon C-60 Extra Virgin Olive Oil Antioxidant support for cellular health using Carbon C-60 technology in extra virgin olive oil.
• Carbon C-60 MCT Oil Next-generation cellular antioxidant support using Carbon C-60 and MCT oil.
• Daily Beauty Protein+ Clean, organic plant-based protein powder supporting muscles, skin, and daily recovery.
• Daily Beauty Berry Naturopath-crafted berry blend with vegan collagen boosters, probiotics, digestive enzymes, and organic quinoa sprouts supporting collagen production, gut health, and antioxidant protection.
• Daily Beauty Greens Organic greens powder with antioxidants for ageing well and nourishing gut health daily.
• Organic Castor Oil Natural daily ritual topical for skin, hair, and nails.
• Bedtime Bouquet Tea Dreamy floral tea for relaxation and restful sleep.
• Daily Zen Tea Low caffeine sencha green tea.
• Squeeze The Day Tea Sweet lemon herbal infusion combining lemon myrtle, liquorice root, and lemongrass for naturally sweet flavour without added sugar.
• Ginger Twist Tea Delicious ginger and lemon tea.
• Midday Mojito Tea Refreshing peppermint and liquorice tea.
• Ooh Lala Tea Juicy French earl grey with citrus and floral notes.
• Gua Sha Daily ritual tool for skin and self-care.
• Hyaluronic Acid Infused Silk Eye Mask Silk eye mask infused with hyaluronic acid supporting restful nights.
• Organic Cotton Headband Adjustable organic cotton headband designed for daily beauty routines to keep hair in place during skincare.
• The Perfect Pair Combination of Rise + Shine and Sleep Tight for all-day energy and better night's sleep.
• Collagen Coordinates Collagen care bundle for skin and gut health.
• Menopause Bundle Bundle designed to make change comfortable for menopause support.
• Stress Bundle Bundle with adaptogenic herbs supporting adrenals, thyroid, and healthy stress response along with vitamins and minerals.
• Sleepy Bundle Bundle for better night's sleep.
• Gut Bundle Bundle supporting gut health.
• Skin Bundle Bundle designed for healthy skin through energy support, berry drinkable skincare, hydration, and beauty sleep.
• Strength Bundle Powerhouse bundle supporting muscle performance, stamina, mood, and mental clarity with protein, creatine, and collagen.
• Energy Bundle Bundle for flat, lethargic, worn-out days to boost energy and vitality.
• Sugar Balance Bundle Bundle combining plant-based protein, nutrient-rich greens, and targeted support with zinc and magnesium for balanced sugar levels.
• Best Sellers Bundle Collection of best-selling products.
• Self Care Hamper Gift bundle of self-care products.
• Glow Bundle Simple glow gift bundle.
• Self-Care Bundle Bundle for moments of self-care.
• Specialtea Bundle Complete tea collection bundle with six unique organic tea blends.
• MJ Membership Subscription Monthly recurring subscription program offering 10–20% savings and free shipping on Mister Jones products, with skip-or-cancel-anytime flexibility and no subscription fee.

Quantifiable outcome

• 350,000+ women trust the brand
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ascend Wellness HoldingsminorStrategic or Co-development Partner · 10 December 2025Ascend Wellness Holdings partnered with Mister Jones, LLC (a separate legal entity from the Australian supplement company) to open a cannabis dispensary in Little Falls Township, New Jersey on December 19th, 2025. This partnership was one of the first established under New Jersey's Assembly Bill A4151, which facilitates investment opportunities for diversely-owned businesses in the cannabis industry. Ascend provides funding, retail space, product supply, and backend operational support, while Lerone Jones (founder of Mister Jones, LLC) leads retail operations. Note: This appears to be a different Mister Jones entity than the Australian health supplement company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Care/of: US personalized vitamin brand selling DTC supplements online with subscription mechanics — comparable in DTC e-commerce model, supplement subscription model, and direct-to-consumer customer experience.
• Wild Nutrition: UK-based women's supplement brand offering naturopath-formulated, food-state vitamins for hormonal, skin, and bone health via DTC — comparable on women's life-stage positioning and a naturopath-led formulation approach.
• Ritual: US-based DTC vitamins company focused on traceable, third-party-tested women's multivitamins and supplements — closely comparable on DTC-first model, women's health positioning, and clean/traceable ingredient story.
• The Beauty Chef: Australian wellness brand offering beauty-from-within powders, supplements, and gut-health products through DTC — directly comparable in its Australian roots, female-targeted positioning, and ingestible beauty/skin focus.
• JSHealth Vitamins: Australian female-founded supplement brand selling naturopath-formulated vitamins targeting women's wellness, gut health, and skin via DTC e-commerce — the closest direct peer in geography, positioning, and product mix.
• O Positiv: US women's health brand purpose-built around menopause and hormonal support supplements via DTC — directly comparable on the menopause/HRT-adjacent positioning that is central to Mister Jones' primary segment.

Broad incumbents

• Blackmores: Australia's largest heritage supplement manufacturer with broad multivitamin and women's health lines distributed across pharmacy and mass retail — comparable on geography and category but operates at much broader scale and via omnichannel distribution.
• Swisse Wellness: Major Australian supplements brand (owned by H&H Group) with broad women's, men's, and family health ranges sold across pharmacy, grocery, and DTC — comparable on Australian category leadership and overlapping product set, but with far wider distribution and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/misterjoneshealth
• Instagraminstagram.com/misterjoneshealth
• TikToktiktok.com/@misterjoneshealth
• Pinterestau.pinterest.com/misterjoneshealth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mister Jones