SMSF Engine

What SMSF Engine does

SMSF Engine Pty Ltd is an Australian specialist administration provider that delivers fixed-fee self-managed superannuation fund (SMSF) services to accounting firms and licensed financial advisers, operating since 2012 as a wholly-owned subsidiary of Sequoia Financial Group Ltd (ASX:SEQ). The company does not sell directly to SMSF trustees; instead it acts as a back-office partner to professional firms, which retain client relationships, communications, and branding control. White-label service options are available for firms wanting to present deliverables under their own brand.

The core product is a cloud-based administration platform with encrypted data storage, integrated bank and broker data feeds, mandatory multi-factor authentication, and 24/7 portal access. The platform integrates with BGL360 (BGL Simple Fund 360) and Class Super for transaction processing and financial statement preparation, and is authorised by the ATO to provide Digital Services through the ATO Digital Services Gateway. Service offerings span three administration tiers, Daily ($1,240/yr), Daily Plus ($2,200/yr), and Annual ($990/yr), plus standalone professional services including tiered audits (Green $595, Amber $695, Red quoted), actuarial certificates ($198), residential property valuations ($99), title searches ($55-$275 by state), tax return lodgement, and SMSF establishment. The team operates from Melbourne (headquarters) and Sydney offices with Australian-qualified professionals averaging 10+ years of SMSF technical experience.

Go-to-market is exclusively B2B via direct sales, content marketing, and referral partnerships with industry bodies including NTAA, SMSF Association, Chartered Accountants ANZ, and CPA Australia. SMSF Engine is the recommended SMSF administrator for NTAA members, and bundles audits through the Assurify panel and SMSF establishment through sister-firm Constitute. Pricing is flat-fee with no lock-in contracts, no hidden fees, and white-label flexibility, with bundling incentives that reduce per-unit cost compared to standalone procurement. The company does not publicly disclose revenue, headcount, or funding.

Name

SMSF Engine

Legal name

SMSF Engine Pty Ltd

Website

https://smsfengine.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SMSF Engine is an Australian SMSF administration specialist that provides fixed-fee, cloud-based back-office compliance, audit, and reporting services exclusively to accounting firms and licensed financial advisers across Australia.

Ownership category

akta.pro rank

Product category

SMSF Administration Services

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

Keywords

• SMSF administration services
• Superannuation fund compliance
• Accounting firm outsourcing
• SMSF audit services
• Actuarial certificate services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Daily SMSF Administration: Annualised fixed fee of $1,240 per fund (~$103.33/month) covering software, ongoing administration, compliance management, financial statement preparation, and pro-forma SMSF tax returns. Includes free technical support and setup of electronic file ($180). Tax agent service available as an add-on ($352). ASIC agent for corporate trustee available as add-on ($110).
2. Annual SMSF Administration: Annual fixed fee of $990 per fund covering annual administration, compliance review, statutory accounts, and pro-forma tax returns. Add-ons include tax lodgement ($352), ASIC agent ($110), and annual audit ($380). Setup fee $180.
3. Daily Plus Administration: Enhanced daily service including fund mailbox management, ASIC and ATO representation, year-end audits, and client liaison. Bundled pricing at $2,200/year (~$183.33/month) with tax agent and ASIC agent services included.
4. Standalone SMSF Audits: Independent SMSF audit services delivered through Assurify panel. Tiered pricing: Green (standard) $595, Amber (moderate complexity) $695, Red (high complexity) upon application. Audit Contravention Report (ACR) attracts additional $605 fee.
5. Actuarial Certificates: Flat fee of $198 per certificate, included free when bundled with Daily or Annual administration. Standalone DIY option $143. Certificate is reviewed and used to finalise annual SMSF accounts for ECPI calculation.
6. Property Valuations and Title Searches: Residential property valuation $99. Title searches: NSW/VIC/QLD $55, NT $275, all other states $99. Bundled with administration for audit and compliance purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SMSF Engine provides outsourced SMSF (self-managed superannuation fund) administration, audit, and compliance services to accounting firms and licensed financial advisers across Australia. Core offerings include Daily, Daily Plus, and Annual SMSF administration packages, independent SMSF audits via a panel of auditors, actuarial certificates, residential property valuations, title searches, SMSF tax return lodgement, and fund establishment. All services are delivered through a cloud-based portal with white-label options and managed by Australian-qualified professionals in Melbourne and Sydney.

Product overview

SMSF Engine is a cloud-based SMSF administration platform offering flexible packages for accountants and financial advisers. The core product portfolio consists of three administration tiers: Daily SMSF Administration (real-time processing with 24/7 portal access), Daily Plus (enhanced with trustee services), and Annual Administration (year-end compliance only). These core services can be bundled with independent audits (Green/Amber/Red tiered pricing) and supplemented with standalone add-ons including actuarial certificates ($198), residential property valuations ($99), title searches ($55-$275), SMSF tax return preparation and lodgement, and fund establishment/deed services. The platform integrates with BGL Simple Fund 360 and Class Super for transaction processing and compliance management, with all data hosted onshore in Australia. White-label options are available for firms seeking to brand deliverables under their own identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily SMSF Administration
• Daily Plus SMSF Administration
• Annual SMSF Administration
• Independent SMSF Audits
• SMSF Actuarial Certificate
• Residential Property Valuation
• Title Search
• SMSF Tax Return Preparation and Lodgement
• SMSF Establishment and Deed Services
• White-Label SMSF Administration

Quantifiable outcome

• Over 300 SMSF annual returns managed per individual accountant on the team
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ConstitutecoreStrategic or Co-development PartnerMelbourne-based legal structures specialist supporting financial advisers with company, trust, and SMSF establishment services. Constitute is part of the Sequoia Group. SMSF Engine refers clients for online SMSF establishment through Constitute (constitute.com.au) and Constitute DocsCentre portal.
• NTAA CorporatecoreStrategic or Co-development PartnerNTAA Corporate is an Incorporated Legal Practice supporting accountants and advisers with the establishment and variation of Self-Managed Superannuation Funds. Their in-house solicitors handle companies and trusts for advice clients. Trusted by NTAA members since 2003. A key partner firm for legal documentation services.
• AssurifycoreImplementation/ SI/ Consulting PartnerAssurify is the endorsed SMSF audit firm for the NTAA. They provide independent, ASIC-registered SMSF audits through SMSF Engine's bundled and standalone audit services. Audits comply with Australian Auditing Standards and ethical requirements. Assurify has been providing audit services to SMSF Engine clients across all complexity tiers.
• National Tax and Accountants' Association (NTAA)coreStrategic or Co-development PartnerSMSF Engine is a member of the NTAA and is the recommended SMSF administrator for NTAA members. The NTAA partnership provides referrals to thousands of accounting firms across Australia. SMSF Engine staff participate in NTAA training and events.
• SMSF AssociationminorStrategic or Co-development PartnerSMSF Engine is a member of the SMSF Association (formerly SPAA). Staff receive ongoing SMSF-specific training through the association ensuring knowledge remains current and compliant. The association is a key industry body for SMSF professionals in Australia.
• Chartered Accountants Australia and New Zealand (CA ANZ)minorStrategic or Co-development PartnerSMSF Engine is affiliated with Chartered Accountants Australia and New Zealand (CA ANZ). Professional memberships with key industry bodies support staff development and industry credibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BGL Corporate Solutions: Provider of BGL Simple Fund 360 software which SMSF Engine uses; also offers corporate SMSF administration services. Both a key technology vendor and a competing admin provider.
• SuperSmart: Australian SMSF administration specialist servicing accounting firms and financial advisers with similar fixed-fee processing, audit coordination, and compliance support. Directly competing in same B2B niche.
• Class Super: Provider of Class Super SMSF software integrated by SMSF Engine, with expanding admin services. Functions as both platform partner and adjacent admin service competitor.
• ESUPERFUND: Online SMSF administration platform providing fixed-fee admin, audit, and compliance services to accountants and trustees. Competes in the same B2B and tech-enabled SMSF admin space.
• Australian Executor Trustees (AET): Trustee and SMSF administration provider offering establishment, custody, and compliance services to advisers and trustees. Comparable SMSF admin service with established market presence.
• Multiport SMSF Administration: Multiport offers B2B SMSF administration services to accounting and advisory firms across Australia with similar transaction processing and compliance reporting. Directly comparable service model.
• Ampersand Specialised SMSF Solutions: Specialist SMSF administration provider serving accountants and advisers with daily and annual processing, plus audit services. Comparable niche B2B SMSF admin offering.
• SuperConcepts: One of Australia's largest SMSF administration providers, offering daily, annual, and audit services to accountants and advisers. Directly comparable B2B SMSF admin business model.
• Heffron SMSF Solutions: Heffron provides SMSF administration, consulting, and establishment services to accountants and advisers. Comparable B2B SMSF admin and technical support offering.

Broad incumbents

• Insignia Financial (formerly IOOF): Large Australian financial services group owning SuperConcepts SMSF admin. Operates in broader wealth management and platform space with SMSF administration as part of a wider portfolio.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smsf-engine

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMSF Engine