Hillside Consulting Group

What Hillside Consulting Group does

Hillside Consulting Group LLC is a privately held, founder-led boutique consulting firm headquartered in Woburn, Massachusetts, specializing in marketing technology platform implementation and web-based software development. The firm operates two core service lines: Marketing Platform Solutions, focused on Adobe Experience Cloud (Adobe Campaign Classic, V7, V8, and Adobe Journey Optimizer), Salesforce Marketing Cloud, and Zeta Marketing Platform implementations; and Software Development Solutions, covering MVP development, greenfield builds, legacy migration, and on-call support using Java, Spring, PostgreSQL, React, and related stacks deployed on AWS infrastructure. Delivery leverages a hybrid model of approximately 10 US-based senior practitioners including Adobe-certified developers, augmented by a long-standing development team in Kharkiv, Ukraine that has operated continuously since 2018.

The firm serves enterprise and mid-market clients across retail, healthcare, telecommunications, utilities, agriculture, cannabis, financial services, and government sectors, with a notable concentration of named retail logos (Meijer, eBay, Wegmans, Pier1, True Value, Advance Auto Parts) plus technology platform relationships with Adobe and IBM. Go-to-market is sales-led and direct: prospective clients engage through a website contact form or email, after which the firm scopes and quotes customized engagements. The firm has productized three tiered service packages — Basic Configuration, Optimization Audit, and Quick Support — with multi-year and pay-as-you-go billing options to broaden accessibility. Thought leadership via an active blog and LinkedIn presence supports top-of-funnel lead generation.

Revenue is generated entirely through professional services on a quote-based, engagement-scoped model; no public price list is maintained and no revenue figures are disclosed. The firm is bootstrapped with no external funding rounds identified, and operations remain tightly held under founder Steve Sadler, supported by an offshore engineering team that has continued to deliver through geopolitical disruption since 2022.

Name

Hillside Consulting Group

Legal name

Hillside Consulting Group LLC

Website

https://thehillsidegroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hillside Consulting Group is a Woburn, MA-based boutique consulting firm implementing Adobe Experience Cloud, Salesforce Marketing Cloud, and Zeta Marketing Platform, plus custom web software development, for enterprise clients in retail, healthcare, telecom, and adjacent verticals.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Marketing technology consulting
• Adobe experience cloud implementation
• Marketing automation services
• Web software development
• Marketing platform support

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marketing Platform Consulting Services: Professional services revenue from implementing, supporting, and consulting on marketing automation platforms including Adobe Experience Cloud, Salesforce Marketing Cloud, and Zeta Marketing Platform. Includes Basic Configuration, Optimization Audit, and Quick Support packages with tiered pricing based on scope and hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Hillside Consulting Group is a marketing technology consulting firm that implements, optimizes, and supports marketing automation platforms — including Adobe Experience Cloud (ACC, ACS, AEP, AJO), Salesforce Marketing Cloud, and Zeta Marketing Platform — for enterprise and mid-market clients. The firm also delivers web-based software development services covering MVP development, greenfield builds, legacy system migration, and on-call support using Java, Spring, PostgreSQL, React, and AWS infrastructure. Engagements are delivered through structured service packages (Basic Configuration, Optimization Audit, Quick Support) by US-based consultants and a Ukrainian development team.

Product overview

Hillside Consulting Group is a consulting firm offering two core service lines: Marketing Platform Solutions and Software Development Solutions. The Marketing Platform Solutions practice specializes in implementing and supporting Adobe Experience Cloud (including Adobe Campaign Classic V7, V8, and Adobe Journey Optimizer), Zeta Marketing Platform, and Salesforce Marketing Cloud. They provide structured support packages including Optimization Audits, Basic Configuration, and Quick Support. The Software Development Solutions practice offers web-based software development using Java, Spring, PostgreSQL, and React technologies for MVP development, greenfield projects, and legacy system migration. Both practices are delivered by a team of certified Adobe specialists and offshore development teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Platform Solutions Consulting and implementation services for multi-channel marketing automation platforms including Adobe Experience Cloud (ACC, ACS, AEP, AJO), Zeta Marketing Platform, and Salesforce Marketing Cloud. Includes multi-channel campaign management, marketing analytics, and business intelligence support for enterprise and mid-market clients.
• Software Development Solutions Web-based software development services including Minimum Viable Product (MVP) development, greenfield development, legacy system migration, and on-call support. Delivered using Java, Spring, Spring Boot, PostgreSQL, MySQL, React, and other technologies, with project management consulting across development phases.
• Basic Configuration Package Setup package for essential Marketing Platform capabilities, including configuration of one medium/complex campaign or journey with up to 3 workflows, OR a preference center with basic OOTB features, OR one import and one export workflow using OOTB flat-file process. Includes solution design document and up to 50 hours of configuration and documentation.
• Marketing Platform Optimization Audit Comprehensive analysis of marketing tool implementations including review of up to 10 key data schemas/table structures, analysis of 5 complex campaigns/journeys or 10 simple ones, evaluation of 5 workflows, assessment of 1 web application for UI/UX enhancement, documentation of findings, and up to 3 best practice recommendations plus up to 3 enhancement recommendations.
• Quick Support Package On-demand troubleshooting, coaching, and support package for Marketing Platform issues with weekly 1-hour Q&A/coaching sessions, assistance with campaign/journey deployment and monitoring, and up to 30 hours of support time. Additional hours at standard rate for complex challenges.

Quantifiable outcome

• ~20 million batch emails per hour (Adobe Campaign V8 vs ~2 million/hour from V7)
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationPrimary technology partner specializing in Adobe Experience Cloud implementations including ACC, ACS, AEP, AJO applications. Team members hold Adobe certifications including Adobe Certified Developer. Provides expertise in Adobe Campaign V7 to V8 upgrades and Adobe Journey Optimizer implementations.
• SalesforcecoreTechnology or IntegrationTechnology partner for Salesforce Marketing Cloud implementation. Provides email marketing software consulting for creating and managing successful marketing campaigns and nurturing customer relationships.
• Zeta GlobalcoreTechnology or IntegrationPartner for Zeta Marketing Platform implementation. Leverages AI-powered real-time personalization technology for creating omnichannel personalization at scale. Team members specialize in ZMP implementations.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure partner for AWS systems including Remote Database Server (RDS), Elastic Compute Cloud (EC2), and AWS QuickSight for reporting. Utilized for software development and cloud-based marketing platform deployments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TA Digital: Adobe-focused digital transformation consultancy offering Adobe Experience Cloud, Salesforce, and ecommerce implementations of comparable scope to Hillside, with a similar boutique-to-mid-market positioning.
• Ansira: Marketing technology and channel-loyalty consultancy with deep Adobe stack expertise, targeting mid-market and enterprise clients with similar platform-implementation and optimization services.
• Bounteous: Digital experience consultancy partnering with Adobe and Salesforce to deliver personalization, analytics, and marketing platform implementations for enterprise clients, directly overlapping Hillside's core offering.
• Perficient: Global digital consultancy with deep Adobe, Salesforce, and marketing technology practices, frequently competing for the same Adobe Campaign and Journey Optimizer implementation work as Hillside.
• Dept: Global digital agency and engineering firm delivering end-to-end marketing technology, web, and platform engineering services, including Adobe and Salesforce work, with a similar mid-market-to-enterprise focus.

Broad incumbents

• Deloitte Digital: Global consulting arm of Deloitte with a large Adobe Platinum partnership and enterprise marketing technology practice that competes with Hillside for large Adobe Experience Cloud transformation programs.
• VMLY&R: Global brand and customer experience agency within WPP with Adobe platform capabilities, competing for the same enterprise marketing platform and CX work as Hillside.
• IBM iX (IBM Consulting Experience): IBM's global digital consultancy with Adobe and Salesforce practices that delivers enterprise marketing platform transformations at significantly greater scale than Hillside.
• Accenture Song (formerly Accenture Interactive): Accenture's creative and digital experience unit delivering large-scale Adobe, Salesforce, and martech implementations; competes for the upper end of the same RFPs Hillside pursues.
• Epsilon (Publicis): Data-driven marketing and technology business within Publicis Groupe offering Adobe and martech platform services alongside its own platforms, frequently engaging in the same enterprise RFPs as Hillside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hillside-consulting-group-llc
• Facebookfacebook.com/100068344064166

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillside Consulting Group