Mobilita di Marca

Name

Mobilita di Marca

Legal name

Mobilità di Marca S.p.A.

Website

https://mobilitadimarca.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mobilità di Marca (MOM) is an Italian S.p.A. public transport operator providing scheduled urban and suburban bus services, on-demand transport, school transport, and an airport shuttle across the Province of Treviso, generating revenue through tickets, subscriptions, government service contracts, and on-vehicle advertising.

Ownership category

akta.pro rank

Product category

Local Public Transportation Services

NAICS

Transit and Ground Passenger Transportation (485)

SIC

Transportation Services (4700)

akta.pro primary industry

School Pickup, Drop-Off & After-School Transportation (HSAAAHAG)

akta.pro secondary industry

Activity & Appointment Transportation (Sports, Lessons, Medical) (HSAAAKAB)

Keywords

• Public bus transport
• Urban mobility services
• On-demand transit
• School transport services
• Airport shuttle

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Public Transport Ticket Sales: Revenue from sale of single journey tickets, both urban and extra-urban, purchased at ticket offices, authorized resellers, on board buses, via mobile app, or SMS
2. Subscription Fees: Recurring revenue from monthly, quarterly, and annual subscription passes for students, workers, and general public users
3. Public Service Contracts: Government contracts for providing public transport services in the Province of Treviso, including school transport services contracted by municipalities
4. Advertising Revenue: Revenue from advertising space on buses and at bus stops

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Mobilità di Marca (MOM) is a local public transport company operating scheduled urban and suburban bus services across the Province of Treviso in Italy. It supplements scheduled routes with on-demand transit (MOM+), school transport, airport shuttle (Treviso Airlink), and seasonal beach connections to Jesolo, distributing tickets through physical offices, resellers, on-board sales, the MOMUP app, contactless payment, and SMS.

Product overview

Mobilità di Marca (MOM) is a public transport company operating bus services in the Province of Treviso, Italy. The company offers a comprehensive portfolio centered on scheduled urban and suburban bus services, supplemented by on-demand transportation through MOM+ services. Core offerings include Servizio Urbano (urban bus networks in major cities), Servizio Extraurbano (regional routes), school transportation (scuolabus), and airport shuttle connectivity via Treviso Airlink. The product ecosystem includes digital ticketing through MOMUP mobile app and TAP IT EASY contactless payment system, enabling passengers to purchase and validate tickets via smartphone or contactless card. Seasonal services like beach routes to Jesolo and cycling integration (Bus&Bike) complete the mobility offering.

Differentiator

Problem solved

Functional benefit

Brands

• MOMUP: Digital ticketing app for purchasing tickets and subscriptions via smartphone
• MOM+
• Treviso Airlink

Products and services

• Servizio Urbano (Urban Bus Service) Scheduled urban bus services operating in Treviso, Conegliano, Vittorio Veneto, and Montebelluna with defined routes and timetables.
• Servizio Extraurbano (Suburban/Interurban Bus Service)
• MOM+ Servizi a Chiamata (On-Demand Transit)
• Treviso Airlink (Airport Shuttle)
• Bus per Jesolo (Seasonal Beach Bus)
• Scuolabus (School Bus Service)
• Biglietti e Abbonamenti (Tickets and Subscriptions)

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Contarina SpAminorOthersJoint procurement partnership for diesel fuel supply. Mobilità di Marca (Lot 1) and Contarina SpA (Lot 2) jointly procured gasolio autrazione (diesel for vehicle propulsion) through a shared tendering process.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• START Romagna: Consortium-based public transport operator across Romagna (Emilia-Romagna). Comparable to Mobilità di Marca as a mid-sized regional Italian TPL with a multi-province service area, mixed urban/extra-urban services, and subscription ticketing.
• AMT Genova: Municipal public transport operator for the city of Genoa, providing urban bus and on-demand services under municipal ownership. Comparable to Mobilità di Marca as a publicly-owned Italian local transit operator with a similar urban-plus-extra-urban service mix.
• SASA SpA: Public transport operator serving Bolzano and South Tyrol with bus and complementary mobility services. Comparable to Mobilità di Marca as a regional Italian public bus operator offering urban, suburban, and on-demand mobility under provincial concession.
• ACTV SpA: Public transport operator for the Venice metropolitan area, including water buses and urban/extra-urban land services. Closely comparable to Mobilità di Marca as a Veneto-based public bus operator with a mix of urban, suburban, and tourist-oriented routes.
• ATVO SpA: Public transit operator serving the eastern Veneto area (including the port of Venice). Comparable to Mobilità di Marca as a regional Italian TPL company with scheduled bus, on-demand, and school transport services operating under concession-style contracts.
• TPER SpA: Regional public transport company serving Emilia-Romagna with bus, rail, and integrated mobility services. Comparable to Mobilità di Marca as a mid-sized multi-modal Italian regional operator with subscription, app-based, and contact-less ticketing.
• Dolomiti Bus (by Trentino Trasporti): Subsidiary of Trentino Trasporti providing bus services across the Trentino region, including intermodal and tourist routes. Comparable to Mobilità di Marca in scale and business model, with strong overlap on extra-urban, school, and tourism-driven routes.

Others

• Trenitalia SpA: Italy's national rail operator and part of the same wider public mobility ecosystem. Indirectly comparable as a fellow publicly-influenced transit provider, often acting as a feeder/partner rather than competitor for regional bus operators like Mobilità di Marca.

Broad incumbents

• Arriva Italia: Subsidiary of Deutsche Bahn's Arriva group, one of Italy's largest private bus operators. Comparable to Mobilità di Marca in terms of bus services and concession-based contracts, but at materially larger national scale and with private-sector capital backing.
• Busitalia Veneto (FS Group): National bus operator owned by Ferrovie dello Stato, operating regional and suburban bus services across Italy including Veneto. A potential incumbent competitor in any future re-tender of the Treviso concession and a benchmark for national-scale public bus operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUH9tFnNAFAmnQGsy_G97Yg
• Facebookfacebook.com/MobilitaDiMarca
• Instagraminstagram.com/momspa_official
• Xx.com/momtreviso

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilita di Marca