Convoi

What Convoi does

Convoi is a Sweden-based boutique consulting firm specializing in leadership development, organizational change management, and individual coaching. The firm is operated by two principals, Sandra Oldenburg and Anna Johansson, both of whom combine 15 years of executive leadership experience with EMCC-certified training as conversation coaches and psychosynthesis-based conversation therapists. Services are organized into three tracks: organizational (change management, values work), group (management team development, effective teams, conflict resolution, cross-border collaboration), and individual (job coaching, life coaching, leadership coaching, and talk therapy).

The firm operates a professional services model with no proprietary technology platform; its core "technology" is the founders' psychosynthesis-based methodology, developed over 20+ years of practice. Delivery occurs through individual coaching sessions, team workshops, group development programs, and ongoing consulting engagements, with services priced on a quote-based, multi-year engagement model. Convoi is privately held with no disclosed funding, no parent company, and no public revenue figures. The GTM motion is sales-led and direct, relying on the firm's WordPress website (convoi.se), case studies, manifesto/vision content, and presumably referrals, targeting decision-makers at organizations facing transformation, leadership alignment, or culture change needs. The client base disclosed through anonymized case studies spans financial services, government/public sector, real estate, services, and multinational shipping/logistics.

Name

Convoi

Legal name

Convoi

Website

https://convoi.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Convoi is a Sweden-based boutique consulting firm, led by two EMCC-certified principal consultants, providing leadership development, change management, team coaching, and individual therapy services using a psychosynthesis-based methodology to Swedish organizations and leaders.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Stakeholder, Communication & Change Management (EDABAHAF)

Keywords

• Leadership development consulting
• Organizational change management
• Executive coaching services
• Management team facilitation
• Psychosynthesis therapy

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Leadership Development Consulting: Professional services revenue generated through coaching engagements, leadership development programs, group development initiatives, and organizational change consulting. Services are delivered via individual sessions, team workshops, and ongoing consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Convoi is a leadership development and consulting firm that supports organizations undergoing change and leaders/teams seeking to improve their effectiveness. Its core offerings include change management consulting, values work, management team development, effective team facilitation, conflict resolution, and cross-border collaboration services for organizations, alongside individual career coaching, life coaching, leadership coaching, and psychosynthesis-based talk therapy for individuals. Services are delivered as bespoke consulting engagements rather than through a software product.

Product overview

Convoi is a consulting company specializing in leadership development with two core offerings: organizational/group development and individual coaching/therapy services. The organizational services include Förändringsledning (Change Management), Värderingar (Values Work), Ledningsgruppsutveckling (Management Team Development), Effektiva team (Effective Teams), Konfliktlösning (Conflict Resolution), and Samarbeta över gränserna (Cross-border Collaboration). The individual services include Coaching Jobbet (Job Coaching), Coaching Livet (Life Coaching), Coaching för ledare (Leadership Coaching), and Samtalsterapi (Talk Therapy). The company combines 15 years of leadership experience from business with behavioral science training in coaching and therapy using psychosynthesis methodology, serving clients ranging from small companies to large multinational corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Change Management (Förändringsledning) Consulting service that supports organizations through major changes by planning, communicating, and anchoring transformation processes. Trains managers to act as conscious change leaders and works with the human dimension of change to drive real participation across the organization.
• Values Work (Värderingar) Helps organizations develop, implement, or revive corporate values and a shared value foundation that guide behavior, attitudes, and norms throughout the company.
• Management Team Development (Ledningsgruppsutveckling) Develops effective management teams by building consensus on vision, goals, strategies, and the team's mission; creates a feedback culture; and improves meeting structures and overall effectiveness of the leadership group.
• Effective Teams (Effektiva team) Develops workgroups to achieve consensus, cooperation, job satisfaction, and openness. Addresses barriers such as unclear purpose, ambiguous roles, poor communication, and fears of insignificance within the team.
• Conflict Resolution (Konfliktlösning) Facilitates groups through conflicts by creating conditions for openness and empathetic communication. Increases self-awareness, establishes common rules, and builds a feedback culture to resolve team conflicts constructively.
• Cross-border Collaboration (Samarbete över gränserna) Develops good collaboration between departments that depend on each other to achieve common goals using an interest-based approach that creates space for creative solutions and consensus across organizational boundaries.
• Career Coaching (Coaching Jobbet) One-on-one coaching that helps individuals find answers about what they want, what they are passionate about, and how to reach their career goals; supports reflection on professional development.
• Life Coaching (Coaching Livet) One-on-one coaching that assists individuals in finding balance and meaning by exploring their current situation, relationships, development opportunities, and longing for a fulfilling life.
• Leadership Coaching (Coaching för ledare) Provides an external sounding board for leaders to discuss sensitive issues including working with employees, building consensus, and addressing group conflicts or ongoing issues in their leadership role.
• Talk Therapy (Samtalsterapi) Conversation therapy service exploring identity, what contributes to life satisfaction, and personal longings. Can identify patterns or behaviors that may prevent living life fully, using the psychosynthesis methodology.

Quantifiable outcome

• Organizations report improved collaboration climate, increased openness and trust, and more effective change processes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• RHR International: Boutique leadership consulting firm specializing in executive coaching, leader development, and organizational change — closely analogous to Convoi's boutique, methodology-led leadership development model.
• Spencer Stuart: Global executive search and leadership advisory firm with strong practice in board effectiveness, executive coaching, and team alignment analogous to Convoi's leadership and management team offerings.
• DDI (Development Dimensions International): Specialist leadership development firm focused on leadership assessments, training, and behavior change — directly comparable to Convoi's individual leadership coaching and team/group development services.
• Korn Ferry: Major leadership development and talent consulting firm offering executive coaching, leadership pipeline, and organizational consulting — overlaps directly with Convoi's leadership coaching, team development and change management services.
• Heidrick & Struggles: Leadership advisory and executive search firm with dedicated leadership consulting, coaching, and culture transformation practices that closely mirror Convoi's full service stack.
• Egon Zehnder: Global leadership advisory and executive search firm with deep practice in executive coaching, team effectiveness, and organizational consulting — directly comparable to Convoi's leadership development and management team development offerings.
• Center for Creative Leadership (CCL): Pioneer in leadership research, executive coaching, and team development — directly comparable in target buyer (leaders and leadership teams) and service mix including coaching and team effectiveness.
• FranklinCovey: Global leadership and organizational effectiveness company offering leadership training, change management programs, and executive coaching that closely overlaps with Convoi's organizational development portfolio.

Broad incumbents

• Bain & Company (Organization Practice): Global strategy consulting firm with organization and change management practice addressing leadership effectiveness, culture change, and operating model transformation — adjacent incumbent with overlapping service lines.
• McKinsey & Company (People & Organizational Performance): Global management consulting firm whose People & Organizational Performance practice delivers change management, leadership development, and team effectiveness — offers overlapping capabilities at much larger scale than Convoi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/convoi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convoi