Gitane
- Company typePrivate
- Founded1928
- HeadquartersRomilly-sur-seine, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Gitane firmographics
Firmographics- Name
- Gitane
- Legal name
- Cycles Gitane
- Website
- https://cycles-gitane.fr
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Gitane industry classification
Industry- Product category
- Bicycles and Cycling Equipment
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bicycle Retail (New Bikes) (CRAMAHAA), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Gitane is headquartered
LocationHeadquarters
- HQ city
- Romilly-sur-seine
- HQ country
- France
- HQ region
- Europe
Markets served
Gitane business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Bicycle Sales: Gitane generates revenue through the direct sale of bicycles including electric bikes (e-VTT, e-Trekking, e-Urbain, e-Gravel, Cargo) and traditional muscle-powered bikes (VTT, Gravel, Trekking, Urban, Junior). Products are sold through a dealer network and potentially direct-to-consumer via their website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium E-MTB: G-One BLACK FOREST FS1 |
| One time/ perpetual license | Pay-as-you-go | High-End Electric Gravel: G-Wild ALPINA SX |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Electric Urban: G-Life URBAN 4.1 |
| One time/ perpetual license | Pay-as-you-go | Carbon Gravel: G-Wild ALPINA Carbon |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gitane product offering
Product offeringCore offering
Gitane designs, manufactures, and distributes electric (VAE) and traditional muscle-powered bicycles across multiple categories including urban, trekking, gravel, mountain (e-MTB), cargo, and junior bicycles. The portfolio is organized into named series such as G-Life (electric urban/cargo), G-One (e-MTB), G-Wild ALPINA (gravel), SALSA (city), SOHO (trekking), and KOBALT/Redwood (mountain), with featured components including Bosch SX and STEPS motor systems. Products are sold through an authorized dealer network across France.
Product overview
Gitane is a French bicycle manufacturer offering a comprehensive portfolio of electric (VAE) and traditional muscle-powered bicycles. The product lineup is organized into distinct series: G-Life series for electric urban daily mobility (including URBAN, COMPACT, INTENSE, XR variants, and LONGTAIL cargo); e-VERSO series for electric trekking; G-Wild ALPINA for gravel bikes available in electric and traditional versions; G-One series for electric mountain bikes (e-MTB) including BLACK HILL, BLACK FOREST, and REDWOOD models; SALSA for traditional city bikes; SOHO for traditional trekking bikes; and KOBALT/Redwood for traditional mountain bikes. Junior bicycles are also offered under the KOBALT Junior, Pala's, and Miniz lines. Gitane positions itself for all cycling uses from daily urban commuting to demanding off-road terrain exploration.
Differentiator
Problem solved
Functional benefit
Brands
- G-Life: Electric bikes for daily mobility and commuting
- G-One
- G-Wild ALPINA
- SALSA
- KOBALT
- SOHO
- Redwood
- Junior
Products and services
- G-Life URBAN Electric city bike designed for daily commuting for urban consumers.
- G-Life COMPACT Compact electric bike for urban commuting with easy storage for city dwellers.
- G-Life INTENSE Electric urban bike in the G-Life series with enhanced performance features.
- G-Life XR Extended range electric urban bike designed for longer daily commutes.
- G-Life URBAN 4.1 Electric urban bike with 522 Wh battery, available in size 48.
- e-CITY STEPS Electric city bike with Steps motor system for daily urban transportation.
- e-NOMAD Electric urban bike designed for versatile city riding.
- G-Life LONGTAIL Electric cargo bike with longtail design for transporting goods, children, or additional cargo.
- e-VERSO STEPS D9 Electric trekking bike with Steps motor for leisure rides on varied terrain.
- e-VERSO STEPS Mixte D9 Mixte frame variant of the electric trekking bike for comfortable leisure riding.
- G-Wild ALPINA SX Electric gravel bike with 400 Wh battery available in sizes 49, 52, 55, and 58.
- G-One BLACK HILL Electric mountain bike for demanding off-road terrain riding.
- G-One BLACK FOREST Electric mountain bike with Bosch SX 140 motor and 140mm suspension.
- G-One BLACK FOREST FS1 Full suspension electric mountain bike featuring Bosch SX 140 motor with 140mm travel.
- G-One REDWOOD Electric mountain bike in the G-One e-MTB series.
- SALSA D7 26" Traditional muscle-powered city bike with 26-inch wheels from the SALSA series.
- SALSA D7 28" Traditional muscle-powered city bike with 28-inch wheels from the SALSA series.
- G-Wild ALPINA Carbon Carbon frame gravel bike available in size 46 for off-road exploration.
- G-Wild ALPINA 1 GRX400 Adventure Gravel bike equipped with GRX400 components for adventure riding.
- G-Wild ALPINA 2 GRX400 Gravel bike with GRX400 groupset for varied terrain riding.
- G-Wild ALPINA 4 Flatbar Flatbar variant of the G-Wild ALPINA gravel bike for upright riding position.
- SOHO 1 Traditional trekking bike for leisure rides and touring.
- SOHO 2 Traditional trekking bike for comfortable leisure riding.
- Redwood Traditional mountain bike for trail riding.
- KOBALT Mountain bike series for demanding off-road terrain.
- KOBALT Junior Junior-sized mountain bike for young riders.
- Pala's Junior bicycle model for children.
- Miniz Small-sized bicycle for young children.
Companies that use Gitane
Customer profileSegments6 records
Ideal customer profiles6 records
Gitane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gitane partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Gitane competitors and assessment
Company assessmentDirect peers
- Peugeot Cycles: Historic French bicycle brand offering e-bikes, traditional city, trekking, road, and junior bikes primarily through French dealers. Peugeot Cycles is a direct domestic peer to Gitane with overlapping heritage positioning, French market focus, and dealer-led distribution.
- Moustache Bikes: French e-bike specialist offering a broad range of electric urban, trekking, mountain, cargo, and road bikes. Moustache is a direct peer in the French e-bike market with comparable dealer-led distribution, premium Bosch drivetrains, and a focus on the French and European consumer.
- Lapierre: French bicycle manufacturer offering a comparable portfolio of e-mountain bikes, e-trekking, e-urban, gravel, road, and junior bikes, distributed through a European dealer network. Lapierre is the most direct domestic peer to Gitane, competing in identical categories with similar Bosch-powered electric platforms.
Broad incumbents
- Cannondale: Premium bicycle manufacturer with electric and traditional mountain, road, gravel, and urban bikes distributed internationally through dealers. Cannondale competes with Gitane in e-MTB, gravel, and urban segments under a similar premium-dealer model.
- Specialized: Premium global bicycle and e-bike brand (Turbo e-MTB, Creo e-gravel, Vado urban) with proprietary motor systems and an international dealer footprint. Specialized competes with Gitane in premium e-MTB, gravel, and urban segments with stronger proprietary technology.
- Decathlon: Global sporting goods retailer and bicycle manufacturer (Triban, Riverside, Btwin, Rockrider) with deep e-bike coverage across all categories and a vertically integrated direct-to-consumer plus retail-store model. Decathlon is a much larger incumbent that competes on price, scale, and convenience across Gitane's entire portfolio.
- Giant Bicycles: World's largest bicycle manufacturer offering e-bikes (Talon E+, Trance E+, Explore E+) and traditional bikes across all categories. Giant is a broad incumbent peer that competes on scale, integrated manufacturing, and global dealer distribution.
- Bianchi: Historic Italian bicycle brand (founded 1885) offering e-bikes (e-Omnia, e-SUV) and traditional bikes across road, gravel, mountain, and urban categories. Bianchi is a broad incumbent peer with comparable heritage positioning and a similar European dealer footprint.
- Trek Bicycle: Global premium bicycle manufacturer with comprehensive e-bike (Rail e-MTB, Domane+ e-road, Allant+ urban) and traditional bike lines, sold through a large international dealer network. Trek is a broad incumbent peer with overlapping product categories, premium positioning, and dealer-led distribution.
Emerging players
- VanMoof: Dutch direct-to-consumer e-bike brand specializing in premium connected urban e-bikes. VanMoof is an emerging player that overlaps with Gitane's G-Life urban e-bike range but competes via a fully DTC model with proprietary technology rather than a dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gitane social profiles
Digital presenceGitane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gitane leadership team
Management profileNumber of profiles
Profiles1 record
Gitane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gitane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gitane
What does Gitane do?
Gitane designs, manufactures, and distributes electric (VAE) and traditional muscle-powered bicycles across multiple categories including urban, trekking, gravel, mountain (e-MTB), cargo, and junior bicycles. The portfolio is organized into named series such as G-Life (electric urban/cargo), G-One (e-MTB), G-Wild ALPINA (gravel), SALSA (city), SOHO (trekking), and KOBALT/Redwood (mountain), with featured components including Bosch SX and STEPS motor systems. Products are sold through an authorized dealer network across France.
Is Gitane a public or private company?
Gitane is a private company. It is classified as unknown and is currently operating.
When was Gitane founded?
Gitane was founded in 1928. It employs 101 to 250 people.
Where is Gitane based?
Gitane is headquartered in Romilly-sur-seine, France, in the Europe region.
How does Gitane make money?
One revenue line is on record: bicycle Sales.
Who are Gitane's main competitors?
Direct peers on record are Peugeot Cycles, Moustache Bikes and Lapierre. Broad incumbents are Cannondale, Specialized, Decathlon, Giant Bicycles, Bianchi and Trek Bicycle. VanMoof is listed as an emerging player.
Does Gitane have an API?
No public API is recorded for Gitane.
What industry is Gitane in?
Gitane's product category is Bicycles and Cycling Equipment. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.