THE CONNECTED SET LIMITED
The Connected Set is a Brighton-based independent TV and digital production company founded in 2010 that produces youth-oriented content across documentary, reality, comedy, animation and shortform for major UK, US and European broadcasters including BBC, Channel 4/E4, NBC and TV2, supplemented by branded content and international format licensing.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What THE CONNECTED SET LIMITED does
The Connected Set Limited is an independent UK television and digital production company founded in 2010 by Jason Mitchell and Jake Cassels. The company produces content across genres including popular factual, reality, documentary, comedy, animation, shortform and branded content, with a stated specialisation in material aimed at young audiences and the platforms they use. Core products are individual programme commissions and owned format IPs rather than software or platform products; examples include long-form educational series (Live Lessons, BBC Bitesize Daily), reality and documentary (Stacey Dooley Investigates, Beauty Laid Bare, Porn Laid Bare), social-first digital series (Don't @ Me Babes, Mashed, LearnOnTikTok), animation (Beano Toons), and interactive digital applications (E4 on Spotify, Tellypix). Underlying technology is not explicitly disclosed; the company's technical footprint is concentrated in platform integrations (Spotify app, Virgin Media TiVo integration via Tellypix) and short-form digital distribution rather than proprietary software architecture.
The business model is B2B professional services: revenue is generated primarily through production commissions from broadcasters (BBC, Channel 4, E4, Channel 5, NBC, Warner Brothers Discovery, TV2 Norway, Canal+, London Live), supplemented by branded content campaigns from clients such as Levi's, NHS and The Royal Foundation. A secondary licensing revenue stream arises from international format distribution through partners including Fremantle Enterprises, Banijay Rights, Passion Distribution, Nordic World and Orange Smarty. Pricing is negotiated per project rather than disclosed publicly, and the company does not accept unsolicited programme ideas. The company is headquartered at Werks Central, Brighton, with an additional London address at Ugli Campus, 56 Wood Lane, and operates from a 11–50 employee base serving UK, US and European clients.
THE CONNECTED SET LIMITED firmographics
Firmographics- Name
- THE CONNECTED SET LIMITED
- Legal name
- The Connected Set Ltd
- Website
- https://theconnectedset.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Connected Set is a Brighton-based independent TV and digital production company founded in 2010 that produces youth-oriented content across documentary, reality, comedy, animation and shortform for major UK, US and European broadcasters including BBC, Channel 4/E4, NBC and TV2, supplemented by branded content and international format licensing.
- Ownership category
- akta.pro rank
Where THE CONNECTED SET LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
THE CONNECTED SET LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Broadcast Commissioning: The company generates primary revenue by producing commissioned content for broadcast clients including BBC, Channel 4, E4, Channel 5, NBC, and international broadcasters. Productions span genres including popular factual, reality, documentary, comedy, animation, shortform, and branded content.
- Format Licensing and Distribution: The company owns and licenses original format IPs internationally. Examples include 'Sexy in 60 Minutes' licensed to TV2 Norway and distributed by Nordic World, and 'Drag Queens of London' distributed globally by Fremantle Enterprises. This provides recurring licensing revenue from format sales.
- Branded Content Production: Production of sponsored content for brands including Levi's (House Proud), NHS (Under My Skin blood donation awareness), and Beano Studios (Beano Toons animation series). These brand partnerships provide production fees for targeted content campaigns.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
THE CONNECTED SET LIMITED product offering
Product offeringCore offering
The Connected Set is an independent TV and digital production company that produces commissioned content for broadcasters, brands, and platforms, specializing in content for young audiences. The company delivers work across genres including popular factual, reality, documentary, comedy, animation, shortform, and branded content, distributed via broadcast television, streaming services, and social media platforms. It also licenses original format IPs internationally through distribution partners.
Product overview
The Connected Set is an award-winning independent TV and digital production company offering a diverse portfolio of content productions spanning multiple genres and platforms. The company's core offering consists of television and digital content productions including educational series (Live Lessons, Bitesize Daily, Moodboosters), reality and documentary programming (Stacey Dooley Investigates, Beauty Laid Bare, Homewards), comedy and entertainment (Mashed, Don't @ Me Babes, Craic Addicts), animated content (Beano Toons), social-first digital series (The Fake Podcast Show, LearnOnTikTok, Confession Couch), and interactive digital applications (E4 on Spotify, Tellypix). Productions are delivered across major UK and international broadcast clients including BBC, Channel 4, E4, NBC, Warner Brothers Discovery, and Viacom, with content distributed via platforms such as BBC iPlayer, All4, YouTube, Snapchat Discover, TikTok, and Spotify.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Lessons Longform educational series for BBC featuring classroom learning from culturally significant school-trip locations across the UK, bringing the primary school curriculum to life. Published or streamed live on BBC Teach and broadcast on CBBC as part of Bitesize Learning Zone.
- Don't @ Me Babes Digital chat show for E4 hosted by TikTok sensation Chezablonde, featuring honest conversations about dating, fame, and social media topics with games inspired by social content.
- Homewards Hero launch film for the Homewards campaign by HRH Prince William and The Royal Foundation to end homelessness across the UK, featuring HRH Prince William and ambassadors.
- Unreal! with Olivia Neill BBC Three pilot where Belfast-born social media star Olivia Neill investigates dating trends and explores dating in the Metaverse across the UK physically and virtually.
- Mashed Weekly fresh and original funny animations for game-loving 16-34 year olds, released on YouTube and Snapchat Discover, curated with YouTube tropes and compliance expertise.
- Sexy in 60 Minutes Personal makeover format achieving dramatic transformations in just 60 minutes, shot in a unique studio hub for high volume and cost-efficient production, licensed to international broadcasters.
- Drag Queens of London Eight-part docusoap commissioned by London Live celebrating the diversity of the London drag scene with performances and behind-the-scenes stories.
- Beano Toons Original weekly animation strand for Beano Studios published on Beano.com targeting 7-10 year olds with mischievous, silly content.
- E4 on Spotify Interactive music streaming app hosted by Spotify, the first partnership with a UK TV broadcaster, allowing E4 viewers to find music from their favourite shows and create and share playlists, achieving 12-minute average user dwell time.
- Tellypix Tablet application allowing TV viewers to discover content recommended by celebrities on their favourite channels, integrating with TV platforms like Virgin's TiVo box for remote record and reminder functionality.
- LearnOnTikTok
Quantifiable outcome
- RTS NW Award winning series - BBC Teach Live Lessons currently in production on Series 3 (9 episodes each series)
- +5 more outcomes
Companies that use THE CONNECTED SET LIMITED
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
THE CONNECTED SET LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
THE CONNECTED SET LIMITED partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BBCcoreMajor broadcast partner commissioning multiple content series including Live Lessons, Bitesize Daily, BBC Three content, and educational programming. The BBC is the company's primary broadcast client.
- Channel 4corePrimary broadcast and commissioning partner for E4 content, social-first series, and branded content campaigns including Levi's House Proud and NHS blood donation awareness.
- Canal+minorFollowing success of E4 Spotify app, French broadcaster Canal+ commissioned their own music aggregation app to aggregate music playlists from across entertainment programming.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
THE CONNECTED SET LIMITED competitors and assessment
Company assessmentBroad incumbents
- Endemol Shine UK (Banijay UK): Large super-indie producing a wide slate of UK content across all major broadcasters. Provides a useful scale benchmark for what TCS would be competing against in any PSB commissioning round.
Direct peers
- Tiger Aspect Productions: Long-established UK indie producing comedy, drama and entertainment for BBC, Channel 4 and others. Comparable in commissioning relationships and breadth of genre coverage, though part of the Endemol Shine/Banijay group.
- Curve Media: UK independent production company producing entertainment, factual and reality programming for UK broadcasters. Comparable in scale and PSB commissioning focus.
- North One Television: UK independent production company producing factual, entertainment and reality content for the major PSBs. Closely comparable in size, client base and commissioning model to The Connected Set.
- Studio Lambert: UK indie producer of factual, entertainment and reality formats (e.g. Gogglebox, Race Across the World) for major UK and US broadcasters. Closely comparable in factual/reality genre mix and broadcaster client base.
- Workerbee: UK indie producer with strong factual and youth-orientated content for UK broadcasters. Comparable scale and similar client roster centred on the BBC and Channel 4.
- Big Deal Films: UK indie producing factual and documentary content for BBC Three, Channel 4 and others. Direct overlap on factual youth-skewed commissions and BBC Three client relationships.
- Hello Halo: UK indie producing youth-skewed factual, entertainment and digital content for PSBs and brands. Similar in size, target audience and content style to The Connected Set.
- Factual Fiction: UK independent production company producing documentary and factual content for major UK broadcasters. Directly comparable in genre mix and broadcaster relationships.
- Monkey Kingdom: UK independent producer focused on social-first and youth-skewed content for Channel 4, E4 and digital platforms. Overlaps directly with TCS's social-first youth specialisation and E4 relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
THE CONNECTED SET LIMITED social profiles
Digital presenceTHE CONNECTED SET LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE CONNECTED SET LIMITED leadership team
Management profileNumber of profiles
Profiles2 records
THE CONNECTED SET LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE CONNECTED SET LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE CONNECTED SET LIMITED
What does THE CONNECTED SET LIMITED do?
The Connected Set is an independent TV and digital production company that produces commissioned content for broadcasters, brands, and platforms, specializing in content for young audiences. The company delivers work across genres including popular factual, reality, documentary, comedy, animation, shortform, and branded content, distributed via broadcast television, streaming services, and social media platforms. It also licenses original format IPs internationally through distribution partners.
Is THE CONNECTED SET LIMITED a public or private company?
THE CONNECTED SET LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE CONNECTED SET LIMITED founded?
THE CONNECTED SET LIMITED was founded in 2010. It employs 11 to 50 people.
Where is THE CONNECTED SET LIMITED based?
THE CONNECTED SET LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does THE CONNECTED SET LIMITED make money?
Three revenue lines are on record. Broadcast Commissioning is the primary driver. The others are format Licensing and Distribution and branded Content Production.
Who are THE CONNECTED SET LIMITED's main competitors?
Endemol Shine UK (Banijay UK) is listed as a broad incumbent. Direct peers are Tiger Aspect Productions, Curve Media, North One Television, Studio Lambert, Workerbee, Big Deal Films, Hello Halo, Factual Fiction and Monkey Kingdom.
Does THE CONNECTED SET LIMITED have an API?
No public API is recorded for THE CONNECTED SET LIMITED.