Proxa

What Proxa does

Proxa is a Hong Kong-based digital solutions agency, founded in 2017 and operating as Proxa Ltd, that designs and develops websites, mobile applications, web applications, and AI-enabled custom software for startups and enterprises. The firm is headquartered in Chai Wan, Hong Kong, with a 11–50-person team of developers, designers, project managers, and QA engineers sourced from Southeast Asia, and describes itself as a stable, profitable private business. Service offerings span website development, mobile app development, web application development, artificial intelligence solutions, custom software development, blockchain development, IT consulting, and an Intensive AI Bootcamp.

Technically, Proxa positions 'AI-driven development' as its flagship differentiator, claiming custom internal software can be 'built with AI in days, not months.' Notable deliverables include a wine auction and trading platform for Stockvins with an 80,000+ listing inquiry engine and integration into a global warehouse system covering 100,000+ wines; an automated ESG data collection, analysis, and organization system for Sustainability Partners Limited using big-data and machine-learning techniques; a cross-platform cryptocurrency trading mobile application for TDX SG Pte. Ltd; a real-time, Telegram-compatible chat feature for imBee; and a donor and donation management platform for Li Po Chun United World College of Hong Kong.

The business model is project-based professional services with custom-quoted engagements sold through a consultative, 'Free Quote' enterprise sales motion supported by case-study and blog content marketing. Pricing is not publicly disclosed, and there are no public funding rounds, no disclosed revenue, no parent company, and no M&A activity in the source data. The customer base spans Hong Kong enterprises (JCDecaux, Sun Hung Kai Properties, New World Development, JLL, Asiaray, HKBU) and a long tail of startups and SMEs across wine, crypto, ESG, education, and chat verticals, with no disclosed revenue concentration.

Name

Proxa

Legal name

Proxa Ltd

Website

https://proxa.cc

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Proxa is a Hong Kong-based digital solutions agency that designs and develops websites, mobile applications, web applications, and AI-enabled custom software for startups and enterprises, leveraging a Southeast Asia-sourced engineering team.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• Custom software development
• Web application development
• Mobile app development
• AI solutions development
• IT consulting services

Headquarters

HQ city

Chai Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Software Development: Proxa provides custom software development services including website design, mobile app development, web applications, AI solutions, blockchain, and IT consulting. Revenue is generated through project-based professional services engagements with startups and enterprises.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Proxa is a Hong Kong-based digital solutions agency that designs and develops custom websites, mobile applications, and web applications on a project basis. The firm supplements these core development services with artificial intelligence solutions, software development, blockchain development, IT consulting, and an intensive AI bootcamp to help startups launch MVPs and enterprises accelerate digital transformation. Each engagement is delivered as a bespoke build by a team of developers, designers, project managers, and QA engineers sourced from Southeast Asia.

Product overview

Proxa is a Hong Kong-based digital solutions agency offering a portfolio of custom software development services rather than a single unified product or platform. Its core service offerings include Website Development, Mobile Application Development, Web Application Development, Artificial Intelligence Solutions, Software Development, IT Consulting, Blockchain Development, and an Intensive AI Bootcamp. These services are delivered as custom engagements to startups and enterprises, helping clients develop roadmaps, launch MVPs, and accelerate digital transformation. The company also builds tailored digital platforms for specific client needs, including a cryptocurrency trading app for TDX Strategies, a real-time chat feature for imBee, a donor management platform for LPCUWC, an automated ESG data system for Sustainability Partners Limited, and a wine auction platform for Stockvins. The services are delivered by a team of skilled developers, designers, project managers, and QA engineers from South East Asia, with a focus on cutting-edge technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Professional website design and development tailored to client needs, producing responsive, visually appealing web presences for businesses and institutions.
• Mobile Application Development Mobile app development for iOS and Android platforms, bringing client app ideas to life through expert design and cross-platform engineering teams.
• Web Application Development Custom web application development that transforms business operations with powerful, scalable, and secure web-based software solutions.
• Artificial Intelligence Solutions AI-driven consulting and build services that leverage AI technologies to create digital experiences, optimize business processes, and accelerate digital transformation for startups and enterprises.
• Software Development Customized software solutions tailored to unique client needs, including web applications, mobile apps, and desktop software, delivered from initial planning through final deployment.
• IT Consulting IT consulting that helps clients articulate business goals and develop technology roadmaps, MVPs, and interactive prototypes with speed and efficiency.
• Blockchain Development Blockchain technology development integrated into digital solutions for clients requiring decentralized or distributed ledger capabilities.
• Intensive AI Bootcamp AI training and bootcamp services designed to help clients upskill their teams and build understanding of AI technologies in support of digital transformation initiatives.

Quantifiable outcome

• Custom internal software built with AI in days, not months

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Selleo: Custom software development shop offering web, mobile, and AI solutions for startups and enterprises — comparable size and horizontal GTM approach.
• Net Solutions: Custom web and mobile app development agency serving startups and enterprises globally — comparable in service portfolio (web, mobile, AI) and horizontal customer segmentation.
• Hyperlink InfoSystem: Mobile and web app development agency with AI/ML and blockchain offerings — directly comparable in custom development service stack and SMB-to-enterprise client mix.
• Code & Theory: Digital product agency designing and engineering custom web and mobile applications for enterprise clients — closely comparable in service mix and target customer profile.
• Octal IT Solution: Software development agency offering web, mobile, AI, and blockchain services — directly comparable service mix targeting startups and enterprises, with similar offshore talent model.
• Mutual Mobile: Digital product studio building custom web, mobile, and AI-driven applications for enterprise clients — comparable service model with similar AI-acceleration positioning.

Broad incumbents

• Globant: Large digital transformation and software engineering services firm with deep AI/ML offerings — overlaps Proxa's enterprise digital and AI integration services, though at vastly larger scale.
• AKQA: Established digital design and innovation agency within WPP — comparable in delivering digital products and experiences for global enterprises, though with a much larger brand footprint.
• Cognizant: Global IT services giant providing digital, AI, and application development — overlaps Proxa's enterprise digital transformation and custom application services, though at vastly different scale.
• Thoughtworks: Global technology consultancy offering custom software development, digital transformation, and AI engineering — directly comparable services but at significantly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proxa