What BUPI CLEANER does

BUPI Golser Maschinenbau GmbH, operating under the BUPI CLEANER brand since 1954, is a Hallein, Austria-based manufacturer of industrial aqueous (water-based) parts and container cleaning systems. The company's core product platform consists of two standard families, POWERTEC (BASIC, PRO, PREMIUM, KLT PRO, RSS variants) and TOPLOADER (TL, TL-K), which are single-chamber spray cleaning machines with payloads from 700 kg to 1,500 kg, configured around Siemens SIMATIC control systems, Grundfos IE3-IE5 efficiency-class pumps, and integrated RTG cleantec coalescence oil separation. Beyond the standard catalogue, BUPI builds fully customised special plants (e.g., portal systems, Rhönrad honeycomb wheel systems, continuous cleaning lines) and dedicated paint stripping systems for removal of paint and KTL coatings from components and workpiece carriers. The firm also operates a Technical Centre at its Hallein headquarters for customer washing trials.

The business is a project-based industrial capital equipment vendor serving enterprise customers primarily in the DACH region and broader Europe, with documented references across automotive OEMs and Tier-1 suppliers (Scania, Magna, Renault Trucks, MAN, Volvo, Collini, REMUS), industrial machinery (Liebherr, voestalpine, Palfinger, Fill, Pöttinger, Fortuna), energy (GE Jenbacher), lighting (Zumtobel), and building products (Schlotterer, LBH). Revenue is generated through one-time hardware sales of cleaning systems and custom plants, supplemented by after-sales maintenance, repair, spare parts (with a 10-year availability guarantee), and a contract manufacturing service line that uses the same Trumpf and CNC equipment for external precision machining and sheet metal work. Go-to-market combines direct enterprise sales from headquarters for key accounts with a network of country channel partners in Austria, Germany, Switzerland, Czech Republic/Slovakia, and the United Kingdom, supported by trade fair participation (AMB 2024, Intertool 2022, PARTS2CLEAN 2019). BUPI is a privately held, family-owned GmbH managed by the Golser family, with approximately 25 employees, ISO 9001 certification since 2004, and a 70-year operating history culminating in 14,500+ systems installed across 50+ countries as of 2024.

Name

BUPI CLEANER

Legal name

BUPI Golser Maschinenbau GmbH

Website

https://bupicleaner.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

BUPI Golser Maschinenbau GmbH manufactures BUPI CLEANER industrial aqueous parts and container cleaning systems (POWERTEC and TOPLOADER series) and custom special plants, serving enterprise customers across automotive, industrial machinery, energy, and lighting sectors in 50+ countries from its Hallein, Austria headquarters.

Ownership category

akta.pro rank

Product category

Industrial Parts Cleaning Equipment

akta.pro primary industry

Parts Washing & Degreasing Equipment (IMAHALAD)

Keywords

• Industrial parts cleaning
• Aqueous cleaning systems
• Automated cleaning machines
• Industrial parts washers
• Surface cleaning technology

Headquarters

HQ city

Hallein

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Cleaning Machine Sales: Sale of standard and customised industrial parts cleaning systems, paint stripping systems, and container cleaning machines. Products include POWERTEC (BASIC, PRO, PREMIUM, KLT PRO, RSS) and TOPLOADER (TL, TL-K) series, as well as custom-designed special plants. Revenue is generated through one-time hardware sales with supplementary service, maintenance and spare parts contracts.
2. Custom Systems & Special Plant Construction: Development and manufacture of completely individual systems tailored to specific requirements of customers' businesses. Customised systems for specific cleaning applications including portal cleaning systems, Rhönrad (honeycomb wheel) cleaning systems, and continuous cleaning systems.
3. Maintenance, Repairs and Spare Parts: Comprehensive after-sales service including repairs, maintenance, and spare parts supply. BUPI Golser guarantees spare parts availability for at least 10 years. Common spare parts come directly from stock. Troubleshooting starts on the next working day at the latest.
4. Contract Manufacturing (Lohnfertigung): Precision machining and sheet metal processing services for external customers. Includes CNC-controlled machining, turning, milling, drilling, welding, and press brake operations for ferrous and non-ferrous metals as well as plastics. Prototypes and small series are manufactured individually to customer specifications.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

BUPI CLEANER, produced by BUPI Golser Maschinenbau GmbH, designs and manufactures industrial aqueous (water-based) parts and container cleaning systems under the BUPI CLEANER® brand. The product range centers on the POWERTEC and TOPLOADER series of single-chamber spray cleaning machines, complemented by paint stripping systems, fully customised special plant construction, and contract manufacturing services (sheet metal and precision machining).

Product overview

BUPI CLEANER is a premium industrial parts cleaning systems provider based in Hallein, Austria. The core product portfolio centers on two main series of standard spray cleaning machines: the POWERTEC series (Basic, Pro, Premium, KLT Pro, and RSS variants) featuring single-chamber aqueous spray cleaning with lifting door design and payloads from 700 kg to 1,500 kg; and the TOPLOADER series (TL and TL-K) offering top-loading configurations. Beyond standard systems, BUPI CLEANER provides specialized paint stripping systems for removing paint and KTL coatings from components, fully customized plant construction for specific customer requirements, and contract manufacturing services including sheet metal working and precision machining. The company, operating with approximately 25 employees, has delivered over 14,500 cleaning systems since 1954.

Differentiator

Problem solved

Functional benefit

Brands

• POWERTEC: Standard cleaning systems product line including POWERTEC BASIC, POWERTEC PRO, POWERTEC PREMIUM, POWERTEC KLT PRO, and POWERTEC RSS models.
• TOPLOADER

Products and services

• BUPI CLEANER POWERTEC BASIC Entry-level single-chamber aqueous spray cleaning system with lifting door design for payloads up to 700 kg, intended for industrial manufacturers needing automated parts cleaning.
• BUPI CLEANER POWERTEC PRO Mid-range single-chamber spray cleaning system for payloads up to 1,000 kg with fully automatic PLC control, aimed at industrial manufacturers requiring higher throughput.
• BUPI CLEANER POWERTEC PREMIUM Premium single-chamber spray cleaning system for payloads up to 1,500 kg with advanced automation and energy efficiency, targeting demanding industrial cleaning applications.
• BUPI CLEANER POWERTEC KLT PRO Specialized cleaning system for small load carriers (KLT) with two-bath design and horizontal rotation, designed for standardized container cleaning in industrial applications.
• BUPI CLEANER POWERTEC RSS Brush cleaning system for specialized applications such as aerospace wheel cleaning, using water-based cleaning with integrated brushes.
• BUPI CLEANER TOPLOADER TL Top-loading single-chamber cleaning system designed for easy loading from above, suitable for various industrial parts cleaning applications.
• BUPI CLEANER TOPLOADER TL-K Compact top-loading cleaning system variant designed for smaller workspaces and specific industrial cleaning requirements.
• BUPI CLEANER Paint Stripping Systems (Entlackungsanlagen) Systems for efficient removal of paint and KTL (cathodic dip coating) from components and workpiece carriers, offering in-house paint stripping solutions as an alternative to outsourcing.
• BUPI CLEANER Customized Systems (Kundenspezifische Anlagen) Individually designed and manufactured cleaning systems tailored to specific customer requirements and operational needs, developed as complete custom solutions including portal cleaning systems, Rhönrad (honeycomb wheel) cleaning systems, and continuous cleaning systems.
• BUPI CLEANER Contract Manufacturing (Lohnfertigung) Precision contract manufacturing services including sheet metal working (laser cutting, welding, press brake), machining production (CNC turning, milling, grinding, drilling), and assembly for ferrous and non-ferrous metals as well as plastics. Prototypes and small series manufactured to customer specifications.
• BUPI CLEANER Maintenance, Repairs and Spare Parts Comprehensive after-sales service including repairs, maintenance, and spare parts supply for installed BUPI CLEANER systems. Spare parts availability is guaranteed for at least 10 years, with troubleshooting commencing on the next working day at the latest.

Quantifiable outcome

• Cycle time reduction of approximately 40% (Fortuna Spezialmaschinen case)
• +7 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GrundfoscoreTechnology or IntegrationBUPI Golser relies on Grundfos's extensive, space-saving and energy-efficient portfolio of immersion, standard and close-coupled pumps for their cleaning systems. The Grundfos pumps contribute to reducing Total Cost of Ownership (TCO) and their worldwide service network is available to BUPI customers. Grundfos pumps are classified at IE3/IE4/IE5 energy efficiency levels.
• rtg cleantec GmbHcoreTechnology or IntegrationRTG cleantec GmbH developed the RTG System that removes particles and contaminants from BUPI CLEANER cleaning systems. The RTG coalescence separator reliably separates oil from water, discharges automatically and reduces bath change intervals, minimises downtime, reduces operating costs, increases quality (minimising particles) and saves chemicals. RTG provides manufacturer-independent advice on cleaning processes and also supplies systems to BUPI customers directly.
• Siemens AGcoreTechnology or IntegrationBUPI Golser relies on Siemens for control and drive technology and for equipping the BUPI CLEANER series with devices for operating and monitoring. The SIMATIC system from Siemens comprises first-class products and systems for diverse automation tasks. Through continuous further development, these remain current with modern machine requirements and are foundations for flexible and economical operation of BUPI plants.
• TRUMPFcoreTechnology or IntegrationBUPI Golser uses Trumpf machinery for sheet metal processing in their contract manufacturing operations. Specifically, a TruLaser 3030 lean edition cutting machine processes sheets of all metals from 0.5 to 20 mm thickness and sizes up to 1,500 x 3,000 mm. Trumpf also manufactures TruBend press brakes used at BUPI Golser.
• MAP PAMMINGER GmbHcoreChannel Partner/ Reseller/ DistributorMAP PAMMINGER GmbH is the primary sales and trading partner for BUPI Golser in Austria. The company is based in Gmunden and has been involved in joint customer projects including customised solutions (e.g., GE Jenbacher continuous cleaning system, Alois Pöttinger dual-portal system, APF Rhönrad cleaning system). They provide manufacturer-independent cleaning expertise and support in analysis and problem-solving for customers.
• Matthes Maschinen-Industrietechnik GmbHminorChannel Partner/ Reseller/ DistributorSales and trading partner covering Germany postal codes 0, 1, 2, 3, 4, 5, 6, 7. Located in Mettmann, Germany. André Matthes is the contact person.
• BUPI Suisse GmbHminorChannel Partner/ Reseller/ DistributorSales and trading partner for Switzerland. Based in Frenkendorf. Peter Utzinger is the contact person.
• IMTOS, spol. s r.o.minorChannel Partner/ Reseller/ DistributorSales and trading partner for Czech Republic and Slovakia. Based in Moravany near Brno. Petr Teverny is the contact person.
• Metalwash Ltd.minorChannel Partner/ Reseller/ DistributorSales and trading partner for United Kingdom. Based in Stroud, Gloucestershire. John Clark is the contact person.
• Kiska Design / FormschlussminorStrategic or Co-development PartnerIn 2006, BUPI Golser cooperated with Kiska Design and the Gmunden-based design studio Formschluss to develop and introduce a new design for existing standard cleaning systems.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Höckh Metall-Reinigungsanlagen GmbH: Höckh designs and builds industrial parts and surface cleaning systems (aqueous spray, immersion and multi-chamber) for metalworking and automotive suppliers. It competes head-on with BUPI in the DACH mid-market for custom-engineered cleaning plants.
• Karl Roll GmbH & Co. KG: Karl Roll is a long-established German manufacturer of industrial cleaning and surface-treatment systems (spray, flood and ultrasonic) for automotive, mechanical-engineering and aerospace customers — directly overlapping BUPI's standard and custom cleaning-machine portfolio.
• Mafac Schirm Group: Mafac (Schirm Group) is a German maker of aqueous spray and immersion industrial washing systems for mass production, with strong automotive and Tier-1 reference base. It targets the same aqueous, medium-to-large payload cleaning applications as BUPI's POWERTEC and TOPLOADER series.
• Pero AG: Pero AG manufactures industrial parts washing and surface-treatment systems (spray, flood, multistage) for automotive, electronics and general industry, with sites in Germany and Romania. Its standard and modular washer lines compete directly with BUPI's Powertec series in European mid-market tenders.
• SBS Ecoclean Group (Ecoclean): Ecoclean (formerly part of Dürr) is Europe's leading manufacturer of industrial aqueous and solvent parts-cleaning systems (EcoCcompact, EcoCclean, EcoCwave). It is the closest direct competitor to BUPI CLEANER in industrial workpiece/container washing equipment, serving the same automotive/Tier-1 and general industrial customers.

Broad incumbents

• Dürr AG: Dürr is a global industrial-engineering group whose portfolio historically included industrial parts cleaning (via Ecoclean, later divested to SBS) plus painting, finishing and environmental technology. It is relevant as a broad incumbent in industrial cleaning and surface-treatment rather than a niche specialist peer.

Emerging players

• Elma Schmidbauer GmbH: Elma manufactures ultrasonic and multifrequency cleaning systems for industrial and laboratory use, including surface-preparation and parts washing. It competes with BUPI on selected applications (precision parts, medical, electronics) and represents the ultrasonic technology alternative to aqueous spray cleaning.
• Bandelin Electronic GmbH & Co. KG: Bandelin is a German specialist in ultrasonic cleaning technology, with laboratory and industrial units. It is an adjacent emerging competitor in the parts-cleaning space, addressing finer cleanliness specifications where BUPI's spray-cleaning systems may be substituted by ultrasonic baths.

Regional players

• Cleaning Technologies Group (CTG): CTG (US-based) designs and builds industrial parts washing and surface-preparation systems (spray, immersion, rotary) for North American automotive and industrial customers. It is a relevant regional peer with the same aqueous and solvent cleaning product categories as BUPI, but operating primarily outside BUPI's DACH core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bupi-golser-maschinenbau-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUPI CLEANER