PragmatiQ

What PragmatiQ does

PragmatiQ Solutions Ltd. is a privately held UK IT consultancy founded in 2017 and headquartered in Milton Keynes. It operates as a Microsoft Solutions Partner designing and implementing bespoke customer relationship management (CRM) and business process solutions built on Microsoft Dynamics 365 and the Microsoft Power Platform (Power BI, Power Automate, Power Apps, Power Pages), with additional capabilities spanning Microsoft Copilot Studio, Microsoft Azure, Microsoft Business Central, and Microsoft Fabric. The firm serves UK-based organisations across seven verticals, including charities and non-profits, membership organisations, financial services, education, training providers, health and social care, and professional services, with a documented customer base of at least 19 named clients such as James' Place, The Drapers' Company, Retail Motor Industry Federation, Impact Handling, and Zest.

Name

PragmatiQ

Legal name

Pragmatiq Solutions Ltd.

Website

https://pragmatiq.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

PragmatiQ is a UK-based Microsoft Solutions Partner that designs and implements bespoke Dynamics 365 and Power Platform CRM and business solutions for charities, membership bodies, financial services, education, healthcare, and professional services firms.

Ownership category

akta.pro rank

Product category

IT Consulting

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

CRM Managed Services & Support (BPAEAGAD)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Dynamics 365 implementation
• Power Platform consulting
• CRM implementation services
• Digital transformation consulting
• Microsoft solutions partner

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Consultancy: Provides strategic guidance to help organisations understand challenges, shape approaches, and align technology with business vision and long-term goals.
2. Implementation & Delivery: Delivers Microsoft Dynamics 365, Power Platform, and Copilot Studio implementations using agile methodology with iterative development, regular playbacks, and user acceptance testing.
3. Managed Service: Ongoing support, proactive guidance, and continuous improvement recommendations post-implementation to maximise solution value.
4. Project Recovery: Specialist services to recover and stabilise failing or underperforming technology projects.
5. Power Platform Consultancy: Expert guidance and development services for Power Apps, Power Automate, Power BI, and Power Pages implementations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

PragmatiQ is a UK-based Microsoft Solutions Partner that designs, implements, and supports bespoke CRM and business solutions built on Microsoft Dynamics 365, the Power Platform, Copilot Studio, Azure, Business Central, and Fabric. The firm delivers end-to-end services from strategic consultancy and agile implementation through to managed services and project recovery, with sector-specific accelerators for charities, education, and membership organisations.

Product overview

PragmatiQ operates as a Microsoft Solutions Partner offering a comprehensive portfolio of services and solutions built on Microsoft technologies. The core offering centres on Microsoft Dynamics 365 (CRM suite with Sales, Customer Service, Customer Insights, Field Service, Project Operations, and Customer Voice modules) and the Microsoft Power Platform (Power BI, Power Automate, Power Apps, Power Pages). These are complemented by Microsoft Copilot Studio with an AI Agent Launchpad for AI-powered agents, Microsoft Business Central (ERP), Microsoft Azure (cloud infrastructure), and Microsoft Fabric (data platform). PragmatiQ delivers these through professional services including Strategic Consultancy, Implementation & Delivery, Managed Service, Project Recovery, and Power Platform Consultancy. They also offer sector-specific accelerators for charities (Fundraising Accelerator) and education (Teaching School Hub Accelerator). The architecture follows a platform-plus-modules model where clients select from the Microsoft ecosystem and PragmatiQ provides bespoke customisation, implementation, and ongoing support.

Differentiator

Problem solved

Functional benefit

Brands

• Fundraising Accelerator: Bespoke CRM accelerator for charity fundraising management including donor tracking, gift aid, and campaign management.
• Teaching School Hub Accelerator
• AI Agents for Charities
• AI Agents for Membership Organisations
• AI Agents for Professional Services
• AI Agent Launchpad

Products and services

• Strategic Consultancy Strategic guidance service helping organisations understand challenges, shape the right approach, and align technology with long-term goals, including requirements gathering, process analysis, and solution architecture.
• Implementation & Delivery Agile implementation service covering Inception, sprint-based Implementation, Cutover (go-live preparation), and Post-Implementation phases with training and hyper-care support.
• Managed Service Ongoing support, proactive maintenance, and continuous improvement recommendations after implementation to help organisations evolve and grow with confidence.
• Project Recovery Specialist service to recover and stabilise failing or underperforming technology projects.
• Power Platform Consultancy Specialist consultancy for Power Platform implementations, helping organisations leverage Power Apps, Power Automate, Power BI, and Power Pages effectively.
• Fundraising Accelerator Bespoke CRM accelerator for charity fundraising management including donor tracking, gift aid, and campaign management, part of Microsoft Dynamics 365 for Charities.
• Teaching School Hub Accelerator Bespoke CRM solution tailored for teaching school hubs to manage schools, courses, and teacher professional development.
• AI Agent Launchpad Accelerator for exploring AI, agents, and automation with Microsoft Copilot. Helps organisations design and deploy custom AI agents.

Quantifiable outcome

• Impact Handling achieved 75% reduction in admin time, cutting quoting time from 8 to 2 hours per month
• +2 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationPragmatiq is a Microsoft Solutions Partner with deep expertise in Microsoft Dynamics 365, Power Platform, Copilot Studio, Azure, Business Central, and Fabric. They design and implement bespoke solutions leveraging the full Microsoft technology stack to help organisations drive efficiency, innovation, and growth.
• Microsoft Business CentralcoreTechnology or IntegrationMicrosoft Dynamics 365 Business Central implemented alongside Dynamics 365 Field Service for SetPoint22, replacing legacy Sage system to create fully connected platform across operations and finance.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Accenture Microsoft Business Group: Global SI with deep Microsoft alliance and large-scale Dynamics 365 implementations. Indirect competitor that constrains PragmatiQ's ability to win larger enterprise mandates and anchors pricing benchmarks in the UK.
• Avanade: Joint Accenture–Microsoft venture and the largest pure-play Microsoft Dynamics 365 implementation partner globally. Directly comparable to PragmatiQ as a Microsoft-focused CRM/ERP services firm, but operating at vastly larger scale and with multi-region delivery.
• Symphony (part of NTT Data): Microsoft Gold Partner and Dynamics 365 specialist acquired by NTT Data. Comparable as a Microsoft-first CRM services firm with UK delivery capability, though now part of a much larger global services group.
• Capgemini Microsoft Practice: Global systems integrator with a substantial Microsoft Dynamics 365 and Power Platform delivery practice. Competes for enterprise transformation deals that overlap with PragmatiQ's mid-market and enterprise segments in the UK.
• KPMG Microsoft Services: Big Four advisory firm with a dedicated Microsoft alliance delivering Dynamics 365, Azure, and Power Platform implementations. Competes with PragmatiQ for larger UK enterprise mandates where scale and advisory breadth matter.
• DXC Technology: Global IT services provider with Microsoft Dynamics 365 and modern workplace capabilities. Provides an alternative for enterprise customers evaluating larger partners against boutique specialists like PragmatiQ.

Direct peers

• HSO: Specialist Microsoft Dynamics 365 and Power Platform implementation partner with strong UK and European presence. Closely comparable to PragmatiQ in focus on Microsoft platform services for mid-market and enterprise customers across multiple verticals.
• Columbus Global: International Microsoft Dynamics 365 and Business Central partner with UK presence, focused on industry-specific ERP/CRM implementations. Comparable in technology stack and vertical-led delivery model to PragmatiQ.
• Preact: UK-based Microsoft Solutions Partner specialising in Dynamics 365, Power Platform, and SharePoint implementations for charities, membership organisations, and mid-market firms. Highly comparable to PragmatiQ on geography, size, and vertical focus.

Emerging players

• Whetherly: UK Microsoft partner delivering Dynamics 365 and Power Platform solutions to SMEs and charities. Overlaps with PragmatiQ on Microsoft stack and UK mid-market/charity focus, though smaller and more narrowly positioned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Pragmatiq__
• YouTubeyoutube.com/channel/UCvR5B1Rom4PKgXwZEj6Yn1w
• Facebookfacebook.com/PragmatiqSolutionsLtd
• LinkedInlinkedin.com/company/pragmatiq-solutions-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PragmatiQ