Asahi Electronics

Name

Asahi Electronics

Legal name

アサヒ電子株式会社 (Asahi Denshi Co.,Ltd.)

Website

https://asahi-gp.co.jp

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Electronics Manufacturing Services (EMS)

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Relay and Industrial Control Manufacturing (335314), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)

akta.pro secondary industries

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF), Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)

Keywords

• Electronics manufacturing services
• SMT assembly
• Micro-soldering repair
• Automotive electronics manufacturing
• Hardware startup support

Headquarters

HQ city

Fukushima

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. EMS Manufacturing Services: Full-cycle electronics manufacturing services covering design development, parts procurement, production engineering, assembly, inspection, tooling fabrication, manufacturing, and repair. Revenue is generated through per-project manufacturing fees based on production volume and complexity. One-stop service model reduces customer burden.
2. Repair (リペア) Services: Specialized repair services for electronic assemblies including BGA/CSP replacement, IC reballing, panel/touchscreen repair, and board-level rework. Revenue generated per repair job, with cost advantages for customers versus replacement. Contributes to environmental sustainability through component recycling.
3. Development Planning and Startup Support: Product development support from concept to mass production for startup companies. Includes design services, prototyping, jig/tooling fabrication, and assembly. Revenue derived from development fees and subsequent manufacturing contracts.
4. Proprietary Product Sales: Sales of proprietary developed products including Megusapo eye drop assistance device, Ridge Hawk 2 drone flight controllers (discontinued), Neoale solar monitoring system (discontinued), and Sleep Dr. non-contact sleep monitoring system (discontinued).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Asahi Electronics is a Japan-based EMS (Electronics Manufacturing Services) company offering one-stop production from design development, parts procurement, and production engineering through SMT assembly, inspection, jig/tooling fabrication, manufacturing, and after-market specialty repair. It also provides startup product-development support and sells a small lineup of proprietary devices (most notably the Megusapo eye-drop assistance device), serving customers primarily in the automotive, medical, and consumer electronics sectors.

Differentiator

Problem solved

Functional benefit

Brands

• めぐさぽ (Megusapo): Eye drop assistant device for elderly and those with eye conditions (cataracts, glaucoma) that supports medication administration through voice and light guidance. Available in compact, normal, and robot-assist versions.
• Neoale (ネオアレー)
• 睡眠Dr. (Suimin Doctor)
• Ridge Hawk 2
• テレピー (Telepii)

Products and services

• EMS Manufacturing Services (OEM受託生産) One-stop electronics manufacturing services from design development through parts procurement, production engineering, SMT assembly, inspection, and jig/tooling fabrication for automotive, medical, consumer, and IoT electronics customers.
• Specialty Repair Services (リペア事業) Specialty repair of electronic assemblies including BGA/CSP replacement, IC reballing, board modification, and panel/liquid-crystal/touch-panel separation and replacement — cases that other firms refuse to handle.
• Development Planning & Startup Support (開発企画事業 / スタートアップ支援) End-to-end product development support from concept to small-batch mass production for hardware startups, including design, prototyping, jig and tooling fabrication, and assembly.
• Megusapo (めぐさぽ) Eye Drop Assistance Device Proprietary voice- and light-guided eye-drop positioning device for elderly and vision-impaired users with conditions such as cataracts and glaucoma, with three variants ranging from a compact battery-powered unit to a home-use robotic assistive model.
• Telepii (テレピィ) Telepresence Robot Manufacturing Compact telepresence robot into which a smartphone is placed to enable remote 360-degree movement for family communication; manufactured by Asahi Electronics for partner iPresence Co., Ltd.

Quantifiable outcome

• 0201 chip size mounting capability — among the smallest components commercially available
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature11 records

Partnerships

Four partnerships are on record, tiered minor and core.

• 経済産業省 (Ministry of Economy, Trade and Industry)minorOthers · 8 July 2025Asahi Electronics obtained the 'Business Continuity Strengthened Plan' certification from METI, recognizing their ability to maintain operations during emergencies.
• iPresence株式会社 (iPresence Co., Ltd.)coreStrategic or Co-development Partner · 21 January 2025Asahi Electronics made a capital investment in iPresence Co., Ltd. in January 2025. iPresence is a startup company that developed 'Telepii', a telepresence robot for remote family communication. Asahi Electronics manufactures the Telepii product and provides startup support services.
• 株式会社リビングロボット (Living Robot Co., Ltd.)coreStrategic or Co-development PartnerAsahi Electronics manufactures 'Aruku Mechatronic Wnego', a programming education robot developed by Living Robot. The product is used in schools in Fukushima and Fukuoka prefectures. Asahi provides manufacturing, startup support, and has participated in co-promotion activities including classroom demonstrations.
• 株式会社エンルート (EnRoute Co., Ltd.)minorStrategic or Co-development PartnerStrategic partnership for co-development of the Japanese-made 'Ridge Hawk 2' drone flight controller. EnRoute contributed drone industry expertise while Asahi contributed automotive-grade manufacturing know-how to create a domestically produced flight controller.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Scanfil: Finnish-listed EMS firm with strong European automotive and industrial customer base. Useful peer for small-batch industrial EMS economics in a different regional market.
• Note AB: Sweden-based EMS group focused on small-batch, high-mix industrial customers. Comparable business-model archetype (small-batch, complex EMS) but operating in a different geography.

Broad incumbents

• Benchmark Electronics: Global EMS provider with concentrated strength in complex, regulated automotive, aerospace, and medical manufacturing — overlapping Asahi's core precision/regulated verticals at a much larger scale.
• Kimball Electronics: US-listed EMS with automotive, medical, and industrial verticals. Comparable end-market mix and similar margin profile to a precision-focused mid-market EMS like Asahi, though at meaningfully larger scale.
• Sanmina: US-headquartered EMS with deep automotive, medical, and industrial exposure. Directly comparable industrial/automotive customer base to Asahi at greater scale.
• Jabil: Global tier-1 EMS with strong automotive and healthcare verticals. Competes for the same enterprise customers Asahi pursues, with broader geographic reach and deeper supply-chain finance.
• Flex: Worldwide EMS/ODM with diversified end-markets including automotive and industrial. Represents the global-scale competitive threat Asahi confronts when Japanese customers evaluate offshore alternatives.
• Hon Hai Precision Industry (Foxconn): Global largest EMS provider with massive scale across consumer electronics, computing, and increasingly automotive. Sets the cost benchmark Asahi's precision-differentiation must outperform for outsourced work.

Direct peers

• Daiko Denshi Holdings: Japanese mid-market electronics manufacturer offering EMS/contract manufacturing services including SMT assembly and box-build — direct competitor for the same Japanese OEM and startup customers Asahi serves.
• Nippon Manufacturing Services: Tokyo-listed Japanese EMS firm (TSE: 2155) specializing in small-batch, prototype-to-mass-production manufacturing — directly comparable to Asahi's startup-support and one-stop EMS positioning in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Asahi_denshi
• Instagraminstagram.com/asahidenshi
• LinkedInlinkedin.com/company/asahi-best-base-indonesia-pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asahi Electronics