What Etisalat Services Holding does

Etisalat Services Holding (ESH) is a UAE-based holding company wholly owned by e& (formerly Etisalat Group), founded in 2006 and headquartered in Dubai. The company provides strategic direction and corporate support to seven independent business units operating across telecom infrastructure (Tamdeed Projects, operating since 1996 in fiber optics and GPON/FTTH), data center and cloud services (EDCH), corporate training (e& Academy), facilities management (eFM), digital marketing (eIS), EV charging infrastructure (charge&go), and tech-enabled hotel accommodation (eStay Hotel). Until 2022 the portfolio was exclusively B2B, serving government and large enterprise clients; since 2022 ESH has diversified into B2C, principally through charge&go (soft-launched October 2023) and eStay Hotel.

The business model is multi-stream: professional services and managed services contracts (telecom infrastructure, facilities management, data centers), training program fees and certifications (e& Academy), digital marketing agency fees (eIS), transaction-fee revenue from EV charging (charge&go), hotel bookings (eStay Hotel), and hardware sales of eSim and SIM cards (EDCH). Distribution operates through direct enterprise field sales to government and large enterprise clients, complemented by B2B2C channel partnerships with property developers (Nakheel), hotel operators (The First Group), and parking infrastructure providers (Parkin). The flagship commercial relationship is a 10-year partnership with Parkin Company PJSC, announced August 2025, to deploy 200 ultra-fast DC EV charging stations across Dubai.

ESH's go-to-market is anchored by the e& brand and parent-company relationships, with active partnerships in the UAE government sector (Sharjah Police, SCCI, Expo Centre Sharjah, UAE Cyber Security Council) and large enterprise customers across hospitality, real estate, and telecom (notably the EarthLink Academy extension into Iraq). The company participates in major regional technology events such as GITEX Global for partnership announcements and corporate positioning. The company does not publicly disclose pricing, revenue, or detailed financial metrics, consistent with its status as a privately held subsidiary of a larger telecom group.

Name

Etisalat Services Holding

Legal name

Etisalat Services Holding

Website

https://esh.ae

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Etisalat Services Holding is a UAE-based holding company (wholly owned by e&, formerly Etisalat Group) operating seven business units spanning telecom infrastructure, data centers, corporate training, facilities management, digital marketing, EV charging, and tech-enabled hotel accommodation for government and large enterprise clients across the UAE and select regional markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. B2B Services — Telecom Infrastructure & ICT: Tamdeed Projects delivers telecom infrastructure, fiber optic networks, and ICT solutions for urban development. EDCH provides data center, cloud, and IT infrastructure solutions. Revenue is generated through project-based contracts and service agreements with enterprise clients.
2. Training & Development: e& Academy provides corporate training programs and certifications for telecom, leadership, cybersecurity, and emerging technologies. Revenue generated through training program fees, course certifications, and academy partnerships.
3. Facilities Management: eFM (eFacilities Management) provides end-to-end facilities management services focused on sustainability, safety, and operational excellence. Revenue derived from facilities management service contracts.
4. Digital Marketing Services: eIS (Etisalat Information Services) operates as a digital marketing agency delivering MarTech solutions and data-driven marketing services to businesses. Revenue generated through agency service fees.
5. EV Charging Solutions — charge&go: charge&go operates a network of ultra-fast DC EV charging stations across the UAE, serving both B2B (hotels, property developers, parking operators) and B2C customers. Revenue model based on per-use charging fees (transaction-based) and partnership agreements.
6. Hotel & Accommodation — eStay Hotel: eStay Hotel provides tech-enabled accommodation for professionals, trainees, and business guests. Revenue derived from hotel room bookings and associated hospitality services.
7. eSim & SIM Cards Manufacturing: EDCH offers eSim and SIM card manufacturing and distribution solutions. Revenue generated from hardware sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

No source data with a resolvable source ID was provided to describe the company's core offerings.

Product overview

Etisalat Services Holding operates as a diversified holding company with seven independent business units providing a comprehensive portfolio of B2B and B2C services. The core offerings include charge&go (EV charging infrastructure), e& academy (corporate training), eFacilities Management (smart facilities management), Etisalat Information Services (digital marketing), eStay Hotel (tech-enabled accommodation), Tamdeed Projects (telecom infrastructure and fiber optics), and EDCH (data center and cloud services). The portfolio was established in 2006 under e& (formerly Etisalat Group) and expanded in 2022 into B2C sectors including EV charging and hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• e& Academy: The region's leading corporate training hub, developing future-ready professionals and leaders.
• charge&go
• eFM (eFacilities Management)
• eIS (Etisalat Information Services)
• eStay Hotel
• Tamdeed Projects
• EDCH (Emirates Data Centre Holding)

Quantifiable outcome

• EV charging rollout designed to serve over 40,000 EV vehicles across Dubai
• +3 more outcomes

Named customers7 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Parkin Company PJSCflagshipStrategic or Co-development Partner · 19 August 2025Landmark 10-year strategic partnership to deploy 200 ultra-fast DC EV charging stations across Dubai's public parking facilities. The rollout begins in October 2025 with 20 initial stations, expanding to 200 within 12 months.charge&go, a subsidiary of Etisalat Services Holding, will install and operate the charging infrastructure, accessible via Parkin's mobile application. Designed to serve over 40,000 EV vehicles, supporting Dubai's 2040 urban master plan and sustainable development goals.
• Schneider ElectriccoreTechnology or Integration · 30 January 2024Strategic collaboration to develop EV charging infrastructure in the UAE. Schneider Electric provides energy management and automation solutions, including EV charging hardware, field assessment, installation, and comprehensive support services. The partnership includes installing EV charging solutions at Etisalat Academy by e&, supporting a scalable charging network to promote widespread EV adoption.
• Nakheel Community Management (NCM)coreStrategic or Co-development Partner · 11 December 2023MOU signed to install EV charging stations across Nakheel communities including Palm Jumeirah, JVC, Galleries, District One, Discovery Gardens, Al Furjan, Palm Tower, Palm West, and Palm East. The initial six-month proof of concept includes five electric vehicles with dedicated fleet charging facilities at District One and Nakheel Mall.
• The First GroupcoreStrategic or Co-development Partner · 25 October 2023MOU for installation of EV charging stations at six hotel properties — The First Collection at Jumeirah Village Circle, The First Collection Business Bay, Tryp by Wyndham Dubai, Wyndham Dubai Marina, Citadines Metro Central Dubai, and Grand Heights. The First Group becomes Dubai's first hospitality company to adopt EV charging infrastructure across its portfolio.
• UAE Cyber Security CouncilcoreStrategic or Co-development Partner · 20 October 2023Collaboration on the Cyber Sniper Program at Etisalat Academy by e& — a comprehensive cybersecurity training initiative for UAE government employees. The program covers ethical hacking, incident response, and digital forensics. First batch graduated 26 government employees during GITEX Global 2023.
• EarthLinkcoreStrategic or Co-development Partner · 4 July 2023Strategic MOU to establish EarthLink Academy in Iraq — a dedicated training facility for EarthLink employees. Etisalat Academy by e& will develop a comprehensive GPON FTTH Networks & Services Training Programme, covering telecom concepts, fiber optic networks, emerging technologies (IoT, AI), data center solutions, and leadership. Training to be led by Etisalat Academy experts.
• Sharjah Chamber of Commerce and Industry (SCCI)minorStrategic or Co-development Partner · 3 April 2023Coordination meeting to develop the digital environment of the SCCI, support digital services growth, and foster digital economy initiatives for the Sharjah business community. Both parties explored cooperation mechanisms for development projects strengthening the UAE's digital economy.
• Sharjah PoliceminorGTM or Marketing Partner · 25 March 2023Coordination meeting on optimal investment in ICT solutions and digital technologies. The engagement focuses on sharing best practices in information and communication technology to support Sharjah Police's security operations and Ministry of Interior strategic goals 2023-2026.
• Expo Centre Sharjah (ECS)minorStrategic or Co-development Partner · 19 February 2023Coordination meeting to enhance cooperation for developing the exhibitions and conferences industry. Both parties discussed ICT and digital solutions to enhance services for exhibitors and visitors, and reviewed upcoming events and exhibitions planned by ECS.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Equinix: Global data center and interconnection operator. Comparable to ESH's EDCH unit on data center and cloud infrastructure delivery, though at vastly larger scale and geographic reach.
• Capgemini: Global IT services, consulting, and digital transformation firm. Comparable to ESH's enterprise ICT and digital services posture, particularly the eIS digital marketing and Tamdeed infrastructure integration work.
• e&: Parent company of ESH and one of the largest telecom groups in the Middle East. Comparable as the broader incumbent whose portfolio (telecom, IT services, digital, sub-brands) overlaps significantly with ESH's seven business units.
• Tata Communications: Diversified telecom and digital services provider serving enterprise and government globally. Comparable to ESH's combined telecom infrastructure (Tamdeed), ICT (EDCH), and digital marketing (eIS) offerings under a single holding structure.

Emerging players

• ChargePoint: Largest EV charging network in North America and Europe, offering hardware, software, and network services to B2B and B2C segments. Closest global operating-model peer to charge&go's networked DC fast-charging approach.

Direct peers

• Imdaad: UAE-based integrated facilities management company serving commercial, residential, and industrial clients. Directly comparable to ESH's eFM subsidiary on geography, customer segments, and sustainability-led service positioning.
• du (Emirates Integrated Telecommunications Company): UAE's second telecom operator providing fixed, mobile, and ICT/digital services to enterprise and government. Most directly comparable peer to ESH's Tamdeed and EDCH units given overlapping UAE telecom/ICT footprint and government-customer overlap.
• Farnek Services: UAE-based facilities management provider serving commercial and residential properties with sustainability-led service offerings. Directly comparable to ESH's eFM unit on geography, customer base, and service scope.

Regional players

• ADNOC Distribution: UAE-listed fuel retail and convenience operator aggressively expanding EV charging across its station network. Directly comparable to charge&go as a UAE-based EV charging infrastructure competitor with strong site-access economics.

Others

• Schneider Electric: Global energy management and automation leader and ESH's strategic technology partner for EV charging. Comparable as an EV infrastructure enabler and broader adjacent player in the same value chain as charge&go.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ESH_LLC
• LinkedInlinkedin.com/company/etisalatservicesholding

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etisalat Services Holding