What Felli Housewares does

Felli Housewares is a private U.S. manufacturer and exporter of acrylic consumer and industrial products, established in 1985 and headquartered at 11256 Jersey Blvd., Rancho Cucamonga, California. The company operates with 51-100 employees and maintains a direct B2B sales motion targeting global retailers, emphasizing on-time production, defined quality control, competitive pricing, technical innovation, and logistical support to maintain what it describes as 'strong repetitive partner relationships' with the world's leading retailers.

The product portfolio is organized around six lines: four food storage container systems (Flip-Tite with a patented flip-top sealing mechanism, Loc-Tite with a locking lid, Fresh FUN with design-forward styling, and Premium-Tite with antimicrobial protection), a Tabletop collection of serving and decorative items, and a Designer's Collection of premium coordinated-aesthetics acrylic products. The Flip-Tite closure system holds patent protection, referenced via a dedicated 'Patent Products' section on the company website, and is the company's most prominent piece of proprietary intellectual property.

The business model is straightforward hardware sales: Felli designs, manufactures, and sells acrylic products at wholesale to retail partners globally, with revenue generated through product unit sales rather than subscription, licensing, or service streams. No pricing is publicly disclosed; transactions occur via direct retail relationships rather than e-commerce. The company has no disclosed parent, subsidiaries, funding rounds, or external investors, suggesting long-term private ownership. Marketing presence is limited to the felliusa.com product catalog website, with no disclosed social media or app properties, and no AI, API, or software integration offerings.

Name

Felli Housewares

Legal name

Felli Housewares

Website

https://felliusa.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Felli Housewares is a private U.S. manufacturer founded in 1985 that designs and sells acrylic food storage containers (Flip-Tite, Loc-Tite, Fresh FUN, Premium-Tite), tabletop items, and designer collections to global retailers through direct B2B relationships.

Ownership category

akta.pro rank

Product category

Consumer Housewares

akta.pro primary industry

Thermoformed Consumer Products & Housewares (IMANAHAD)

Keywords

• Acrylic housewares
• Food storage containers
• Tabletop products
• Consumer kitchenware
• Acrylic manufacturing

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from manufacturing and selling high quality acrylic consumer and industrial products including food storage containers and tabletop items to global retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Felli Housewares designs and manufactures high quality acrylic consumer and industrial products, including four proprietary food storage container systems (Flip-Tite, Loc-Tite, Fresh FUN, Premium-Tite) and tabletop and designer acrylic items. The company was established in 1985 and operates as a manufacturer and exporter selling its products to global retailers through direct B2B relationships.

Product overview

Felli Housewares is a manufacturer and exporter of high quality acrylic consumer and industrial products established in 1985. The company offers a portfolio of six core product lines: four food storage container systems (Flip-Tite, Loc-Tite, Fresh FUN, and Premium-Tite), a Tabletop collection of serving and decorative items, and a Designer's Collection featuring premium coordinated designs. The food storage products utilize various sealing technologies including flip-top, lock-lid, and antimicrobial mechanisms. Products are distributed globally through retail partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Flip-Tite: Food storage container product line with patent protection.
• Loc-Tite
• Fresh FUN
• Premium-Tite
• Tabletop
• Designer's Collection

Products and services

• Flip-Tite Food Storage Containers Food storage container product line featuring a flip-top sealing mechanism for airtight storage, sold to global retailers for consumer resale.
• Loc-Tite Food Storage Containers Food storage container product line with a locking lid mechanism for secure food preservation, sold to global retailers for consumer resale.
• Fresh FUN Food Storage Food storage container product line designed for fresh food storage with fun designs, sold to global retailers for consumer resale.
• Premium-Tite Antimicrobial Food Storage Containers Antimicrobial food storage container featuring enhanced hygiene protection for food preservation, sold to global retailers for consumer resale.
• Tabletop Collection Tabletop products including serving dishes, display items, and decorative kitchenware, sold to global retailers for consumer resale.
• Designer's Collection Premium designer collection of acrylic products featuring multiple design series with coordinated aesthetics, sold to global retailers for consumer resale.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Tupperware Brands: Iconic global food storage container brand with proprietary sealing lids (e.g., airtight closures) sold through retail and direct channels — the closest category analog to Felli's Flip-Tite/Loc-Tite sealing systems.
• Anchor Hocking: U.S.-headquartered manufacturer of tabletop serveware, drinkware, and food storage — comparable to Felli's Tabletop and Designer's Collection lines across material categories.
• Lock & Lock: Korean global housewares brand whose entire equity story is built around patented four-side locking food storage containers — the most direct global IP-led competitor to Felli's Loc-Tite line.
• Sistema Plastics: New Zealand-based plastic food storage container specialist with proprietary clip/lid designs distributed globally to retailers — directly mirrors Felli's plastic-container, closure-IP, global-retail model.
• Snapware (Acuity Brands/Snapware): Plastic food storage brand best known for its Snap-lock latching lid mechanism — a direct functional analog to Felli's Loc-Tite locking-lid product line.

Broad incumbents

• Pyrex (Instant Brands): Long-established food storage and bakeware brand sold into the same retail food-storage shelf sets as Felli, with broader material range (glass, plastic) and much stronger consumer brand recognition.
• Rubbermaid (Newell Brands): Mass-market plastic food storage and household organization brand within a large diversified CPG housewares portfolio; competes with Felli in retailer food-storage assortments across North America.
• Carlisle Foodservice Products: Large U.S. commercial and consumer tabletop/food storage manufacturer selling through retail and foodservice channels; overlaps with Felli's Tabletop collection at the retail-account level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/felli_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felli Housewares