ANAE

What ANAE does

ANAE (Association of National Account Executives) is a U.S.-based, nonprofit professional development association founded in 2006 and headquartered in Suwanee, Georgia. It exclusively serves National and Corporate Account Executives operating in the healthcare supply chain — individuals whose role is to manage relationships with health systems, GPOs, IDNs, ACOs, and managed care organizations. The association operates under the tagline "Connect – Convene – Collaborate" and is administratively supported by Share Moving Media, which houses its headquarters at 350 Town Center Ave.

The association's core products are content and community assets rather than proprietary software. They include the National Accounts Weekly newsletter (free), the Learning from Leaders webinar series featuring IDN and health system supply chain executives, National Accounts University (an educational curriculum on supply chain, GPOs, and distributors), the IDN Directory (a market intelligence database of contacts, facility, clinical, and financial data on IDNs, co-published with Repertoire Magazine and the Journal of Healthcare Contracting), the National Accounts Summit and IDN Insights events, and supporting content such as Compensation Reports and Whitepapers. The technology stack is non-proprietary: ANAE does not develop its own software platforms.

ANAE monetizes exclusively through two annual membership tiers: Individual Membership at $295/year and Corporate Membership at $5,000/year for organizations with 10+ account executives. Distribution is direct via the nationalaccountexecutives.com website with self-service registration and auto-renewal. Anchor corporate members include Cardinal Health, Medtronic, Baxter, B. Braun, Owens and Minor, Allergan, and AirLife, with health system supporters including Cleveland Clinic, Mayo Clinic, Kaiser Permanente, UPMC, Intermountain Healthcare, and Baylor Scott & White. The association reports having served thousands of professionals since inception and continues to publish and host events as of 2025.

Name

ANAE

Legal name

Association of National Account Executives

Website

https://nationalaccountexecutives.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ANAE is a U.S.-based nonprofit professional development association founded in 2006 that serves healthcare supply chain National and Corporate Account Executives through membership dues, webinars, events, and IDN market intelligence content.

Ownership category

akta.pro rank

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Membership Dues: Annual membership fee for individual National and Corporate Account Executives providing access to webinars, community, content library, and discounted event registration. Auto-renews annually until cancelled.
2. Corporate Membership Dues: Annual organizational membership at $5,000 for companies with 10+ people managing national & corporate accounts. Includes unlimited usership, webinar sponsorship opportunities, and logo placement on ANAE website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ANAE is a membership-based professional development association that sells Individual ($295/year) and Corporate ($5,000/year) memberships to healthcare industry National and Corporate Account Executives. Members receive access to interactive webinars featuring IDN and GPO supply chain leaders, a content library of industry training, conferences and regional events, the National Accounts Weekly newsletter, the IDN Directory market intelligence database, and discounted registration for Journal of Healthcare Contracting meetings. The association's core value is connecting members with health system decision makers and providing education on healthcare contracting trends.

Product overview

ANAE is a professional development association offering a unified portfolio of educational and networking services for healthcare supply chain professionals. The core offerings include the National Accounts Weekly newsletter, Learning from Leaders webinar series, National Accounts University educational modules, and the IDN Directory market intelligence tool. Additional services include events (National Accounts Summit and IDN Insights conferences), Compensation Reports, and Whitepapers. The association operates on a dual membership model offering Individual ($295/year) and Corporate ($5,000/year) tiers, all designed to support National and Corporate Account Executives in understanding health systems, GPOs, and the overall healthcare contracting landscape.

Differentiator

Problem solved

Functional benefit

Brands

• National Accounts Weekly: The go-to resource for news and insight about people, organizations, and trends in the healthcare contracting industry. Available as a free weekly newsletter.
• National Accounts University
• Learning from Leaders
• IDN Directory

Products and services

• Individual Membership Annual individual membership at $295/year for National and Corporate Account Executives, providing interactive webinars featuring IDNs and GPOs, community access, content library (industry training, conference presentations, blog posts, podcasts), and discounted registration for Journal of Healthcare Contracting meetings. Auto-renews annually until cancelled.
• Corporate Membership

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Repertoire MagazineminorStrategic or Co-development PartnerCo-publisher of The IDN Directory, a market intelligence product for National Account Executives handling IDNs.
• The Journal of Healthcare ContractingcoreStrategic or Co-development PartnerCo-publisher of The IDN Directory and partner organization. Provides meeting registrations at discounted rates for ANAE members.
• Share Moving MediacoreOthersParent company managing ANAE operations. Contact: [email protected]. Located at 350 Town Center Ave, Suite 201, Suwanee, GA. Phone: 770.416.0071 / 800.536.5312.
• CepheidminorStrategic or Co-development PartnerSponsored a webinar on the tri-demic of 2022-2023 (RSV, Flu, COVID) featuring discussion on how IDN supply chain leaders supported stressed care settings.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American College of Healthcare Executives (ACHE): National professional society for healthcare executives with membership, continuing education, publications, and credentialing. Comparable in the membership-association model and reliance on dues/events/content, though ACHE targets senior hospital leadership rather than supplier-side national account executives.
• Healthcare Financial Management Association (HFMA): Large, established membership association for healthcare finance professionals. Comparable as a healthcare professional association selling education, certifications, events, and content, though its scope extends well beyond the supply chain contracting niche ANAE occupies.
• AdvaMed (Advanced Medical Technology Association): Major medical device industry trade association representing manufacturers. Comparable in serving the healthcare supplier ecosystem with advocacy, content, and events, although its focus is policy and industry representation rather than member-level professional development for account executives.
• HIMSS (Healthcare Information and Management Systems Society): One of the largest healthcare IT and digital health member organizations globally, offering education, certifications, and a flagship annual conference. Comparable as a healthcare-focused membership and content/events business model, although it serves a much broader health-IT audience.

Direct peers

• Strategic Marketplace Initiative (SMI): A membership community of healthcare supply chain leaders from providers, suppliers, and GPOs focused on collaboration across the contracting continuum. Closely comparable because it convenes the same buyer/supplier executive community ANAE targets, with overlap on events and thought leadership.
• AHRMM (Association for Health Care Resource & Materials Management): A healthcare-specific membership association serving supply chain, materials management, and procurement professionals. Directly comparable because it targets the same healthcare supply chain buyer community with education, networking, and credentials, and competes for similar member personas.

Emerging players

• Beryl Institute / Patient Experience Community: A membership community for healthcare professionals centered on patient experience. Comparable as a niche healthcare membership organization monetizing education, content, and community, though its focus area is distinct from supply chain contracting.

Others

• Vizient (including previous MedAssets / SCM-related content): A large healthcare performance improvement and group purchasing organization that produces substantial supply chain intelligence and benchmarking content. Comparable as an adjacent influencer in healthcare contracting education/data, though it is a GPO/services firm rather than a membership association.
• The Journal of Healthcare Contracting: Trade publication covering healthcare contracting and supply chain, also published from Share Moving Media. Comparable as an adjacent content/media property serving the same reader base as ANAE, and is a direct partnership/co-publishing partner for IDN Directory content.
• Repertoire Magazine: Trade publication for medical supply distributors and GPOs, covering products, contracts, and industry trends. Comparable because it targets the same healthcare distribution/supply chain audience, and is an active co-publishing partner with ANAE on the IDN Directory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/association-of-national-account-executives-anae

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANAE