What The Reset Team Corp. does

The Reset Team Corp. is a Canadian retail execution and merchandising services firm founded in 2009 by Bob Arora and headquartered in Markham/Thornhill, Ontario. The company delivers in-store services — store resets, new store setup, fixture installation, signage and POP installation, national retail rollouts, visual merchandising, and pallet racking repair — to large retail chains and commercial brands operating across Canada. Its customer roster spans Tier-1 enterprises across multiple verticals, including Walmart Canada, Home Depot, Pet Valu, Staples, Bell Canada, Wireless Wave (Glentel), WOW! Mobile (Rogers/Telus), Wolseley Canada, LA Fitness, Hudson's Bay Company, Sephora, 7-Eleven, Holt Renfrew, Nordstrom, Best Buy, Metro, Food Basics, and Roman Bath Centre.

The underlying operating stack consists of standardized digital checklists for task consistency, real-time photo documentation for visual verification of completed work, and a coordinated dispatching system for moving a flexible workforce of 500+ merchandisers and installers across multiple locations. Technology is positioned as process-enablement IP rather than a productized software platform; no AI, API, SDK, or integration surface is disclosed. The business model is B2B professional services: project-based, quote-driven engagements executed by the field workforce under retailer-side planning and store management. Distribution is direct enterprise field sales to retail chain headquarters, with services delivered at retailer store locations across 11+ Canadian cities (Calgary, Edmonton, Vancouver, Toronto, Montreal, Halifax, Ottawa, Winnipeg, Charlottetown, Moncton, St. John's).

Customer mix is concentrated in large-format big-box, grocery, telecom, specialty, and luxury retail, with horizontal segmentation across these verticals. Pricing is not publicly disclosed and is structured around the scope and timing of each rollout, reset, or fixture program. The company is privately held with no external funding rounds reported, has been recognized as one of Canada's Top Growing Companies in 2025, and operates as a national services provider rather than a software or licensing business.

Name

The Reset Team Corp.

Legal name

The Reset Team Corp.

Website

https://theresetteam.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

The Reset Team Corp. is a Canadian retail merchandising services firm that delivers store resets, fixture installation, new-store setup, signage, and national rollouts to major retail chains including Walmart, Home Depot, Pet Valu, Staples, and Bell Canada, using a 500+ associate field workforce.

Ownership category

akta.pro rank

Product category

Retail Merchandising Services

NAICS

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Repair and Maintenance (811)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL)

akta.pro secondary industries

Repair, Refurbishment & Remanufacturing Services (EUAIANAB), Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN)

Keywords

• Retail merchandising services
• Store fixture installation
• Visual merchandising
• Store reset services
• National retail rollouts

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Merchandising Services: Professional services for in-store visual merchandising, product placement, planogram execution, and store resets for major retail chains across Canada.
2. Fixture Installation Services: Installation of retail fixtures, shelving systems (Madix, Lozier gondola fixtures), millwork, cash desks, counters, and custom displays for retail environments.
3. New Store Setup Services: End-to-end setup services for new retail store openings including fixture installation, merchandising, and signage.
4. Signage and POP Installation: Point-of-purchase display installation and signage services for retail environments.
5. National Retail Rollouts: Large-scale coordinated execution of merchandising and fixture installation projects across multiple retail locations nationally.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Reset Team provides in-store retail execution services for major Canadian retail chains, including store fixture installation (gondolas, shelving, cash wraps, millwork), retail merchandising (planogram execution, product placement, visual merchandising), store reset services, new store setup, signage and POP installation, and national retail rollouts. They deploy a flexible workforce of 500+ trained merchandisers and installers across Canada to deliver consistent, end-to-end retail execution projects.

Product overview

The Reset Team is a full-service retail merchandising and store services company operating across Canada. The company offers a portfolio of complementary services centered on retail merchandising execution, including store reset services, new store setup services, signage and POP installation, retail fixture installation, national retail rollouts, visual merchandising, and pallet racking repair services. The company has over 15 years of experience supporting major Canadian retailers with a workforce of 500+ merchandisers and installers, serving clients including Walmart, Home Depot, Staples, Pet Valu, and others. The services work together to provide end-to-end retail execution from initial store setup through ongoing merchandising and seasonal resets.

Differentiator

Problem solved

Functional benefit

Products and services

• Store Reset Services
• New Store Setup Services
• Signage and POP Installation
• Retail Fixture Installation
• Retail Rollouts
• Visual Merchandising
• Retail Merchandising Services
• Pallet Racking Repair Services

Quantifiable outcome

• Thousands of successful projects completed for major Canadian retailers
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Acosta Sales & Marketing: Major North American retail merchandising, sales, and marketing services company serving CPG brands and retailers across grocery, big box, and convenience channels — comparable customer base and merchandising scope, though anchored in brand brokerage rather than fixture install.
• Mosaic Sales Solutions: North American retail merchandising, in-store demonstrations, and retail field marketing services provider — overlaps with The Reset Team's visual merchandising and rollout work and serves many of the same enterprise retail customers.
• Advantage Solutions Inc. Large U.S.-listed (NASDAQ: ADV) retail services platform providing merchandising, in-store sampling, and brand services to consumer packaged goods companies and retailers — broader scope but overlapping merchandising services for many of the same large retailers.

Direct peers

• Apollo Retail Services: U.S.-based retail fixture installation and merchandising services firm specializing in store remodels, new store setups, and visual merchandising for national retail chains — directly comparable service mix and customer type to The Reset Team.
• National Retail Services (NRS): U.S. retail fixture installation and store services contractor providing grand-opening, reset, and signage services for major retailers — a direct head-to-head competitor in the same labor-driven retail-services category.
• SPAR Group, Inc. U.S.-listed (NASDAQ: SGRP) retail merchandising, fixture installation, and store remodel services firm — the closest publicly traded analog to The Reset Team, operating across North America with the same core offering of merchandising labor and fixture deployment for enterprise retailers.
• Halton Store Fixtures: Canadian retail fixture manufacturer and installer serving retail chains with shelving, gondolas, and store outfitting — direct competitor in the fixture installation segment with overlapping Canadian customer base.

Others

• Retail Pro Partners: Retail technology / POS and store operations software vendor — adjacent to the retail execution ecosystem that The Reset Team serves rather than a direct competitor; useful as a reference point for the broader retail services technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theresetteam
• LinkedInlinkedin.com/company/the-reset-team-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reset Team Corp.