Rural & Remote Mental Health

What Rural & Remote Mental Health does

Rural & Remote Mental Health Limited (RRMH), founded in 2006 and headquartered in Goodwood, South Australia, is a not-for-profit organization that develops mental health literacy and suicide prevention training for populations underserved by mainstream clinical services. It operates three core program brands — Rural Minds (for rural, pastoral and agricultural communities), Deadly Thinking (for Aboriginal and Torres Strait Islander peoples, co-developed with content input from AIMhi NT), and Resource Minds (for FIFO/DIDO workers in mining, resources, quarrying and construction) — each with a youth variant for ages 12-20, plus LivingWorks safeTALK suicide alertness training. The underlying technology stack consists of a self-paced eLearning platform, a workshop management system, and an online community forum for presenters and learners; intellectual property is concentrated in the culturally adapted program content and the Train-the-Presenter accreditation materials rather than in proprietary software.

The business model is a hybrid of government contract income, fee-for-service training, and tax-deductible donations. The largest contracted stream is the Commonwealth Psychosocial Support Program (CPSP) delivered under a Darling Downs and West Moreton PHN arrangement, which funds peer-worker outreach across at least eight Queensland towns. Commercial revenue comes from eLearning seats (e.g., $33 per Introduction to Rural Minds learner), Train-the-Presenter accreditation ($1,540 per person, $7,920 for a blended group of eight), private workplace workshops (from $1,485 per group of ten plus travel), and donations enabled by RRMH's DGR status. Distribution combines a grassroots Train-the-Presenter network with referral partnerships through Medicare Mental Health Centres, GPs, and community organisations, plus direct eLearning self-service. Customer segments span rural/remote Australians, Aboriginal and Torres Strait Islander communities, the resource industry workforce, and people with severe mental health challenges in the Darling Downs region, with no single named enterprise customer disclosed.

Name

Rural & Remote Mental Health

Legal name

Rural & Remote Mental Health Limited

Website

https://rrmh.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Rural & Remote Mental Health is an Australian not-for-profit that develops mental health literacy and suicide prevention training for rural, Indigenous and FIFO/resource-sector communities, delivered via community workshops, accredited presenters, and self-paced eLearning courses.

Ownership category

akta.pro rank

Product category

Community Mental Health Training and Suicide Prevention Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Crisis Intervention & Suicide Prevention Services (EDALAFAD)

Keywords

• Mental health training
• Suicide prevention education
• Rural health programs
• Indigenous wellbeing services
• Community mental health

Headquarters

HQ city

Goodwood

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Commonwealth Psychosocial Support Program: Funded by Darling Downs and West Moreton PHN through Australian Government's PHN program. Provides free community-based psychosocial support to people with severe mental health challenges in Darling Downs region.
2. Workshop and Training Fees: Fee-for-service training programs including Train the Presenter courses, community workshops, and private workplace workshops for businesses
3. Donations: Not-for-profit organisation with deductible gift recipient status, accepting tax-deductible donations from public

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Rural & Remote Mental Health (RRMH) develops and delivers mental health literacy and suicide prevention training programs tailored to rural, Indigenous, and mining communities across Australia. It operates a portfolio of community-based workshops (Rural Minds, Deadly Thinking, Resource Minds and their youth variants), self-paced eLearning courses, and a Train-the-Presenter accreditation model, complemented by the Commonwealth Psychosocial Support Program (CPSP) psychosocial support service in Queensland.

Product overview

Rural & Remote Mental Health operates as a mental health promotion and suicide prevention organization offering a portfolio of community-based training programs, online eLearning courses, and accredited presenter training. The core programs include Rural Minds (for rural/remote communities), Deadly Thinking (for Aboriginal and Torres Strait Islander communities), and Resource Minds (for mining/resource industry workers), each with youth variants. The organization also delivers the Commonwealth Psychosocial Support Program in Queensland and offers LivingWorks safeTALK training. All programs are accessible through community workshops, private workplace sessions, and self-paced online courses, with a train-the-presenter accreditation model for scaling delivery across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Rural Minds Mental health and suicide prevention program designed for people living and working in rural and remote Australia. Workshops address mental wellbeing in a safe, relaxed way and provide practical information for individuals, families, friends and communities on proactive, preventative mental health practices.
• Deadly Thinking Social, emotional wellbeing and suicide prevention program specifically designed by and for Aboriginal and Torres Strait Islander communities. Workshops encourage staying strong and connected to culture and country while exploring ways to promote social and emotional wellbeing.
• Resource Minds Mental health and suicide prevention program for people working in mining, resources, quarrying and construction industries. Raises awareness, reduces stigma, and provides practical information for workers, their families and workmates.
• Rural Minds Youth Mental health program for young people aged 12-20 growing up in rural and remote Australia. Evolved from the adult Rural Minds program and presented in a way sensitive and safe for a younger audience.
• Deadly Thinking Youth Social and emotional wellbeing program for young Aboriginal and Torres Strait Islander people aged 12-20. Provides a safe and culturally appropriate environment for young people to yarn about issues affecting them and learn how to feel strong in body, mind and spirit.
• Commonwealth Psychosocial Support Program (CPSP) Free community-based, short-term (3-6 months), low intensity support program for people experiencing severe mental health challenges in the Darling Downs region of Queensland. Peer Workers assist clients with identifying strengths, building coping strategies, and connecting to service providers.
• LivingWorks safeTALK Suicide alertness training program that equips people to become a suicide-alert helper regardless of prior experience or training. Helps helpers recognise invitations to stay alive and connect people with life-saving intervention resources.
• Introduction to Rural Minds (eLearning) Self-paced online course that raises mental health awareness, improves understanding, reduces stigma, and provides practical information to maintain mental wellbeing in rural and remote communities. Includes 6 lessons with quizzes.
• Introduction to Resource Minds (eLearning) Self-paced online course for fly-in fly-out (FIFO) and drive-in drive-out (DIDO) workers covering mental health awareness, understanding of risk factors, and strategies for building resilience in the resource industry.
• Introduction to Deadly Thinking Youth (eLearning) Self-paced online course providing tools for Aboriginal youth to handle pressures in their lives, covering social and emotional wellbeing, mental health, substance use, and staying strong.
• Train the Presenter Two-day training workshop that provides the understanding, confidence and essential knowledge required to deliver RRMH programs (Rural Minds, Deadly Thinking, Resource Minds) in organisations or communities. Includes presenter's manual, presentations, videos, promotional templates and certificate upon completion.

Quantifiable outcome

• Prevention focus reduces strain on clinical services and potentially saves lives
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Not-for-profit organisationscoreStrategic or Co-development PartnerRRMH partners with not-for-profit organisations that share their values to develop and deliver mental health and suicide prevention initiatives in rural and remote communities
• Community groupscoreStrategic or Co-development PartnerCollaboration with community groups to deliver mental health programs tailored to local needs and contexts
• Research organisationscoreStrategic or Co-development PartnerPartnership with research organisations to develop evidence-based mental health and suicide prevention programs
• Medicare Mental Health CentresminorChannel Partner/ Reseller/ DistributorReferral source for CPSP program clients
• Australian Integrated Mental Health Initiative (AIMhi) NTminorOthersSource of much of the information in the Deadly Thinking program content

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R U OK?: Australian suicide-prevention charity focused on everyday conversation and connection as a protective factor, providing workplace and community training programs. Directly comparable in mission and community-led suicide-prevention training delivery, sharing RRMH's awareness-and-literacy focus and donor-funded NFP model.
• Lifeline Australia: National crisis-support and suicide-prevention organisation operating a 24/7 helpline, training programs (including suicide-alert training) and community education. Directly comparable as a peer in suicide-prevention training and crisis intervention services, sharing RRMH's Australian community-based delivery model.
• LivingWorks: Provider of accredited suicide-prevention training programs (safeTALK, ASIST) widely delivered across Australia, including in workplaces and community settings. Directly comparable as a peer in suicide-prevention skills training — RRMH itself delivers LivingWorks safeTALK — making it both a content partner and a competitive training alternative.
• SANE Australia: Mental health NFP providing information, referral and peer-support services for people with complex mental health needs, including a focus on stigma reduction. Comparable in mission and Australian community mental-health focus, with similar NFP and donor-funded structure to RRMH.
• Mental Health First Aid Australia: Developer and licensor of the standardised Mental Health First Aid training course widely delivered across Australian workplaces and communities. Directly comparable as a peer providing accredited mental-health literacy and skills training, including in rural and remote contexts, with a Train-the-Instructor model analogous to RRMH's Train the Presenter.
• ReachOut Australia: Digital mental-health service for young Australians providing self-help information, peer support and online tools, including tailored content for rural and Indigenous youth. Comparable as a peer offering mental-health literacy and self-help content for young rural Australians, overlapping with RRMH's Rural Minds Youth and Deadly Thinking Youth programs and its eLearning model.
• Mind Australia: Specialist community-managed mental health NFP delivering psychosocial support, recovery-oriented services and community programs across Australia. Comparable as a peer delivering non-clinical psychosocial support — directly overlapping with RRMH's CPSP delivery in Queensland — and competing for similar PHN contracts.

Broad incumbents

• Black Dog Institute: Australian medical research institute translating clinical evidence into community and workplace mental-health programs, including online tools and clinician training. Comparable as a broader incumbent generating evidence-based mental-health content and training that overlaps with RRMH's research-aligned program development approach.
• Headspace (headspace National Youth Mental Health Foundation): Federally funded national youth mental-health organisation providing clinical and non-clinical support for 12-25 year olds through a network of centres. Comparable as a broader incumbent operating youth-focused mental health services in Australia, including rural outreach programs that overlap with RRMH's Rural Minds Youth and Deadly Thinking Youth offerings.
• Beyond Blue: Australia's largest mental-health NFP, providing information, support and workplace programs on depression, anxiety and suicide prevention across the general population. Comparable as a broad incumbent offering overlapping mental-health literacy, suicide-prevention awareness and workplace training in the same Australian market, though at national scale rather than RRMH's rural/Indigenous niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/rrmentalhealth
• Facebookfacebook.com/ruralandremotementalhealth
• LinkedInlinkedin.com/company/ruralandremotementalhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Rural & Remote Mental Health