ADMA

What ADMA does

ADMA™ is an Ed-Tech start-up delivering management solutions for educational institutions and business organizations. Designed by Edu Apps on Google Cloud Platform, ADMA™ educational management platform has a flexible architecture, provides real-time access to information, mobility and flexibility, and facilitates communication between school and family by integrating communications and collaborative solutions such as Google Apps for Education. ADMA™ enables business organizations to amend recruitment process, learning, and development, and provides custom-made solutions. ADMA™ is an award winner of Romanian National Authority for Scientific Research Contest, and is design patent protected (Graphical User Interface). We are a Google for Education partner and we associate with top educational organizations and investors to improve learning and teaching systems through cutting edge technology, covering the full spectrum of requirements.

Name

ADMA

Legal name

Edu Apps SRL

Website

http://goadma.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

We deliver innovative cloud technologies to improve education management, to amend recruitment, learning, and development process.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ADMA Premium Subscription: Premium tier electronic gradebook and educational management platform with advanced features including real-time parent connectivity, automated reporting, and comprehensive school management tools
2. ADMA Standard Subscription: Standard tier classroom management platform with automated administrative activities, account generation, and schedule management synchronized with national education registry

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ADMA is a cloud-based educational management platform for Romanian K-12 schools, sold in two tiers. ADMA Premium is an electronic gradebook (catalog electronic) with automated reports, statistics, and real-time parent access to student grades and attendance. ADMA Standard automates administrative activities, synchronizes directly with Romania's national SIIIR education registry, and generates accounts, groups, schedules, and courses. Both tiers are fully integrated with Google Workspace for Education under the Clasa Viitorului initiative.

Product overview

ADMA is a two-tier educational management platform consisting of ADMA Premium (electronic catalog with advanced features) and ADMA Standard (class management and SIIIR synchronization). Both products are developed by Edu Apps and fully integrated with Google Workspace for Education. ADMA Premium targets schools seeking comprehensive digital catalog solutions with real-time parental access, while ADMA Standard focuses on administrative automation and unified single-sign-on access to educational platforms.

Differentiator

Problem solved

Functional benefit

Brands

• ADMA Premium: Advanced electronic gradebook platform with comprehensive school management features including real-time grade tracking, attendance monitoring, automated reports, and parent connectivity.
• ADMA Standard

Products and services

• ADMA Premium Cloud-based electronic gradebook (catalog electronic) platform for Romanian K-12 schools, providing grade and attendance tracking, automated reports and statistics, and real-time parent access to student information. Designed for schools seeking to replace paper-based gradebooks with a comprehensive digital catalog solution.
• ADMA Standard Digital platform that automates administrative activities and simplifies classroom management for Romanian schools. Synchronized directly with the SIIIR national education information system, it automatically creates accounts, groups, schedules, and courses, and provides unified single sign-on access to educational applications through a single account.

Quantifiable outcome

• Grades and attendance recorded in few clicks

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Google Workspace for EducationcoreTechnology or IntegrationADMA platforms (both Premium and Standard) are fully integrated with Google Workspace for Education, including Google Classroom, Calendar, Groups, Meet, and Drive. This integration supports the Clasa Viitorului (Classroom of the Future) initiative and provides seamless educational experience for Romanian schools.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• PowerSchool: Largest K-12 Student Information System vendor in North America, offering gradebook, scheduling, attendance, and parent portal functionality — directly analogous to what ADMA provides for Romanian schools.
• Infinite Campus: K-12 SIS platform covering gradebook, attendance, scheduling, and family portals, serving thousands of US school districts. Closely comparable product surface to ADMA's electronic catalog and class management.
• Skyward: K-12 school management suite with gradebook, student information, and family access — overlapping directly with ADMA Premium's electronic gradebook and parent-connectivity value proposition.
• ManageBac: School management platform focused on curriculum, assessment, and reporting for K-12 schools. Comparable to ADMA Premium's gradebook and reporting capabilities, especially for international schools.
• Veracross: Unified school information system combining gradebook, learning management, and family engagement for independent K-12 schools — closely aligned with ADMA's integrated gradebook + parent portal approach.
• FACTS (FACTS Management): K-12 school management platform combining Renweb SIS with gradebook, admissions, and family engagement — directly comparable to ADMA's gradebook and school administration focus.
• Gradelink: Cloud-based SIS for K-12 schools covering gradebook, attendance, report cards, and parent portal — a direct functional analogue of ADMA Premium for smaller private and independent schools.

Regional players

• Classeviva: Italian electronic register and school management platform used widely in Italian schools. Operates in a similar education-system niche as ADMA, but in Italy rather than Romania.
• MySchool (ScuolaDigitale): Italian school management and electronic register platform with gradebook, class management, and family communication — same niche as ADMA but serving Italian schools rather than Romanian ones.

Broad incumbents

• Blackbaud: Large education administration vendor covering SIS, admissions, and fundraising for K-12 and higher ed. Comparable to ADMA's school management scope but as part of a much broader enterprise portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EduAppsYT
• Facebookfacebook.com/goadma
• Xx.com/go_adma
• LinkedInlinkedin.com/company/edu-apps-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADMA