WEBfactory
HMS Networks is a Swedish public company that sells industrial communication hardware (gateways, protocol converters, switches, embedded interfaces) and subscription cloud services (Talk2m, Argos, AC Cloud) enabling machines and devices to interoperate across factory automation, building automation, process automation, e-mobility, and vehicle/medical verticals via a global distributor and direct-sales network in 50+ countries.
- Company typePublic
- Founded1994
- HeadquartersBuchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WEBfactory does
HMS Networks AB (publ) is a Swedish-headquartered industrial communication and connectivity company that enables machines, devices, and systems to communicate across heterogeneous industrial networks. Operating from Halmstad, Sweden under the tagline 'Hardware Meets Software', HMS is organized around a multi-brand portfolio built through a series of acquisitions: Anybus (embedded network interfaces and protocol converters), Ewon (remote-access gateways including Cosy+, Flexy, and Edge, paired with the Talk2m cloud), Intesis (HVAC and building automation gateways supporting 40+ AC manufacturers), Ixxat (CAN, industrial Ethernet, and functional safety), N-Tron (industrial Ethernet switches), Red Lion (HMIs, panel meters, controllers), Owasys (industrial wireless), and PEAK System (CAN, Automotive Ethernet, LIN). Together these brands deliver protocol-conversion, remote connectivity, machine visualization, and edge-gateway functions across 50+ industrial protocols.
The company monetizes through a mix of one-time hardware sales (gateways, switches, protocol converters, embedded interfaces, HMI/panel products) and recurring cloud subscriptions (Talk2m, Argos IoT Cloud, AC Cloud, ST Cloud), supplemented by professional services and HMS Academy training (classroom, eLearning, webinars). Go-to-market combines direct enterprise field sales across regional offices (Americas, EMEA, Japan/Korea/Oceania, China, India/SEA), a certified distributor network in 50+ countries with local-language first-line support, e-commerce partners (Conrad, RS Components, NHP), and the HMS Marketplace distributor portal. Customers span factory automation, building automation, process automation, e-mobility/energy storage, and vehicle/medical communication verticals, with documented deployments ranging from global enterprises (Lesaffre) to mid-market system integrators (Mecamac) and startup partners (dDruid), alongside an OEM design-in base behind Anybus that runs into millions of connected devices.
HMS is publicly listed, maintains wholly-owned operating subsidiaries (e.g., HMS Industrial Networks SA in Belgium for Talk2m cloud services, HMS Industrial Networks SLU in Spain for Intesis cloud services), and is led by President & CEO Staffan Dahlström. The company holds internationally registered trademarks across its brand portfolio, has achieved EcoVadis Gold (Top 5% of 150,000 companies assessed, July 2026), and operates the Talk2m cloud under ISO 27001 certification with multiple product-level regulatory approvals (UL, CE, FCC, PTCRB, RCM, UKCA). Revenue figures are not disclosed in the scraped source material; the company's investor-relations section indicates externally reported financials exist.
WEBfactory firmographics
Firmographics- Name
- WEBfactory
- Legal name
- HMS Industrial Networks AB
- Website
- https://webfactory-i4.de
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HMS Networks is a Swedish public company that sells industrial communication hardware (gateways, protocol converters, switches, embedded interfaces) and subscription cloud services (Talk2m, Argos, AC Cloud) enabling machines and devices to interoperate across factory automation, building automation, process automation, e-mobility, and vehicle/medical verticals via a global distributor and direct-sales network in 50+ countries.
- Ownership category
- akta.pro rank
WEBfactory industry classification
Industry- Product category
- Industrial Communication Equipment
- NAICS
- Other Communications Equipment Manufacturing (33429), Other Communications Equipment Manufacturing (334290), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Computer Communications Equipment (3576), Communications Equipment, Nec (3669), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial Networking & Connectivity (Industrial Ethernet, Fieldbus, Gateways) (IMAGABAE)
- akta.pro secondary industries
- Serial/Fieldbus-to-Ethernet Device Connectivity (Device Servers/Protocol Gateways) (HDAFAJAF), Industrial Communication & Interface Components (Transceivers, PHYs, isolators, level shifters, fieldbus/Ethernet ICs) (IMAGAJAI), Industrial Networking & Communication Electronics Manufacturing (Ethernet switches, Fieldbus, Wireless) (IMAGAGAE), Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs) (HDAFAEAI)
Keywords
Where WEBfactory is headquartered
LocationHeadquarters
- HQ city
- Buchen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
WEBfactory business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Hardware Products: Sale of industrial communication hardware including gateways, protocol converters, network interfaces, switches, remote access devices, and accessories. Products are sold directly, through distributors, and e-commerce partners.
- Cloud Services (Talk2m, Argos, AC Cloud): Subscription-based industrial cloud services including Talk2m for remote VPN access, Argos for IIoT monitoring, and AC Cloud for air conditioning control. Services offered alongside hardware gateways.
- Professional Services and Training: Technical services including project planning, evaluation demos, configuration validation, field trial guidance, and technology training through HMS Academy (classroom, online, eLearning, webinars).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Direct ordering from HMS |
| Subscription | Monthly | Cloud services (Talk2m, Argos, AC Cloud) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
WEBfactory product offering
Product offeringCore offering
HMS Networks designs, manufactures, and sells industrial communication hardware and software that enable machines, devices, and systems to communicate across heterogeneous industrial networks and cloud platforms. The portfolio spans embedded network interfaces, protocol-converting gateways, industrial Ethernet switches, remote-access VPN gateways, CAN/functional safety products, HMIs and panel meters, and supporting cloud services (Talk2m, Argos, AC Cloud, ST Cloud), organized under sub-brands Anybus, Ewon, Intesis, Ixxat, N-Tron, Owasys, PEAK System, and Red Lion.
Product overview
HMS Networks operates as a provider of industrial communication products and solutions under the 'Hardware Meets Software' brand concept. The company offers a multi-brand portfolio organized around core product categories: Anybus (embedded network interfaces and industrial communication gateways), Ewon (remote connectivity gateways including Cosy+, Flexy, and Edge lines plus Talk2m cloud service), Intesis (HVAC and building automation gateways), Ixxat (CAN and functional safety products), N-Tron (industrial Ethernet switches), Red Lion (HMI and data visualization products), and PEAK System (automotive CAN/Ethernet solutions). These products enable machines, devices and systems to communicate across industrial networks and to cloud platforms for remote access, monitoring, and control applications.
Differentiator
Problem solved
Functional benefit
Brands
- Anybus: Industrial network connectivity products including gateways, protocol converters, and embedded interfaces enabling any device to connect to any industrial network
- Ewon
- Intesis
- Ixxat
- N-Tron
- Owasys
- PEAK System
- Red Lion
- Talk2m
- Argos
- AC Cloud
- ST Cloud
Products and services
- Anybus industrial network connectivity product line Network connectivity solutions (embedded interfaces, gateways, wireless products) enabling industrial devices to connect to any Fieldbus or Industrial Ethernet network, for machine builders, OEMs, and system integrators.
- Ewon Cosy+ industrial VPN gateway Industrial VPN gateway establishing secure VPN connections between machines (PLCs, HMIs) and remote engineers via the Talk2m cloud service; offered in WiFi, 4G, and Ethernet variants with hardware Secure Element protection for machine builders and operators needing secure remote access.
- Ewon Flexy industrial gateway Flexible industrial gateway for data collection from heterogeneous equipment using industrial protocols (Modbus, fieldbus), for machine builders and operators needing multi-protocol IIoT data acquisition.
- Ewon Edge industrial gateway Industrial gateway combining secure remote access and cloud connectivity for fleet-wide troubleshooting, available in Edge 310 and Edge 410 Ethernet models, for operators managing distributed machine fleets.
- Intesis HVAC/building automation gateways Building automation gateways enabling HVAC devices (air-conditioning, VRF, air-to-water heat pumps) to integrate into BACnet, KNX, Modbus, and home automation systems, for system integrators and AC manufacturer partners across residential and commercial buildings.
- Ixxat CAN and functional safety products CAN, CAN FD, industrial Ethernet, and functional safety products enabling reliable networking and communication for control, commissioning, and maintenance in automotive, medical, and industrial applications.
- N-Tron industrial Ethernet switches Industrial-grade managed and unmanaged Ethernet switches designed for rugged environments, including N-Ring redundancy (~30ms healing), N-View monitoring, PoE support, and advanced gigabit capabilities for motion control and OT/IT convergence.
- Red Lion HMI, panel meters, and controllers Data visualization and control products including HMIs, panel meters, and controllers built for harsh industrial environments, including protocol converters and edge devices, for operators needing on-machine visualization.
- PEAK System CAN, Automotive Ethernet, and LIN solutions Hardware and software solutions enabling communication with CAN, Automotive Ethernet, and LIN protocols, for automotive, medical, and industrial manufacturers and developers.
- Talk2m industrial cloud service Subscription-based industrial cloud service providing secure remote connectivity infrastructure; combines with Ewon gateways for VPN access, M2web browser-based monitoring, and Ecatcher client software. ISO 27001 certified.
- Argos IoT Cloud Comprehensive IIoT cloud platform for remote monitoring and control of field equipment, combined with Ewon Netbiter gateways, for operators managing distributed industrial assets.
- HMS Academy training services Technical training services including classroom, eLearning, webinars, and on-site training covering HMS products and industrial communication technologies, for partners, integrators, and end customers.
Quantifiable outcome
- Up to 30% energy savings in buildings with connected HVAC systems
- +2 more outcomes
Companies that use WEBfactory
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
WEBfactory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability3 records
Feature6 records
WEBfactory partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- dDruidcorePartnership to combine Ewon Flexy gateway with dDruid DataHub and IoT magic Builder platform. Enables no-code IoT solution deployment for industrial companies, allowing rapid creation of dashboards, alerts, and business logic without custom development. Supports multi-protocol data collection and secure, locally controlled environments.
- Mecamac (Cube LLC)minorSystem integrator using Intesis gateways for building automation projects. Successfully implemented over 250 Intesis INKNXLGE001R000 gateways for LG VRF to KNX integration at Al Mouj Alaya luxury villas in Oman. Known for reliable integration solutions over seven years of experience with Intesis products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WEBfactory competitors and assessment
Company assessmentBroad incumbents
- Rockwell Automation: Rockwell's EtherNet/IP and Stratix switches compete with HMS gateways, while its broader FactoryTalk platform threatens HMS's IIoT ambitions. Rockwell is also listed as an HMS-compatible PLC partner, making it both rival and channel.
- Schneider Electric: Schneider Electric offers Modbus, EcoStruxure, and Connexium industrial networking products that compete with HMS Anybus and Ewon solutions, particularly in process automation and energy management.
- Siemens (Industrial Communication): Siemens offers PROFINET, Scalance industrial networking, and MindSphere IIoT, competing with HMS across factory automation. It also partners via PLC compatibility, giving it strategic leverage over HMS's gateway attach.
- Cisco (Industrial IoT / IE switches): Cisco's Industrial Ethernet (IE) switches and IoT Field Network Director compete with N-Tron in industrial networking, while Cisco's broader networking portfolio represents a much larger incumbent moving into HMS's space.
Direct peers
- Weidmüller: Weidmüller produces industrial connectivity, Ethernet switches, and IIoT gateways for automation and energy applications. Its u-control and industrial Ethernet lines directly overlap HMS's Anybus, Ewon, and N-Tron offerings.
- Phoenix Contact: Phoenix Contact manufactures industrial connectors, gateways, protocol converters, and Ethernet switches used in factory and process automation. It directly competes with HMS's Anybus and Intesis gateway lines.
- Advantech: Advantech provides industrial computing, edge gateways, and IIoT platforms serving factory automation and energy customers. Its edge gateways and remote I/O compete directly with HMS Ewon and Red Lion lines.
- Moxa: Moxa is one of HMS's closest direct competitors, manufacturing industrial Ethernet switches, protocol gateways, and remote connectivity solutions for factory automation, rail, and energy. It competes head-to-head with HMS's N-Tron, Anybus, and Ewon lines.
- Hirschmann (Belden brand, listed separately for visibility): Hirschmann, a Belden brand, is a leading supplier of industrial Ethernet switches, routers, and network management — a near-identical competing product line to HMS N-Tron for factory and process automation.
- Belden (including Hirschmann): Belden, through Hirschmann, sells rugged industrial Ethernet switches, routers, and network management software. It directly overlaps HMS's N-Tron switch portfolio and competes for the same industrial networking buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
WEBfactory social profiles
Digital presenceWEBfactory compliance and trust
Trust signalCompliance9 records
WEBfactory financial estimates
Financial estimateRevenue estimate
Valuation estimate
WEBfactory leadership team
Management profileNumber of profiles
Profiles1 record
WEBfactory subsidiaries and ownership
Company hierarchySubsidiaries10 records
WEBfactory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WEBfactory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WEBfactory
What does WEBfactory do?
HMS Networks designs, manufactures, and sells industrial communication hardware and software that enable machines, devices, and systems to communicate across heterogeneous industrial networks and cloud platforms. The portfolio spans embedded network interfaces, protocol-converting gateways, industrial Ethernet switches, remote-access VPN gateways, CAN/functional safety products, HMIs and panel meters, and supporting cloud services (Talk2m, Argos, AC Cloud, ST Cloud), organized under sub-brands Anybus, Ewon, Intesis, Ixxat, N-Tron, Owasys, PEAK System, and Red Lion.
Is WEBfactory a public or private company?
WEBfactory is a public company. It is classified as public and is currently operating.
When was WEBfactory founded?
WEBfactory was founded in 1994. It employs 11 to 50 people.
Where is WEBfactory based?
WEBfactory is headquartered in Buchen, Germany, in the Europe region.
How does WEBfactory make money?
Three revenue lines are on record. Hardware Products are the primary driver. The others are cloud Services (Talk2m, Argos, AC Cloud) and professional Services and Training.
Who are WEBfactory's main competitors?
Broad incumbents on record are Rockwell Automation, Schneider Electric, Siemens (Industrial Communication) and Cisco (Industrial IoT / IE switches). Direct peers are Weidmüller, Phoenix Contact, Advantech, Moxa, Hirschmann (Belden brand, listed separately for visibility) and Belden (including Hirschmann).
Does WEBfactory have an API?
No public API is recorded for WEBfactory.
What industry is WEBfactory in?
WEBfactory's product category is Industrial Communication Equipment. Its primary akta.pro industry code is IMAGABAE, Industrial Networking & Connectivity (Industrial Ethernet, Fieldbus, Gateways), with a secondary code of HDAFAJAF, Serial/Fieldbus-to-Ethernet Device Connectivity (Device Servers/Protocol Gateways). Its NAICS code is 33429 and its SIC code is 3576.