CCE International

Name

CCE International

Legal name

Reed Exhibitions Limited

Website

https://cce-international.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), General Consumer Expos & Trade Shows (MPAGAFAA), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• Trade show exhibitions
• B2B event services
• Exhibition booth rental
• Conference management
• Industry trade events

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Exhibition and Event Services: RX generates revenue by organizing and hosting trade shows, exhibitions, and professional events globally. Revenue comes from exhibitor booth fees, attendee registration, sponsorship packages, and related event services.
2. Digital Services and Platform Access: Revenue from digital platforms including event apps, virtual event access, and online networking tools.
3. Data and Marketing Services: Services including attendee data analytics, lead generation, matchmaking services, and targeted advertising through social media platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RX Global organizes and operates trade shows, exhibitions, conferences, and hybrid event experiences across multiple industry verticals worldwide. The company sells exhibition booth space, sponsorship packages, attendee registration, and digital event services to business exhibitors and partners. Complementing physical events are digital platforms including RX NOW for event access and LeadManagerApp for lead capture and management.

Product overview

RX Global (formerly Reed Exhibitions) operates a global portfolio of trade shows and exhibitions across multiple industries. The company offers physical events complemented by digital platforms including RX NOW for event access and LeadManagerApp for lead management. The product ecosystem serves exhibitors, visitors, and industry participants seeking business connections and networking opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• RX Events (Global Trade Show Portfolio) Global portfolio of trade shows, exhibitions, and conferences spanning multiple industries and regions worldwide, including events such as World Travel Market London, G2E, ILTM Cannes, ibtm, Cannes Yachting Festival, FIBO, and MCM. Designed for exhibitors seeking to showcase products and services to industry-specific audiences.
• RX NOW Digital Platform Digital platform and application providing event information access, schedules, and networking features for event attendees and exhibitors.
• LeadManagerApp Mobile application enabling exhibitors to manage leads and business contacts collected during exhibitions. Subject to a dedicated End User Licence Agreement.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationSalesforce is used for customer relationship management, sales and marketing lead data management. RX utilizes Salesforce as their CRM platform for managing exhibitor and attendee relationships.
• MicrosoftcoreTechnology or IntegrationMicrosoft provides communications infrastructure including video conferencing platform, electronic document management, and communications data (emails and electronic messaging) services.
• Industry Associations and Trade BodiescoreStrategic or Co-development PartnerVarious industry associations partner with RX to co-develop and promote industry-specific exhibitions, providing endorsement, member promotion, and content collaboration.
• Media PartnersminorGTM or Marketing PartnerMedia partners provide promotional support for events in exchange for visibility and access to industry audiences.
• Venue ProviderscoreOthersVenue partners provide physical locations for exhibitions. Examples include BITEC Thailand, Tüyap Türkiye, and other convention centers globally.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Messe Frankfurt GmbH: Messe Frankfurt is one of Europe's largest trade fair organizers with a global portfolio spanning consumer goods, textiles, architecture, mobility, and entertainment. It competes head-to-head with RX in multiple verticals and operates its own convention venues.
• Informa Markets (Informa plc): Informa Markets is the world's largest B2B events organizer, operating hundreds of trade shows and exhibitions across similar industry verticals (technology, healthcare, construction, travel). It is the closest comparable to RX Global in scale, vertical breadth, and global footprint.
• Messe München GmbH: Messe München is a leading German trade fair company operating major shows including BAUMA, IFAT, and ISPO. It competes with RX in industrial, environmental, and sports verticals with comparable venue ownership and international expansion.
• GL Events SA: GL Events is a French-based global exhibition organizer and venue operator with a multi-vertical portfolio covering food, sports, industry, and culture. It is highly comparable to RX in business model and geographic reach, particularly across Europe and emerging markets.
• Messe Düsseldorf GmbH: Messe Düsseldorf is a leading German trade fair organizer with major global brands including drupa, K, MEDICA, and ProWein. It is a direct competitor in industrial, medical, and beverage verticals and operates exhibition venues internationally.
• Koelnmesse GmbH: Koelnmesse is a German trade fair operator with major brands like gamescom, Anuga, and spoga+gafa. It directly competes with RX in entertainment, food, and consumer goods verticals and has expanding global operations.
• Emerald X (Emerald Holding): Emerald X is a US-based B2B trade show organizer with a strong portfolio in design, retail, technology, and lifestyle verticals. It is directly comparable to RX in its US-centric event-driven GTM motion and focus on B2B commerce events.
• Clarion Events Limited: Clarion Events is a UK-based global events organizer with a portfolio spanning defense, gaming, retail, energy, and leisure sectors. Its multi-vertical B2B trade show focus closely mirrors RX's exhibition strategy and customer base.
• Fiera Milano SpA: Fiera Milano is an Italian exhibition center operator and organizer running major shows in design, fashion, technology, and security. It competes directly with RX in European trade show markets with comparable venue-and-event business model integration.
• dmg events: dmg events is a Dubai-headquartered B2B exhibition organizer operating large brands across hospitality, construction, energy, and coatings. It competes with RX in Middle East, African, and emerging markets with similar vertical breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@RXGlobal_
• YouTubeyoutube.com/@rxglobal_/videos
• Facebookfacebook.com/ReedExhibitionsGlobal
• LinkedInlinkedin.com/company/rx-global
• Instagraminstagram.com/rxglobal_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries39 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCE International